Global Field Marketing Manager

📌 Core Information

🔹 Job Title: Global Field Marketing Manager

🔹 Company: Shield

🔹 Location: United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic field marketing plans across EMEA and APAC
• Managing regional marketing events and driving pre- and post-event engagement strategies
• Leading regional account strategy and employee advocacy initiatives
• Collaborating with cross-functional teams to ensure marketing efforts align with business priorities

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving measurable business outcomes in a global context.

📋 Key Responsibilities

✅ Field Marketing – EMEA & APAC:

• Develop and execute strategic field marketing plans to drive account-based engagement and pipeline growth
• Plan, manage, and execute regional marketing events, including Shield-owned forums, industry conferences, roundtables, and networking events
• Drive pre- and post-event engagement strategies to maximize impact on pipeline, ensuring strong regional follow-up plans with sales teams
• Lead local demand generation initiatives in coordination with global demand gen and sales, ensuring marketing efforts align with business priorities
• Manage regional marketing budgets and track ROI, ensuring investments contribute directly to sales and business goals

✅ Account Strategy & Seismic Ownership:

• Serve as the regional marketing lead for sales teams in EMEA & APAC, ensuring they have the right marketing support to engage target accounts effectively
• Take full ownership of Seismic adoption across sales teams, ensuring all materials are structured, updated, and utilized effectively
• Develop and maintain account-based marketing materials, including sales decks, localized case studies, and targeted content to drive sales conversations
• Collaborate with Product Marketing to ensure alignment between Shield’s positioning, messaging, and sales enablement efforts

✅ Employee Advocacy & Regional Brand Growth:

• Lead the strategy for the Shielders Club, Shield’s employee advocacy program, ensuring employees are equipped and motivated to amplify Shield’s brand
• Develop engaging internal marketing initiatives to drive LinkedIn and social media engagement, increasing Shield’s brand presence in key regions
• Identify and implement innovative ways to increase brand awareness and authority in EMEA & APAC, leveraging industry partnerships and PR opportunities

ASSUMPTION: This role requires a strong understanding of regional markets, cultural awareness, and the ability to work effectively with regional sales teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in field marketing, account-based marketing, or sales enablement

Required Skills:

• Proven ability to execute high-impact marketing events and drive measurable business outcomes
• Strong understanding of the EMEA and APAC markets—cultural awareness and experience working with regional sales teams
• Excellent communication, presentation, and interpersonal skills to collaborate effectively with cross-functional teams
• Highly proactive and strategic mindset—not just executing tasks, but owning marketing initiatives and making data-driven decisions
• Experience with Seismic or other sales enablement platforms is a plus
• Ability to work independently and collaboratively in a fast-paced, high-growth environment
• Willingness to travel within EMEA & APAC as needed

Preferred Skills:

• Experience marketing to Financial Services, RegTech, or Fintech companies

ASSUMPTION: Candidates with experience in the specified industries and familiarity with Seismic will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Estimated based on industry standards for mid-senior level marketing roles in the UK)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Generous PTO and holiday policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shield is a global startup operating in the software development industry, specializing in device-first fraud intelligence to help digital businesses eliminate fake accounts and stop fraudulent activity.

Company Size: Shield has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Shield was founded in 2008 and has since grown to serve global unicorns and large financial organizations as investors and customers.

Company Description:

• Shield is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity
• Their platform analyzes digital interactions to fight financial crimes and mitigate toxic workplace environments
• Shield is trusted by global unicorns and large financial organizations, with offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore

Company Specialties:

• Device-first fraud intelligence
• Fake account elimination
• Fraud detection and prevention
• Employee communication analysis

Company Website: shield.com

ASSUMPTION: Shield's focus on global expansion and fraud intelligence makes it an attractive opportunity for marketing professionals seeking international experience and impact.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Global Field Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate closely with regional sales teams and other marketing functions.

Work Arrangement: This role is remote, with flexibility for occasional on-site work and travel within EMEA and APAC as needed.

Growth Opportunities:

• As Shield continues to expand globally, there will be opportunities for the Global Field Marketing Manager to grow into a more senior role or take on additional responsibilities
• The company's focus on employee development and growth provides opportunities for professional advancement

ASSUMPTION: The global nature of this role and Shield's growth trajectory present significant career growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Shield's offices are modern and collaborative, with a focus on fostering innovation and creativity.

Office Location(s): Shield has offices in TLV, NYC, LDN, and LIS, with this role primarily based in the United Kingdom.

