Director, Group Brand Marketing - Flavor

📌 Core Information

🔹 Job Title: Director, Group Brand Marketing - Flavor

🔹 Company: Suntory

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of brand initiatives
• Leading annual operating plan (AOP) development to drive business growth
• Budget control and management
• Cross-functional collaboration and stakeholder management

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to drive brand success and meet business targets.

📋 Key Responsibilities

✅ Partner with Chief Marketing Officer to develop strategy plan

✅ Lead on the execution and development of brand plans

✅ Lead on the communications/branding of the initiatives

✅ Lead and develop AOP plan to drive business growth and meet business targets.

✅ Control A&M and designed budget.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve brand and business objectives.

🎯 Required Qualifications

Education: Bachelor or master’s degree in any fields

Experience: 10 years of experience in NPD Management, Project management, Product Management, or Brand Management in FMCG

Required Skills:

• Strategic & Analytical Skills
• Ability to Work Under Pressure

Preferred Skills:

• Fluency in Thai and English
• Experience in the beverage industry

ASSUMPTION: Candidates should have a strong background in brand management, strategic planning, and project management, with a proven track record in the FMCG industry.

💰 Compensation & Benefits

Salary Range: THB 3,500,000 - 4,500,000 per year (Estimated based on industry standards for a senior marketing role in Bangkok)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Suntory products

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range is estimated based on market data for similar roles in Bangkok. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Suntory is a global leader in the beverage industry, offering a diverse portfolio of products, including Japanese whiskies, American whiskies, canned ready-to-drink beverages, and health and wellness products.

Company Size: Suntory has over 10,000 employees worldwide and operates in multiple countries across the Americas, Europe, Africa, Asia, and Oceania.

Founded: 1899, in Osaka, Japan

Company Description:

• Suntory Group aims to inspire the brilliance of life by creating rich experiences for people, in harmony with nature.
• The company offers a unique blend of Japanese artisanship and global tastes to explore new product categories and markets.
• Suntory is committed to sustainable business practices and responsible consumption.

Company Specialties:

• Beverage & Food
• Spirits, Beer, Wine, Health Food, Restaurants, and Flowers

Company Website: http://www.suntory.com

ASSUMPTION: Suntory's global presence and diverse product portfolio offer unique opportunities for professional growth and exposure to international markets.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Chief Marketing Officer and may oversee a team of brand managers.

Work Arrangement: On-site, with occasional remote work possible for meetings and events.

Growth Opportunities:

• Potential to lead cross-functional projects and teams
• Opportunities to work on international brand initiatives
• Career progression into senior leadership roles within the marketing function

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in brand marketing within a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Suntory Tower, Bang Rak, Bangkok

Geographic Context:

• Bangkok is a vibrant, multicultural city with a cost of living index of 57.21 (2021 data)
• The city offers a mix of traditional Thai culture and modern urban living
• Bangkok has a tropical monsoon climate, with temperatures ranging from 21°C to 35°C (70°F to 95°F) throughout the year

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: Bangkok offers a unique blend of cultural experiences and a dynamic business environment, making it an attractive location for professionals seeking international experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Brand management expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume to highlight relevant experience in brand management, strategic planning, and project management
• Prepare a cover letter that demonstrates your understanding of Suntory's brand and your fit for the role
• Be prepared to discuss your experience with AOP development and budget management

ATS Keywords: Brand Marketing, Strategic Planning, AOP, Budget Management, FMCG, Project Management, Brand Management

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the business. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Quality and Craftsmanship
• Harmony with Nature
• Respect and Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you share Suntory's commitment to quality and craftsmanship in your work?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in dynamic, fast-paced work environments where priorities may shift quickly?

ASSUMPTION: Suntory's company culture emphasizes collaboration, respect, and a commitment to quality, making it an attractive workplace for professionals who share these values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic business environment
• Adapting to a multicultural work environment with diverse perspectives
• Navigating a large, global organization with complex reporting structures

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Group Brand Manager position in other FMCG companies
• However, Suntory's global presence and diverse product portfolio offer unique opportunities for professional growth and exposure to international markets
• Career progression in Suntory may involve moving into senior leadership roles within the marketing function or exploring opportunities in other parts of the business

ASSUMPTION: While this role may share similarities with other senior brand management positions, Suntory's unique business model and global presence set it apart from other companies in the FMCG industry.

📝 Sample Projects

• Developing and executing a brand relaunch campaign for a flagship product
• Conducting market research and analysis to inform brand strategy and positioning
• Managing a cross-functional team to deliver a major product launch or event

ASSUMPTION: These projects are representative of the types of initiatives a Director of Group Brand Marketing might lead, but the specific projects will vary depending on the business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing function?
• How does this role fit into the broader marketing strategy for the company?
• What are the most significant challenges facing the brand in the next 12-24 months, and how can this role address them?
• What opportunities exist for professional development and growth within the marketing function?
• How does Suntory support work-life balance for its employees?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in brand management, strategic planning, and project management
• Prepare a cover letter that demonstrates your understanding of Suntory's brand and your fit for the role
• Be prepared to discuss your experience with AOP development and budget management during the interview process
• Follow up with the hiring manager one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.