🔹 Job Title: Director, Demand Generation
🔹 Company: Ministry Brands
🔹 Location: US-MB-Home Office (Remote OK for Southeast region)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Southeast region)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS demand generation. Experience in vertical-based marketing is crucial for success in this role.
✅ Lead the full-funnel demand generation strategy across all verticals and go-to-market segments, including Enterprise, Headquarters, Mid-Market, and Commercial
✅ Manage a team of marketers responsible for execution, campaign operations, and ongoing performance optimization
✅ Build vertical-specific campaign strategies that align with segment goals, ICPs, and buyer journeys
✅ Partner with Product Marketing to turn positioning into high-impact, conversion-driven campaign assets
✅ Plan and run integrated campaigns across email, digital ads, SEO, webinars, events, and nurture workflows
✅ Build scalable campaign frameworks that can be customized by vertical, product, or segment
✅ Lead ABM campaigns targeting high-value enterprise accounts
✅ Coordinate with Sales and SDRs to align campaign timing, outreach, and follow-up tactics
✅ Partner with Marketing Ops to optimize HubSpot for segmentation, lead scoring, and multi-touch engagement
✅ Work closely with RevOps and Digital Marketing to track funnel performance, attribution, and campaign reporting
✅ Own KPIs like MQLs, pipeline, conversion rates, and CAC
✅ Analyze and report on performance, channel mix, and budget use
✅ Recommend ways to boost ROI and speed up funnel velocity
✅ Develop and mentor a demand gen team with clear KPIs and growth paths
✅ Build a culture of experimentation, accountability, and curiosity
✅ Lead campaign planning sessions to align on goals and performance
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
Education: Bachelor’s degree or equivalent of education and experience
Experience: 7+ years in B2B SaaS demand gen with a track record of hitting pipeline goals
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the non-profit or faith-based sectors may have an advantage in understanding the target markets for this role.
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Demand Generation role with 7+ years of experience)
Benefits:
Working Hours: Full-time, with an estimated 25% travel requirement for domestic and/or international travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Demand Generation role with the given experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
Industry: Ministry Brands operates in the Software Development industry, focusing on providing operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations.
Company Size: Ministry Brands has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ministry Brands was founded in 1980, with a rich history of serving purpose-driven organizations and helping them grow and amplify their impact on the world.
Company Description:
Company Specialties:
Company Website: http://www.ministrybrands.com
ASSUMPTION: Ministry Brands' focus on serving purpose-driven organizations sets it apart in the software development industry, offering applicants a unique opportunity to make a positive impact through their work.
Career Level: This role is at the management level, requiring strategic thinking, leadership, and the ability to drive results through a team
Reporting Structure: The Director, Demand Generation will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketers
Work Arrangement: This role is remote-friendly, with the option to work remotely from the Southeast region. The estimated travel requirement is up to 25%
Growth Opportunities:
ASSUMPTION: The growth opportunities in this role are tied to both personal and professional development, as well as the success of the demand generation team and the organization as a whole.
Office Type: Ministry Brands has a physical headquarters in Knoxville, TN, but this role can be performed remotely from the Southeast region
Office Location(s): Knoxville, TN
Geographic Context:
Work Schedule: Full-time, with an estimated 25% travel requirement for domestic and/or international travel
ASSUMPTION: The remote-friendly nature of this role provides applicants with the opportunity to balance work and personal life more effectively, while still having the option to collaborate with the team in person when needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Demand Generation, B2B SaaS, Campaign Execution, Analytics, Team Leadership, HubSpot, Salesforce, Paid Media, ABM Tools, Data-Driven Decisions, Clear Communication, Vertical-Based Marketing, Performance Insights, Customer Acquisition, Pipeline Goals, Conversion Rates
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and demand generation expertise, as well as their cultural fit with Ministry Brands.
ASSUMPTION: The tools and technologies listed are the most commonly used in B2B SaaS demand generation roles. However, the specific tools used may vary depending on the organization's tech stack.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ministry Brands values a strong cultural fit, with an emphasis on integrity, excellence, and collaboration. Applicants should be prepared to demonstrate their alignment with these values and the organization's mission during the interview process.
ASSUMPTION: The potential challenges listed are common to demand generation roles, particularly in the B2B SaaS industry. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
ASSUMPTION: The unique focus of this role on vertical-based marketing and serving purpose-driven organizations sets it apart from other demand generation positions. Applicants should be prepared to demonstrate their understanding of these markets and how their experience aligns with the specific needs of this role.
ASSUMPTION: The sample projects listed are designed to illustrate the specific demands and opportunities presented by this role. Applicants should be prepared to discuss their relevant experience and how it translates to the unique challenges and requirements of this position.
ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the team, and the organization's marketing strategy. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.