🔹 Job Title: Director, Demand Generation [M4 - M5]
🔹 Company: Sourcegraph
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
🔹 Key aspects of this role include:
- Owning and driving global acquisition strategy across all channels
- Collaborating with cross-functional teams to execute high-performing campaigns
- Building trust and affinity with enterprise buyers
- Managing and mentoring a team of demand generation professionals
- Working with product marketing to launch new products and features
- Partnering with sales on outbound and account-based strategies
📋 Key Responsibilities
🔹 Responsibilities include:
- Owning performance against key metrics, including marketing qualified leads (App downloads, Cody downloads, MQLs, SAO, conversion rates, and cloud trial conversions)
- Partnering with Product Marketing to launch exciting new products and features, and build out vertical marketing programs
- Collaborating closely with Sales on outbound and account-based strategy
- Owning demand forecasting and campaign reporting, including detailed funnel data and campaign insights
- Managing the demand generation team and programs to budget, timelines, and goals (including hiring and management of teammates and agencies)
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
🔹 Experience:
- 5+ years of experience specifically within the Demand Gen space
- Proven track record of driving growth through data-driven strategies
🔹 Required Skills:
- Deep expertise in data-driven demand generation, ideally for developer-focused products with a self-serve or freemium component
- Experience with product-led growth strategies and account-based marketing
- Strong experience with digital acquisition channels, behavioral and demographic targeting, and ROI-driven marketing optimization techniques
- Proficiency in marketing automation, personalization tools, and CRM (preferably HubSpot and Salesforce), and BI tools like Tableau and Looker
- Excellent communication and collaboration skills
💰 Compensation & Benefits
🔹 Salary Range:
- Zone 1 / M5: $230,000
- Zone 2 / M5: $184,000
- Zone 1 / M4: $195,000
- Zone 2 / M4: $156,000
🔹 Benefits:
- Equity (because when we succeed as a company, we want you to succeed, too)
- Generous perks and benefits
📊 Working Hours:
- Full-time (40 hours per week)
🌍 Location & Work Environment
🔹 Office Type: Hybrid (3 office days per week)
🔹 Office Location(s):
- San Francisco, CA (Preferred)
🔹 Geographic Context:
- San Francisco, California, United States
🔹 Work Schedule:
- Flexible hours, with a focus on results and productivity
📈 Role Analysis
🔹 Career Level: Mid-level to senior
🔹 Reporting Structure: Reports directly to the CMO
🔹 Work Arrangement: Hybrid (3 office days per week)
🌟 Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on high-impact projects and influence the company's growth trajectory
💼 Interview & Application Insights
🔹 Typical Process:
- Recruiter screen (30 min) with Kelsey Nagel
- Hiring manager screen (30 min) with Madhukar Kumar
- Cross-functional collaboration interview (45 min) with Andrew Reed
- Peer interview (45 min) with Amie Rotherham
- Resume deep dive and working session (60 min) with Madhukar Kumar
- Values interview (30 min)
- Leadership interview (30 min) with a co-founder
- Background check and reference checks
🔹 Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work cross-functionally and collaborate effectively
- Proficiency in data analysis and interpretation
- Strong communication and presentation skills
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your understanding of Sourcegraph's products and market position
- Prepare for behavioral and situational interview questions
🛠️ Tools & Technologies
🔹 Tools and technologies used at Sourcegraph include:
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM (e.g., Salesforce)
- BI tools (e.g., Tableau, Looker)
- Digital marketing platforms (e.g., Google Ads, LinkedIn Ads)
- Product marketing tools (e.g., Asana, Notion)
- Collaboration tools (e.g., Slack, Google Workspace)
👔 Cultural Fit Considerations
🔹 Company Values:
- Customer-centricity
- Transparency and open communication
- Continuous learning and improvement
- Collaboration and teamwork
- Bias towards action and results
🔹 Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
🔹 Self-Assessment Questions:
- How do you approach working with cross-functional teams to achieve common goals?
- Can you provide an example of a time when you used data to drive a marketing strategy or campaign?
- How do you stay up-to-date with industry trends and best practices in demand generation?
🛑 Potential Challenges
🔹 Challenges specific to this role include:
- Managing a team remotely and ensuring productivity
- Balancing multiple projects and priorities
- Working with a diverse set of stakeholders, including sales, marketing, and product teams
📈 Similar Roles Comparison
🔹 Comparison points:
- This role is more focused on global acquisition strategy and less on day-to-day tactical execution compared to a Demand Generation Manager role
- The hybrid work arrangement allows for more flexibility than an on-site role, but requires strong self-motivation and time management skills
- The role offers significant growth opportunities as Sourcegraph continues to expand its marketing team
📝 Sample Projects
🔹 Sample projects include:
- Developing and executing a go-to-market strategy for a new product launch
- Optimizing the customer journey across all touchpoints to improve conversion rates
- Building and managing a high-performing team of demand generation specialists
💡 Key Questions to Ask During Interview
🔹 Questions to ask during the interview process include:
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does Sourcegraph support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
📌 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions
- Follow up with the recruiter after submitting your application, if you haven't heard back within a week
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
