Director, Demand Generation

📌 Core Information 🔹 Job Title: Director, Demand Generation 🔹 Company: Alchemer 🔹 Location: Louisville, Colorado (Hybrid) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 1, 2025 🔹 Experience Level: 10+ years of experience 🔹 Remote Status: Hybrid (Remote OK) 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated marketing campaigns that drive revenue - Collaborating with cross-functional teams to optimize customer experiences and align with business goals - Analyzing campaign results and using data to inform strategic decisions - Managing a small team of direct reports and establishing goals - Working with an array of cross-functional team members, including sales and customer success ASSUMPTION: This role requires a strong background in B2B marketing, demand generation, and digital marketing. The ideal candidate will have experience working in a growth-stage company and driving revenue growth through marketing efforts. 📋 Key Responsibilities - Develop marketing campaigns that stand out in the market based on feedback, metrics, trends, new ideas, and strategic insights - Identify trends and insights to continually optimize performance and spending - Drive usage and adoption of products through engaging customer programs - Analyze and report on the impact of demand generation programs on the business, including ROI - Collaborate across marketing functions and with cross-functional team members to ensure efforts drive revenue - Establish and assure adherence to budgets, schedules, work plans, and performance requirements - Provide management and mentoring to a small team of direct reports, including establishing and managing to goals ASSUMPTION: The ideal candidate will have a proven track record in developing and executing integrated marketing campaigns that drive results. They will be highly motivated, data-driven, and able to work cross-functionally with senior leadership. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing/communications (or equivalent work experience) Experience: - 10 years of strong B2B marketing experience, preferably in SaaS - Contributed to a growth-stage company to 2X revenue in a demand generation role Required Skills: - Strong business acumen, marketing knowledge, and the ability to work within a variety of marketing tools - Demonstrated knowledge of best practices, including audience segmentation, demand generation, lead nurture, and digital marketing - Highly motivated team player with ability to work cross-functionally and with senior leadership - Uses data to inform marketing strategy and demonstrate success of marketing programs - Strong familiarity with marketing automation, CRM systems, and sales tools (preferably Pardot, Salesforce, Gong) Preferred Skills: - Up-to-date with the latest trends and best practices in digital marketing and measurement - Excellent computer, written, and verbal skills - Creative outside-of-the-box thinker 💰 Compensation & Benefits Salary Range: $175,000 - $200,000 per year Benefits: - Health and disability coverages - An incredible 401(k) option that includes a per-payroll match and immediate vesting - Unlimited time off and twelve paid company holidays Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 2007 (as SurveyGizmo; rebranded as Alchemer in 2021) Company Description: Alchemer empowers customers to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving their businesses forward. Expect more from feedback. Company Specialties: - Online Surveys - Marketing Tools - Survey Software - Web Forms - Data Collection Tool - Survey Platform - Marketing Research Software - Enterprise feedback management - Customer Insights - NPS - VOC - Data Analytics - Data collection - Mobile App Feedback - Research Solutions - Customer Experience Platform - Employee Experience Platform - Member Experience Platform - Market Research Platform Company Website: www.alchemer.com ASSUMPTION: Alchemer is a well-established company in the software development industry, with a strong focus on customer feedback and experience. They offer a comprehensive suite of tools for marketing, research, and customer experience professionals. 📊 Role Analysis Career Level: Executive (Director level) Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) Work Arrangement: Hybrid (remote work available, with some on-site presence required) Growth Opportunities: - Potential to make a significant impact on the company's growth and revenue - Opportunities to collaborate with senior leadership and influence marketing strategy - Possibility to expand the role's scope and team as the company grows ASSUMPTION: This role offers a unique opportunity for a seasoned marketing professional to drive growth and make a significant impact on the company's success. 🌍 Location & Work Environment Office Type: Hybrid (remote work available, with some on-site presence required) Office Location(s): 168 Centennial Parkway, Suite 250, Louisville, CO 80027, US Geographic Context: - Louisville, Colorado, is located in the Denver-Aurora-Lakewood metropolitan area - The city offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions - The cost of living in Louisville is generally lower than in larger cities like Denver and Boulder Work Schedule: Flexible, with some on-site presence required for collaboration and team building ASSUMPTION: The hybrid work arrangement offers the best of both remote and on-site work, allowing employees to balance flexibility with in-person collaboration. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth behavioral interview with the hiring team 4. Final interview with the CMO and/or other senior leaders Key Assessment Areas: - Marketing strategy and campaign development - Data analysis and reporting - Team management and leadership - Cross-functional collaboration and communication Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and achievements 2. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 3. Research Alchemer's products, services, and company culture to demonstrate your fit and enthusiasm ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Marketing Automation, CRM Systems, Lead Nurture, Audience Segmentation, Data Analysis, Integrated Marketing, Collaboration, Creative Thinking, Business Acumen, Marketing Strategy, Performance Optimization, Team Management, Communication Skills ASSUMPTION: The interview process will focus on assessing your marketing expertise, strategic thinking, and ability to work effectively with cross-functional teams. 🛠️ Tools & Technologies - Marketing automation tools (preferably Pardot) - CRM systems (preferably Salesforce) - Sales engagement tools (preferably Gong) - Project management tools (e.g., Asana, Trello, Jira) - Data analysis and visualization tools (e.g., Tableau, Power BI) - Marketing analytics tools (e.g., Google Analytics, Adobe Analytics) ASSUMPTION: Familiarity with these tools is essential for success in this role. The ideal candidate will have experience using these tools in a marketing context and be comfortable learning new tools as needed. 👔 Cultural Fit Considerations Company Values: - Heart for Service: Provide extraordinary service to customers, coworkers, and the community by going out of our way to appreciate and support them - Curiosity: Create products that help our customers listen and be curious. We strive to understand our customers’ business problems and the solutions delivered with our software - Find a Way: Help our customers and employees succeed by finding solutions to their problems. We have a can-do attitude, and we do what we say we will do Work Style: - Collaborative: We work together to achieve our goals and support each other's success - Data-driven: We use data to inform our decisions and continuously improve our processes - Customer-focused: We prioritize our customers' needs and strive to exceed their expectations Self-Assessment Questions: 1. How do you demonstrate our company value of 'Heart for Service' in your daily work? 2. Can you provide an example of a time when you exhibited curiosity and used data to drive a marketing decision? 3. Describe a challenge you faced and how you found a way to solve it, demonstrating our company value of 'Find a Way' ASSUMPTION: Alchemer values candidates who are passionate about customer service, curious about data-driven marketing, and committed to finding creative solutions to challenges. ⚠️ Potential Challenges 1. Managing a team remotely and ensuring productivity and engagement 2. Balancing the demands of multiple marketing channels and campaigns 3. Keeping up with the latest trends and best practices in digital marketing and measurement 4. Collaborating effectively with cross-functional teams and stakeholders 5. Maintaining work-life balance in a fast-paced, growth-oriented environment ASSUMPTION: These challenges require strong leadership, time management, and communication skills. The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic work environment. 📈 Similar Roles Comparison 1. This role differs from other demand generation roles in its focus on integrated marketing campaigns and cross-functional collaboration 2. Alchemer's industry focus on customer feedback and experience sets it apart from other software development companies 3. The hybrid work arrangement offers a unique blend of remote flexibility and on-site collaboration, which may appeal to candidates seeking a balance between work-from-home and in-person interaction ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive growth and make a significant impact on the company's success, while also enjoying the benefits of a hybrid work arrangement. 📝 Sample Projects 1. Developing and executing a multi-channel campaign to drive product adoption and increase user engagement 2. Analyzing customer data to identify trends and optimize marketing strategies for improved ROI 3. Collaborating with the product team to create targeted content and messaging that resonates with specific customer segments ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the importance of cross-functional collaboration in this role. ❓ Key Questions to Ask During Interview 1. How does the marketing team collaborate with other departments to ensure alignment with business goals and objectives? 2. Can you describe a time when you had to pivot a marketing strategy due to changing market conditions or customer feedback? 3. How does the company support the professional development and growth of its marketing team members? 4. What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them? 5. How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? ASSUMPTION: These questions will help you better understand the role's responsibilities, the team's dynamics, and the company's marketing strategy and goals. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://www.alchemer.com/jobs?gh_jid=6183024 2. Tailor your resume and cover letter to highlight relevant marketing experience and achievements 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments 4. Research Alchemer's products, services, and company culture to demonstrate your fit and enthusiasm 5. Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.