Director - Demand Generation

📌 Core Information

🔹 Job Title: Director - Demand Generation

🔹 Company: Validity

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation strategies for enterprise businesses
• Managing a team responsible for campaigns, ABM, field events, and paid media
• Collaborating with sales, product marketing, and other teams to align efforts
• Optimizing MQL scoring models and analyzing campaign performance
• Leveraging a strong tech stack to build data-focused programs

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS demand generation.

📋 Key Responsibilities

✅ Own strategy, planning, and execution of end-to-end demand generation programs and campaigns

✅ Manage a team responsible for Campaign Management, Field Marketing, and Paid Media programs

✅ Develop strategic multi-channel campaigns across the buyer's journey to drive pipeline and revenue

✅ Own and optimize the MQL scoring model in coordination with Marketing Ops

✅ Own account-based marketing strategy and execution, experience in 6Sense a plus

✅ Handle logistics, coordination, and execution with internal and external stakeholders

✅ Collaborate with Content, Design, Product Marketing and Customer Marketing teams to align on a GTM strategy

✅ Partner with Sales to ensure coordinated follow-up on MQLs and optimize conversion rates

✅ Partner with Sales on the creation and evaluation of outreach sequences to continually optimize performance

✅ Own regular reporting and analysis on Demand Gen campaign performance

✅ Collaborate with Customer Marketing on the lead lifecycle and email nurture programs

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 8 years' experience leading Demand Generation for a B2B/SaaS organization

Required Skills:

• Proven expertise in crafting and executing full-funnel demand generation programs
• Strong communication and presentation skills
• Tactical experience with lead forecasting, reporting, and analysis
• Experience with paid media, account-based marketing, events, and high-volume content campaigns
• Experience working directly with Sales teams to coordinate efforts and drive quality results
• Experience with SFDC, Pardot, 6Sense, Qualified, and Salesforce Marketing Cloud Intelligence (Attribution)

Preferred Skills:

• Experience with additional marketing automation tools
• Familiarity with the software industry and enterprise-level sales cycles
• Proven ability to manage and develop a team

ASSUMPTION: Candidates with experience in a similar role and a strong track record of driving pipeline growth will be most competitive.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Demand Generation in Boston)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work arrangements
• Employee stock options
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data validation and management solutions

Company Size: 201-500 employees, large enough to offer significant resources and growth opportunities, yet small enough for individual impact

Founded: 2018, with a history of rapid growth and acquisitions

Company Description:

• Validity offers a suite of data validation and management solutions, including Everest, DemandTools, BriteVerify, and GridBuddy Connect
• The company aims to help businesses target, contact, engage, and retain customers effectively using trustworthy data
• Validity is committed to fostering a winning culture and providing employees with opportunities for growth and success

Company Specialties:

• CRM and data management
• Data validation and verification
• Email marketing and list management
• Salesforce integration and optimization

Company Website: validity.com

ASSUMPTION: Validity's focus on data quality and customer success sets it apart in the software industry and offers unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Director, a senior leadership role with significant strategic and management responsibilities

Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals

Work Arrangement: On-site, with some flexibility for remote work and hybrid arrangements

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities to work on strategic initiatives and drive innovation in demand generation
• Chance to learn from and collaborate with experienced marketing and sales professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in downtown Boston

Office Location(s): 100 Summer St, Suite 2900, Boston, MA 02110

Geographic Context:

• Boston is a major tech hub with a vibrant startup scene and numerous networking opportunities
• The office is conveniently located near public transportation and numerous amenities
• The city offers a diverse range of cultural, recreational, and dining options

Work Schedule: Standard business hours with some flexibility for remote work and hybrid arrangements

ASSUMPTION: The on-site work arrangement allows for better collaboration and team-building, but also offers flexibility for remote work when needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• On-site interview with the hiring manager and other team members
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and demand generation expertise
• Leadership and team management skills
• Communication and presentation skills
• Technical proficiency with relevant marketing tools

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and achievements
• Prepare examples of your past demand generation campaigns and their results
• Research Validity's products and industry focus to demonstrate your understanding of the business

ATS Keywords: Demand Generation, B2B Marketing, Lead Forecasting, Reporting, Paid Media, Account-Based Marketing, Events, Content Campaigns, Collaboration, Sales Coordination, Data Analysis, Marketing Operations, Email Marketing, Webinars, Nurture Programs, Pipeline Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in demand generation.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Pardot (SFMAE)
• 6Sense
• Qualified
• Salesforce Marketing Cloud Intelligence (Attribution)
• Additional marketing automation tools (as needed)

ASSUMPTION: Familiarity with these tools is required, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and results-oriented
• Fast-paced and dynamic
• Team-focused and collaborative
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have experience managing and developing a team?

ASSUMPTION: Validity values candidates who are passionate about data, customer success, and continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities
• Keeping up with industry trends and best practices in demand generation
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to other Director of Demand Generation positions, but may require more strategic thinking and collaboration with cross-functional teams
• Validity's focus on data quality and customer success sets it apart from other software companies
• This role offers significant growth potential and the opportunity to make a lasting impact on the company's success

ASSUMPTION: Candidates should research similar roles and companies to understand the unique aspects of this opportunity and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline growth for a new product launch
• Optimizing the MQL scoring model to improve campaign performance and conversion rates
• Collaborating with the sales team to create and evaluate outreach sequences that align with marketing efforts

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the role and the opportunity for impact.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation team currently, and how can this role address them?
• How does this role collaborate with other marketing and sales teams to align efforts and drive results?
• What opportunities are there for growth and development within the team and the company as a whole?
• How does Validity support work-life balance for its employees?
• What is the company's long-term vision for demand generation, and how does this role fit into that strategy?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and achievements
• Prepare examples of your past demand generation campaigns and their results
• Research Validity's products and industry focus to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.