- Driving demand across all channels, namely: Marketing, Sales & Channel.
- Localizing global demand programs and defining aggressive local go-to-market strategies and campaigns.
- Collaborating with various teams to execute co-sell go-to-market motions and drive a co-sell strategy.
- Securing funding for joint lead generation activities and supporting key partners in their activity to assist in hitting their targets.
- Ensuring alignment with GTM plays across Sales, Marketing, and Channel.
- Managing marketing plans with partners on a quarterly basis across available channels and tactics, both in person and digital.
## 📋 Key Responsibilities
🔹 Channel Marketing
- Align with Channel and Technology Alliance Leaders to understand market trends and customize programs as needed to help drive quota attainment goals.
- Work closely with the wider Channel Team to plan and conduct campaigns, digital activities, and in-person programs through the partner, with the partner, and to the partner in order to drive a co-sell go-to-market motion, with timely follow up.
- Manage marketing plans with partners on a quarterly basis across available channels and tactics, both in person and digital.
- Coordinate activities cross-functionally to create, leverage existing, and deliver engaging partner communications regarding program benefits, new products and services, and channel enablement programs through key monthly communications such as emails, newsletters, and announcements.
- Track, analyze, and report on marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing investments.
🔹 Team Management & Planning
- Lead the regional demand marketing team, setting team strategy, go-to-market execution priorities, deliverable timelines, and managing resources and coordinating across teams to drive activity into and through the sales funnel.
- Attract and retain strong marketers through coaching, mentorship, skill building, and longer-term career development.
- Leverage global campaigns and tactics, and build and execute effective local GTM plans (quarterly and yearly) to deliver against regional plans and results.
- Ensure plans are in place to support the MQL, #opps, $pipe, and bookings targets.
🔹 Campaign Development & Execution
- Develop quarterly programs and campaigns to achieve lead, MQL, opps, pipeline, and booking target results across Marketing and Channel contribution.
- Work with the Campaign Team to drive engaging campaigns into regions, monitoring for course corrections through their lifecycle.
- Select and execute regional event sponsorships and content syndication programs.
- Drive ongoing Nintex events, webinars, and workshops (in person and virtual), striving for weekly activities in each region.
- Create specific marketing plans (with sales and channel team input) that generate qualified marketing leads from and with our partners (PQLs), that drive Marketing's contribution to channel targets.
## 🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 5+ years of experience in leading marketing teams where Channel Marketing was equally as important as direct Marketing activity at a SaaS B2B organization.
- Demonstrable experience in Channel Marketing, driving through/to/with marketing.
Required Skills:
- Proven ability to lead and manage high-performing marketing teams.
- Strong understanding of channel marketing strategies and tactics.
- Experience working with cross-functional teams to drive alignment and results.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and data-driven mindset.
- Proficiency in marketing automation tools and CRM systems.
- Experience with marketing budgeting and resource allocation.
Preferred Skills:
- Familiarity with the APAC region and its unique marketing landscape.
- Experience with marketing in the technology industry.
- Proficiency in Mandarin or other Asian languages.
## 💰 Compensation & Benefits
Salary Range: Competitive industry standard based on role, experience level, and location.
Benefits:
- Global Gratitude and Recharge Days
- Flexible, Paid Time Off Policy
- Employee Wellness Programs and Counseling Resources
- Meaningful Peer Recognition and Awards
- Paid Parental Leave
- Invention/Patenting Assistance
- Community Impact, Paid Volunteer Time, and Opportunities
- Intercultural Learning and Celebration
- Multiple Tools Through Which to Learn and Grow, and an Incredible Global Community
## 📌 Applicant Insights
### Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1997
Company Description: Nintex helps companies unlock the power of endless possibilities. We believe that by putting intelligent automation in the hands of many, organizations can eliminate friction from work, inspiring teams to create a culture of efficiency that accelerates business success. Efficiency creates momentum, driving people, work, and businesses forward.
Company Specialties: Microsoft SharePoint, SharePoint Workflow, SharePoint Forms, Cloud - O365 and Azure, Salesforce, Workflow automation, Document generation, Mobile apps, process mapping, forms, process intelligence, intelligent process automation, digital transformation, process management, robotic process automation, RPA, process automation, automation, and eSignature
Company Website: [Nintex Website](https://www.nintex.com)
### Role Analysis
Career Level: Mid-career to senior-level role, offering growth opportunities for experienced marketing professionals looking to advance their careers in channel marketing.
Reporting Structure: This role reports directly to the regional marketing leadership and collaborates closely with cross-functional teams, including Sales and Channel.
Work Arrangement: Hybrid role with a blend of at-home and in-office work, offering flexibility and work-life balance.
Growth Opportunities: This role provides opportunities to work with a global team, drive regional marketing strategy, and contribute to the company's overall success. It also offers potential career advancement within the marketing function or across the organization.
