Director, Demand Generation

📌 Core Information

🔹 Job Title: Director, Demand Generation

🔹 Company: Suite Studios

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling the customer acquisition engine and team
• Driving pipeline and revenue growth in a fast-paced, early-stage environment
• Collaborating with cross-functional teams to align campaigns with revenue goals and customer journey insights
• Designing, executing, and optimizing demand generation programs across various channels
• Leading, mentoring, and growing a high-performing demand generation team

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Own the lead funnel from top to bottom, improving conversion rates and nurturing strategies

✅ Partner closely with sales, product, and marketing leadership to align campaigns with revenue goals and customer journey insights

✅ Design, execute, and optimize demand generation programs across digital, paid media, email, content, and events to drive qualified pipeline

✅ Leverage marketing automation, CRM, and analytics tools to track performance and improve ROI

✅ Test new channels, tactics, and messaging to uncover growth opportunities

✅ Collaborate with the broader marketing team on content, messaging, and brand alignment

✅ Lead, mentor, and grow a high-performing demand generation team, fostering career development and skill building

✅ Establish clear goals, provide regular feedback, and create a culture of accountability and continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, with a strong focus on performance and results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in B2B or B2C demand generation, ideally within a SaaS or high-growth tech environment

Required Skills:

• Proven success in owning pipeline targets and creating programs that convert prospects into revenue
• Strong experience with performance marketing, email marketing, campaign ops, and ABM
• Proficient with tools like HubSpot, Marketo, Salesforce, Google Ads, and LinkedIn Ads
• Analytical and process-oriented, with a passion for testing, measuring, and scaling
• A collaborative team player who communicates clearly and thrives in a cross-functional environment
• Proven ability to lead and develop marketing talent, with a track record of building and managing effective teams

Preferred Skills:

• Experience with marketing automation and CRM platforms
• Familiarity with the media and entertainment industry
• Strong analytical skills and data-driven mindset

ASSUMPTION: Successful candidates will have a proven track record in demand generation, with a strong focus on driving results and a passion for continuous learning and improvement.

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 per year (Based on industry standards for a Director of Demand Generation role in the United States)

Benefits:

• Best in class health & dental
• Hybrid work environment; A balance of in-office and remote work to foster collaboration and flexibility
• Unlimited paid time off
• Fitness & wellness stipend
• Taco Tuesday, every Tuesday

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results and productivity

ASSUMPTION: The salary range is based on industry standards for a Director of Demand Generation role in the United States, with consideration for the company's size and stage. Benefits are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cloud storage solutions for media and entertainment teams

Company Size: Small (11-50 employees), fast-moving, and early-stage

Founded: 2021 (Based on LinkedIn data)

Company Description:

• Suite Studios offers cloud storage that solves the biggest headaches faced by dispersed and hybrid creative teams today—no downloading or syncing files required
• The team in Boulder, Colorado, is dedicated to helping media teams store, share, and edit content in real-time, bringing post-production and media workflows into the next generation
• Suite Studios is where creatives collaborate on the cloud

Company Specialties:

• Cloud storage solutions
• Media and entertainment industry workflows
• Real-time collaboration and content editing

Company Website: www.suitestudios.io

ASSUMPTION: Suite Studios is a growing startup with a strong focus on innovation and customer success, operating in the competitive software development industry.

📊 Role Analysis

Career Level: Director-level, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: This role will lead and mentor a team of demand generation specialists, with the potential to grow the team as the company scales

Work Arrangement: Hybrid (Remote-friendly), with a balance of in-office and remote work to foster collaboration and flexibility

Growth Opportunities:

• As the company grows, there may be opportunities to expand the team and take on additional responsibilities
• This role offers the chance to make a significant impact on the company's growth and success
• Potential career paths could include advancing to a VP or C-level role within marketing, or transitioning into a related field such as sales or product management

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement, as the company continues to scale and succeed.

