📌 Core Information
🔹 Job Title: Director, Demand Generation (US REMOTE)
🔹 Company: Coupa Software, Inc.
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Mid-Senior Level
🔹 Category: Software Development
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation strategies to align marketing, sales, and partners for regional growth
- Driving healthy pipeline and accelerating lead-to-deal conversion through integrated strategies
- Collaborating cross-functionally to develop tactical sales plays and outreach cadences
- Analyzing market trends and customer behaviors to inform demand planning and forecasting
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead the development and execution of integrated demand strategies for your responsible region
✅ Leverage data and analytics to track demand generation initiative performance and ensure a healthy, predictable pipeline
✅ Collaborate with Sales, Marketing, Alliances, and other teams to develop a coordinated and integrated demand plan
✅ Develop tactical sales plays and outreach cadences tailored to specific targets and aligned with business needs
✅ Monitor and analyze market trends, customer behaviors, and the competitive landscape to inform demand planning
✅ Host Demand Boards and planning activities to track progress and align the ecosystem on demand efforts
✅ Provide proactive insights to leadership on demand planning, forecasting, and execution
✅ Foster a culture of collaboration, continuous improvement, and excellence across the demand ecosystem
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s Degree in an analytical discipline (Finance, Business, Computer Science, Engineering)
Experience: 10+ years of work experience in B2B demand generation activities or relevant experience
Required Skills:
- Strong analytical skills and ability to make data-driven decisions
- Excellent communication and interpersonal skills
- Proven track record of developing and implementing successful demand management strategies
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
- Strong leadership skills with the ability to inspire and motivate a team
- Strong financial, business acumen, and problem-solving skills
Preferred Skills:
- MBA or Equivalent Degree
- Experience working with large technology companies
ASSUMPTION: Candidates with a proven track record in demand generation and relevant experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director-level role in Demand Generation with 10+ years of experience in the United States)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible time off
- Employee stock purchase plan
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Total Spend Management
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and a diverse range of teams
Founded: 2006, with over 15 years of experience in the industry
Company Description:
- Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small
- Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers
- The company empowers businesses with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins
Company Specialties:
- Procurement
- Finance
- Cloud-based Financial Applications
- Purchasing
- Sourcing
- Invoicing
- Cloud Computing
- Spend Management Software
Company Website: http://www.coupa.com
ASSUMPTION: Coupa's focus on AI-driven total spend management makes it a competitive and innovative player in the software development industry.
📊 Role Analysis
Career Level: Mid-Senior Level, indicating a strategic and leadership-focused role
Reporting Structure: This role reports directly to the Senior Vice President of Demand Generation and is responsible for leading demand generation efforts in the United States
Work Arrangement: Remote Solely, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a more senior role within the Demand Generation team or explore other leadership opportunities within Coupa
- Opportunity to make a significant impact on the company's growth and success through strategic demand generation initiatives
- Chance to work with a diverse range of teams and stakeholders, fostering professional development and networking opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A
Geographic Context:
- Boston, Massachusetts, United States
- Eastern Time Zone
- Access to major transportation hubs and cultural attractions
Work Schedule: Full-time, with flexibility for remote work and a focus on results and performance
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership, and strategic thinking
- Final interview with the hiring manager or senior leadership to discuss the role's fit within the organization and answer any remaining questions
Key Assessment Areas:
- Analytical and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and planning
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with demand generation, market analysis, and cross-functional collaboration
- Demonstrate your understanding of Coupa's business and the total spend management industry
ATS Keywords: Demand Generation, Strategic Planning, Market Analysis, Cross-Functional Collaboration, Pipeline Management, Sales Coordination, Data-Driven Decisions, Leadership, Team Management, Problem-Solving, Business Acumen
ASSUMPTION: Coupa's interview process is designed to assess the candidate's fit for the role and the company's culture, with a focus on strategic thinking, leadership, and problem-solving skills.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Tableau
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and performance-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple priorities?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Do you have a proven track record of developing and implementing successful demand management strategies?
ASSUMPTION: Coupa values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to customer success and innovation.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration across different time zones
- Balancing the need for strategic planning with the demands of day-to-day operations
- Adapting to a fast-paced, dynamic environment and managing multiple priorities
- Ensuring alignment with the broader business strategy and objectives
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and performance.
📈 Similar Roles Comparison
- This role is similar to other Director-level Demand Generation positions but may have a stronger focus on strategic planning and market analysis
- Compared to related roles in the software development industry, this position may offer a more comprehensive range of responsibilities and a greater impact on the company's growth and success
- Career paths in Demand Generation can vary, but this role offers the opportunity to grow into more senior leadership positions or explore other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, market analysis, and cross-functional collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive demand generation strategy for a new product launch
- Analyzing market trends and customer behaviors to inform demand planning and forecasting
- Collaborating with cross-functional teams to develop tactical sales plays and outreach cadences
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role and the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader demand generation strategy and organization?
- What are the key priorities for this role in the first 90 days?
- How does Coupa support the professional development and growth of its employees?
- What are the most significant challenges facing the demand generation team, and how can this role address them?
- How does Coupa foster a culture of collaboration and innovation in a remote work environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/coupa/76bdcf56-c263-499f-88af-25fd19f734c3
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Coupa's business and the total spend management industry
- Follow up with the hiring manager or recruiter after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
