Director, Global Marketing Procurement Media

📌 Core Information 🔹 Job Title: Director, Global Marketing Procurement Media 🔹 Company: The Coca-Cola Company 🔹 Location: Shanghai, Shanghai, China 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 11, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Leading commercial relationships with media agencies, digital media platforms, KOL Influencers, and data/measurement service providers. - Managing a $200m+ media and KOL Influencer spend annually. - Collaborating with the OU IMX team to assess measurement criteria and ensure effective campaign delivery. - Developing innovative sourcing approaches and maintaining relationships with senior management to enhance marketing strategies. - Working in a hybrid role based in Shanghai, China. ASSUMPTION: This role requires a dynamic leader with a strong background in media procurement and a deep understanding of the global media landscape. The successful candidate will be able to balance global scale and consistency with the specific needs of the GCM OU. 📋 Key Responsibilities ✅ Lead the negotiation of commercial terms for media planning and buying, managing a $200m+ media and KOL Influencer spend. ✅ Provide knowledge and media services expertise to leverage spend, increase value, and decrease total cost to serve. ✅ Ensure that the agency fulfills its duties through performance management routines and use of 3rd parties to validate and benchmark media plan delivery. ✅ Work with the IMX team in GCM to assess measurement criteria both for the media inventory purchased and the overall effectiveness of the campaigns. ✅ Develop and lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks, and change management impact of each of those options. ✅ Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of GCM. ✅ Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes. ✅ Alongside the Global Media Tower, contribute to best in class remuneration & ROI models. ✅ Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC. ✅ Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate. ✅ Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI. ✅ Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements. ✅ Hit all company targets on savings, cash flow, sustainability, and people. ASSUMPTION: The role requires a strong problem solver and business thinker who can balance global scale and consistency with the specific needs of the GCM OU. The successful candidate will be able to manage complex issues and drive incremental value and extended ROI from all partnerships. 🎯 Required Qualifications Education: Bachelor's degree in Business, Marketing, or a related field. MBA or relevant advanced degree preferred. Experience: 10+ years of total business experience alongside specific and deep knowledge of the media and KOL Influencer marketplace in but not limited to the GCM market is strongly preferred. Required Skills: - Extensive knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes especially digital audience planning and optimization, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media. - Ability to manage a large and varied portfolio of multi-million-dollar relationships and projects and deliver on time, in full, within budget. - Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications. - Ability to synthesize specific media terms and incorporate legal and brand protections into a binding agreement. - Ability to easily explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance; striving for outcomes that are a win-win for all parties involved. Outstanding verbal and written communication skills. - Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct. - Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company. - Knowledge of key business partners (such as customer, bottler, agencies, the wider media ecology) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems. - Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices. - Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions. - Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers' competitive capabilities. Preferred Skills: - Knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes especially digital audience planning and optimization, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media. - Ability to manage a large and varied portfolio of multi-million-dollar relationships and projects and deliver on time, in full, within budget. - Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications. - Ability to synthesize specific media terms and incorporate legal and brand protections into a binding agreement. - Ability to easily explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance; striving for outcomes that are a win-win for all parties involved. Outstanding verbal and written communication skills. - Ability to interpret, understand and develop contractual language. Ability to explain to clients the obligations owed and benefits due the Company under its contractual relationships such that clients understand and appreciate the implications that such relationships may have on the Company's strategic decisions and conduct. - Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company. - Knowledge of key business partners (such as customer, bottler, agencies, the wider media ecology) in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems. - Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices. - Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions. - Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making. Includes the ability to create and analyze industry cost models order to assess suppliers' competitive capabilities. ASSUMPTION: The role requires a strong problem solver and business thinker who can balance global scale and consistency with the specific needs of the GCM OU. The successful candidate will be able to manage complex issues and drive incremental value and extended ROI from all partnerships. 💰 Compensation & Benefits Salary Range: The salary range for this role is $150,000 - $200,000 USD annually, depending on experience and qualifications. This estimate is based on industry standards for similar roles and experience levels in the marketing and procurement fields in Shanghai, China. Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Generous time-off policy, including vacation, sick leave, and holidays - Employee discounts on Coca-Cola products and merchandise - Opportunities for professional development and career growth - A dynamic and inclusive work environment that values diversity and encourages innovation Working Hours: This role follows a hybrid work arrangement, with employees working from the office two days a week and remotely for the remaining three days. The working hours are typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. ASSUMPTION: The salary range and benefits provided are competitive for the marketing and procurement fields in Shanghai, China. The hybrid work arrangement offers flexibility to balance work and personal life while maintaining productivity and collaboration. 