Director, Field Marketing

📌 Core Information

🔹 Job Title: Director, Field Marketing

🔹 Company: Expo Home Improvement

🔹 Location: Farmers Branch, Texas

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling Events and Canvassing programs to drive qualified leads and brand visibility
• Managing and mentoring Field Marketing Managers across multiple territories
• Optimizing local events and canvassing programs through data-driven strategies
• Aligning field efforts with sales, marketing, and operations to ensure lead quality and revenue growth
• Building training programs and standard operating procedures for field teams
• Fostering a "promote-from-within" culture with clear growth paths for team members
• Tracking, analyzing, and reporting on campaign performance and ROI
• Maintaining relationships with vendors, venues, and external partners
• Managing the field marketing budget and ensuring efficient resource allocation
• Staying current with home improvement marketing trends and competitor strategies

ASSUMPTION: This role requires a strategic thinker with strong analytical, planning, and decision-making skills, as well as excellent communication and collaboration abilities. The ideal candidate will have proven success in managing events and canvassing teams across multiple markets and a track record of hiring, training, and scaling high-performing teams.

📋 Key Responsibilities

✅ Develop and implement field marketing strategies that support aggressive lead generation and market growth goals

✅ Manage and mentor Field Marketing Managers across multiple territories, including DFW and West Texas

✅ Own the strategy and execution of local events, including home shows, community expos, retail activations, and brand partnerships

✅ Optimize the canvassing program through data-driven territory planning, team performance coaching, and KPI tracking

✅ Align closely with sales, marketing, and operations to ensure field efforts translate into sales-ready leads and measurable revenue

✅ Build training programs and standard operating procedures that improve productivity and consistency across all field teams

✅ Foster a "promote-from-within" culture by developing clear growth paths from entry-level roles to mentorship, leadership, and advancement into Inside or Outside Sales and other key positions across the organization

✅ Track, analyze, and report on campaign performance and ROI, adjusting tactics based on insights

✅ Maintain relationships with vendors, venues, and external partners to ensure seamless event execution

✅ Manage the field marketing budget and oversee efficient resource allocation

✅ Stay ahead of home improvement marketing trends and competitor strategies to keep Expo Home Improvement at the forefront

✅ Uphold company values, drive team culture, and ensure full compliance with internal policies and brand standards

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, results-oriented environment. The ideal candidate will be comfortable with data-driven decision-making, budget management, and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years in a senior-level field marketing role, preferably within home improvement, retail, or a face-to-face lead generation environment

Required Skills:

• Proven success in managing events and canvassing teams across multiple markets
• Track record of hiring, training, and scaling high-performing teams
• Strategic thinking and strong analytical, planning, and decision-making skills
• Excellent communication and collaboration abilities
• Experience with CRM, field tracking tools, and data analysis platforms
• Budget management expertise with a focus on ROI and cost efficiency
• Willingness to travel regularly across markets and be hands-on at key events
• Weekend availability and reliable transportation required

Preferred Skills:

• Fluency in Spanish
• Experience with specific CRM or field tracking tools used by Expo Home Improvement
• Industry-specific knowledge of the home improvement market in Texas

ASSUMPTION: While a Bachelor's degree is preferred, the company may consider candidates with equivalent experience and a proven track record of success in field marketing.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Field Marketing role with 7+ years of experience in the home improvement industry)

Benefits:

• Medical, dental, and vision benefits
• PTO, holidays, and paid training
• Career advancement opportunities within a high-growth company
• A supportive, team-driven culture focused on excellence, innovation, and integrity
• The chance to make a meaningful impact on a company that's improving lives — one home at a time

Working Hours: Full-time, Monday-Friday, with regular weekend and on-call availability required for events and canvassing programs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Field Marketing role with the required experience level. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and remodeling

Company Size: 201-500 employees (mid-sized company, providing ample opportunities for growth and advancement)

Founded: 2006 (established company with a strong track record and experienced leadership)

Company Description:

• Expo Home Improvement specializes in energy-efficient windows, doors, bath, and shower remodels, and cabinet refacing
• The company is based in Carrollton, Texas, and serves customers across the Dallas-Fort Worth, Austin, San Antonio, Houston, and East Texas markets
• Expo Home Improvement is committed to providing a simple, rewarding, and affordable home transformation experience for its customers

Company Specialties:

• Window installation
• Home renovation
• Bathroom renovator
• Bathroom installation
• Patio
• Bathroom
• Tubs
• Shower
• Standup showers

Company Website: http://www.expohomeimprovement.com

ASSUMPTION: Expo Home Improvement's focus on customer satisfaction and quality workmanship has contributed to its success and growth in the Texas market.