## 🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a blend of open-plan and private work areas.
Office Location(s): 411 108th Ave NE, 6th Floor, Bellevue, Washington, 98004, US; Level 15, 595 Collins St., Melbourne, Victoria, 3000, AU; 1st Floor, New Penderel House, 283 – 288 High Holborn, London, England WC1V 7HP UK, GB; Suite 8-3, Level 8, Menara Cimb, Jalan Stesen Sentral 2, KL Sentral, Kuala Lumpur, 50470, MY; 18 Cross Street #02-101, Singapore, 048423, SG; Sheikh Zayed Road, Dubai Internet City, Building 9, 3rd Floor, Office 314, Dubai, 73000, AE; 1st Floor, Fountain View House, Constantia Office Park, Cnr Hendrik Potgieter Road & 14th Avenue, Weltevredenpark, 1709, ZA; 973 Phloen Chit Road, Unit 11G, 11H (Room # 1107 & 1108) 11th Floor, President Tower, Lumphini, Pathum Wan, Bangkok City 10330, TH; 110 Somerville Ave, Suite 266, Chattanooga, Tennessee 37405, US; 137 Glasgow St, Suite 210, Kitchener, Ontario N2G 4X8, CA; Olaya Street, Al Rabiea Tower, Office Number 204-204, 2nd Floor, Al Olaya, Riyadh 12611, SA
Geographic Context:
- Melbourne, Australia: A multicultural city known for its vibrant arts scene, sports culture, and diverse food scene. It offers a high standard of living with a mix of urban and suburban areas.
Work Schedule: Standard business hours with flexibility for remote work and occasional evening or weekend events.
## 💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager.
3. In-depth behavioral interviews with cross-functional stakeholders.
4. Final round interviews with senior leadership.
Key Assessment Areas:
1. Strategic thinking and planning for regional marketing strategy.
2. Channel marketing expertise and tactical execution.
3. Cross-functional collaboration and stakeholder management.
4. Data-driven decision-making and analytics skills.
5. Cultural fit and alignment with Nintex's values and work environment.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions focusing on your marketing leadership, channel marketing, and cross-functional collaboration skills.
3. Research Nintex's company culture, values, and recent projects to demonstrate your enthusiasm and fit.
4. Practice your presentation skills to showcase your ability to communicate complex marketing strategies and data-driven insights.
ATS Keywords: Channel Marketing, Demand Generation, Go-To-Market Strategy, Campaign Development, Team Management, Cross-Functional Coordination, Data Analysis, Lead Generation, SaaS Marketing, B2B Marketing, Digital Marketing, Event Management, Partner Relations, Sales Alignment, Mentorship, Coaching
## 🛠️️️ Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve.
- Customer Obsessed: We put our customers at the center of everything we do.
- One Team: We collaborate and support each other to achieve our goals.
- Integrity: We act with honesty and transparency in all our actions.
- Accountability: We take ownership of our responsibilities and deliver on our commitments.
Work Style:
- Agile: We move quickly and adapt to changing circumstances.
- Collaborative: We work together to achieve common goals.
- Data-driven: We use data to inform our decisions and measure our progress.
- Customer-focused: We prioritize the needs and preferences of our customers.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
1. How do you align with Nintex's company values, particularly in the context of this role?
2. Describe a time when you had to adapt to a significant change in a marketing strategy or plan. How did you handle it, and what was the outcome?
3. Can you provide an example of a successful cross-functional collaboration project? What was your role, and what challenges did you overcome?
4. How do you ensure that your marketing efforts are data-driven and aligned with business objectives?
5. How do you approach building and maintaining strong relationships with partners and stakeholders in a channel marketing context?
## ⚠️ Potential Challenges
1. Market Saturation: The APAC region may have varying levels of market saturation for Nintex's products, requiring tailored go-to-market strategies for different countries and customer segments.
2. Regional Differences: Understanding and adapting to regional cultural nuances and market preferences is crucial for successful marketing in the APAC region.
3. Channel Partner Management: Balancing the needs and expectations of multiple channel partners while driving marketing efforts that benefit both Nintex and its partners can be challenging.
4. Data Silos: Ensuring seamless data flow and analysis across marketing channels and platforms can be complex, requiring strong data management and integration skills.
5. Budget Constraints: Allocating marketing resources effectively across channels, regions, and campaigns to maximize ROI can be challenging, especially in a dynamic market environment.
## 📈 Similar Roles Comparison
1. Regional Marketing Director: This role focuses more on regional strategy and coordination, while the Director, Demand & Channel Marketing, APAC role emphasizes hands-on campaign development and execution.
2. Global Channel Marketing Manager: This role has a broader scope, overseeing channel marketing efforts worldwide, whereas the Director, Demand & Channel Marketing, APAC role is focused on the APAC region.
3. Field Marketing Manager: This role is more focused on local event management and execution, while the Director, Demand & Channel Marketing, APAC role involves strategic planning and regional campaign development.
## 📝 Sample Projects
1. Regional Marketing Campaign: Develop and execute a quarterly marketing campaign in the APAC region, driving lead generation, MQL, opps, pipeline, and booking targets through a combination of digital and in-person channels.
2. Channel Partner Marketing Plan: Create a comprehensive marketing plan for a key channel partner, aligning with their business objectives and Nintex's go-to-market strategy to drive co-sell success and increase market share.
3. Regional Event Series: Plan and execute a series of regional events, webinars, and workshops, driving brand awareness, lead generation, and customer engagement in the APAC market.
## ❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the broader organizational structure and marketing strategy for Nintex?
3. What are the most significant challenges facing the APAC marketing team, and how can this role address them?
4. How does Nintex support the professional development and growth of its marketing team members?
5. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
## 🛠️ Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application Link](https://www.nintex.com/careers/jobs/?gh_jid=6746520)
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for phone or video screening with the hiring manager, focusing on your marketing leadership, channel marketing, and cross-functional collaboration skills.
4. Research Nintex's company culture, values, and recent projects to demonstrate your enthusiasm and fit.
5. Practice your presentation skills to showcase your ability to communicate complex marketing strategies and data-driven insights.
6. Follow up on your application status within the specified timeline.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
