Director Demand Generation - Digital Marketing

📌 Core Information

🔹 Job Title: Director Demand Generation - Digital Marketing

🔹 Company: Mindtickle

🔹 Location: Bengaluru, Karnataka & Pune, Maharashtra

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline and revenue through integrated, multi-channel demand generation programs
• Leading digital marketing strategies, including SEO, paid media, and website optimization
• Executing account-based marketing (ABM) campaigns to drive pipeline acceleration in key strategic accounts
• Collaborating with cross-functional teams, such as Sales, Business Development, Field Marketing, and Customer Marketing
• Optimizing marketing efforts using data-driven insights and AI-driven automation

ASSUMPTION: This role requires a strategic, data-driven leader with a proven track record in B2B SaaS demand generation. The ideal candidate will have expertise in digital marketing, ABM, and team leadership.

📋 Key Responsibilities

✅ Own and scale the digital marketing strategy across web optimization, SEO, GEO-targeted campaigns, and paid performance marketing

✅ Build and execute targeted campaigns to elevate Mindtickle’s trust ratings, driving stronger organic demand

✅ Develop and execute targeted ABM campaigns to drive pipeline acceleration in key strategic accounts

✅ Establish and execute comprehensive, cross-channel integrated marketing plans to amplify Mindtickle’s brand and solution positioning

✅ Collaborate with the Sr. Director of Business Development to align outbound BDR initiatives with demand generation strategy

✅ Act as strategic partner and thought leader for Field Marketing, providing high-level guidance and strategic oversight

✅ Oversee the content creative function, ensuring tight integration with campaign teams to align content strategy closely with demand generation objectives

✅ Develop targeted demand generation campaigns focused on existing accounts and re-engaging former customers to drive incremental pipeline

✅ Establish robust measurement frameworks to track and report on campaign performance, pipeline contribution, conversion rates, and ROI

ASSUMPTION: This role involves a high degree of collaboration and strategic thinking. The ideal candidate will have strong analytical skills and the ability to lead high-performing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of demand generation leadership experience in B2B SaaS

Required Skills:

• Proven expertise in digital marketing strategies, including SEO, paid media, and website optimization
• Deep experience in ABM strategy and execution
• Strong analytical skills with proficiency in marketing automation, CRM systems, and data analytics tools
• Exceptional collaboration skills, particularly with Sales, Business Development, Field Marketing, and Customer Marketing teams
• Demonstrated ability to lead and scale high-performing teams
• Strategic thinker with a track record of driving pipeline growth and revenue acceleration through innovative demand generation programs
• Strong orientation toward leveraging AI-driven automation and iterative GTM processes

Preferred Skills:

• Experience with AI-driven personalization and optimization tools
• Familiarity with the software development industry

ASSUMPTION: Candidates with experience in B2B SaaS and a strong background in digital marketing, ABM, and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on experience and industry standards for a Director-level role in B2B SaaS)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in B2B SaaS. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development. Mindtickle is a leading provider of Revenue Enablement Platforms, helping businesses grow revenue and retain customers by improving performance in sales and customer support teams.

Company Size: 501-1,000 employees. Mindtickle offers a dynamic and collaborative work environment, with ample opportunities for growth and learning.

Founded: 2012. Mindtickle was founded with a mission to help businesses drive revenue growth through effective sales enablement and customer engagement.

Company Description:

• Mindtickle helps businesses grow revenue and retain customers by improving performance in sales and customer support teams
• Their award-winning Revenue Enablement Platform combines on-the-job learning with customer engagement activities
• Brands like Cisco, Splunk, Henkel, Juniper Networks, and Janssen use Mindtickle to increase productivity for customer-facing teams

Company Specialties:

• Sales Readiness
• Sales Enablement
• Sales Training
• Sales Onboarding
• Gamified Learning
• Collaborative Learning
• Online Learning Platform
• Channel Partner Enablement
• Sales Coaching
• Sales Productivity
• Sales Effectiveness
• Sales Excellence
• Virtual Selling
• Sales Learning
• Sales Software

Company Website: https://www.mindtickle.com/

ASSUMPTION: Mindtickle's focus on sales enablement and customer engagement makes it an attractive employer for candidates interested in driving revenue growth and improving customer experiences.

