Director, Demand Generation

📌 Core Information

🔹 Job Title: Director, Demand Generation

🔹 Company: Carbyne

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel demand generation strategies to drive pipeline and revenue growth
• Collaborating cross-functionally with sales, product, and other teams to ensure marketing efforts align with broader company goals
• Optimizing the marketing funnel and lead scoring to improve conversion rates and minimize lead drop-off
• Managing and mentoring team members focused on demand generation
• Staying current with B2B marketing trends and experimenting with new growth tactics and channels

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop and optimize demand generation strategies. The ideal candidate will have experience in B2B demand generation, a proven track record of driving pipeline and revenue, and a passion for making a difference in the public safety sector.

📋 Key Responsibilities

✅ Own and drive the strategy for Carbyne’s demand generation efforts to meet pipeline and revenue goals

✅ Plan, launch, and manage integrated marketing campaigns across all relevant channels to drive awareness, engagement, and conversion

✅ Implement and scale an Account-Based Marketing (ABM) strategy to penetrate key accounts

✅ Collaborate closely with Product Marketing and Content teams to develop campaign assets that resonate with target audiences

✅ Design and optimize the lead funnel from inquiry to SQL (Sales Qualified Lead), establishing effective lead scoring criteria and nurture tracks

✅ Oversee the marketing tech stack and data needed to power campaigns, ensuring clean, enriched data on target audiences

✅ Lead and mentor team members focused on demand generation, fostering a culture of creativity, experimentation, and data-driven decision making

✅ Stay current with the latest B2B marketing trends and tools, experimenting with new growth tactics and channels

ASSUMPTION: This role requires a hands-on approach to campaign execution, with a strong focus on data-driven decision making and continuous improvement. The ideal candidate will be comfortable working with marketing analytics tools and making decisions based on metrics while also balancing quantitative insight with creative thinking for campaign ideas.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field

Experience: 12+ years of B2B demand generation or growth marketing experience, with a proven track record of driving pipeline and revenue. At least 2-3 years in a role with team leadership or mentorship responsibilities (manager or above). Experience marketing to public sector or government audiences is a plus.

Required Skills:

• Strategic and analytical mindset, with demonstrated ability to develop data-driven marketing strategies
• Hands-on experience with digital marketing channels (SEO, SEM, email, social, display advertising) and best practices in each
• Proficient with marketing analytics tools and able to derive insights from data
• Strong experience with Account-Based Marketing approaches and ABM platforms
• Hands-on expertise with CRM and marketing automation integration (Salesforce and HubSpot preferred)
• Excellent communication skills, both written and verbal, with proven ability to work closely with sales teams and present plans and results to executive leadership

Preferred Skills:

• Advanced training or certifications in digital marketing, analytics, or ABM (Google Ads, HubSpot Inbound, ABM certification, etc.)
• Experience with content engagement or intent monitoring tools (e.g., PathFactory, HighSpot, Seismic)

ASSUMPTION: The ideal candidate will have a proven track record in B2B demand generation, with a strong focus on data-driven decision making and continuous improvement. They will be comfortable working with marketing analytics tools and making decisions based on metrics while also balancing quantitative insight with creative thinking for campaign ideas.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a Director of Demand Generation role in the United States)

Benefits:

• Comprehensive healthcare (medical, dental, vision)
• 401(k) matching
• Unlimited vacation days
• Parental leave
• Health & wellness perks
• $100 monthly allowance for phone and internet

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range for this role is based on industry standards for a Director of Demand Generation role in the United States. The benefits package is competitive and designed to support the well-being and work-life balance of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mission-critical contact center technologies for public safety and enterprise markets

Company Size: 51-200 employees, large enough to have established processes and a significant market presence, but small enough for employees to have a direct impact on the company’s success

Founded: 2014, with a mission to redefine emergency collaboration and connect the dots between people, enterprises, and governments

Company Description:

• Carbyne is the global leader in mission-critical contact center technologies, delivering over 250M data points per year all in a unified platform
• The company enables emergency contact centers and selected enterprises to connect with callers or any connected devices via highly secure communication channels without downloading a consumer app
• Carbyne provides a unified cloud native solution which delivers live actionable data that leads to more efficient and transparent operations and ultimately saves lives

Company Specialties:

• NG911
• Call Handling
• NG911 plugin for legacy systems
• PSAP in the cloud
• 911 as a service
• Exact Indoor Location
• Outdoor Location
• Dynamic Location
• Live video calls to 911
• Text to 911
• No app needed

Company Website: http://www.carbyne.com

ASSUMPTION: Carbyne is a well-established company in the mission-critical contact center technologies industry, with a strong focus on innovation and making a positive impact on public safety. The company values inclusion, equality, and having fun while making a difference.

📊 Role Analysis

Career Level: Director level, with the opportunity to make a significant impact on the company’s growth and success

Reporting Structure: Reporting to the CMO, with the opportunity to lead and mentor team members focused on demand generation

Work Arrangement: Remote OK, with the ability to work from anywhere in the United States

Growth Opportunities:

• Potential to grow into a VP of Marketing role as the company expands
• Opportunity to gain experience in a fast-paced, startup-like environment and make a significant impact on the company’s success
• Chance to work on cutting-edge technology and make a real difference in the public safety sector

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, startup-like environment and make a significant impact on the company’s growth and success. The ideal candidate will be comfortable working in a dynamic and ever-changing environment and have a passion for making a difference in the public safety sector.

