Director, Global Field & Event Marketing

📌 Core Information

🔹 Job Title: Director, Global Field & Event Marketing

🔹 Company: Immersive

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing field marketing plans to drive demand for Immersive Labs products
• Managing the revenue marketing budget and providing strategic guidance to field marketers
• Creating net-new sales opportunities, accelerating growth, and increasing brand awareness
• Collaborating with cross-functional teams, including sales, marketing, product, and branding

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams. Experience in a fast-paced start-up environment is essential.

📋 Key Responsibilities

✅ Translate company objectives into a comprehensive demand generation strategy with corresponding key performance indicators

✅ Partner with sales, marketing, and product leadership to create and refine customer segments/personas

✅ Collaborate with sales teams on strategy, targeting, and field initiatives

✅ Manage demand generation through marketing activities, including third-party programming, field, and partner events

✅ Build, manage, and coach a team of highly-talented marketing professionals across demand generation, field marketing, campaign marketing, and digital marketing

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration. Strong communication and leadership skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on field marketing, demand generation, or account-based marketing

Required Skills:

• Proven experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment
• Demonstrable experience in pipeline growth and lead generation
• Excellent communication and collaboration skills
• Analytical mindset with the ability to leverage data to drive decision-making
• Ability to operate in a player-coach role to help problem-solve and develop talent

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Familiarity with Salesforce
• Knowledge of the cybersecurity industry

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $179,500 - $230,625 per year (USD)

Benefits:

• Share options
• Health, dental, and disability insurance
• Fully paid sick leave and mental health support
• 401K match of up to 5% – effective immediately
• 33 holiday days plus two volunteering days, and your birthday off
• Flexible and remote working
• Career and learning development through the platform and Learn Anything fund

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the marketing field, with experience level and location considered.

📌 Applicant Insights

🔍 Company Context

Industry: Immersive is a leader in people-centric cyber resilience, helping the world's biggest brands protect their revenues and brand reputations. They offer an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations.

Company Size: Immersive has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Immersive was founded in 2017 from a cargo container in Bristol, UK, and has since grown to the global stage, securing over $180 million in funding.

Company Description:

• Immersive is a global leader in cybersecurity, focusing on people-centric cyber resilience
• The company offers an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations
• Immersive works with major brands like Citi, Pfizer, Daimler, Humana, and HSBC to protect their revenues and brand reputations

Company Specialties:

• Cyber Labs
• Develop Skills
• Ethical Hacking
• Coding
• Application Security
• Red Team
• Blue Team
• Cybersecurity
• Human Cyber Readiness

Company Website: https://www.immersivelabs.com

ASSUMPTION: Immersive's focus on people-centric cyber resilience sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the Director level, reporting to the Senior Director of Global Revenue Marketing and managing a global team of marketers.

Reporting Structure: The Director, Global Field & Event Marketing will report to the Senior Director of Global Revenue Marketing and manage a team of field marketers.

Work Arrangement: This role is remote-friendly, with flexible working hours and the option to work from home or in the office.

Growth Opportunities:

• As Immersive continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities
• The company offers career and learning development opportunities through its platform and Learn Anything fund
• Immersive's focus on innovation and market creation may present unique growth opportunities within the cybersecurity industry

ASSUMPTION: The successful candidate will have the opportunity to shape the emerging field of people-centric cyber resilience and help drive Immersive's growth and success.

🌍 Location & Work Environment

Office Type: Immersive has offices in Bristol, England, and Boston, MA, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): 6th Floor, The Programme, All Saints Street, Bristol, England BS1 2, GB; 501 Boylston St, Floor 10, Boston, MA 02116, US; Hamburg, DE

Geographic Context:

• The United States is a large and diverse market, offering numerous opportunities for growth and expansion in the cybersecurity industry
• Immersive's global presence allows for collaboration with teams and clients across different time zones and cultures
• The company's remote-friendly work environment enables employees to work from various locations within the United States

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely

ASSUMPTION: The successful candidate will be comfortable working in a remote-friendly environment and collaborating with global teams across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing leadership team
• Final interview with the Senior Director of Global Revenue Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Leadership and team management abilities
• Alignment with Immersive's values and company culture

Application Tips:

• Highlight your experience in field marketing, demand generation, or account-based marketing
• Demonstrate your ability to leverage data to drive decision-making and optimize marketing strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Account Based Marketing, Marketing Strategy, Pipeline Growth, Lead Generation, Analytical Mindset, Data-Driven Decision Making, Communication Skills, Collaboration Skills, Team Management, Demand Generation, Field Marketing, Campaign Marketing, Digital Marketing, Customer Segmentation, Sales Strategy, Budget Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• Salesforce
• Google Workspace (e.g., Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using marketing automation tools, Salesforce, and other relevant technologies to manage and execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Drive: Immersive is innovator and market-creator, constantly moving forward to achieve results in support of its mission
• Inclusive: Immersive is passionate about creating an environment of inclusion and respect for its employees, customers, and partners, ensuring everyone has opportunities to thrive
• Customer Obsessed: Immersive seeks to develop deep relationships with its customers to help them achieve their business outcomes
• One Team: Immersive is a talented global team working together to achieve its vision

Work Style:

• Fast-paced and dynamic start-up environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Flexible and remote-friendly work arrangements

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic start-up environment?
• Are you comfortable working with diverse teams across different time zones and cultures?
• Do you have a strong analytical mindset and the ability to leverage data to drive decision-making?
• Are you able to operate in a player-coach role to help problem-solve and develop talent?

ASSUMPTION: The successful candidate will be a strong cultural fit with Immersive's values and work style, demonstrating a drive for results, a customer-focused mindset, and a collaborative approach to teamwork.

⚠️ Potential Challenges

• Managing a global team with diverse work styles and time zones
• Balancing strategic planning with day-to-day execution and team management
• Adapting to a fast-paced, dynamic start-up environment with evolving priorities and goals
• Proving the value of marketing efforts and demonstrating ROI to stakeholders

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and strategic planning skills.

📈 Similar Roles Comparison

• This role is unique in its focus on people-centric cyber resilience and the opportunity to shape an emerging market category
• Immersive's global presence and remote-friendly work environment offer unique growth and collaboration opportunities
• As a Director-level role, this position offers significant strategic and leadership responsibilities, setting it apart from more junior or specialized marketing roles

ASSUMPTION: The successful candidate will be drawn to Immersive's unique focus on people-centric cyber resilience and the opportunity to drive growth and innovation in the cybersecurity industry.

📝 Sample Projects

• Developing and executing a comprehensive field marketing plan to drive demand for Immersive Labs products
• Managing the revenue marketing budget and allocating resources to maximize ROI
• Collaborating with sales teams to create and refine customer segments/personas and build campaigns that resonate with target audiences
• Building and managing a high-performing team of field marketers, demand generation specialists, and digital marketing experts

ASSUMPTION: The successful candidate will have a proven track record of driving demand, generating leads, and managing high-performing marketing teams in a fast-paced start-up environment.

❓ Key Questions to Ask During Interview

• How does Immersive's focus on people-centric cyber resilience set it apart in the cybersecurity industry?
• What are the key priorities for this role in the first 90 days?
• How does Immersive support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Immersive measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: The successful candidate will be curious and engaged, asking insightful questions that demonstrate their understanding of the role and Immersive's unique value proposition.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.immersivelabs.com/
• Tailor your resume and cover letter to highlight your relevant skills and experiences in field marketing, demand generation, and account-based marketing
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive demand and generate leads
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.