📌 Core Information
🔹 Job Title: Director, Demand Generation & Growth
🔹 Company: SundaySky
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated demand generation campaigns across diverse channels to drive pipeline growth
- Taking a full-funnel approach to marketing, focusing on programs and activities that generate leads and revenue
- Developing and implementing ABM strategies to target high-value accounts
- Optimizing the SundaySky.com website to increase conversion rates and improve user experiences for lead capture
- Collaborating with cross-functional teams to enhance brand recognition, visibility, and reach in both new and existing marketing channels
ASSUMPTION: This role requires a strategic and data-driven marketer with a proven track record in B2B SaaS demand generation. The ideal candidate will be comfortable working in a fast-paced, multi-tasking environment and collaborating with various teams to achieve KPIs.
📋 Key Responsibilities
✅ Lead and implement integrated demand generation campaigns across diverse channels to drive pipeline growth and achieve KPIs targets
✅ Take a full-funnel approach to marketing, closely monitoring the programs and activities that generate not only leads, but revenue
✅ Initiate campaign activities to enhance results across key channels, including web, paid (search, social, display), email, events, webinars, and third-party programs
✅ Develop ABM strategies to target high-value accounts, working closely with Sales leaders to identify priority prospects and create personalized marketing initiatives that drive engagement
✅ Collaborate to optimize the SundaySky.com website to increase conversion rates and improve user experiences for lead capture
✅ Provide regular reports on campaign performance, lead gen metrics, pipeline contributions, and ROI, using insights to optimize ongoing campaigns and strategies
✅ Identify new, strategic tools to add to SundaySky’s marketing technology stack
✅ Develop close BDR partnership to coordinate campaign activities and improve lead-to-pipeline conversion rates
✅ Enhance SundaySky’s brand recognition, visibility, and reach in both new and existing marketing channels
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision-making and continuous optimization of campaigns and strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in demand generation, growth marketing, or related roles for B2B SaaS companies
Required Skills:
- Proven track record in B2B SaaS demand generation and growth marketing
- Extensive digital marketing experience (SEM, paid social, retargeting, display advertising, website marketing, etc.)
- Strong understanding of account-based marketing (ABM) and multi-channel marketing strategies
- Comfortable using Salesforce and marketing automation platforms (experience with Pardot a plus)
- Metric-driven mindset with a track record for meeting and exceeding KPIs
- Collaborative team player who is well-organized, proactive, and curious
Preferred Skills:
- Previous experience marketing to financial services, healthcare, or insurance
- Fluency in English
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS demand generation and growth marketing, with a proven track record of driving pipeline growth and achieving KPIs.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in B2B SaaS demand generation)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching
- Flexible PTO
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely from any location in the US
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in B2B SaaS demand generation. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SundaySky operates in the Software Development industry, focusing on enterprise video software solutions.
Company Size: SundaySky has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: SundaySky was founded in 2007, giving it over a decade of experience in the video software space.
Company Description:
- SundaySky offers an innovative, all-in-one video platform for leading brands, powered by AI
- The company prioritizes the success of its customers and employees, emphasizing empathy, collaboration, excellence, and the happiness of its teams
- SundaySky is committed to transforming how businesses connect with audiences through video
Company Specialties:
- Customer retention and engagement
- Customer lifecycle marketing
- Real-time video
- Customer acquisition
- Data-driven video
- Video advertising
- Customer experience and loyalty
- Social media
- Video CMS
Company Website: sundaysky.com
ASSUMPTION: SundaySky's focus on customer success and employee happiness creates a positive work environment that values collaboration and innovation.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Marketing and overseeing demand generation and growth marketing efforts.
Reporting Structure: The ideal candidate will report directly to the VP of Marketing and collaborate with cross-functional teams, including Sales, Revenue Operations, and BDRs.
Work Arrangement: This role is remote, with a requirement to work from any location in the US.
