🔹 Job Title: Director, Demand Generation
🔹 Company: Ministry Brands
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS demand generation to drive pipeline growth and support both new customer acquisition and existing customer growth.
✅ Lead the full-funnel demand generation strategy across all verticals and go-to-market segments, including Enterprise, Headquarters, Mid-Market, and Commercial
✅ Manage a team of marketers responsible for execution, campaign operations, and ongoing performance optimization
✅ Build vertical-specific campaign strategies that align with segment goals, ICPs, and buyer journeys
✅ Plan and run integrated campaigns across email, digital ads, SEO, webinars, events, and nurture workflows
✅ Build scalable campaign frameworks that can be customized by vertical, product, or segment
✅ Lead ABM campaigns targeting high-value enterprise accounts
✅ Coordinate with Sales and SDRs to align campaign timing, outreach, and follow-up tactics
✅ Own KPIs like MQLs, pipeline, conversion rates, and CAC
✅ Develop and mentor a demand gen team with clear KPIs and growth paths
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership. Successful candidates will have a strong background in B2B SaaS demand generation and experience managing high-performing teams.
Education: Bachelor’s degree or equivalent of education and experience
Experience: 7+ years in B2B SaaS demand generation with a track record of hitting pipeline goals
Required Skills:
Preferred Skills:
ASSUMPTION: While the required skills are essential for success in this role, candidates with additional skills in multi-touch attribution and marketing mix modeling may have an advantage. Language proficiency is not required but could be beneficial for targeting diverse markets.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Demand Generation role with 7+ years of experience in the B2B SaaS industry)
Benefits:
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Demand Generation role with the given experience level. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
Industry: Software Development, specifically focused on providing operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations
Company Size: 501-1,000 employees, which offers a mid-sized company environment with opportunities for growth and collaboration
Founded: Not specified, but Ministry Brands has been serving customers for over four decades
Company Description:
Company Specialties:
Company Website: http://www.ministrybrands.com
ASSUMPTION: Ministry Brands is a well-established company in the software development industry, focusing on providing transformative technology and services to purpose-driven organizations. Their commitment to creating an inclusive work environment and fostering employee growth makes them an attractive employer for job seekers in the tech industry.
Career Level: This role is at the director level, requiring strategic thinking, team leadership, and a proven track record in demand generation
Reporting Structure: The Director of Demand Generation will likely report directly to the Vice President of Marketing or a similar role, depending on the company's organizational structure
Work Arrangement: This role is a hybrid position, requiring employees to work on-site at the designated company office in Alpharetta, GA for a minimum of 3 days per week and remotely from their home address up to 2 days per week
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in demand generation and marketing leadership. The hybrid work arrangement provides flexibility while still fostering collaboration and team building.
Office Type: Ministry Brands' office in Alpharetta, GA is a dedicated workspace for employees to collaborate and work together
Office Location(s): Alpharetta, GA
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work up to 2 days per week
ASSUMPTION: The Alpharetta office provides a collaborative work environment, and the hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location in a suburb of Atlanta offers easy access to the city's amenities while maintaining a more relaxed, suburban atmosphere.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, B2B SaaS, Campaign Execution, Analytics, Team Leadership, HubSpot, Salesforce, Paid Media, ABM Tools, Data-Driven Decisions, Performance Insights
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their strategic thinking, demand generation expertise, and leadership skills. Tailoring application materials to highlight these areas and showcasing relevant achievements will increase the likelihood of success.
ASSUMPTION: The tools and technologies listed are commonly used in B2B SaaS demand generation roles. Candidates should have experience with these tools or similar platforms and be comfortable learning new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ministry Brands places a strong emphasis on cultural fit and alignment with their core values. Candidates should carefully consider how their work style and personal values align with the company's culture and be prepared to demonstrate their fit during the interview process.
ASSUMPTION: These challenges are common in demand generation roles, particularly at the director level. Successful candidates will have experience navigating these challenges and be able to demonstrate their ability to lead teams, adapt to change, and drive results in a dynamic environment.
ASSUMPTION: This role is similar to other demand generation roles in the B2B SaaS industry but places a greater emphasis on strategic planning and team leadership. Candidates should have experience in these areas and be prepared to demonstrate their ability to drive results and manage teams in a dynamic environment.
ASSUMPTION: These sample projects are representative of the types of initiatives the Director of Demand Generation may be responsible for leading. Candidates should be prepared to discuss their experience with similar projects and the results they've achieved.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position. Asking thoughtful questions demonstrates engagement and interest in the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.