📊 Role Analysis

Career Level: Director. This role offers significant strategic responsibility and the opportunity to lead a high-performing demand generation team.

Reporting Structure: The Director of Demand Generation will report directly to the Chief Marketing Officer (CMO) and work closely with various cross-functional teams, including Sales, Business Development, Field Marketing, and Customer Marketing.

Work Arrangement: On-site, with flexibility for remote work. The ideal candidate will be based in Bengaluru, Karnataka, or Pune, Maharashtra, and be willing to work on-site as needed.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization
• Opportunities to expand the demand generation team and take on additional responsibilities
• Chance to work with a diverse range of customers and industries, driving revenue growth and improving customer experiences

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Mindtickle's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Bengaluru, Karnataka, and Pune, Maharashtra

Geographic Context:

• Bengaluru is the capital of Karnataka and the third-largest city in India, known for its vibrant tech industry and cosmopolitan culture
• Pune is a major city in the state of Maharashtra, known for its educational institutions, IT industry, and historical sites

Work Schedule: Full-time (40 hours/week), with flexibility for remote work. The work schedule may vary depending on the candidate's role and responsibilities.

ASSUMPTION: Mindtickle's offices offer a modern, collaborative work environment that fosters innovation and productivity. The geographic context of Bengaluru and Pune provides ample opportunities for professional growth and personal development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interviews with cross-functional stakeholders, including the CMO and other marketing leaders
• Final round with the CEO or another senior executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing and ABM expertise
• Leadership and team management abilities
• Collaboration and communication skills
• Cultural fit and alignment with Mindtickle's values

Application Tips:

• Highlight your experience with digital marketing, ABM, and team leadership in your resume and cover letter
• Demonstrate your understanding of Mindtickle's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and collaboration skills
• Showcase your ability to drive pipeline growth and revenue acceleration through innovative demand generation programs

ATS Keywords: Demand Generation, Digital Marketing, ABM, B2B SaaS, Team Leadership, Pipeline Growth, Revenue Acceleration, AI-Driven Automation

ASSUMPTION: Mindtickle's interview process is designed to assess the candidate's strategic thinking, leadership, and collaboration skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analytics tools (e.g., Google Analytics, Tableau)
• AI-driven personalization and optimization tools (e.g., OneSpot, Dynamic Yield)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and data analytics tools. Familiarity with AI-driven personalization and optimization tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline growth and revenue acceleration through innovative demand generation programs?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you comfortable leveraging AI-driven automation and iterative GTM processes?

ASSUMPTION: Mindtickle values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

⚠️ Potential Challenges

• Managing a high-performing demand generation team across multiple locations
• Balancing the need for strategic, data-driven decision-making with the need for quick, agile execution
• Navigating a dynamic, fast-panging industry and adapting to changing market conditions
• Integrating with various cross-functional teams and aligning demand generation efforts with their priorities

ASSUMPTION: The Director of Demand Generation will face challenges in managing a high-performing team, balancing strategic decision-making with agile execution, and navigating a dynamic industry. Successful candidates will have strong leadership, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other demand generation roles, this position requires a strong focus on digital marketing, ABM, and team leadership
• This role is unique in its emphasis on leveraging AI-driven automation and iterative GTM processes
• Career progression in this role may involve advancing to a VP or C-level role within the marketing organization

ASSUMPTION: This role is unique in its emphasis on digital marketing, ABM, team leadership, and AI-driven automation. Successful candidates will have experience in these areas and be comfortable working in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to drive pipeline acceleration in a key strategic account
• Optimizing a digital marketing strategy to improve lead quality, volume, and cost efficiency
• Collaborating with cross-functional teams to execute a comprehensive, cross-channel integrated marketing plan

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Director of Demand Generation role.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategy and how my role would contribute to its evolution?
• How does Mindtickle's demand generation team collaborate with other cross-functional teams, such as Sales and Business Development?
• What are the key priorities for the first 90 days in this role?
• How does Mindtickle support the growth and development of its demand generation team members?
• What are the most significant challenges facing the demand generation function, and how can this role address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's requirements, their strategic thinking, and their cultural fit with Mindtickle.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with digital marketing, ABM, and team leadership
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and collaboration skills
• Showcase your ability to drive pipeline growth and revenue acceleration through innovative demand generation programs
• Follow up with the Mindtickle HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.