📌 Applicant Insights 🔍 Company Context Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on producing and distributing a wide range of beverages, including sparkling soft drinks, water, sports drinks, coffee, and tea. The company's portfolio includes iconic brands such as Coca-Cola, Sprite, Fanta, Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka. Company Size: The Coca-Cola Company is a large corporation with over 10,000 employees worldwide. As a multinational organization, it offers a diverse range of career opportunities and a global network for employees to leverage. Founded: The Coca-Cola Company was founded in 1886 and has since grown to become one of the world's largest beverage companies, with operations in over 200 countries and territories. Company Description: The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Its purpose is to refresh the world and make a difference. The company's portfolio includes sparkling soft drink brands such as Coca-Cola, Sprite, and Fanta, as well as water, sports, coffee, and tea brands such as Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka. The company is committed to positively impacting people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across its value chain. Company Specialties: The Coca-Cola Company specializes in beverages, with a focus on innovation, sustainability, and community impact. Company Website: www.coca-colacompany.com ASSUMPTION: Working for The Coca-Cola Company offers employees the opportunity to be part of a global organization with a strong brand presence and a commitment to sustainability and community impact. The company's large size and diverse portfolio provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: This role is at the senior management level, requiring a minimum of 10 years of experience in the media and KOL Influencer marketplace. The successful candidate will have a deep understanding of the global media landscape and strong negotiation skills. Reporting Structure: The role reports directly to the Senior Director in China and is responsible for managing a team of media procurement professionals. Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office two days a week and remotely for the remaining three days. The working hours are typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Growth Opportunities: As a senior management role within a large organization, this position offers opportunities for career advancement and professional development. The successful candidate will have the chance to grow within the company and take on more significant responsibilities as they progress in their career. ASSUMPTION: The reporting structure and work arrangement for this role are designed to provide a balance between collaboration and autonomy, allowing the successful candidate to manage their time effectively and maintain productivity while working remotely. 🌍 Location & Work Environment Office Type: The Coca-Cola Company's office in Shanghai, China, is a modern, collaborative workspace designed to foster productivity and creativity. The office features open-plan workspaces, meeting rooms, and breakout areas for employees to use. Office Location(s): The Coca-Cola Company's Shanghai office is located in the Pudong New Area of Shanghai, close to the Shanghai World Financial Center and other major corporate headquarters. Geographic Context: Shanghai is a major global city and a significant economic hub in China. It is known for its vibrant culture, diverse food scene, and rich history. The city offers a high quality of life, with excellent dining, entertainment, and shopping options. Work Schedule: The work schedule for this role follows a standard Monday to Friday, 9:00 AM to 6:00 PM schedule, with a one-hour lunch break. Employees are expected to work from the office two days a week and remotely for the remaining three days. ASSUMPTION: Working in Shanghai offers employees the opportunity to live and work in a dynamic, multicultural city with a rich history and a thriving business environment. The hybrid work arrangement provides flexibility to balance work and personal life while maintaining productivity and collaboration. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers website. 2. Phone or video screening with the hiring manager or HR representative. 3. In-person or virtual interview with the hiring manager and/or other team members. 4. Final round interview with senior leadership or other stakeholders. 5. Background check and offer extension. Key Assessment Areas: - Media planning and buying expertise - Negotiation skills and ability to manage complex relationships - Knowledge of the external environment and competitive landscape - Ability to work effectively in a hybrid work arrangement - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Research the company and the media landscape to demonstrate your understanding of the industry and the role's requirements. - Prepare for behavioral interview questions that focus on your problem-solving skills, negotiation strategies, and ability to manage complex relationships. - Be ready to discuss your experience with hybrid work arrangements and your ability to balance work and personal life effectively. ATS Keywords: Media planning, media buying, negotiation, procurement, marketing procurement, global marketing, media agencies, digital media platforms, KOL Influencer projects, strategic sourcing, cost optimization, contract management, agency relationship management, incremental value, ROI, media inventory, media owner partnerships, measurement and evaluation, competitive analysis, supplier relationship management, change management, data analysis, industry trends, competitive pressures, organizational structure, decision-making process, technology infrastructure, systems, global team collaboration, best practices, business solutions, long-term implications, precedent-setting decisions, immediate needs, contractual language, legal and brand protections, win-win outcomes, external environment, competitive landscape, cultural fit, company values. ASSUMPTION: The interview process for this role will focus on assessing the candidate's media planning and buying expertise, negotiation skills, and ability to manage complex relationships. The successful candidate will be able to demonstrate their understanding of the external environment and competitive landscape, as well as their ability to work effectively in a hybrid work arrangement. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Media planning and buying software (e.g., MediaMath, Google Display & Video 360, The Trade Desk) - Data analysis tools (e.g., Excel, SQL, Tableau, Power BI) - Project management software (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace) - Virtual meeting and webinar platforms (e.g., Zoom, Webex, GoToWebinar) ASSUMPTION: The tools and technologies required for this role are standard for the marketing and procurement fields. The successful candidate will have experience using these tools and be able to leverage them effectively to manage complex projects and collaborate with team members. 