📌 Core Information
🔹 Job Title: Director, Global Marketing PADCEV
🔹 Company: Pfizer
🔹 Location: United States - New York - New York City
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global strategy for PADCEV's la/mUC indication
- Growing market share in the US and key ex-US markets
- Supporting post-reimbursement la/mUC launches in Pfizer territories
- Advancing co-promote efforts with Astellas
- Cross-functional collaboration with Medical, GAV, BAI, and Astellas counterparts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Lead the development of key strategic initiatives for the la/mUC indication
✅ Lead the development and rollout of a market share maximization strategy
✅ Partner with team lead and Astellas team on co-promote governance deliverables
✅ Support PADCEV + pembrolizumab 1L la/mUC data generation efforts
✅ Engage and partner with key Pfizer-led markets (Canada and LATAM)
✅ Contribute to the annual Global Operating Plan and Tactical Plan
✅ XF and co-promote leadership and change agent, supporting integration and collaboration of legacy Pfizer and legacy Seagen teams
✅ Conduct all activities and make decisions in accordance with Company policies, Pfizer values, and global regulatory guidelines
ASSUMPTION: This role involves a high degree of autonomy and requires strong judgment to determine what needs to be escalated.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 8+ years of commercial experience in the pharmaceutical industry
Required Skills:
- Proven business acumen and brand management expertise
- Excellent communication and presentation skills (oral and written)
- Robust planning skills and ability to multi-task under pressure
- Ability to work independently across senior level stakeholders
- Self-starter, comfortable with ambiguity
- Solid understanding of today’s Global and US pharmaceutical environment, incl. Regulatory, Legal and Compliance
- Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Preferred Skills:
- Co-promote experience strongly preferred
- Launch experience, brand growth experience
- Oncology experience
- Advanced degree
ASSUMPTION: While not explicitly stated, a strong understanding of the oncology therapeutic area and relevant pipeline would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $169,700.00 - $282,900.00 per year
Benefits:
- 401(k) Plan With Pfizer Matching Contributions
- Paid Vacation
- Holiday And Personal Days
- Paid Caregiver/Parental And Medical Leave
- Health Benefits Including Medical, Prescription Drug, Dental And Vision Coverage
Working Hours: Full-time, with approximately 20% travel required
ASSUMPTION: The salary range provided is for the United States and may not apply to other locations. Relocation assistance may be available based on business needs and/or eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its global resources to bring therapies to the people who need them. It operates in the pharmaceutical manufacturing industry.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has since grown into a global leader in the pharmaceutical industry.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's portfolio includes medicines and vaccines for a wide range of therapeutic areas, including oncology, immunology, hospital, and rare diseases.
Company Specialties:
- Pharmaceutical manufacturing
- Biopharmaceutical research and development
- Global health care solutions
Company Website: Pfizer
ASSUMPTION: Pfizer's large size and global presence offer applicants the opportunity to work on a wide range of products and therapies, with potential for international exposure and career growth.
📊 Role Analysis
Career Level: This role is at the director level, requiring significant experience and expertise in global marketing and brand management.
Reporting Structure: The director will report to the Global Brand Lead for PADCEV and work closely with cross-functional partners, including Medical, GAV, BAI, and Astellas counterparts.
Work Arrangement: This role is on-site, with approximately 20% travel required.
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs
- Opportunities to work on multiple brands and indications within the Pfizer portfolio
- Possibility to gain experience in co-promote governance and cross-functional team leadership
ASSUMPTION: Given Pfizer's size and global presence, there may be opportunities for international assignments or roles in different therapeutic areas.
🌍 Location & Work Environment
Office Type: Pfizer's headquarters is located in New York City, with additional offices and facilities worldwide.
Office Location(s): United States - New York - New York City
Geographic Context:
- New York City is a major global hub for the pharmaceutical industry, offering ample networking and professional development opportunities.
- The city provides a diverse and vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
- New York City has a humid subtropical climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, with approximately 20% travel required
ASSUMPTION: While the role is based in New York City, Pfizer's global presence may offer opportunities for international assignments or remote work for specific projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Global Brand Lead for PADCEV
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Knowledge of the pharmaceutical industry, regulatory environment, and relevant therapeutic areas
Application Tips:
- Highlight relevant experience and achievements in global marketing and brand management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your ability to lead strategic initiatives, manage cross-functional teams, and drive business impact
ATS Keywords: Global marketing, brand management, la/mUC, PADCEV, co-promote, strategic initiatives, market share maximization, data generation, cross-functional teams, pharmaceutical industry, regulatory environment
ASSUMPTION: Given the competitive nature of the pharmaceutical industry and the high-profile nature of this role, the interview process may be rigorous and involve multiple rounds of interviews with various stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Market research and data analysis tools (e.g., SPSS, R, Tableau)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Breakthroughs That Change Patients' Lives
- One Pfizer Our Strength
- Integrity & Quality
- Performance-Driven
Work Style:
- Collaborative and cross-functional team environment
- Fast-paced and dynamic, with a focus on driving business impact
- Strong emphasis on innovation, creativity, and continuous learning
Self-Assessment Questions:
- Do I have a proven track record of driving business impact through strategic initiatives and cross-functional team leadership?
- Am I comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
- Do I have a strong understanding of the pharmaceutical industry, regulatory environment, and relevant therapeutic areas?
ASSUMPTION: Pfizer's large and diverse workforce offers a wide range of work styles and cultural backgrounds, fostering an inclusive and collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-functional teams across global markets
- Balancing strategic thinking and execution in a fast-paced, dynamic environment
- Navigating a large, complex organization with multiple brands and indications
- Adapting to changes in the regulatory environment and market dynamics
ASSUMPTION: Given the competitive nature of the pharmaceutical industry and the high-profile nature of this role, there may be additional challenges related to market access, reimbursement, and competitive landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on PADCEV's la/mUC indication and co-promote efforts with Astellas
- Compared to other global marketing roles in the pharmaceutical industry, this position offers a high degree of autonomy and strategic influence
- Career path for this role may include progression to senior leadership positions within Pfizer's global marketing organization or transition to other therapeutic areas or brands
ASSUMPTION: Given Pfizer's size and global presence, there may be opportunities for international assignments or roles in different therapeutic areas, providing a diverse range of career growth opportunities.
📝 Sample Projects
- Developing and executing a market share maximization strategy for PADCEV's la/mUC indication in the US and key ex-US markets
- Supporting post-reimbursement la/mUC launches in Pfizer territories, including market access strategies and launch planning
- Leading data generation efforts for PADCEV + pembrolizumab 1L la/mUC, including clinical trial design, execution, and data dissemination
ASSUMPTION: The specific projects for this role may vary depending on business needs, market dynamics, and regulatory environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader global marketing strategy for PADCEV and the Pfizer portfolio?
- What are the key challenges and opportunities for growing market share in the US and key ex-US markets for PADCEV's la/mUC indication?
- How does the co-promote relationship with Astellas function, and what are the key governance deliverables for this role?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your ability to lead strategic initiatives, manage cross-functional teams, and drive business impact
- Research Pfizer's global marketing organization, PADCEV's la/mUC indication, and the competitive landscape to demonstrate your understanding of the business
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
