📌 Core Information
🔹 Job Title: Director, Demand Generation
🔹 Company: Alloy Automation
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive, multi-channel demand generation strategy aligned with pipeline targets.
- Managing and growing a sales development team to drive qualified pipeline.
- Collaborating with sales leadership to set and track quarterly and annual pipeline goals.
- Optimizing demand generation campaigns across various channels and customer segments.
- Building and refining attribution models to track customer journey and optimize channel mix.
ASSUMPTION: This role requires a strategic thinker with strong analytical skills and experience in B2B demand generation, preferably in a startup environment targeting a technical audience.
📋 Key Responsibilities
✅ Develop and execute a comprehensive, multi-channel demand generation strategy aligned with pipeline targets.
✅ Collaborate with sales leadership to set and track quarterly and annual pipeline goals.
✅ Identify and prioritize new growth channels, website conversion optimization, and expansion opportunities.
✅ Plan, execute, and optimize demand generation campaigns across paid, organic, email, events, and more.
✅ Manage and optimize the advertising budget, optimizing for CAC and LTV metrics.
✅ Develop and implement account-based marketing (ABM) strategies for enterprise prospects.
✅ Create and refine landing pages, lead magnets, and conversion funnels, collaborating with content marketing to develop high-converting assets.
✅ Hire, train, and manage a team of Business Development Representatives, establishing playbooks, scripts, training programs, and managing performance metrics.
✅ Conduct regular coaching sessions, team meetings, and performance reviews to drive growth and development.
✅ Own demand generation analytics, providing regular performance reports to leadership.
✅ Implement advanced lead scoring systems, qualification frameworks, and A/B testing across campaigns.
✅ Build dashboards to track full-funnel performance by channel, ROI, and identify trends for ongoing optimization.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring a well-rounded marketing professional with a strong analytical background.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5-8 years of B2B demand generation experience, with 2+ years in leadership roles.
Required Skills:
- Proven track record building demand gen functions at Series A/B startups, ideally marketing to a technical audience.
- Strategic thinker with the ability to align long-term vision with tactical execution.
- Experience managing significant advertising budgets ($300K+ annually) across multiple channels while being capital efficient.
- Strong analytical skills with expertise in marketing attribution, ROI analysis, and data-driven decision making.
- Experienced in hiring, training, and managing high-performing outbound BDR teams.
- Deep knowledge of marketing automation platforms (HubSpot strongly preferred), CRM systems, analytic tools, and marketing tech stack management.
- Proven ability to motivate and develop high performing teams.
- Strong technical aptitude, comfortable working with technical products and technical buyer personas.
- Excellent written and verbal communication skills.
- Adaptable and growth-oriented, thriving in dynamic startup environments.
Preferred Skills:
- Experience with account-based marketing (ABM) strategies.
- Familiarity with low-code or no-code integration platforms.
- Knowledge of the software development industry.
ASSUMPTION: The ideal candidate will have a strong background in B2B demand generation, with experience in a startup environment and a proven track record of driving pipeline growth.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 annually. This estimate is based on industry standards for a Director of Demand Generation role at a Series A/B startup in the San Francisco Bay Area.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Unlimited PTO and flexible work arrangements.
- Equity compensation.
- Professional development opportunities.
Working Hours: Full-time, with flexible hours and a remote-friendly work environment.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on the company's current offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Alloy Automation operates in the software development industry, specifically focusing on embedded integration infrastructure and iPaaS (Integration Platform as a Service) solutions.
Company Size: Alloy Automation is a small company with 11-50 employees, providing a collaborative and agile work environment.
Founded: Alloy Automation was founded in 2019, making it a relatively young and fast-growing startup.
Company Description:
- Alloy Automation is an iPaaS & Embedded iPaaS platform with a user-friendly, low-code interface, allowing both IT professionals and business users to create and manage integrations without extensive coding knowledge.
- The platform supports a wide array of applications and services, including on-premises and cloud-based systems, making it versatile for various business needs.
- Alloy Automation is trusted by major companies such as Amazon, Best Buy, UPS, and more.
Company Specialties:
- Software development
- Automation
- IPaaS
- Integrations
- Workflows
- Operations
- Automating
- Connecting software
- Embedded IPaaS
- APIs
- Unified API
Company Website: runalloy.com
ASSUMPTION: Alloy Automation is a growing startup with a focus on innovation and customer success, providing an exciting opportunity for the right candidate to make a significant impact on the company's growth.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing based in New York.
Reporting Structure: The Director of Demand Generation will oversee a team of Business Development Representatives and collaborate with various departments, including Sales, Product, and Content Marketing.
Work Arrangement: This role is remote-friendly, with the option to work remotely full-time or hybrid, depending on the candidate's preference and the company's needs.
Growth Opportunities:
- As Alloy Automation continues to grow, there will be opportunities for the Director of Demand Generation to expand their team and take on more responsibilities within the marketing department.
