📌 Core Information
🔹 Job Title: Director, Global Field & Event Marketing
🔹 Company: Productboard
🔹 Location: San Francisco (Hybrid - M, T, TH)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies to drive pipeline growth and support sales objectives.
- Collaborating with global sales teams to identify key markets and accounts, and develop targeted marketing campaigns.
- Analyzing territory health and campaign performance to optimize marketing strategies and improve funnel performance.
- Planning and managing events, including trade shows, conferences, webinars, and executive dinners, to ensure high-quality execution and ROI.
- Leveraging digital marketing channels to reach target audiences and generate qualified leads.
- Managing and enabling a team of global event and field marketers to plan and execute against key pipeline objectives.
- Managing field marketing and events budget.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success.
📋 Key Responsibilities
✅ Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness.
✅ Collaborate with global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.
✅ Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.
✅ Plan and manage all events, including trade shows, conferences, webinars, executive dinners, roundtables, and more – ensuring high-quality execution and ROI.
✅ Leverage digital marketing channels, including socials, email, and content marketing, to reach target audiences and generate qualified leads.
✅ Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives.
✅ Manage field marketing and events budget.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.
Required Skills:
- Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
- Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
- Experience working with global, remote teams and collaborating with cross-functional stakeholders.
- Willingness to travel as needed to support regional marketing events and initiatives.
Preferred Skills:
- Experience with product management platforms or similar tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, having experience in the tech industry or with SaaS products would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The expected base pay range for this position in the San Francisco area is $204,000 - $255,000. In addition to the base pay, this role is eligible for competitive equity awards and benefits.
Benefits:
- Competitive compensation, stock options, company 401k
- A budget for your professional development and ongoing learning
- Flexible PTO and paid sick days
- Life insurance and disability coverage
- Carrot Fertility Benefits
- 1 Volunteer Day per year for you to help causes close to your heart
- 8 weeks of Paternity leave and 12 weeks of Maternity leave
- Mental Wellness Program to support your well-being and self-care
- Company contribution to gym and wellness memberships
- Commuter benefits
- Company contribution and access to best-in-class health benefits and your own Soulmio membership
- Hone – Live, interactive learning programs for managers, leaders, and teams
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the tech industry in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Productboard is a software development company specializing in product management platforms. They help organizations understand what users need, prioritize what to build next, and rally everyone around their roadmap.
Company Size: Productboard has 201-500 employees, which means the company is large enough to offer stability and resources but still small enough for individual impact.
Founded: Productboard was founded in 2014 and has since grown to serve over 5,500 companies worldwide, including Microsoft, Zoom, and Salesforce.
Company Description:
- Productboard exists to help the best product minds out there make products that matter, together.
- They believe in creating a world filled with extraordinary products that exceed our expectations in both functionality and delight.
- Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.
Company Specialties:
- Product Management
- Product Strategy
- Product Marketing
- User Experience
- Product Excellence
- SaaS
- Startup
- Engineering
- Software
- Leadership
- Technology
- and Design
Company Website: Productboard
ASSUMPTION: Productboard is a well-funded, financially stable Series D company with a validated product market fit and a massive future market opportunity.
📊 Role Analysis
Career Level: This role is at the Director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Director, Global Field & Event Marketing will likely report directly to the Chief Marketing Officer (CMO) or another senior marketing leader and oversee a team of global event and field marketers.
Work Arrangement: This role is hybrid, with the employee working on-site three days a week (Monday, Tuesday, and Thursday).
Growth Opportunities:
- As Productboard continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities.
- The company's focus on continuous improvement and innovation may present opportunities for the candidate to learn new skills and take on new challenges.
- With a strong track record, the candidate may have the opportunity to advance to a more senior role within the marketing organization or the company.
ASSUMPTION: Productboard's fast-paced, innovative environment offers ample opportunities for growth and development for the right candidate.
🌍 Location & Work Environment
Office Type: Productboard's San Francisco office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 333 Bush Street, 20th Floor, San Francisco, California 94104, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a diverse range of industries.
- The city offers a high cost of living but also high earning potential and ample opportunities for professional growth.
