- 🔹 Job Title: Director, Global Marketing Content
- 🔹 Company: Levi Strauss & Co.
- 🔹 Location: San Francisco, CA, USA
- 🔹 Job Type: Full Time (Hybrid)
- 🔹 Category: Marketing
- 🔹 Date Posted: May 9, 2025
- 🔹 Experience Level: 8+ years (Mid-Senior level)
- 🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing global seasonal product marketing campaigns and narratives
- Collaborating with various departments to ensure campaign success
- Championing a globally oriented approach to support brand marketing initiatives
- Overseeing a team to ensure seamless coordination with Cluster marketing teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
- ✅ Lead the development of seasonal global brand creative and storytelling content across all media and owned channels
- ✅ Partner with Brand marketing leaders and counterparts in Merchandising and Design to craft the vision for a year, season, project, or initiative
- ✅ Ensure Levi’s marketing and content drive a globally consistent and compelling Levi's look/feel and narrative
- ✅ Work in close collaboration with cross-functional Global Marketing teams to lead integrated creative briefs that champion channel best practices
- ✅ Critically evaluate creative proposals and output to ensure it is impactful and inspiring to fans, as well as on brief and on brand
ASSUMPTION: This role involves a high level of creativity, strategic thinking, and the ability to manage multiple projects and teams effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Experience: 8+ years of combined college education and applicable work experience, with a focus on strategic brief development and content creation/production experience
- Required Skills:
- Proven track record of crafting successful, channel-optimized, consumer-obsessed solutions for execution across a variety of marketing vehicles
- Experience in managing direct reports/teams, vendors, and/or external agency partners
- Confidence in person, on paper, and in presentations
- Open to occasional travel, both domestic and international
- Authentic fan of the Levi’s® brand
Preferred Skills:
- Retail/apparel-specific experience
- Experience working in a global organization
ASSUMPTION: Candidates with a strong background in marketing, content creation, and team management will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $164,500 - $219,300 per year (AI-estimated based on job title, experience level, and location)
- Benefits: 401(k) matching, paid leave, health insurance, product discounts, and more (see [Levi Strauss & Co. Benefits](https://www.levistrauss.com/work-with-us-old/life-at-lsco/benefits/) for details)
- Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (in office 3 days per week, typically Tuesday-Thursday)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Levi Strauss & Co. operates in the Retail Apparel and Fashion industry, with a strong focus on denim and casual wear
- Company Size: 10,001+ employees (Global)
- Founded: 1853
- Company Description: Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. The company was founded in 1853 by Levi Strauss, a German immigrant who moved to San Francisco during the California Gold Rush. Today, Levi Strauss & Co. is a global leader in the apparel industry, with a strong commitment to sustainability and social responsibility
- Company Specialties: Apparel, denim, khakis, and retail
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Senior Director, Global Brand Content Marketing
- Work Arrangement: Hybrid (in office 3 days per week, typically Tuesday-Thursday)
- Growth Opportunities: This role offers opportunities to grow within the Global Marketing team, as well as potential career progression into senior leadership positions
ASSUMPTION: This role is well-suited for candidates looking to advance their careers in global marketing and content creation within a large, established organization.
🌍 Location & Work Environment
- Office Type: Hybrid (onsite and remote work)
- Office Location(s): San Francisco, CA, USA
- Geographic Context: San Francisco is a major city in California, known for its diverse culture, vibrant tech industry, and scenic beauty. The city offers a mix of urban and outdoor living, with numerous parks, museums, and cultural attractions
- Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (in office 3 days per week, typically Tuesday-Thursday)
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the San Francisco office as needed.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-person or virtual interview with hiring manager and/or team members 4. Final interview with senior leadership 5. Background check and offer extension
- Key Assessment Areas: Strategic thinking, creativity, leadership skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create successful marketing campaigns and manage teams
- Research Levi Strauss & Co. and the Director, Global Marketing Content role to show your enthusiasm and understanding of the company and position
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Marketing automation platforms (Marketo, HubSpot)
- Social media management tools (Hootsuite, Sprout Social)
ASSUMPTION: Candidates should be comfortable using industry-standard marketing and design tools, as well as project management software.
👔 Cultural Fit Considerations
- Company Values: Levi Strauss & Co. values include originality, integrity, empathy, and courage. The company seeks employees who embody these values and are passionate about creating innovative, high-quality products that resonate with consumers worldwide
- Work Style: Levi Strauss & Co. fosters a collaborative, inclusive work environment where employees are encouraged to bring their unique perspectives to the table. The company values diversity, creativity, and a strong work ethic
- Self-Assessment Questions:
- How do you embody Levi Strauss & Co.'s core values in your daily work?
- How do you approach collaboration and teamwork in a global marketing context?
- How do you adapt to a hybrid work environment, balancing onsite and remote work?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Levi Strauss & Co.'s values and work style, as well as a willingness to adapt to a hybrid work environment.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large, complex organization with numerous stakeholders
📈 Similar Roles Comparison
- Comparison point 1: This role is similar to a Global Marketing Manager or Global Brand Director, but with a specific focus on content creation and storytelling
- Comparison point 2: In the apparel industry, this role is comparable to similar positions at other global brands, such as Nike, Adidas, or H&M
- Comparison point 3: Career progression from this role could lead to senior leadership positions within the Global Marketing team or other departments within Levi Strauss & Co.
ASSUMPTION: Candidates should research similar roles at other companies to better understand the industry landscape and expectations for this type of position.
📝 Sample Projects
- Developing a global marketing campaign for a new product launch, including creative briefs, content creation, and cross-channel execution
- Collaborating with regional marketing teams to adapt global campaigns for local markets, ensuring brand consistency and cultural relevance
- Managing a team to create and implement a seasonal product marketing campaign, from strategy conception to creative execution and content release
ASSUMPTION: Candidates should be prepared to discuss their past marketing campaigns and team management experiences, as well as their approach to adapting global campaigns for local markets.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within Levi Strauss & Co.?
- What are the most significant challenges facing the Global Marketing team currently?
- How does Levi Strauss & Co. support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and the challenges facing the Global Marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://levistraussandco.wd5.myworkdayjobs.com/External/job/HQ-Office-San-Francisco-CA-USA/Director--Global-Marketing-Content_R-0136286)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to create successful marketing campaigns and manage teams
- Research Levi Strauss & Co. and the Director, Global Marketing Content role to show your enthusiasm and understanding of the company and position
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
