📌 Core Information
🔹 Job Title: Director, Demand Generation
🔹 Company: Onbe
🔹 Location: Conshohocken, Pennsylvania, United States
🔹 Job Type: Hybrid (On-site 2 days per week)
🔹 Category: Financial Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive demand-generation strategies to fuel Onbe's growth and improve market presence.
- Collaborating with Sales, Product Marketing, Content, and Revenue Operations to orchestrate full-funnel marketing programs that generate and accelerate demand.
- Leading and coaching a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.
- Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time, enhancing the prospect experience.
- Managing demand generation budgets and forecasts to maximize ROI.
ASSUMPTION: This role requires a strategic mindset and strong project management skills to succeed in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Own the end-to-end demand generation strategy, building integrated campaigns across digital, email, content, ABM, and events to achieve pipeline and revenue targets.
✅ Own and manage demand generation budgets and forecasts, ensuring efficient allocation of spend to maximize ROI.
✅ Fully use analytics tools to gain insights, drive performance, and transform the business using data and knowledge.
✅ Collaborate with the marketing team to build robust and coordinated marketing programs using content marketing, digital marketing, email marketing, and events to drive new lead generation.
✅ Administer weekly campaign performance reports/insights and set up campaign measurement (UTM’s, etc.).
✅ Passion for conversion optimization, results, and metrics.
ASSUMPTION: This role requires a strong understanding of marketing automation, account-based marketing (ABM) platforms, and CRM (MS Dynamics) to succeed in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 7+ years of marketing campaign experience, with 3+ years in a management role.
Required Skills:
- Expertise in digital marketing, campaign orchestration, inbound/outbound strategy, and marketing funnel optimization.
- Experience with marketing automation and account-based marketing (ABM) platforms.
- Shown CRM experience and knowledge (MS Dynamics).
- Exposure to Business Intelligence tools (Tableau, PowerBI, Domo, etc.).
- Strong project management and communication skills.
Preferred Skills:
- Experience in the financial services industry.
- Familiarity with the payments industry.
ASSUMPTION: Candidates with experience in the financial services or payments industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $147,330.00 - $173,000.00 per year, with eligibility for an annual bonus. The actual base salary offered depends on various factors, including qualifications, experience, and market demand.
Benefits:
- Medical, dental, and vision insurance.
- Wellness programs.
- 401(k) matching.
- Open paid time off.
- Generous parental leave.
Working Hours: Full-time, with a hybrid work arrangement (on-site 2 days per week). Occasional travel may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Demand Generation role in the financial services industry. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Onbe operates in the financial services industry, specifically in consumer and workforce disbursements, with a focus on payments, digital payments, and payment programs.
Company Size: Onbe has 201-500 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Onbe was founded in 1997 and has since grown to become a category leader in business-to-individual disbursements.
Company Description:
- Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients.
- The company is the category leader in business-to-individual disbursements, offering turnkey managed disbursement solutions.
- Onbe's technology platform powers a set of solutions that let clients outsource their entire B2C disbursement operation, delivering a customer experience that’s instant, convenient, and simple.
Company Specialties:
- Payments.
- Digital Payments.
- Payment Programs.
- Refunds.
- Payroll.
- Disbursements.
- Branded Prepaid.
- Global Payments.
- Incentives.
- Gig Payments.
- Employee Rewards.
- Corporate Payments.
- Corporate Disbursements.
Company Website: http://www.onbe.com
ASSUMPTION: Onbe's focus on innovation and customer experience sets it apart in the financial services industry, providing opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Director of Demand Generation will lead and manage a growing team of demand generation professionals.
Work Arrangement: This is a hybrid role, requiring on-site work 2 days per week at the Conshohocken, PA location, with occasional travel.
Growth Opportunities:
- As Onbe continues to grow, there may be opportunities for the Director of Demand Generation to expand their team or take on additional responsibilities.
- This role provides exposure to various aspects of marketing, allowing for professional growth and development.
- Onbe's commitment to diversity, inclusion, and employee development creates an environment where employees can thrive and advance their careers.