👔 Cultural Fit Considerations Company Values: The Coca-Cola Company's core values include leadership, collaboration, integrity, accountability, and passion. The company seeks employees who embody these values and are committed to driving results and making a positive impact on the business and the community. Work Style: The Coca-Cola Company values a dynamic, inclusive, and collaborative work environment. Employees are encouraged to be innovative, take initiative, and work together to achieve common goals. The company fosters a culture of continuous learning and growth, with a focus on developing the skills and careers of its employees. Self-Assessment Questions: 1. How do your personal values align with The Coca-Cola Company's core values, and how have you demonstrated these values in your previous roles? 2. Describe a situation where you had to manage a complex relationship with a stakeholder, and how did you approach the challenge to achieve a mutually beneficial outcome? 3. How do you stay up-to-date with industry trends and competitive pressures in the media landscape, and how have you used this knowledge to inform your decision-making in previous roles? 4. How do you balance immediate needs with long-term implications when making business decisions, and can you provide an example of a time when you had to make a precedent-setting decision? 5. How do you approach working in a hybrid work arrangement, and how do you ensure your productivity and collaboration remain high when working remotely? ASSUMPTION: The Coca-Cola Company values a diverse and inclusive work environment that fosters innovation and collaboration. The successful candidate will be able to demonstrate their alignment with the company's core values and their ability to work effectively in a hybrid work arrangement. ⚠️ Potential Challenges 1. Language Barrier: As a multinational company operating in China, The Coca-Cola Company may require employees to have proficiency in Mandarin Chinese in addition to English. Candidates should be prepared to demonstrate their language skills and adapt to a multicultural work environment. 2. Time Zone Differences: Working with global teams may require employees to collaborate across different time zones, which can present challenges in scheduling meetings and coordinating projects. Candidates should be prepared to work flexible hours and communicate effectively with team members in different time zones. 3. Rapidly Evolving Media Landscape: The media landscape is constantly changing, with new platforms and technologies emerging rapidly. Candidates should be prepared to stay up-to-date with industry trends and adapt their strategies accordingly. 4. High Stakes Negotiations: As a senior management role, the successful candidate will be responsible for negotiating high-stakes contracts with media agencies and other stakeholders. Candidates should be prepared to manage complex negotiations and make strategic decisions that impact the company's bottom line. ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating their cultural sensitivity, adaptability, and strong negotiation skills. They will also be able to leverage their global network and industry expertise to stay informed about industry trends and adapt their strategies accordingly. 📈 Similar Roles Comparison 1. Role Responsibilities: This role is focused on managing the media planning and buying process for the GCM OU, with a specific focus on strategic sourcing and negotiation. Similar roles may have a broader scope, including responsibilities for media strategy, content creation, and channel management. 2. Industry Context: The Coca-Cola Company operates in the highly competitive beverage industry, with a strong focus on global marketing and branding. Similar roles may be found in other consumer goods industries, such as consumer electronics, fashion, or automotive, with comparable marketing and branding requirements. 3. Career Path Comparison: This role is a senior management position with significant responsibilities and a clear path for career advancement within the company. Similar roles may offer comparable career growth opportunities, depending on the size and structure of the organization. ASSUMPTION: The successful candidate will be able to leverage their industry-specific knowledge and experience to make informed decisions and drive results in this role. They will also be able to adapt their skills and experience to the unique requirements of the beverage industry and the global marketing landscape. 📝 Sample Projects 1. Media Planning and Buying Strategy: Develop a comprehensive media planning and buying strategy for the GCM OU, including channel mix, audience targeting, and budget allocation. Implement the strategy and track performance metrics to optimize results and maximize ROI. 2. Agency Relationship Management: Establish and maintain strong relationships with media agencies and other stakeholders to ensure the successful execution of media campaigns and the achievement of business objectives. 3. Contract Negotiation and Management: Negotiate and manage contracts with media agencies and other vendors to secure favorable terms and protect the company's interests. Monitor contract compliance and address any issues that arise. ASSUMPTION: The successful candidate will be able to demonstrate their ability to manage complex projects and drive results through their experience with media planning and buying, agency relationship management, and contract negotiation and management. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities for this role and how they align with my skills and experience? 2. Team Structure: How is this role structured within the organization, and who will I be working with on a day-to-day basis? 3. Global Marketing Strategy: How does this role fit into the company's overall global marketing strategy, and what are the key priorities for the GCM OU in the coming years? 4. Work-Life Balance: How does the company support work-life balance for employees, particularly in a hybrid work arrangement? 5. Professional Development: What opportunities are there for professional development and career growth within the company, and how does the company support employees in achieving their long-term career goals? ASSUMPTION: The successful candidate will be able to ask insightful questions that demonstrate their understanding of the role, the company, and the industry. They will also be able to articulate their career goals and how this role fits into their long-term plans. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/China---Shanghai/Director--Global-Marketing-Procurement-Media_R-120950 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your media planning and buying expertise, negotiation skills, and ability to manage complex relationships. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, negotiation strategies, and ability to manage complex relationships. Be ready to discuss your experience with hybrid work arrangements and your ability to balance work and personal life effectively. 4. Research the company and the media landscape to demonstrate your understanding of the industry and the role's requirements. 5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.