🌍 Location & Work Environment

Office Type: Remote, with the ability to work from anywhere in the United States

Office Location(s): New York, NY; Tel-Aviv, Israel; Ciudad de México, Mexico

Geographic Context:

• The United States is the primary market for this role, with a focus on driving demand generation efforts to meet pipeline and revenue goals
• The remote nature of the role allows for flexibility in working hours and the ability to balance work and personal responsibilities
• The company has a strong presence in the United States, with offices in New York, NY, Tel-Aviv, Israel, and Ciudad de México, Mexico

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote nature of this role offers flexibility in working hours and the ability to balance work and personal responsibilities. The ideal candidate will be comfortable working independently and managing their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and qualifications
• In-depth interview with the hiring manager and/or other team members to discuss the role and cultural fit
• Final interview with the CMO to discuss the role and the company’s vision for demand generation
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and analytical skills
• Hands-on experience with digital marketing channels and campaign execution
• Experience with ABM and ABM platforms
• Ability to work collaboratively with cross-functional teams
• Cultural fit and alignment with Carbyne’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with B2B demand generation, ABM, and digital marketing channels
• Demonstrate your ability to think strategically and analyze data to make data-driven decisions
• Showcase your creativity and ability to develop compelling campaign ideas
• Prepare questions to ask the interviewer about the role, the team, and the company’s vision for demand generation

ATS Keywords: Demand Generation, B2B Marketing, ABM, Digital Marketing, Campaign Strategy, Lead Nurturing, Marketing Automation, CRM, Salesforce, HubSpot, Pipeline Generation, Revenue Growth, Public Safety, Enterprise Marketing

ASSUMPTION: The ideal candidate will have a proven track record in B2B demand generation, with strong analytical skills and a strategic mindset. They will be comfortable working with marketing analytics tools and making decisions based on metrics while also balancing quantitative insight with creative thinking for campaign ideas.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation Platform: HubSpot
• ABM Platforms: 6sense, Demandbase
• Data Enrichment Tools: ZoomInfo
• Web Analytics: Google Analytics
• Social Media Management Suites
• Webinar Platforms
• Content Engagement or Intent Monitoring Tools: PathFactory, HighSpot, Seismic

ASSUMPTION: The ideal candidate will have hands-on expertise with CRM and marketing automation integration (Salesforce and HubSpot preferred), as well as experience with ABM platforms and data enrichment tools. They will be comfortable working with marketing analytics tools and making decisions based on metrics.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and equality
• Having fun while making a difference
• Fostering a welcoming and inclusive environment where every person counts

Work Style:

• Dynamic and ever-changing environment
• Collaborative and cross-functional teamwork
• Data-driven decision making and continuous improvement
• Passion for making a difference in the public safety sector

Self-Assessment Questions:

• Do you resonate with Carbyne’s mission to save lives and make a difference in the public safety sector?
• Are you comfortable working in a fast-paced, startup-like environment and managing ambiguity?
• Do you have a proven track record in B2B demand generation, with strong analytical skills and a strategic mindset?

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and ever-changing environment, with a passion for making a difference in the public safety sector. They will have a proven track record in B2B demand generation, with strong analytical skills and a strategic mindset.

⚠️ Potential Challenges

• The role requires a strategic mindset and strong analytical skills to develop and optimize demand generation strategies
• The ideal candidate will have experience in B2B demand generation, with a proven track record of driving pipeline and revenue, and a passion for making a difference in the public safety sector
• The role may require working with legacy systems and processes, which can be challenging and time-consuming
• The remote nature of the role may present challenges in building and maintaining relationships with team members and stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and ever-changing environment, with a passion for making a difference in the public safety sector. They will have a proven track record in B2B demand generation, with strong analytical skills and a strategic mindset, and be comfortable working with legacy systems and processes.

📈 Similar Roles Comparison

• This role is similar to a Director of Demand Generation or Growth Marketing role in a B2B software company, with a focus on driving pipeline and revenue growth through multi-channel demand generation strategies
• Unlike other roles in the industry, this role focuses on the public safety sector and has a strong mission to save lives and make a difference
• This role offers the opportunity to gain experience in a fast-paced, startup-like environment and make a significant impact on the company’s growth and success

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, startup-like environment and make a significant impact on the company’s growth and success. The ideal candidate will be comfortable working in a dynamic and ever-changing environment, with a passion for making a difference in the public safety sector.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive awareness, engagement, and conversion for a new product launch
• Implementing and scaling an ABM strategy to penetrate key accounts in the public safety sector
• Optimizing the marketing funnel and lead scoring to improve conversion rates and minimize lead drop-off

ASSUMPTION: The ideal candidate will have experience in B2B demand generation, with a proven track record of driving pipeline and revenue growth through multi-channel demand generation strategies. They will be comfortable working with marketing analytics tools and making data-driven decisions to optimize campaign performance.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
• How does this role fit into the company’s overall vision for demand generation and growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to work-life balance and flexibility for remote employees?
• How does the company measure the success of its demand generation efforts, and what metrics are most important to track?

ASSUMPTION: The ideal candidate will be strategic and analytical, with a strong focus on data-driven decision making and continuous improvement. They will be comfortable working with marketing analytics tools and making decisions based on metrics while also balancing quantitative insight with creative thinking for campaign ideas.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen with the HR team by researching the company and role, and practicing your responses to common interview questions
• Prepare for your in-depth interview with the hiring manager and/or other team members by developing questions to ask about the role and cultural fit
• Prepare for your final interview with the CMO by developing questions to ask about the company’s vision for demand generation and growth
• Follow up with the hiring manager or HR team after each interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.