Director, Digital Demand Generation

📌 Core Information

🔹 Job Title: Director, Digital Demand Generation

🔹 Company: Navan

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign leadership and pipeline accountability
• Campaign strategy and execution
• Cross-functional team collaboration
• Data-driven optimization
• Budget management

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on driving revenue growth through data-driven strategies. Experience in a similar role or relevant industry is essential.

📋 Key Responsibilities

✅ Strategic Campaign Leadership and Pipeline Accountability:

• Lead the development and execution of a revenue-focused, multi-channel campaign strategy
• Own the execution of Account-Based Marketing (ABM) initiatives
• Partner with product marketing and content marketing to develop launch campaigns

✅ Campaign Strategy & Execution:

• Develop integrated paid marketing strategies supporting the broader campaign’s overall objectives
• Forecast the projected impact of paid channels
• Oversee the high-impact performance marketing campaigns for our SLG business
• Monitor key performance indicators (KPIs) and continually test and refine campaigns
• Work with marketing ops and analytics teams to track and report on key metrics
• Nurture prospective buyers through Top, Middle and Bottom of Funnel campaigns
• Build web experiences that tell our stories, nurture our audience and convert at a high level
• Conduct A/B testing, audience segmentation, and other optimization techniques
• Analyze campaign performance regularly, using data to optimize and refine future campaigns
• Ensure consistent messaging across all channels

✅ Cross-Functional Team Collaboration:

• Work closely with different marketing functions to ensure a cohesive and coordinated approach to campaigns
• Work with outbound and sales enablement teams to refine outbound messaging

✅ Data-Driven Optimization:

• Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns
• Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns

✅ Budget Management:

• Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership. Experience in a similar role or relevant industry is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with at least 3 years in a leadership role

Required Skills:

• Proven leadership and team management skills
• Strong analytical skills and data-driven mindset
• Experience with marketing automation tools (e.g., Marketo, Salesforce)
• Excellent communication and collaboration skills
• Proven track record of driving revenue growth through marketing initiatives

Preferred Skills:

• Experience with Account-Based Marketing (ABM)
• Familiarity with global marketing teams and cross-regional collaboration
• Experience in the software development industry

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on driving revenue growth through data-driven strategies. Experience in a similar role or relevant industry is essential.

💰 Compensation & Benefits

Salary Range: $150,000 - $275,000 USD per year

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on factors such as primary work location, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2015

Company Description:

• Navan is the all-in-one super app that makes travel and expense easy so you can focus on being there, not getting there.
• From EAs and finance teams to travel managers and employees, Navan empowers people to concentrate on the things that matter most to them — all while providing companies with real-time visibility, savings, and control.

Company Specialties:

• Travel Management
• Expense Management
• Business Travel
• Corporate Travel

Company Website: https://www.navan.com

ASSUMPTION: Navan is a well-established company in the software development industry, with a focus on travel and expense management. They offer a dynamic and collaborative work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the VP of Demand Generation

Work Arrangement: Remote OK, with flexible hours

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department
• Opportunities to work on high-impact campaigns and initiatives
• Chance to collaborate with cross-functional teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant opportunities for professional growth and development, with the potential to take on more senior responsibilities over time.

🌍 Location & Work Environment

Office Type: Hybrid (New York, NY)

Office Location(s): 1450 Broadway, 14th Floor, New York, NY 10018, US

Geographic Context:

• New York City is a major hub for the software development industry
• The office is located in Midtown Manhattan, with easy access to public transportation
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to public transportation and a wide range of cultural, entertainment, and dining options.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Demand Generation

Key Assessment Areas:

• Strategic thinking and campaign planning
• Data analysis and interpretation
• Leadership and team management skills
• Communication and collaboration skills

Application Tips:

• Highlight your experience with marketing automation tools and data-driven strategies
• Include specific examples of your leadership and team management skills
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills

ATS Keywords: Digital Demand Generation, Marketing Strategy, Campaign Management, Data-Driven Marketing, Revenue Growth, Marketing Leadership

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, data analysis, and leadership skills. Candidates should be prepared to provide specific examples of their experience and accomplishments in these areas.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Social media advertising platforms (e.g., Meta, LinkedIn)
• Email marketing platforms (e.g., Mailchimp)

ASSUMPTION: This role requires experience with marketing automation tools and social media advertising platforms. Familiarity with Google Analytics is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
• Are you able to adapt to changing priorities and manage multiple projects simultaneously?

ASSUMPTION: Navan values candidates who are dynamic, data-driven, and collaborative. They look for individuals who can thrive in a fast-paced environment and contribute to a shared vision.

⚠️ Potential Challenges

• Managing a global team across multiple time zones
• Balancing multiple priorities and projects simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Working with a tight budget and maximizing ROI

ASSUMPTION: This role presents unique challenges, such as managing a global team and balancing multiple priorities. Candidates should be prepared to work in a fast-paced environment and keep up with the latest trends in digital marketing.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Marketing position, but with a specific focus on digital demand generation and revenue growth
• Unlike other marketing roles, this position requires a strong background in data analysis and optimization
• Career progression in this role could lead to more senior marketing positions or a transition into a Chief Marketing Officer (CMO) role

ASSUMPTION: This role is similar to other marketing management positions, but with a specific focus on digital demand generation and revenue growth. Candidates should have a strong background in data analysis and optimization, as well as experience in a similar role or relevant industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign strategy to drive revenue growth
• Optimizing paid advertising campaigns to maximize ROI and minimize cost per acquisition
• Launching a new product or feature and developing a go-to-market strategy to drive adoption and revenue

ASSUMPTION: These sample projects are representative of the types of initiatives a Director of Digital Demand Generation might work on. Candidates should be prepared to provide specific examples of their experience with similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role collaborate with other marketing functions and cross-functional teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Navan support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company. They should provide insight into the day-to-day responsibilities, priorities, and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://navan.com/careers/openings?gh_jid=6937408
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.