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Director, Demand Generation

Onbe
Full-time
On-site
Conshohocken, Pennsylvania, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Demand Generation

πŸ”Ή Company: Onbe

πŸ”Ή Location: Conshohocken, Pennsylvania, United States

πŸ”Ή Job Type: Hybrid (On-site 2 days per week)

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with occasional travel

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive demand-generation strategies to fuel Onbe's growth and improve market presence.
  • Collaborating with Sales, Product Marketing, Content, and Revenue Operations to orchestrate full-funnel marketing programs that generate and accelerate demand.
  • Leading and coaching a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.
  • Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time, enhancing the prospect experience.
  • Managing demand generation budgets and forecasts to maximize ROI.

ASSUMPTION: This role requires a strategic mindset and strong project management skills to succeed in a fast-paced, results-oriented environment.

πŸ“‹ Key Responsibilities

βœ… Own the end-to-end demand generation strategy, building integrated campaigns across digital, email, content, ABM, and events to achieve pipeline and revenue targets.

βœ… Own and manage demand generation budgets and forecasts, ensuring efficient allocation of spend to maximize ROI.

βœ… Fully use analytics tools to gain insights, drive performance, and transform the business using data and knowledge.

βœ… Collaborate with the marketing team to build robust and coordinated marketing programs using content marketing, digital marketing, email marketing, and events to drive new lead generation.

βœ… Administer weekly campaign performance reports/insights and set up campaign measurement (UTM’s, etc.).

βœ… Passion for conversion optimization, results, and metrics.

ASSUMPTION: This role requires a strong understanding of marketing automation, account-based marketing (ABM) platforms, and CRM (MS Dynamics) to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7+ years of marketing campaign experience, with 3+ years in a management role.

Required Skills:

  • Expertise in digital marketing, campaign orchestration, inbound/outbound strategy, and marketing funnel optimization.
  • Experience with marketing automation and account-based marketing (ABM) platforms.
  • Shown CRM experience and knowledge (MS Dynamics).
  • Exposure to Business Intelligence tools (Tableau, PowerBI, Domo, etc.).
  • Strong project management and communication skills.

Preferred Skills:

  • Experience in the financial services industry.
  • Familiarity with the payments industry.

ASSUMPTION: Candidates with experience in the financial services or payments industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $147,330.00 - $173,000.00 per year, with eligibility for an annual bonus. The actual base salary offered depends on various factors, including qualifications, experience, and market demand.

Benefits:

  • Medical, dental, and vision insurance.
  • Wellness programs.
  • 401(k) matching.
  • Open paid time off.
  • Generous parental leave.

Working Hours: Full-time, with a hybrid work arrangement (on-site 2 days per week). Occasional travel may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Demand Generation role in the financial services industry. Actual compensation may vary based on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Onbe operates in the financial services industry, specifically in consumer and workforce disbursements, with a focus on payments, digital payments, and payment programs.

Company Size: Onbe has 201-500 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: Onbe was founded in 1997 and has since grown to become a category leader in business-to-individual disbursements.

Company Description:

  • Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients.
  • The company is the category leader in business-to-individual disbursements, offering turnkey managed disbursement solutions.
  • Onbe's technology platform powers a set of solutions that let clients outsource their entire B2C disbursement operation, delivering a customer experience that’s instant, convenient, and simple.

Company Specialties:

  • Payments.
  • Digital Payments.
  • Payment Programs.
  • Refunds.
  • Payroll.
  • Disbursements.
  • Branded Prepaid.
  • Global Payments.
  • Incentives.
  • Gig Payments.
  • Employee Rewards.
  • Corporate Payments.
  • Corporate Disbursements.

Company Website: http://www.onbe.com

ASSUMPTION: Onbe's focus on innovation and customer experience sets it apart in the financial services industry, providing opportunities for growth and professional development.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Director of Demand Generation will lead and manage a growing team of demand generation professionals.

Work Arrangement: This is a hybrid role, requiring on-site work 2 days per week at the Conshohocken, PA location, with occasional travel.

Growth Opportunities:

  • As Onbe continues to grow, there may be opportunities for the Director of Demand Generation to expand their team or take on additional responsibilities.
  • This role provides exposure to various aspects of marketing, allowing for professional growth and development.
  • Onbe's commitment to diversity, inclusion, and employee development creates an environment where employees can thrive and advance their careers.

ASSUMPTION: The growth opportunities in this role will depend on the company's overall growth and the individual's performance and contributions.

🌍 Location & Work Environment

Office Type: Onbe's Conshohocken, PA office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Conshohocken, PA (with occasional travel required).

