Puzzle.io logo

Director, Growth Marketing

Puzzle.io
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Growth Marketing

πŸ”Ή Company: Puzzle.io

πŸ”Ή Location: San Francisco, California, United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (US & Canada)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing end-to-end growth marketing strategy across paid, organic, referral, ABM, SEO, and partnerships.
  • Generating high-quality trial signups to fuel self-serve and sales-assisted funnels.
  • Optimizing the growth funnel and driving revenue through cross-functional collaboration.
  • Building a rapid experimentation roadmap and testing new channels, messaging, and creative.
  • Analyzing performance data and making data-informed investment decisions.

ASSUMPTION: This role requires a strong background in B2B SaaS growth marketing and a proven track record of driving acquisition across multiple channels.

πŸ“‹ Key Responsibilities

βœ… Own and execute Puzzle’s end-to-end growth marketing strategy across paid acquisition, organic, referral, ABM, SEO/AI search optimization, and partnership channels.

βœ… Generate and scale high-quality trial signups to fuel both self-serve and sales-assisted funnels.

βœ… Optimize the growth funnel from first touch to pipeline creation, working closely with Sales, Product, and RevOps to improve handoffs and drive revenue.

βœ… Build a rapid experimentation roadmap, testing new channels, messaging, creative, and landing pages to identify repeatable wins.

βœ… Analyze performance data using tools like Salesforce, HubSpot, and Looker to guide decision-making and improve ROI.

βœ… Manage and allocate the growth marketing budget to hit performance goals around CAC, ROI, and trial volume.

βœ… Contribute to the strategic direction of Puzzle’s GTM efforts while building the foundation for a high-performing growth marketing team.

ASSUMPTION: This role involves a high degree of autonomy and accountability, requiring strong self-management and cross-functional collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience leading growth marketing in B2B SaaS, preferably in early-stage or high-growth environments

Required Skills:

  • Proven track record driving acquisition across a mix of channels, including paid, SEO, referral, ABM, and partnerships.
  • Experience working in a product-led growth (PLG) motion and optimizing self-serve funnels.
  • Deep analytical skills and experience building performance dashboards, forecasting growth, and making data-informed investment decisions.
  • Strong command of growth tools and platforms: Salesforce, HubSpot, Google Ads, LinkedIn Ads, attribution platforms, etc.
  • Demonstrated success working cross-functionally with Sales, Product, and RevOps to align on goals and deliver measurable business outcomes.
  • Comfortable working in a fast-paced environment with a high degree of autonomy and accountability.

Preferred Skills:

  • Experience hiring, managing, or mentoring growth marketing talent.

ASSUMPTION: Candidates should have a strong understanding of B2B SaaS marketing and a proven ability to drive growth across multiple channels.

πŸ’° Compensation & Benefits

Salary Range: $180,000 - $200,000 per year (Based on experience and market rates for B2B SaaS growth marketing roles in the US)

Benefits:

  • Competitive base pay and meaningful equity
  • 100% paid employee health, dental, and vision plans (U.S. & Canada vary)
  • 10 observed holidays and a flexible PTO policy
  • $1000 home office budget
  • $2400 co-working budget
  • $600 learning and development budget
  • 401K

Working Hours: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement

ASSUMPTION: The salary range is based on market rates for similar roles in the B2B SaaS industry and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically AI-powered accounting software for ambitious companies

Company Size: 51-200 employees (Remote-first, with a focus on startups and SaaS)

Founded: 2019

Company Description:

  • Puzzle is modern accounting software for ambitious companies, empowering founders with real-time insights into their financial health.
  • The company integrates seamlessly into business operations and offers smart accounting software that helps founders stay ahead.
  • Puzzle is remote-first, with a focus on startups and SaaS companies.

Company Specialties:

  • Startups
  • SaaS
  • Accounting
  • Metrics
  • Financials
  • Bookkeeping

Company Website: puzzle.io

ASSUMPTION: Puzzle.io is a fast-growing startup focused on providing innovative accounting solutions for early-stage companies.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with the potential to grow into a leadership role as the team expands

Reporting Structure: This role reports directly to the CEO and works cross-functionally with various teams, including Marketing, Product, Sales, and RevOps

Work Arrangement: Remote (US & Canada), with the flexibility to work from co-working spaces or home offices

Growth Opportunities:

  • As the first dedicated growth marketing hire, there is significant potential to build and lead a team as the company scales.
  • This role offers the opportunity to shape Puzzle’s growth strategy and make a significant impact on the company’s success.
  • With the company’s focus on startups and SaaS, there may be opportunities to work on diverse projects and learn from a wide range of customers.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a fast-paced, innovative environment.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A (Remote)

Geographic Context:

  • The role is remote, allowing for flexibility in working from various locations within the US and Canada.
  • The company is based in San Francisco but operates remotely, providing a diverse and distributed team environment.
  • The role may require occasional travel for team meetings or industry events.