Growth Opportunities:
- As SundaySky continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities
- The ideal candidate will have the chance to shape SundaySky's demand generation and growth marketing strategies, making a significant impact on the company's success
- Working at a mid-sized company like SundaySky provides ample opportunities for professional growth and development
ASSUMPTION: The Director, Demand Generation & Growth role offers a unique opportunity for the right candidate to make a significant impact on SundaySky's growth and success, with potential for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: Remote (work from any location in the US)
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs, allowing candidates to choose a location that suits their lifestyle
- Remote work provides flexibility and the ability to work from any location with a stable internet connection
- Candidates should consider their preferred work environment and time zones when applying for this remote role
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement for this role provides candidates with the flexibility to work from any location in the US, allowing them to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the VP of Marketing to discuss the role, responsibilities, and growth opportunities
- Skills assessment or case study to evaluate the candidate's strategic thinking and marketing expertise
- Final interview with key stakeholders to ensure a strong fit within the team
Key Assessment Areas:
- Strategic thinking and planning
- Data-driven decision-making
- Collaboration and communication skills
- Understanding of B2B SaaS demand generation and growth marketing
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS demand generation and growth marketing
- Include specific examples of your achievements in driving pipeline growth and exceeding KPIs
- Demonstrate your understanding of SundaySky's business and the role's requirements in your application materials
ATS Keywords: Demand Generation, Growth Marketing, B2B Marketing, Digital Marketing, Account-Based Marketing, Campaign Planning, Data-Driven Marketing, Salesforce, Marketing Automation, Collaboration, Lead Generation, Pipeline Growth, Metrics Analysis, Web Optimization, Event Marketing, Customer Engagement
ASSUMPTION: SundaySky's application process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, ensuring a strong match for the Director, Demand Generation & Growth role.
🛠️ Tools & Technologies
- Salesforce
- Pardot (or other marketing automation platforms)
- Google Analytics
- Social media advertising platforms (e.g., LinkedIn, Facebook, Twitter)
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Event management platforms (e.g., Eventbrite, Hopin)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Collaboration
- Excellence
- The happiness of our teams
Work Style:
- Data-driven
- Strategic
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, multi-tasking environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of driving pipeline growth and exceeding KPIs in a B2B SaaS setting?
- Are you passionate about transforming how businesses connect with audiences through video?
ASSUMPTION: SundaySky values candidates who align with their company values and work style, demonstrating a strong cultural fit and commitment to the organization's mission.
⚠️ Potential Challenges
- The role may require managing multiple projects and campaigns simultaneously, demanding strong organizational skills and the ability to prioritize effectively
- Working remotely may present challenges in maintaining productivity and staying connected with team members
- The ideal candidate will need to adapt to a fast-paced, ever-changing marketing landscape and be comfortable with ambiguity
- Candidates should be prepared to work in a dynamic, growing organization where priorities and responsibilities may evolve over time
ASSUMPTION: The Director, Demand Generation & Growth role presents unique challenges that require a strategic, adaptable, and results-driven marketer to succeed.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position focuses on driving pipeline growth through a full-funnel approach, emphasizing both lead generation and revenue
- SundaySky's emphasis on customer success and employee happiness sets it apart from other B2B SaaS companies, creating a positive work environment that values collaboration and innovation
- As a Director-level role, this position offers significant growth opportunities and the chance to make a substantial impact on the company's success
ASSUMPTION: The Director, Demand Generation & Growth role at SundaySky is unique in its focus on driving pipeline growth through a full-funnel approach and offers candidates the opportunity to make a significant impact on the company's success.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive lead generation and revenue for a new product launch
- Implementing an ABM strategy to target high-value accounts and increase engagement with key decision-makers
- Optimizing the SundaySky.com website to improve conversion rates and user experiences for lead capture
ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives the Director, Demand Generation & Growth will be responsible for, demonstrating the role's focus on driving pipeline growth and enhancing the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategies in place, and how this role will build upon or evolve them?
- How does SundaySky support the growth and development of its marketing team members?
- Can you provide an example of a successful demand generation campaign at SundaySky, and what made it effective?
- How does SundaySky measure the success of its demand generation efforts, and what KPIs are most important for this role?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role's responsibilities, the team's dynamics, and SundaySky's approach to demand generation and growth marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS demand generation and growth marketing, with a focus on driving pipeline growth and exceeding KPIs
- Prepare for your interview by researching SundaySky's business, understanding the role's requirements, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