- San Francisco is known for its mild Mediterranean climate, with cool summers and mild winters.
Work Schedule: The work schedule for this role is Monday through Thursday, with the employee working on-site for three days and remotely for two days.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance while still providing ample opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the CMO or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Productboard's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with field marketing, event management, and pipeline growth strategies.
- Showcase your ability to analyze data and make data-driven decisions.
- Demonstrate your understanding of Productboard's products and their unique value proposition.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans.
ATS Keywords: Field Marketing, Event Management, Pipeline Growth, Sales Collaboration, Campaign Development, Data Analysis, Project Management, Communication Skills, CRM Systems, Digital Marketing, Team Management, Budget Management, Account-Based Marketing, Market Analysis, Lead Generation, Organizational Skills
ASSUMPTION: Productboard uses an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your resume and application materials can help your application stand out.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Eventbrite
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Asana
- Slack
ASSUMPTION: The specific tools and technologies used by Productboard may evolve over time, and the successful candidate should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- People feel empowered, supported, and included
- Trust and transparency are built into the way we work
- Creativity, curiosity, and continuous improvement are encouraged and nurtured every day
Work Style:
- Productboard values a collaborative, team-oriented culture with smart, innovative colleagues.
- The company encourages open communication, sharing of goals, success, and failures, and a focus on continuous learning and improvement.
- Productboard offers a flexible, hybrid work arrangement to support work-life balance.
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment where you can make a significant impact?
- Are you comfortable working with global, remote teams and collaborating with cross-functional stakeholders?
- Do you have a strategic mindset and a passion for driving success through innovative marketing strategies?
- Are you comfortable with data-driven decision-making and analyzing campaign performance with KPIs?
- Do you enjoy working in a hybrid environment, with a balance of on-site and remote work?
ASSUMPTION: Productboard's culture is inclusive, supportive, and focused on empowering employees to do their best work. The ideal candidate will be a strong cultural fit and align with the company's values.
⚠️ Potential Challenges
- The role may require occasional travel to support regional marketing events and initiatives.
- The successful candidate may face challenges managing a global team with varying time zones and cultural backgrounds.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The successful candidate may need to navigate the competitive tech industry and keep up with the latest trends and best practices in field marketing and event management.
ASSUMPTION: The potential challenges listed above can be mitigated with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other Director-level marketing roles, this position may offer a higher salary range and more responsibility for driving pipeline growth and supporting territory health.
- Productboard's focus on product management platforms and user-centric design sets it apart from other tech companies, offering unique opportunities for the successful candidate to make an impact on the industry.
- As a well-funded, financially stable Series D company, Productboard offers strong growth opportunities and job security for the right candidate.
ASSUMPTION: The similarities and differences between this role and other marketing roles will depend on the specific company, industry, and job requirements.
📝 Sample Projects
- Developing and executing a comprehensive event and field marketing strategy for a major product launch, resulting in a 30% increase in pipeline growth and a 20% increase in brand awareness.
- Collaborating with the global sales team to identify key markets and accounts, and developing targeted marketing campaigns that generated a 40% increase in qualified leads.
- Analyzing territory health and campaign performance data to optimize marketing strategies, enhance targeting, and improve overall funnel performance by 15%.
ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and achievements expected for this role. The successful candidate's specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the field marketing and events team currently, and how can this role help address them?
- How does this role collaborate with the global sales teams, and what are the key priorities for the first 90 days in this role?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does Productboard support the growth and development of its employees, and what opportunities are there for professional advancement within the marketing organization or the company?
- What are the company's plans for expansion and growth in the next 1-3 years, and how can this role contribute to those plans?
- How does Productboard foster a culture of innovation and continuous improvement, and what are some examples of how the company has implemented new ideas or adapted to change?
ASSUMPTION: The key questions listed above are intended to help the candidate better understand the role, the team, and the company's growth plans. The successful candidate should prepare thoughtful, insightful questions to ask the interviewer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with field marketing, event management, and pipeline growth strategies.
- Prepare for your phone or video screen by researching Productboard's products and understanding their unique value proposition.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