Work Schedule: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, but may also require self-motivation and strong communication skills to succeed in a distributed team environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the CEO or a member of the leadership team
  • In-depth interview with the CEO and potentially other team members to discuss growth strategy, past experiences, and cultural fit
  • Take-home assignment or case study to assess problem-solving skills and strategic thinking
  • Final interview with the CEO to discuss the assignment and make a hiring decision

Key Assessment Areas:

  • Growth marketing strategy and execution
  • Analytical skills and data-driven decision-making
  • Cross-functional collaboration and communication
  • Cultural fit and alignment with Puzzle’s mission and values

Application Tips:

  • Highlight your experience driving growth across multiple channels and optimizing self-serve funnels in your resume and cover letter.
  • Demonstrate your understanding of Puzzle’s unique value proposition and how your skills and experiences align with the company’s mission.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally in a fast-paced environment.

ATS Keywords: Growth marketing, B2B SaaS, acquisition, SEO, paid advertising, referral marketing, ABM, partnerships, product-led growth, cross-functional collaboration, data analysis, budget management, experimentation

ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, analytical skills, and cultural fit, with a focus on finding the right person to drive Puzzle’s growth engine.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • HubSpot
  • Google Ads
  • LinkedIn Ads
  • Attribution platforms (e.g., AppsFlyer, Adjust)
  • Looker
  • Asana or similar project management tools

ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve as the company grows and changes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Ambitious: We strive to be the best in our field and continuously improve.
  • Innovative: We embrace change and find new ways to solve problems.
  • Collaborative: We work together to achieve our goals and support each other’s success.
  • Customer-focused: We prioritize the needs of our customers and ensure they have an exceptional experience.

Work Style:

  • Remote-first: We value flexibility and trust our team members to manage their time effectively.
  • Data-driven: We make decisions based on data and continuously monitor our performance to optimize our strategies.
  • Cross-functional: We work closely with other teams to ensure our efforts align with the company’s overall goals and objectives.

Self-Assessment Questions:

  • Do I have a proven track record of driving growth in a B2B SaaS environment?
  • Am I comfortable working remotely and managing my time effectively?
  • Do I thrive in a fast-paced, collaborative environment and enjoy working cross-functionally with other teams?
  • Do I have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Puzzle.io values candidates who are ambitious, innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving growth in a fast-paced environment.

⚠️ Potential Challenges

  • The role requires a high degree of autonomy and accountability, which may be challenging for candidates who prefer a more structured work environment.
  • The role involves working with various teams and stakeholders, which may require strong communication and collaboration skills to navigate differing priorities and perspectives.
  • The role may require occasional travel for team meetings or industry events, which could be challenging for candidates who prefer a fully remote work arrangement.
  • The role is based in San Francisco but is remote, which may present challenges in coordinating with team members in different time zones.

ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the individual candidate’s preferences, skills, and experiences.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in that it focuses on driving growth for an AI-powered accounting software company, with a specific emphasis on early-stage and startup customers.
  • While there may be similarities with other growth marketing roles in the B2B SaaS industry, the focus on accounting software and early-stage customers sets this role apart.
  • Career progression in this role may involve building and leading a team as the company scales, offering unique growth opportunities not typically found in more established organizations.

ASSUMPTION: This role offers a unique opportunity to drive growth in a niche but high-potential market, with the potential for significant career growth as the company expands.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product feature targeting early-stage startups
  • Optimizing the self-serve funnel to improve trial signups and conversions
  • Conducting market research to identify new growth channels and opportunities
  • Collaborating with the product team to define and implement a product-led growth strategy

ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the company’s priorities, goals, and market conditions.

❓ Key Questions to Ask During Interview

  • How does Puzzle differentiate itself from other accounting software providers, and how can this role help drive that differentiation?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Puzzle support the growth and development of its employees, and what opportunities exist for professional growth in this role?
  • How does Puzzle approach cross-functional collaboration, and what expectations are there for working with other teams in this role?
  • What are the key metrics and KPIs for success in this role, and how will progress be measured and evaluated?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the expectations for success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience driving growth in B2B SaaS, with a focus on acquisition, SEO, referral marketing, ABM, and partnerships.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally in a fast-paced environment.
  • If requested, complete a take-home assignment or case study that assesses your growth marketing strategy and execution skills.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.