ASSUMPTION: The growth opportunities in this role will depend on the company's overall growth and the individual's performance and contributions.
🌍 Location & Work Environment
Office Type: Onbe's Conshohocken, PA office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Conshohocken, PA (with occasional travel required).
Geographic Context:
- Conshohocken is a suburb of Philadelphia, Pennsylvania, offering a mix of urban and suburban living with easy access to major cities and attractions.
- The area is known for its vibrant food scene, cultural institutions, and outdoor recreation opportunities.
- Conshohocken is conveniently located near major highways and public transportation, making it an easily accessible commute for many residents.
Work Schedule: Full-time, with a hybrid work arrangement (on-site 2 days per week).
ASSUMPTION: The work environment at Onbe's Conshohocken office is designed to support collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR department.
- In-depth interview with the hiring manager (Director of Demand Generation) and other team members.
- Final interview with the Chief Marketing Officer (CMO).
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign management and optimization expertise.
- Leadership and team management abilities.
- Communication and collaboration skills.
- Data analysis and interpretation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
- Be prepared to discuss your experience with marketing automation, ABM, and CRM platforms, as well as your familiarity with Business Intelligence tools.
- Demonstrate your passion for conversion optimization, results, and metrics in your application materials and interviews.
ATS Keywords: Demand Generation, Digital Marketing, Campaign Orchestration, Inbound/Outbound Strategy, Marketing Funnel Optimization, Marketing Automation, ABM, CRM, Business Intelligence, Project Management, Communication, Data Analysis, Team Leadership.
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
- Account-based marketing (ABM) platforms (e.g., Engagio, Demandbase, 6sense).
- CRM (e.g., MS Dynamics).
- Business Intelligence tools (e.g., Tableau, PowerBI, Domo).
- Project management tools (e.g., Asana, Trello, Monday.com).
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Onbe's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation.
- Customer-centricity.
- Collaboration.
- Integrity.
- Accountability.
Work Style:
- Data-driven and results-oriented.
- Collaborative and team-focused.
- Adaptable and open to change.
- Strategic and forward-thinking.
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful demand generation strategies?
- Are you comfortable managing and coaching a team in a fast-paced, results-oriented environment?
- Do you thrive in a data-driven, collaborative work environment?
ASSUMPTION: Onbe values diversity, inclusion, and employee development, creating an environment where employees can thrive and grow both personally and professionally.
⚠️ Potential Challenges
- The hybrid work arrangement may require some candidates to commute to the Conshohocken office 2 days per week.
- Occasional travel may be required for this position, which could present challenges for candidates with personal commitments or preferences.
- The fast-paced, results-oriented environment may be demanding for some candidates, requiring strong time management and prioritization skills.
- The competitive salary range and benefits package may attract a large number of applicants, increasing the competition for this role.
ASSUMPTION: The potential challenges associated with this role can be mitigated by candidates who are adaptable, organized, and committed to Onbe's mission and values.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position requires a strategic mindset and strong project management skills to succeed in a fast-paced, results-oriented environment.
- Onbe's focus on innovation and customer experience sets it apart in the financial services industry, providing unique opportunities for growth and professional development.
- This role offers a competitive salary range and benefits package, along with the opportunity to work for a growing fintech company in the payments industry.
ASSUMPTION: Candidates should research other demand generation roles and compare them to this position to ensure they understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Developing and implementing a comprehensive demand generation strategy to achieve pipeline and revenue targets.
- Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time, enhancing the prospect experience.
- Managing and coaching a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.
ASSUMPTION: The sample projects listed above are intended to provide an overview of the types of initiatives the Director of Demand Generation may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy and how my role would contribute to its evolution?
- How does Onbe support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful demand generation campaign that Onbe has implemented in the past, and what made it successful?
- How does Onbe measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the team structure for the demand generation department, and how does this role fit into the overall marketing organization?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates the candidate's interest in the role and commitment to Onbe's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
- Prepare for your interviews by researching Onbe's company culture, values, and recent news or industry trends.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your experience with marketing automation, ABM, and CRM platforms, as well as your familiarity with Business Intelligence tools.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