Geographic Context:

  • Conshohocken is a suburb of Philadelphia, Pennsylvania, offering a mix of urban and suburban living with easy access to major cities and attractions.
  • The area is known for its vibrant food scene, cultural institutions, and outdoor recreation opportunities.
  • Conshohocken is conveniently located near major highways and public transportation, making it an easily accessible commute for many residents.

Work Schedule: Full-time, with a hybrid work arrangement (on-site 2 days per week).

ASSUMPTION: The work environment at Onbe's Conshohocken office is designed to support collaboration, innovation, and employee well-being.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screen with the HR department.
  • In-depth interview with the hiring manager (Director of Demand Generation) and other team members.
  • Final interview with the Chief Marketing Officer (CMO).
  • Background check and offer extension.

Key Assessment Areas:

  • Strategic thinking and problem-solving skills.
  • Campaign management and optimization expertise.
  • Leadership and team management abilities.
  • Communication and collaboration skills.
  • Data analysis and interpretation skills.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
  • Be prepared to discuss your experience with marketing automation, ABM, and CRM platforms, as well as your familiarity with Business Intelligence tools.
  • Demonstrate your passion for conversion optimization, results, and metrics in your application materials and interviews.

ATS Keywords: Demand Generation, Digital Marketing, Campaign Orchestration, Inbound/Outbound Strategy, Marketing Funnel Optimization, Marketing Automation, ABM, CRM, Business Intelligence, Project Management, Communication, Data Analysis, Team Leadership.

ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
  • Account-based marketing (ABM) platforms (e.g., Engagio, Demandbase, 6sense).
  • CRM (e.g., MS Dynamics).
  • Business Intelligence tools (e.g., Tableau, PowerBI, Domo).
  • Project management tools (e.g., Asana, Trello, Monday.com).

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Onbe's tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation.
  • Customer-centricity.
  • Collaboration.
  • Integrity.
  • Accountability.

Work Style:

  • Data-driven and results-oriented.
  • Collaborative and team-focused.
  • Adaptable and open to change.
  • Strategic and forward-thinking.

Self-Assessment Questions:

  • Do you have a proven track record of developing and implementing successful demand generation strategies?
  • Are you comfortable managing and coaching a team in a fast-paced, results-oriented environment?
  • Do you thrive in a data-driven, collaborative work environment?

ASSUMPTION: Onbe values diversity, inclusion, and employee development, creating an environment where employees can thrive and grow both personally and professionally.

⚠️ Potential Challenges

  • The hybrid work arrangement may require some candidates to commute to the Conshohocken office 2 days per week.
  • Occasional travel may be required for this position, which could present challenges for candidates with personal commitments or preferences.
  • The fast-paced, results-oriented environment may be demanding for some candidates, requiring strong time management and prioritization skills.
  • The competitive salary range and benefits package may attract a large number of applicants, increasing the competition for this role.

ASSUMPTION: The potential challenges associated with this role can be mitigated by candidates who are adaptable, organized, and committed to Onbe's mission and values.

πŸ“ˆ Similar Roles Comparison

  • Unlike other demand generation roles, this position requires a strategic mindset and strong project management skills to succeed in a fast-paced, results-oriented environment.
  • Onbe's focus on innovation and customer experience sets it apart in the financial services industry, providing unique opportunities for growth and professional development.
  • This role offers a competitive salary range and benefits package, along with the opportunity to work for a growing fintech company in the payments industry.

ASSUMPTION: Candidates should research other demand generation roles and compare them to this position to ensure they understand the unique aspects and requirements of this opportunity.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive demand generation strategy to achieve pipeline and revenue targets.
  • Optimizing marketing campaigns and sales cadences to deliver the right message to the right person at the right time, enhancing the prospect experience.
  • Managing and coaching a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.

ASSUMPTION: The sample projects listed above are intended to provide an overview of the types of initiatives the Director of Demand Generation may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current demand generation strategy and how my role would contribute to its evolution?
  • How does Onbe support the professional development and growth of its employees, particularly in the marketing department?
  • Can you provide an example of a successful demand generation campaign that Onbe has implemented in the past, and what made it successful?
  • How does Onbe measure the success of its demand generation efforts, and what key performance indicators (KPIs) are most important for this role?
  • What is the team structure for the demand generation department, and how does this role fit into the overall marketing organization?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates the candidate's interest in the role and commitment to Onbe's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
  • Prepare for your interviews by researching Onbe's company culture, values, and recent news or industry trends.
  • Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role.
  • If selected for an interview, be prepared to discuss your experience with marketing automation, ABM, and CRM platforms, as well as your familiarity with Business Intelligence tools.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.