Director, Growth (LTV) Strategy Leader

📌 Core Information

🔹 Job Title: Director, Growth (LTV) Strategy Leader

🔹 Company: Coupang

🔹 Location: Taipei, Taiwan

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the company-wide LTV framework
• Translating LTV insights into actionable strategies
• Optimizing budget allocation based on LTV and CAC dynamics
• Leading cross-functional initiatives to improve customer quality and long-term value
• Building and managing a high-performing team of LTV analysts and strategists
• Combining efforts of CRM & Event teams to drive high-value actions
• Presenting insights and recommendations to senior leadership

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence decision-making at the executive level. The ideal candidate will have experience in strategy, growth marketing, or analytics, preferably in e-commerce or tech.

📋 Key Responsibilities

✅ Develop and own the company-wide LTV framework, including segmentation, predictive modeling, and cohort analysis.

✅ Translate LTV insights into actionable strategies for acquisition, retention, and reactivation campaigns.

✅ Partner with finance and marketing leadership to optimize budget allocation based on LTV and CAC dynamics.

✅ Lead cross-functional initiatives to improve customer quality and long-term value through product, pricing, and experience enhancements.

✅ Build and manage a high-performing team of LTV analysts and strategists.

✅ Combine the efforts of CRM & Event teams to drive high-value actions that drive LTV.

✅ Present insights and recommendations to senior leadership and influence decision-making at the executive level.

✅ Experience in using in-house / external CRM tools & personalization software to drive segmentation and reach potential customers.

ASSUMPTION: This role involves a high degree of collaboration and influencing across various teams. Strong communication and stakeholder management skills are crucial for success.

🎯 Required Qualifications

Education: MBA or advanced degree in a quantitative or business-related field preferred.

Experience: 15+ years of experience in strategy, growth marketing, analytics, or related fields, preferably in e-commerce, tech, or consumer businesses.

Required Skills:

• Proven track record of building and operationalizing LTV models and frameworks.
• Strong analytical skills with experience in SQL, Python, or similar tools; familiarity with BI platforms (e.g., Tableau, Looker).
• Excellent communication and stakeholder management skills.
• Experience leading cross-functional teams and influencing at the executive level.

Preferred Skills:

• Deep understanding of customer behavior in digital commerce environments.
• Experience working in high-growth, fast-paced global organizations.
• Passion for data-driven decision-making and customer-centric growth.

ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in strategy, growth marketing, or analytics are likely to be the best fit. Experience in e-commerce or tech is highly desirable.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Industry standard for a Director-level role in Taiwan with 15+ years of experience in strategy, growth marketing, or analytics is NT$3,500,000 - NT$4,500,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard working hours (40 hours/week). Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, experience level, and location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Coupang is a leading e-commerce company in South Korea, expanding its services to Taiwan. It operates in the software development industry, focusing on retail, technology, operations, IT, internet, and customer service.

Company Size: Coupang has 10,001+ employees globally, with a significant presence in South Korea, the United States, and Taiwan. This size offers ample opportunities for career growth and collaboration.

Founded: Coupang was founded in 2010 in South Korea and has since grown into a global e-commerce leader.

Company Description:

• Coupang exists to wow its customers by making shopping, eating, and living easier than ever.
• It aims to be a reliable force in South Korean commerce and is known for its startup culture with the resources of a large global public company.
• Coupang is proud to have an unparalleled reputation for being a high-performing company and offers opportunities for driving new initiatives and innovations.

Company Specialties:

• Retail
• Technology
• Operations
• IT
• Internet
• Platform and customer service

Company Website: Coupang Careers

ASSUMPTION: Coupang's focus on customer experience, innovation, and growth makes it an attractive employer for professionals seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the Director/Sr. Director level, indicating a high degree of responsibility and strategic decision-making.

Reporting Structure: The Director, Growth (LTV) Strategy Leader will report directly to the Head of Growth or a similar executive role and collaborate closely with various teams, including analytics, product, finance, and marketing.

Work Arrangement: This is an on-site role based in Taipei, Taiwan. However, Coupang offers flexible work arrangements, including remote and hybrid options, depending on the role and team requirements.

