📌 Core Information
🔹 Job Title: Director, Demand Generation
🔹 Company: Dental Intelligence Inc.
🔹 Location: Pleasant Grove, UT (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive demand generation strategy to drive pipeline and revenue growth.
- Managing and mentoring a global team of marketing professionals.
- Collaborating with cross-functional partners, including sales and product marketing.
- Optimizing lead quality and aligning with sales to ensure successful hand-off.
- Monitoring and reporting on campaign performance using tools like Hubspot and Salesforce.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead Demand Generation Strategy: Develop and implement a comprehensive demand generation strategy to drive pipeline and revenue growth.
✅ Campaign Development & Optimization: Develop and optimize multi-channel campaigns (email, web, paid media, ABM, events, etc.) across market segments.
✅ Team Management: Manage and mentor a global team of marketing professionals, fostering a culture of growth and success.
✅ Cross-Functional Collaboration: Collaborate with sales, product marketing, and other teams to ensure alignment and optimize lead quality.
✅ Performance Monitoring & Reporting: Monitor and report on campaign performance using tools like Hubspot and Salesforce, leveraging data to inform decision-making.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years in B2B demand generation or growth marketing, with 3+ years in a leadership role.
Required Skills:
- Proven track record driving pipeline growth in SaaS, ideally with ABM experience.
- Proficient in marketing automation (Hubspot), CRM (Salesforce), and analytics tools (Google Analytics, Google Search Console).
- Strong skills in search engine optimization, paid search, paid social, email marketing, direct mail, and account-based marketing.
- Exceptional communication skills and ability to lead a fully remote team.
- Data-driven mindset and fluency in digital marketing best practices.
Preferred Skills:
- Experience with dental or healthcare software/technology.
- Fluency in Spanish or another foreign language.
ASSUMPTION: Candidates should have a strong understanding of the SaaS industry and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Demand Generation role in the United States, with 5-10 years of experience).
Benefits:
- Flexible Time Off + 11 paid holidays
- Competitive Medical, Dental & Vision offerings, including free medical premiums for employees, with buy-up plan options, AND HSA contribution matching
- Company-sponsored Life, Disability & AD&D insurance
- Mental Health support programs, Cellphone & Gym membership discounts
- 100% Paid Parental Leave
- 401K Retirement savings plan with company match up to 5.5% + unlimited access to financial advisors
- Tuition Reimbursement program
- Flexible work location for most roles (in-office, work-from-home, or hybrid)
ASSUMPTION: The salary range and benefits package are competitive and reflect the company's commitment to employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Dental Intelligence Inc. operates in the dental software and technology sector, focusing on practice management, patient engagement, and analytics solutions for dental practices.
Company Size: Dental Intelligence Inc. is a mid-sized company with approximately 200-500 employees, providing ample opportunities for growth and career advancement.
Founded: Dental Intelligence Inc. was founded in 2012, with its headquarters in Pleasant Grove, UT.
Company Description:
- Dental Intelligence Inc. is committed to helping dental practices thrive by providing innovative, user-friendly software solutions that streamline operations and enhance patient care.
- The company prioritizes customer success, continuous improvement, and fostering a positive work environment.
- Dental Intelligence Inc. serves dental practices of all sizes, from solo practitioners to large group practices, across the United States and Canada.
Company Specialties:
- Practice Management Software
- Patient Engagement Solutions
- Dental Analytics & Reporting
- Customer Relationship Management (CRM) for Dental Practices
- Reputation Management & Online Reviews
Company Website: https://www.dentalintel.com/
ASSUMPTION: Dental Intelligence Inc. is a well-established, growing company with a strong market presence and a reputation for excellence in the dental software industry.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing executive.
Reporting Structure: The Director, Demand Generation will oversee a global team of marketing professionals, including managers, specialists, and coordinators.
Work Arrangement: This role is remote-friendly, with the option to work from the company's headquarters in Pleasant Grove, UT, or from a remote location within the United States.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Director, Demand Generation to expand their team and take on additional responsibilities.
- With a strong track record, the Director, Demand Generation may have the opportunity to advance to a VP or CMO role in the future.
- The company encourages internal promotions and provides ample opportunities for professional development and career growth.
ASSUMPTION: This role offers a unique opportunity for a seasoned demand generation professional to make a significant impact on the company's growth and success while advancing their own career.
