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Director, Global Marketing Content

Levi Strauss & Co.
Full-time
On-site
San Francisco, California, United States
๐Ÿ“Œ Core Information

- ๐Ÿ”น Job Title: Director, Global Marketing Content
- ๐Ÿ”น Company: Levi Strauss & Co.
- ๐Ÿ”น Location: San Francisco, CA, USA
- ๐Ÿ”น Job Type: Full Time (Hybrid)
- ๐Ÿ”น Category: Marketing
- ๐Ÿ”น Date Posted: May 9, 2025
- ๐Ÿ”น Experience Level: 8+ years (Mid-Senior level)
- ๐Ÿ”น Remote Status: On-site (Hybrid)

๐Ÿš€ Job Overview

Key aspects of this role include:
- Developing global seasonal product marketing campaigns and narratives
- Collaborating with various departments to ensure campaign success
- Championing a globally oriented approach to support brand marketing initiatives
- Overseeing a team to ensure seamless coordination with Cluster marketing teams

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.

๐Ÿ“‹ Key Responsibilities

- โœ… Lead the development of seasonal global brand creative and storytelling content across all media and owned channels
- โœ… Partner with Brand marketing leaders and counterparts in Merchandising and Design to craft the vision for a year, season, project, or initiative
- โœ… Ensure Leviโ€™s marketing and content drive a globally consistent and compelling Levi's look/feel and narrative
- โœ… Work in close collaboration with cross-functional Global Marketing teams to lead integrated creative briefs that champion channel best practices
- โœ… Critically evaluate creative proposals and output to ensure it is impactful and inspiring to fans, as well as on brief and on brand

ASSUMPTION: This role involves a high level of creativity, strategic thinking, and the ability to manage multiple projects and teams effectively.

๐ŸŽฏ Required Qualifications

- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Experience: 8+ years of combined college education and applicable work experience, with a focus on strategic brief development and content creation/production experience
- Required Skills:
- Proven track record of crafting successful, channel-optimized, consumer-obsessed solutions for execution across a variety of marketing vehicles
- Experience in managing direct reports/teams, vendors, and/or external agency partners
- Confidence in person, on paper, and in presentations
- Open to occasional travel, both domestic and international
- Authentic fan of the Leviโ€™sยฎ brand

Preferred Skills:
- Retail/apparel-specific experience
- Experience working in a global organization

ASSUMPTION: Candidates with a strong background in marketing, content creation, and team management will be well-suited for this role.

๐Ÿ’ฐ Compensation & Benefits

- Salary Range: $164,500 - $219,300 per year (AI-estimated based on job title, experience level, and location)
- Benefits: 401(k) matching, paid leave, health insurance, product discounts, and more (see [Levi Strauss & Co. Benefits](https://www.levistrauss.com/work-with-us-old/life-at-lsco/benefits/) for details)
- Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (in office 3 days per week, typically Tuesday-Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

- Industry: Levi Strauss & Co. operates in the Retail Apparel and Fashion industry, with a strong focus on denim and casual wear
- Company Size: 10,001+ employees (Global)
- Founded: 1853
- Company Description: Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. The company was founded in 1853 by Levi Strauss, a German immigrant who moved to San Francisco during the California Gold Rush. Today, Levi Strauss & Co. is a global leader in the apparel industry, with a strong commitment to sustainability and social responsibility
- Company Specialties: Apparel, denim, khakis, and retail

๐Ÿ“Š Role Analysis

- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Senior Director, Global Brand Content Marketing
- Work Arrangement: Hybrid (in office 3 days per week, typically Tuesday-Thursday)
- Growth Opportunities: This role offers opportunities to grow within the Global Marketing team, as well as potential career progression into senior leadership positions

ASSUMPTION: This role is well-suited for candidates looking to advance their careers in global marketing and content creation within a large, established organization.

๐ŸŒ Location & Work Environment

- Office Type: Hybrid (onsite and remote work)
- Office Location(s): San Francisco, CA, USA
- Geographic Context: San Francisco is a major city in California, known for its diverse culture, vibrant tech industry, and scenic beauty. The city offers a mix of urban and outdoor living, with numerous parks, museums, and cultural attractions
- Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (in office 3 days per week, typically Tuesday-Thursday)

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the San Francisco office as needed.

๐Ÿ’ผ Interview & Application Insights

- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-person or virtual interview with hiring manager and/or team members 4. Final interview with senior leadership 5. Background check and offer extension
- Key Assessment Areas: Strategic thinking, creativity, leadership skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create successful marketing campaigns and manage teams
- Research Levi Strauss & Co. and the Director, Global Marketing Content role to show your enthusiasm and understanding of the company and position

๐Ÿ› ๏ธ Tools & Technologies

- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Marketing automation platforms (Marketo, HubSpot)
- Social media management tools (Hootsuite, Sprout Social)

ASSUMPTION: Candidates should be comfortable using industry-standard marketing and design tools, as well as project management software.

๐Ÿ‘” Cultural Fit Considerations

- Company Values: Levi Strauss & Co. values include originality, integrity, empathy, and courage. The company seeks employees who embody these values and are passionate about creating innovative, high-quality products that resonate with consumers worldwide
- Work Style: Levi Strauss & Co. fosters a collaborative, inclusive work environment where employees are encouraged to bring their unique perspectives to the table. The company values diversity, creativity, and a strong work ethic
- Self-Assessment Questions:
- How do you embody Levi Strauss & Co.'s core values in your daily work?
- How do you approach collaboration and teamwork in a global marketing context?
- How do you adapt to a hybrid work environment, balancing onsite and remote work?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Levi Strauss & Co.'s values and work style, as well as a willingness to adapt to a hybrid work environment.

โš ๏ธ Potential Challenges

- Managing a global team with diverse cultural backgrounds and time zones
- Balancing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large, complex organization with numerous stakeholders

๐Ÿ“ˆ Similar Roles Comparison

- Comparison point 1: This role is similar to a Global Marketing Manager or Global Brand Director, but with a specific focus on content creation and storytelling
- Comparison point 2: In the apparel industry, this role is comparable to similar positions at other global brands, such as Nike, Adidas, or H&M
- Comparison point 3: Career progression from this role could lead to senior leadership positions within the Global Marketing team or other departments within Levi Strauss & Co.

ASSUMPTION: Candidates should research similar roles at other companies to better understand the industry landscape and expectations for this type of position.

๐Ÿ“ Sample Projects

- Developing a global marketing campaign for a new product launch, including creative briefs, content creation, and cross-channel execution
- Collaborating with regional marketing teams to adapt global campaigns for local markets, ensuring brand consistency and cultural relevance
- Managing a team to create and implement a seasonal product marketing campaign, from strategy conception to creative execution and content release

ASSUMPTION: Candidates should be prepared to discuss their past marketing campaigns and team management experiences, as well as their approach to adapting global campaigns for local markets.

โ“ Key Questions to Ask During Interview

- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within Levi Strauss & Co.?
- What are the most significant challenges facing the Global Marketing team currently?
- How does Levi Strauss & Co. support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and the challenges facing the Global Marketing team.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:
- Submit your application through [this link](https://levistraussandco.wd5.myworkdayjobs.com/External/job/HQ-Office-San-Francisco-CA-USA/Director--Global-Marketing-Content_R-0136286)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create successful marketing campaigns and manage teams
- Research Levi Strauss & Co. and the Director, Global Marketing Content role to show your enthusiasm and understanding of the company and position
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.