Growth Opportunities:

• Potential to grow within the Growth Marketing team or across other functions within Coupang.
• Opportunities to lead and mentor team members, contributing to personal and professional development.
• Exposure to senior leadership and the chance to influence strategic decision-making.

ASSUMPTION: Given Coupang's rapid growth and expansion, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Coupang's Taipei office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 13F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, TW

Geographic Context:

• Taipei is the capital and largest city of Taiwan, known for its vibrant culture, rich history, and bustling night markets.
• The city offers a high quality of life, with excellent healthcare, education, and entertainment options.
• Taipei has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard working hours are from Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required occasionally to meet project deadlines.

ASSUMPTION: Taipei offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Application Review
• Phone Interview
• Onsite (or Virtual Onsite) Interview
• Offer

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and stakeholder management
• Leadership and team management
• Cultural fit and alignment with Coupang's values

Application Tips:

• Highlight relevant experience in strategy, growth marketing, or analytics, with a focus on LTV frameworks and customer-centric growth.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit.

ATS Keywords: LTV, strategy, growth marketing, analytics, customer lifetime value, predictive modeling, cohort analysis, budget allocation, cross-functional leadership, CRM tools, data-driven decision making, stakeholder management, communication, SQL, Python, BI platforms, customer behavior

ASSUMPTION: Coupang's interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit. Preparation should focus on demonstrating these competencies through relevant examples and experiences.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Event tools (e.g., Eventbrite, Bizzabo)
• Personalization software (e.g., Optimizely, Adobe Target)
• SQL databases (e.g., MySQL, PostgreSQL)
• Python programming language
• BI platforms (e.g., Tableau, Looker)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to drive segmentation, reach potential customers, and analyze data to inform strategic decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Coupang prioritizes customer experience and satisfaction above all else.
• Bold and ambitious: The company encourages innovation, calculated risk-taking, and a growth mindset.
• Collaborative: Coupang fosters a culture of teamwork, open communication, and mutual respect.

Work Style:

• Dynamic and fast-paced: Coupang operates in a high-growth, ever-changing environment, requiring adaptability and resilience.
• Data-driven: The company relies on data and analytics to inform decision-making and drive growth.
• Customer-focused: Coupang's work revolves around understanding and meeting the needs of its customers.

Self-Assessment Questions:

• Do you have a proven track record of building and operationalizing LTV models and frameworks?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you possess strong analytical skills and a passion for data-driven decision-making?

ASSUMPTION: Candidates who align with Coupang's values and work style are more likely to thrive in the company's dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, ever-changing environment.
• Balancing short-term performance metrics with long-term strategic goals.
• Navigating a complex, cross-functional role with multiple stakeholders.
• Adapting to a new work environment and culture in a foreign country.

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability. Candidates should be prepared to face and overcome these obstacles to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on LTV strategy and cross-functional leadership within the Growth Marketing team.
• Compared to related positions, this role requires a deeper understanding of customer behavior, data analysis, and strategic decision-making.
• Career path comparison: This role offers opportunities for growth within the Growth Marketing team or across other functions within Coupang, with potential for advancement to VP or C-level roles.

ASSUMPTION: This role is distinct in its focus on LTV strategy and cross-functional leadership, requiring a unique blend of skills and experiences.

📝 Sample Projects

• Developing and implementing a new LTV framework to inform marketing investments and customer experience strategies.
• Optimizing budget allocation based on LTV and CAC dynamics to maximize customer acquisition and retention.
• Leading cross-functional initiatives to improve customer quality and long-term value through product, pricing, and experience enhancements.

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director, Growth (LTV) Strategy Leader role, requiring a strong understanding of LTV frameworks, customer behavior, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current LTV framework and how it has been used to inform marketing investments and customer experience strategies?
• How does the Growth Marketing team collaborate with other functions, such as product, finance, and analytics, to drive long-term customer growth and profitability?
• What are the key challenges facing the Growth Marketing team, and how can this role help address them?
• How does Coupang support the professional growth and development of its employees, particularly in leadership roles?
• What is the work-life balance like for employees in this role, and how does Coupang support work-life integration?

ASSUMPTION: These questions help assess the role's responsibilities, the team's dynamics, and Coupang's commitment to employee growth and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in strategy, growth marketing, or analytics, with a focus on LTV frameworks and customer-centric growth.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.