🌍 Location & Work Environment
Office Type: Dental Intelligence Inc. has a modern, collaborative office space in Pleasant Grove, UT, with remote work options available for many roles.
Office Location(s): Pleasant Grove, UT (with remote work options)
Geographic Context:
- Pleasant Grove, UT, is a suburban city located approximately 30 miles south of Salt Lake City, offering a mix of urban and rural living with easy access to outdoor recreation and cultural amenities.
- The area has a mild, four-season climate, with hot summers and cold winters.
- Pleasant Grove is home to a diverse population, with a strong sense of community and a thriving local economy.
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexible hours to accommodate remote work arrangements.
ASSUMPTION: The work environment at Dental Intelligence Inc. is collaborative, supportive, and focused on employee well-being, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members.
- Final interview with the CMO or another senior executive to discuss the role's fit within the company's broader strategy.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in demand generation and marketing automation
- Data-driven decision-making and analytical skills
- Strong communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your demand generation successes, with quantifiable results where possible.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- Research Dental Intelligence Inc. and the dental software industry to demonstrate your understanding of the company and its market.
ATS Keywords: B2B Demand Generation, Growth Marketing, SaaS, ABM, Marketing Automation, CRM, Analytics, SEO, PPC, Email Marketing, Leadership, Team Management, Data-Driven, Digital Marketing
ASSUMPTION: The interview process at Dental Intelligence Inc. is thorough and designed to ensure a strong fit between the candidate and the company's culture and needs.
🛠️ Tools & Technologies
- Hubspot (Marketing Automation)
- Salesforce (CRM)
- Google Analytics
- Google Search Console
- Social media platforms (LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Director, Demand Generation will be expected to have proficiency in the tools listed above and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success: Prioritizing customer needs and ensuring their satisfaction
- Continuous Improvement: Fostering a culture of learning and growth
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and ethical standards
- Accountability: Taking responsibility for one's actions and decisions
Work Style:
- Data-driven: Making decisions based on data and analytics
- Strategic: Thinking long-term and anticipating future trends
- Adaptable: Embracing change and pivoting as needed
- Collaborative: Working effectively with cross-functional teams
- Results-oriented: Focusing on achieving measurable outcomes
Self-Assessment Questions:
- How do you ensure that your demand generation strategies align with the company's broader goals and objectives?
- Can you provide an example of a time when you had to pivot your strategy due to changing market conditions or feedback?
- How do you foster a positive and inclusive work environment, especially when managing a remote team?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Dental Intelligence Inc.'s values and work style, with a clear understanding of the company's mission and culture.
⚠️ Potential Challenges
- The dental software industry is competitive, with established players and new entrants constantly innovating and evolving their offerings.
- Managing a global team of marketing professionals may present unique challenges, requiring strong leadership and communication skills.
- Balancing the need for short-term results with long-term strategy development may be challenging at times.
- The remote work environment may present unique communication and collaboration challenges, requiring proactive management and problem-solving.
ASSUMPTION: The Director, Demand Generation will need to be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles in the SaaS industry, this role offers a unique opportunity to lead a global team and drive significant pipeline growth.
- The dental software industry presents unique challenges and opportunities, requiring a strong understanding of the market and its specific needs.
- Career progression in demand generation roles typically follows a path from specialist to manager to director, with the potential to advance to VP or CMO roles with sufficient experience and success.
ASSUMPTION: Candidates should have a clear understanding of the demand generation landscape and be prepared to discuss their career progression and long-term goals.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and adoption of a new product feature, resulting in a 25% increase in user engagement.
- Optimizing the lead scoring model in Hubspot to improve lead quality and reduce sales team follow-up time by 30%.
- Launching a targeted ABM campaign for a specific vertical within the dental industry, generating a 15% increase in qualified leads and a 20% increase in conversion rates.
ASSUMPTION: Candidates should be prepared to discuss their past projects and the results they achieved, demonstrating their ability to drive meaningful impact in demand generation.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a time when the company pivoted its strategy due to market feedback or changing conditions, and how that impacted the demand generation team?
- How does the company measure and track the success of its demand generation efforts, and how does that inform decision-making?
- What are the biggest challenges facing the dental software industry in the next 5 years, and how does the company plan to address them?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your demand generation successes and leadership abilities.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- Research Dental Intelligence Inc. and the dental software industry to demonstrate your understanding of the company and its market.
- Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role and asking if there is any additional information you can provide.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