Geographic Context:

• The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on financial services and technology
• London, in particular, is a global hub for finance, tech, and innovation, providing ample opportunities for networking and professional growth
• The United Kingdom's time zone allows for effective collaboration with Shield's global offices and teams

Work Schedule: The work schedule is primarily Monday-Friday, with flexibility for occasional remote work and travel as needed.

ASSUMPTION: The United Kingdom's strong business environment and Shield's global presence provide an ideal context for this role, with ample opportunities for professional growth and impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO)
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Cultural awareness and regional market understanding
• Communication and presentation skills
• Proactivity and initiative-taking
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing, account-based marketing, or sales enablement
• Demonstrate your understanding of the EMEA and APAC markets and Shield's business through your application materials
• Prepare examples of your past marketing initiatives, their impact, and the data-driven decisions you made to support them
• Follow up with the HR team after your application submission to express your interest in the role

ATS Keywords: Field Marketing, Account-Based Marketing, Sales Enablement, Event Management, Demand Generation, Budget Management, Communication, Presentation, Interpersonal Skills, Strategic Mindset, Data-Driven Decision Making, Seismic, Collaboration, Cultural Awareness, Social Media Engagement, Brand Awareness

ASSUMPTION: Shield's application process is designed to assess candidates' strategic thinking, cultural awareness, and ability to drive measurable business outcomes in a global context.

🛠️ Tools & Technologies

• Seismic (Sales enablement platform)
• Marketo (Marketing automation platform)
• Salesforce (CRM)
• Google Workspace (Collaboration and productivity suite)

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for candidates, but not necessarily required for the role.

👔 Cultural Fit Considerations

Company Values:

• Listen more intently
• Pay closer attention to the details
• Make the extra effort
• Care

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and flexible in a fast-paced environment
• Committed to creating a world where people understand and trust each other

Self-Assessment Questions:

• Do you have a proven track record of driving high-impact marketing events and initiatives?
• Are you comfortable working in a global, remote team and collaborating with regional sales teams?
• Do you thrive in a fast-paced, high-growth environment and enjoy taking ownership of marketing initiatives?

ASSUMPTION: Shield's company culture emphasizes collaboration, strategic execution, and a commitment to creating trust and understanding among teams and customers.

⚠️ Potential Challenges

• Managing regional marketing events and initiatives across multiple time zones and cultures
• Balancing the need for global alignment with the requirement to adapt marketing strategies to regional contexts
• Keeping up with the fast-paced, high-growth nature of Shield's business and adapting marketing strategies accordingly
• Ensuring strong collaboration and communication with regional sales teams and other marketing functions

ASSUMPTION: These challenges present opportunities for candidates to demonstrate their strategic thinking, adaptability, and ability to drive measurable business outcomes in a global context.

📈 Similar Roles Comparison

• Unlike traditional field marketing roles, this position requires a strong focus on account-based marketing and regional brand growth, in addition to event management and demand generation
• Shield's global presence and focus on financial services and fraud intelligence make this role unique within the industry
• Career progression in this role could lead to more senior marketing positions within Shield or other global organizations

ASSUMPTION: This role offers a unique blend of field marketing, account-based marketing, and regional brand growth responsibilities, making it an attractive opportunity for marketing professionals seeking international experience and impact.

📝 Sample Projects

• Developing and executing a strategic field marketing plan to drive account-based engagement and pipeline growth in the APAC region
• Planning and managing a regional marketing event in EMEA, including pre- and post-event engagement strategies to maximize impact on pipeline
• Leading the strategy for Shield's employee advocacy program, the Shielders Club, to amplify the company's brand and drive LinkedIn and social media engagement

ASSUMPTION: These sample projects demonstrate the strategic and global nature of this role, requiring candidates to balance regional market understanding with global alignment and impact.

❓ Key Questions to Ask During Interview

• How does this role fit into Shield's broader marketing strategy and global expansion plans?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Shield support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does Shield foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These questions demonstrate a candidate's strategic thinking, interest in Shield's business, and commitment to driving measurable business outcomes in a global context.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Shield's careers page
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, account-based marketing, or sales enablement, as well as your understanding of the EMEA and APAC markets and Shield's business
• Prepare examples of your past marketing initiatives, their impact, and the data-driven decisions you made to support them
• Follow up with the HR team after your application submission to express your interest in the role
• If selected for an interview, be prepared to discuss your strategic thinking, cultural awareness, and ability to drive measurable business outcomes in a global context

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.