Director, Editorial, Social, and Creator Marketing

📌 Core Information

🔹 Job Title: Director, Editorial, Social, and Creator Marketing

🔹 Company: Peloton

🔹 Location: New York, New York

🔹 Job Type: Hybrid

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and leading Peloton’s social, creator, and editorial strategy and calendar
• Collaborating with cross-functional teams to create a comprehensive editorial calendar
• Crafting storytelling, developing content strategy, and refining Peloton’s brand presence across multiple platforms
• Building and leading a high-performing team, providing strategic direction, mentorship, and career development
• Driving innovative, bar-raising content, inclusive campaign work, influencer programs, and multicultural initiatives

ASSUMPTION: This role requires a strategic thinker with a strong operational background, capable of balancing big-picture vision with tactical execution.

📋 Key Responsibilities

✅ Develop and lead Peloton’s social, creator, and editorial strategy and calendar, ensuring alignment with broader brand marketing calendar, integrated campaigns, press priorities, and SEO objectives

✅ Collaborate with Content Social on the strategy, performance reporting, and optimization of Peloton’s owned social channels to improve brand affinity and customer acquisition

✅ Stay attuned to cultural trends and translate real-time insights into compelling, on-brand content

✅ Lead creator ambassador program, identifying, partnering with, and building strategic briefs for Peloton ambassadors to create content designed to increase awareness and consideration, and drive new customer acquisition

✅ Define and track KPIs, develop learning agendas, and lead all aspects of measurement frameworks to continuously refine strategy and execution

✅ Cultivate cross-functional relationships across Marketing, Content, Communications, and Product teams to ensure seamless collaboration

✅ Mentor and develop team talent, driving growth, engagement, and long-term retention

ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication skills and the ability to build effective relationships across various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: Minimum of 10 years of editorial and social media experience, with at least 5 years in people management

Required Skills:

• Proven track record of success leading social channels and developing editorial strategy
• Experience working in a fast-paced and highly matrixed organization
• Excellent communication skills and the ability to influence peers and partners at all levels
• Demonstrates business sense and results orientation
• Builder of successful teams and able to nurture and retain talent

Preferred Skills:

• Experience across global markets
• Background in editorial strategy, content production, or journalism, ideally within a media or newsroom environment
• Experience leading large-scale and complex businesses with senior internal and external partners

ASSUMPTION: Given the role's strategic nature and cross-functional responsibilities, candidates with a strong blend of strategic thinking, operational excellence, and leadership skills are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $215,785 - $302,099 USD per year (based on Peloton's provided range)

Benefits:

• Medical, dental, and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement, and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance

Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided by Peloton is for their New York City headquarters. Actual compensation may vary based on location and individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: Peloton operates in the wellness and fitness services industry, focusing on connected fitness and interactive content

Company Size: Peloton has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Peloton was founded in 2011, with a mission to provide accessible, effective, and convenient fitness experiences for everyone

Company Description:

• Peloton brings together innovative hardware, distinctive software, and exclusive content to create impactful and entertaining workout experiences
• The company offers a wide range of products, including Peloton Bike, Bike+, Tread, Row, Guide, and App, catering to various fitness preferences and needs
• Peloton fosters a social community, connecting members and providing motivation and support for their fitness journeys

Company Specialties:

• Fitness
• Networked fitness
• Android
• Cycling
• Hardware
• Software
• Video Production
• Retail
• Supply Chain

Company Website: http://www.onepeloton.com

ASSUMPTION: As a well-established company in the fitness industry, Peloton offers a stable work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the SVP, Brand and Consumer Marketing

Reporting Structure: The Director will oversee a team of managers and senior managers, responsible for mentoring and developing team talent

Work Arrangement: This role follows a hybrid work arrangement, with team members working on-site 2-3 days per week

Growth Opportunities:

• Potential to shape Peloton’s social, creator, and editorial strategy and calendar, driving significant business impact
• Chance to build and lead a high-performing team, fostering a culture of collaboration and innovation
• Opportunity to work closely with senior leadership, gaining valuable insights into Peloton’s strategic direction and decision-making processes

ASSUMPTION: This role offers a unique blend of strategic influence and operational responsibility, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Peloton’s headquarters is located in New York City, offering a vibrant and dynamic work environment

Office Location(s): 441 9th Ave, New York, NY 10001, US

Geographic Context:

