Senior Regional Marketing Manager - AMERS

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager - AMERS

🔹 Company: SiteMinder

🔹 Location: Dallas, Texas, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to drive demand and enhance brand visibility across the USA, Canada, Mexico, and LATAM.
• Collaborating with sales and marketing teams to ensure cohesive go-to-market execution and optimize strategies based on data-driven insights.
• Building and managing relationships with partners to drive mutual value through co-marketing agreements.
• Shaping the account-based marketing (ABM) strategy to better engage regional enterprise and group customers.
• Mentoring and developing field marketing talent to enhance their strategic and executional capabilities.

ASSUMPTION: This role requires a strategic yet hands-on marketer with extensive B2B marketing experience, particularly in field marketing, demand generation, and regional strategy.

📋 Key Responsibilities

✅ Develop and execute regional marketing strategies that drive demand, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics.

✅ Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.

✅ Provide hands-on marketing support for USA, Mexico, and the region while the team expands.

✅ Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to provide local input and help shape impactful local outcomes.

✅ In conjunction with the partner marketing and sales team, shape strategic and tactical partner marketing opportunities in the region, including building and managing relationships and structuring co-marketing agreements that drive mutual value.

✅ Play a key role in shaping our account-based marketing (ABM) strategy to better engage regional enterprise and group customers.

✅ Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI.

✅ Align sales and marketing efforts to ensure cohesive go-to-market execution.

✅ Mentor and develop your field marketing team, enhancing their strategic and executional capabilities.

✅ Foster a culture of collaboration and continuous improvement, ensuring the team is equipped for success.

✅ Share your deep market insights to influence local strategies while contributing to global planning and decision-making.

ASSUMPTION: This role requires a strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of extensive B2B marketing experience, with strong exposure to field marketing, demand generation, and regional strategy.

Required Skills:

• Proven experience working across AMERS markets, especially the USA, Canada, Mexico, and LATAM; understanding of local buyer behaviours and market nuances.
• Strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.
• Experience in strategic and tactical partner marketing, including building and managing relationships and structuring co-marketing agreements that drive mutual value.
• Experience or familiarity with Account-Based Marketing (ABM) approaches, ideally targeting complex buying groups or enterprise segments.
• Experience mentoring and developing marketing talent, with the ability to scale and lead future expansion.
• Skilled in building trusted relationships with stakeholders at all levels and ability to collaborate across functions.
• Competence with marketing technology and data platforms, including Salesforce, Marketo, Tableau, and Google Analytics.
• Strong copywriting and value proposition messaging skills to ensure quality and brand consistency across field initiatives.

Preferred Skills:

• Fluency in Spanish language skills.

ASSUMPTION: While this is a senior strategic role, it's also fast-paced and hands-on. You'll need to lead with vision and execute with impact—delivering campaigns, driving demand, and helping sales win in-market.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for a Senior Marketing Manager in the USA with 5-10 years of experience)

Benefits:

• Equity packages for you to be a part of the SiteMinder journey
• Hybrid working model (in-office & from home)
• Mental health and well-being initiatives
• Paid birthday, study, and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement

Working Hours: Full-time (40 hours per week), with occasional on-site work required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in the USA with 5-10 years of experience. Actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically hotel distribution and revenue management technology

Company Size: Medium to Large (1,001-5,000 employees) - This means you'll have the opportunity to work on large-scale projects and collaborate with diverse teams, but you may also face more competition for resources and career advancement opportunities.

Founded: 2006 - SiteMinder has been established for nearly two decades, providing stability and a proven track record in the industry.

Company Description:

• SiteMinder is the world's leading hotel distribution and revenue platform, supporting 47,000 hotels in 150 countries and processing over 125 million reservations worth over US$50 billion in revenue for its hotel customers each year.
• The company offers a range of products and services, including online distribution, channel management, direct bookings, GDS, hotel websites, pricing and market intelligence, hotel technology, hospitality technology, guest acquisition, PMS connectivity, CRS connectivity, property management software, hotel bookings, channel manager, hospitality software, payment processing, hotel software, and hotel commerce.
• SiteMinder's global team of over 1,000 employees is based in offices across Australia, the United States, Europe, Asia, and the Middle East.

Company Specialties:

• Online distribution
• Channel management
• Direct bookings
• GDS
• Hotel websites
• Pricing and market intelligence
• Hotel technology
• Hospitality technology
• Guest acquisition
• PMS connectivity
• CRS connectivity
• Property management software
• Hotel bookings
• Channel manager
• Hospitality software
• Payment processing
• Hotel software
• Hotel commerce
• Revenue management

Company Website: https://www.siteminder.com

ASSUMPTION: SiteMinder's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Senior Manager - This role offers the opportunity to lead a regional marketing function, driving strategic initiatives and managing a team.

Reporting Structure: This role reports directly to the Market VP and works closely with AMERS Sales leaders. It also partners with global teams based in Australia HQ.

Work Arrangement: Hybrid - This role requires occasional on-site work, with the majority of work being done remotely.