- With the company's success, there may be opportunities for the candidate to move into a more senior role, such as Vice President of Marketing or Chief Marketing Officer.
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to join a growing startup and make a significant impact on the company's success, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Alloy Automation has a physical office in New York but offers remote work options for this role.
Office Location(s): 524 Broadway, New York, 10012, US
Geographic Context:
- The San Francisco Bay Area is a major tech hub with a thriving startup ecosystem, providing ample opportunities for networking and professional growth.
- The region is known for its diverse culture, vibrant cities, and natural beauty, offering a high quality of life for residents.
- Alloy Automation's remote-friendly work environment allows for flexibility in work arrangements, catering to a wide range of employee preferences.
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment.
ASSUMPTION: The San Francisco Bay Area offers a dynamic and innovative work environment, with ample opportunities for professional growth and development. Alloy Automation's remote-friendly work culture provides flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Head of Marketing to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate the candidate's strategic thinking and analytical skills.
- On-site or virtual interview with the marketing team to discuss the candidate's experience, qualifications, and fit for the role.
- Final interview with the CEO or another senior leader to discuss the candidate's long-term vision and alignment with the company's goals.
Key Assessment Areas:
- Strategic thinking and long-term vision.
- Analytical skills and data-driven decision-making.
- Experience in B2B demand generation and team management.
- Cultural fit and alignment with Alloy Automation's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B demand generation, strategic thinking, and team management.
- Be prepared to discuss your experience with marketing automation platforms, CRM systems, and analytics tools.
- Demonstrate your understanding of Alloy Automation's products and the software development industry.
- Prepare thoughtful questions about the role, the team, and the company to ask during the interview.
ATS Keywords: B2B Demand Generation, Strategic Thinking, Analytical Skills, Marketing Automation, CRM Systems, Team Management, Technical Aptitude, Communication Skills, Growth Orientation, Advertising Budget Management, Account-Based Marketing, Campaign Optimization, Performance Analytics, Lead Scoring, Data-Driven Decision Making
ASSUMPTION: Alloy Automation's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on finding the right person to drive demand generation and support the company's growth.
🛠️ Tools & Technologies
- HubSpot (strongly preferred)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytic tools (e.g., Google Analytics, Tableau)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Low-code or no-code integration platforms (e.g., Zapier, Integromat)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and analytics tools, with a strong preference for HubSpot. Familiarity with low-code or no-code integration platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer success
- Collaboration
- Agility
- Growth mindset
Work Style:
- Strategic and data-driven
- Adaptable and growth-oriented
- Collaborative and team-focused
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align long-term vision with tactical execution in your demand generation strategies?
- Can you provide an example of a time when you optimized a marketing campaign based on data-driven insights?
- How do you motivate and develop high-performing teams in a dynamic startup environment?
ASSUMPTION: Alloy Automation values innovation, customer success, collaboration, agility, and a growth mindset. Candidates should be strategic, data-driven, adaptable, collaborative, and results-oriented to thrive in this work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across different time zones.
- Balancing the need for strategic planning with the demands of day-to-day campaign execution.
- Adapting to the fast-paced and ever-changing startup environment.
- Managing a significant advertising budget while maintaining capital efficiency.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Unlike traditional demand generation roles, this position requires a strong focus on strategic thinking and long-term vision, with a significant emphasis on team management and growth.
- Alloy Automation's focus on embedded integration infrastructure and iPaaS solutions sets it apart from other software development companies, providing unique opportunities and challenges for the Director of Demand Generation.
- This role offers a clear career path for growth and development within the marketing department and the company as a whole.
ASSUMPTION: This role is unique in its focus on strategic thinking, team management, and growth, providing an exciting opportunity for the right candidate to make a significant impact on Alloy Automation's success.
📝 Sample Projects
- Developing and executing a comprehensive, multi-channel demand generation strategy to drive qualified pipeline and achieve aggressive growth targets.
- Optimizing advertising spend across multiple channels to maximize ROI and minimize CAC (Customer Acquisition Cost).
- Implementing advanced lead scoring systems and qualification frameworks to improve lead quality and conversion rates.
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and team management aspects of the Director of Demand Generation role at Alloy Automation.
❓ Key Questions to Ask During Interview
- How does Alloy Automation support the growth and development of its marketing team members?
- Can you describe the company's approach to ABM (Account-Based Marketing) and how it fits into the overall demand generation strategy?
- How does Alloy Automation measure the success of its demand generation campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's long-term vision for demand generation, and how does this role contribute to that vision?
- How does Alloy Automation foster a culture of innovation and customer success within its marketing department?
ASSUMPTION: These questions are designed to assess the company's approach to growth, demand generation, and cultural fit, providing valuable insights for candidates to make informed decisions about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B demand generation, strategic thinking, and team management.
- Prepare for the interview by researching Alloy Automation's products, the software development industry, and the company's values and mission.
- Prepare thoughtful questions about the role, the team, and the company to ask during the interview.
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