• New York City is a major global hub for media, technology, and entertainment, providing ample opportunities for networking and professional development
• The city offers a diverse range of cultural, culinary, and recreational experiences
• New York City has a competitive job market, with many companies in the wellness and fitness industries

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Working in New York City offers unique advantages, such as access to a large talent pool, diverse cultural experiences, and a fast-paced, innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and vision for Peloton’s social, creator, and editorial strategy
• Leadership and team management skills, with a proven track record of developing and retaining talent
• Cross-functional collaboration and stakeholder management, with the ability to influence and drive consensus across various teams
• Operational excellence and attention to detail, with a strong focus on execution and results

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Peloton’s brand, products, and target audience in your application materials
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results in a fast-paced, dynamic environment
• Research Peloton’s competitors and industry trends to showcase your knowledge of the fitness landscape and your ideas for differentiating Peloton’s offerings

ATS Keywords: Social media strategy, editorial calendar, content development, team leadership, cross-functional collaboration, performance reporting, campaign management, SEO, multicultural initiatives, influencer programs, measurement frameworks

ASSUMPTION: Peloton’s interview process is designed to assess candidates’ strategic thinking, leadership skills, and cultural fit, with a strong focus on their ability to drive results in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Social media platforms (Meta, TikTok, Reddit, X, LinkedIn, Snapchat)
• Content management systems (CMS)
• Project management tools (Asana, Trello, Jira)
• Analytics and reporting tools (Google Analytics, Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: This role requires proficiency in various social media platforms, content management systems, and analytics tools to develop, execute, and optimize Peloton’s social, creator, and editorial strategy.

👔 Cultural Fit Considerations

Company Values:

• Find Your Push
• Find Your Power
• Innovate and Disrupt
• Connect and Inspire
• Embrace the Journey

Work Style:

• Collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration
• Fast-paced and dynamic, with a focus on execution and results
• Data-driven and analytical, with a commitment to continuous improvement and optimization
• Adaptable and resilient, with the ability to thrive in a changing environment

Self-Assessment Questions:

• How do you align with Peloton’s core values, and how have you demonstrated these values in your previous roles?
• How do you approach building and leading high-performing teams, and how have you fostered a culture of collaboration and innovation in your previous roles?
• How do you balance strategic thinking with operational excellence, and how have you driven results in a fast-paced, dynamic environment?

ASSUMPTION: Peloton values candidates who are passionate about their mission, committed to their values, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing a team remotely, with members working on-site 2-3 days per week
• Balancing strategic vision with tactical execution, ensuring alignment with Peloton’s broader brand marketing calendar and integrated campaigns
• Adapting to a dynamic and evolving fitness landscape, with new trends and competitors emerging regularly
• Working with a diverse range of stakeholders, including internal teams, external partners, and creators, to develop and execute innovative campaigns

ASSUMPTION: This role presents unique challenges, requiring strong leadership, adaptability, and the ability to navigate a complex and ever-changing environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media strategy, editorial calendar development, and creator partnerships
• Compared to other senior leadership roles, this position offers a unique blend of strategic influence and operational responsibility, with a strong focus on execution and results
• Career progression in this role may lead to opportunities in senior marketing leadership, brand management, or general management within the fitness industry

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for professional growth and development within the fitness industry.

📝 Sample Projects

• Developing and executing a comprehensive editorial calendar for Peloton’s owned social channels, aligning with broader brand marketing campaigns and SEO objectives
• Building and leading a creator ambassador program, identifying, partnering with, and briefing Peloton ambassadors to create content designed to increase awareness and consideration, and drive new customer acquisition
• Crafting storytelling and developing content strategy for Peloton’s social channels, refining brand presence and driving engagement and growth

ASSUMPTION: These sample projects illustrate the strategic and operational nature of this role, requiring a strong blend of leadership, creativity, and analytical skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Peloton’s broader marketing strategy, and how can I contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Peloton support the growth and development of its team members, and what opportunities exist for professional advancement within the company?
• How does Peloton measure the success of its social, creator, and editorial initiatives, and how can I help optimize our approach?
• What are the most significant challenges facing Peloton’s social, creator, and editorial efforts, and how can I help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving Peloton’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and operational excellence
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to drive results in a fast-paced, dynamic environment
• Research Peloton’s competitors and industry trends to showcase your knowledge of the fitness landscape and your ideas for differentiating Peloton’s offerings
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.