Growth Opportunities:

• As the region grows, there will be opportunities to hire and shape a regional marketing team, starting with a USA-based hire and future plans to support other growth markets in the region.
• With experience and success in this role, there may be opportunities for career advancement within SiteMinder's global marketing organisation.

ASSUMPTION: This role offers a unique opportunity to build the AMERS regional marketing function from the ground up, with the potential for significant growth and impact on the company's success in the region.

🌍 Location & Work Environment

Office Type: Hybrid - This role requires occasional on-site work, with the majority of work being done remotely.

Office Location(s): Dallas, Texas, United States (with occasional travel to other AMERS markets)

Geographic Context:

• The Dallas-Fort Worth metroplex is the fourth most populous metropolitan area in the United States, providing a large talent pool and diverse market for SiteMinder's products and services.
• Texas is a major hub for the hospitality industry, with a significant number of hotels and accommodation providers.
• The United States is SiteMinder's largest market, with a substantial customer base and significant growth potential.

Work Schedule: Full-time (40 hours per week), with occasional on-site work required

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while also providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and regional marketing expertise
• Hands-on execution and campaign management skills
• Collaboration and stakeholder management abilities
• Cultural fit and alignment with SiteMinder's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide.
• Be prepared to discuss your regional marketing strategies and how you've executed them in previous roles.
• Demonstrate your ability to work collaboratively and manage stakeholders effectively.
• Showcase your understanding of the AMERS markets and local buyer behaviours.

ATS Keywords: Regional Marketing, Field Marketing, Demand Generation, Partner Marketing, Account-Based Marketing, Strategic Planning, Market Analysis, Campaign Management, Stakeholder Management, Team Leadership, Mentoring, Hybrid Work, Remote Work, AMERS, USA, Canada, Mexico, LATAM

ASSUMPTION: The interview process will focus on assessing your strategic thinking, regional marketing expertise, hands-on execution skills, collaboration abilities, and cultural fit with SiteMinder's values.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Tableau
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in marketing technology and data platforms is essential for this role, as it involves tracking, analysing, and forecasting regional marketing performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and hands-on, with a focus on execution and delivery
• Strategic and visionary, with a long-term focus on driving regional growth
• Collaborative and team-oriented, with a focus on building strong relationships with stakeholders

Self-Assessment Questions:

• How do you align with SiteMinder's customer-centric value, and how have you demonstrated this in previous roles?
• How do you balance a strategic, long-term focus with the need for fast-paced, hands-on execution in a regional marketing role?
• How do you build and maintain strong relationships with stakeholders, both internally and externally, to drive successful collaboration and outcomes?

ASSUMPTION: SiteMinder values a customer-centric, innovative, collaborative, accountable, and inclusive work environment. Candidates should be able to demonstrate alignment with these values and a strong cultural fit with the company.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones and countries, with occasional travel requirements
• Balancing strategic planning and hands-on execution in a fast-paced environment
• Building and maintaining strong relationships with partners and stakeholders across the region
• Adapting to market dynamics and adjusting regional marketing strategies accordingly
• Managing budget constraints and optimising ROI for regional marketing initiatives

ASSUMPTION: These challenges require strong leadership, strategic thinking, adaptability, and excellent stakeholder management skills to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on building the AMERS regional marketing function from the ground up, with a significant impact on the company's success in the region.
• Compared to other regional marketing roles, this position offers a higher level of strategic influence and the opportunity to shape the regional marketing function.
• Career progression in this role may lead to opportunities for advancement within SiteMinder's global marketing organisation, with a focus on regional leadership and strategic planning.

ASSUMPTION: This role offers a unique opportunity for regional marketing professionals to drive significant impact and growth in a critical market for SiteMinder's success.

📝 Sample Projects

• Developing and executing a regional marketing strategy to drive demand and enhance brand visibility in the USA, Canada, Mexico, and LATAM
• Building and managing relationships with partners to drive mutual value through co-marketing agreements
• Shaping the account-based marketing (ABM) strategy to better engage regional enterprise and group customers
• Mentoring and developing a field marketing team to enhance their strategic and executional capabilities

ASSUMPTION: These projects demonstrate the strategic, hands-on, and collaborative nature of the role, with a focus on driving regional growth and impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall global marketing strategy for SiteMinder?
• What are the key priorities for the first 90 days in this role?
• How does the regional marketing team collaborate with global teams based in Australia HQ?
• What are the key challenges facing the AMERS region, and how can this role address them?
• How does SiteMinder support the growth and development of its employees in regional marketing roles?

ASSUMPTION: These questions help assess the strategic fit, priorities, and support for this role within SiteMinder's global marketing organisation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide.
• Prepare for your interviews by researching SiteMinder's products, services, and market position, as well as the AMERS region and local buyer behaviours.
• Be ready to discuss your regional marketing strategies and how you've executed them in previous roles.
• Demonstrate your ability to work collaboratively and manage stakeholders effectively.
• Follow up with the Talent Acquisition team one week after your final round interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.