📊 Role Analysis

Career Level: Mid to senior-level marketing role with significant leadership responsibilities

Reporting Structure: This role reports directly to the Vice President of Marketing and oversees Field Marketing Managers across multiple territories

Work Arrangement: On-site, full-time position with regular travel across markets and weekend availability required

Growth Opportunities:

• Advancement into senior marketing or sales roles within the organization
• Expansion of responsibilities as the company grows and enters new markets
• Mentorship and leadership opportunities as the company fosters a "promote-from-within" culture

ASSUMPTION: This role offers significant growth potential for the right candidate, as Expo Home Improvement continues to expand its footprint and strengthen its market position.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Carrollton, Texas, with field teams based in various markets across Texas

Office Location(s): 2430 Lacy Lane #102, Carrollton, Texas 75006, US

Geographic Context:

• The Dallas-Fort Worth, Austin, San Antonio, and Houston markets are among the fastest-growing metropolitan areas in the United States
• Expo Home Improvement's service areas are characterized by diverse neighborhoods, strong homeownership rates, and a robust demand for home improvement services
• The company's expansion into East Texas markets presents opportunities for growth and increased market share

Work Schedule: Full-time, Monday-Friday, with regular weekend and on-call availability required for events and canvassing programs

ASSUMPTION: The company's focus on customer satisfaction and quality workmanship, combined with its expansion into new markets, creates a dynamic and exciting work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and collaboration skills
• Budget management and data-driven decision-making
• Industry-specific knowledge and market trends

Application Tips:

• Highlight relevant experience and achievements in field marketing, event management, and team leadership
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral interview questions that focus on your ability to manage teams, optimize campaigns, and drive results
• Research Expo Home Improvement's company culture, values, and market position to demonstrate your fit and enthusiasm for the role

ATS Keywords: Field Marketing, Event Management, Canvassing, Lead Generation, Team Management, Strategic Planning, Data Analysis, Budget Management, Home Improvement, Texas Markets

ASSUMPTION: Expo Home Improvement's hiring process is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for both the company and the applicant.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Field tracking tools (e.g., Skyline, FieldClock, or mHelp)
• Data analysis platforms (e.g., Google Analytics, Tableau, or Power BI)
• Event management software (e.g., Eventbrite, Cvent, or Bizzabo)

ASSUMPTION: The specific CRM, field tracking, and data analysis tools used by Expo Home Improvement may vary, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Integrity
• Excellence
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Customer-centric and focused on delivering exceptional experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable managing teams and optimizing campaigns based on data-driven insights?
• Do you have a proven track record of success in field marketing, event management, and team leadership?
• Are you passionate about the home improvement industry and committed to delivering exceptional customer experiences?

ASSUMPTION: Expo Home Improvement's company culture is characterized by a strong focus on customer satisfaction, teamwork, and continuous improvement. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple teams across diverse geographic markets
• Optimizing event and canvassing programs to maximize ROI and minimize costs
• Balancing strategic planning and execution with day-to-day management and mentorship responsibilities
• Adapting to changes in market conditions, customer preferences, and competitive dynamics
• Ensuring full compliance with internal policies, brand standards, and regulatory requirements

ASSUMPTION: The Director of Field Marketing role presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges effectively and contribute to the company's continued success.

📈 Similar Roles Comparison

• Unlike related roles in other industries, this position requires a strong understanding of the home improvement market and customer preferences in Texas
• Compared to similar roles in larger organizations, this role offers more autonomy and responsibility for driving results and growth in key markets
• Career progression in this role may involve advancement into senior marketing or sales positions within the organization, as well as opportunities to expand responsibilities as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills, experiences, and career goals align with the specific requirements and opportunities presented by Expo Home Improvement.

📝 Sample Projects

• Developing and executing a strategic plan to expand market share in the Dallas-Fort Worth Metroplex
• Optimizing the canvassing program in the Austin Metroplex to improve lead quality and conversion rates
• Managing and mentoring Field Marketing Managers to achieve aggressive lead generation and market growth goals

ASSUMPTION: The specific projects and initiatives undertaken by the Director of Field Marketing will vary depending on market conditions, customer preferences, and the company's strategic priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth strategy and how this role contributes to its success?
• How does the company support the professional development and advancement of its employees?
• What are the key performance indicators (KPIs) used to measure the success of field marketing efforts, and how are they tracked and reported?
• How does the company foster a "promote-from-within" culture, and what opportunities exist for growth and advancement within the organization?
• What are the most significant challenges facing the home improvement industry in Texas, and how does Expo Home Improvement differentiate itself from competitors?

ASSUMPTION: Candidates should use the interview process to assess the company's culture, values, and growth prospects, as well as their own fit and potential for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3386916
• Tailor your resume and cover letter to emphasize your relevant experience and skills in field marketing, event management, and team leadership
• Prepare for behavioral interview questions that focus on your ability to manage teams, optimize campaigns, and drive results
• Research Expo Home Improvement's company culture, values, and market position to demonstrate your fit and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.