🌍 Location & Work Environment

Office Type: Hybrid (Remote-friendly), with a headquarters in Boulder, Colorado

Office Location(s): Boulder, CO

Geographic Context:

• The Boulder office is located in a vibrant and growing tech hub, with a strong focus on startup and innovation
• Boulder offers a high quality of life, with abundant outdoor recreation opportunities and a thriving cultural scene
• The remote-friendly work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and productivity

ASSUMPTION: The hybrid work environment offers the best of both worlds, with opportunities for in-person collaboration and the flexibility to work remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager (CMO) to discuss the role's responsibilities, challenges, and growth opportunities
• Skills assessment or case study presentation to evaluate the candidate's strategic thinking and problem-solving abilities
• Final interview with the CEO or another senior leader to discuss the company's mission, vision, and values

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team management skills
• Analytical and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience, with a focus on driving results and continuous improvement
• Be prepared to discuss your experience with marketing automation, CRM, and analytics tools, as well as your ability to lead and develop a team
• Research the company and its products to demonstrate your understanding of the media and entertainment industry and Suite Studios' unique value proposition

ATS Keywords: Demand Generation, Customer Acquisition, Performance Marketing, Email Marketing, Campaign Operations, ABM, Marketing Automation, CRM, Analytics, Team Leadership, Collaboration, Strategy, Execution, Testing, Measurement, Scaling

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on driving results and continuous improvement.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• Salesforce
• Google Ads
• LinkedIn Ads
• Marketing automation and CRM platforms (e.g., Marketo, Pardot, HubSpot)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in demand generation roles, with a focus on marketing automation, CRM, and analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Continuous learning and improvement
• Results-driven

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in demand generation?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you approach testing and measuring the performance of your demand generation campaigns?
• How do you balance strategic thinking with hands-on execution in your role?

ASSUMPTION: Suite Studios values innovation, customer success, and continuous learning and improvement, with a strong focus on driving results and fostering a collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage environment with limited resources and a focus on rapid growth
• Balancing strategic thinking and hands-on execution, with a strong focus on driving results and continuous improvement
• Managing a team remotely, with a focus on fostering collaboration and engagement
• Adapting to changes in the market and competitive landscape, with a need to pivot strategies and tactics as needed

ASSUMPTION: These challenges are inherent to working in a fast-paced, early-stage environment, and successful candidates will be able to thrive in this dynamic and evolving landscape.

📈 Similar Roles Comparison

• This role is similar to a Director of Demand Generation or Growth Marketing role in a SaaS or tech company, with a focus on driving customer acquisition and revenue growth
• However, this role is unique in its focus on the media and entertainment industry, with a strong emphasis on real-time collaboration and content editing
• Career paths for this role could include advancing to a VP or C-level role within marketing, or transitioning into a related field such as sales or product management

ASSUMPTION: This role is similar to other demand generation or growth marketing roles in the tech industry, but with a unique focus on the media and entertainment industry and Suite Studios' innovative cloud storage solutions.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive qualified pipeline and revenue growth
• Optimizing the lead funnel to improve conversion rates and nurturing strategies, with a focus on driving results and continuous improvement
• Testing and implementing new channels, tactics, and messaging to uncover growth opportunities and maximize ROI
• Leading and mentoring a team of demand generation specialists, with a focus on fostering career development and skill building

ASSUMPTION: These sample projects are designed to highlight the strategic thinking, tactical execution, and team leadership required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy and roadmap?
• What are the biggest challenges facing the demand generation team in the next 6-12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach collaboration and communication across different teams and functions?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on driving results and continuous improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/Suite-Studios/73eef604-164c-4ea5-9405-140800f4196d
• Tailor your resume and cover letter to highlight your demand generation experience, with a focus on driving results and continuous improvement
• Prepare for your interviews by researching the company and its products, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are selected for the final round, be prepared to present a case study or skills assessment to evaluate your strategic thinking and problem-solving abilities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.