π Core Information
πΉ Job Title: Director, Growth Marketing
πΉ Company: Puzzle.io
πΉ Location: San Francisco, California, United States (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 4, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (US & Canada)
π Job Overview
Key aspects of this role include:
- Developing and executing end-to-end growth marketing strategy across paid, organic, referral, ABM, SEO, and partnerships.
- Generating high-quality trial signups to fuel self-serve and sales-assisted funnels.
- Optimizing the growth funnel and driving revenue through cross-functional collaboration.
- Building a rapid experimentation roadmap and testing new channels, messaging, and creative.
- Analyzing performance data and making data-informed investment decisions.
ASSUMPTION: This role requires a strong background in B2B SaaS growth marketing and a proven track record of driving acquisition across multiple channels.
π Key Responsibilities
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Own and execute Puzzleβs end-to-end growth marketing strategy across paid acquisition, organic, referral, ABM, SEO/AI search optimization, and partnership channels.
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Generate and scale high-quality trial signups to fuel both self-serve and sales-assisted funnels.
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Optimize the growth funnel from first touch to pipeline creation, working closely with Sales, Product, and RevOps to improve handoffs and drive revenue.
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Build a rapid experimentation roadmap, testing new channels, messaging, creative, and landing pages to identify repeatable wins.
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Analyze performance data using tools like Salesforce, HubSpot, and Looker to guide decision-making and improve ROI.
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Manage and allocate the growth marketing budget to hit performance goals around CAC, ROI, and trial volume.
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Contribute to the strategic direction of Puzzleβs GTM efforts while building the foundation for a high-performing growth marketing team.
ASSUMPTION: This role involves a high degree of autonomy and accountability, requiring strong self-management and cross-functional collaboration skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience leading growth marketing in B2B SaaS, preferably in early-stage or high-growth environments
Required Skills:
- Proven track record driving acquisition across a mix of channels, including paid, SEO, referral, ABM, and partnerships.
- Experience working in a product-led growth (PLG) motion and optimizing self-serve funnels.
- Deep analytical skills and experience building performance dashboards, forecasting growth, and making data-informed investment decisions.
- Strong command of growth tools and platforms: Salesforce, HubSpot, Google Ads, LinkedIn Ads, attribution platforms, etc.
- Demonstrated success working cross-functionally with Sales, Product, and RevOps to align on goals and deliver measurable business outcomes.
- Comfortable working in a fast-paced environment with a high degree of autonomy and accountability.
Preferred Skills:
- Experience hiring, managing, or mentoring growth marketing talent.
ASSUMPTION: Candidates should have a strong understanding of B2B SaaS marketing and a proven ability to drive growth across multiple channels.
π° Compensation & Benefits
Salary Range: $180,000 - $200,000 per year (Based on experience and market rates for B2B SaaS growth marketing roles in the US)
Benefits:
- Competitive base pay and meaningful equity
- 100% paid employee health, dental, and vision plans (U.S. & Canada vary)
- 10 observed holidays and a flexible PTO policy
- $1000 home office budget
- $2400 co-working budget
- $600 learning and development budget
- 401K
Working Hours: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement
ASSUMPTION: The salary range is based on market rates for similar roles in the B2B SaaS industry and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Software Development, specifically AI-powered accounting software for ambitious companies
Company Size: 51-200 employees (Remote-first, with a focus on startups and SaaS)
Founded: 2019
Company Description:
- Puzzle is modern accounting software for ambitious companies, empowering founders with real-time insights into their financial health.
- The company integrates seamlessly into business operations and offers smart accounting software that helps founders stay ahead.
- Puzzle is remote-first, with a focus on startups and SaaS companies.
Company Specialties:
- Startups
- SaaS
- Accounting
- Metrics
- Financials
- Bookkeeping
Company Website: puzzle.io
ASSUMPTION: Puzzle.io is a fast-growing startup focused on providing innovative accounting solutions for early-stage companies.
π Role Analysis
Career Level: Mid-Senior level, with the potential to grow into a leadership role as the team expands
Reporting Structure: This role reports directly to the CEO and works cross-functionally with various teams, including Marketing, Product, Sales, and RevOps
Work Arrangement: Remote (US & Canada), with the flexibility to work from co-working spaces or home offices
Growth Opportunities:
- As the first dedicated growth marketing hire, there is significant potential to build and lead a team as the company scales.
- This role offers the opportunity to shape Puzzleβs growth strategy and make a significant impact on the companyβs success.
- With the companyβs focus on startups and SaaS, there may be opportunities to work on diverse projects and learn from a wide range of customers.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a fast-paced, innovative environment.
π Location & Work Environment
Office Type: Remote-first, with no physical office location
Office Location(s): N/A (Remote)
Geographic Context:
- The role is remote, allowing for flexibility in working from various locations within the US and Canada.
- The company is based in San Francisco but operates remotely, providing a diverse and distributed team environment.
- The role may require occasional travel for team meetings or industry events.
Work Schedule: Full-time (40 hours/week) with flexible hours and a remote-first work arrangement
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, but may also require self-motivation and strong communication skills to succeed in a distributed team environment.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen with the CEO or a member of the leadership team
- In-depth interview with the CEO and potentially other team members to discuss growth strategy, past experiences, and cultural fit
- Take-home assignment or case study to assess problem-solving skills and strategic thinking
- Final interview with the CEO to discuss the assignment and make a hiring decision
Key Assessment Areas:
- Growth marketing strategy and execution
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
- Cultural fit and alignment with Puzzleβs mission and values
Application Tips:
- Highlight your experience driving growth across multiple channels and optimizing self-serve funnels in your resume and cover letter.
- Demonstrate your understanding of Puzzleβs unique value proposition and how your skills and experiences align with the companyβs mission.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally in a fast-paced environment.
ATS Keywords: Growth marketing, B2B SaaS, acquisition, SEO, paid advertising, referral marketing, ABM, partnerships, product-led growth, cross-functional collaboration, data analysis, budget management, experimentation
ASSUMPTION: The interview process is designed to assess the candidateβs strategic thinking, analytical skills, and cultural fit, with a focus on finding the right person to drive Puzzleβs growth engine.
π οΈ Tools & Technologies
- Salesforce
- HubSpot
- Google Ads
- LinkedIn Ads
- Attribution platforms (e.g., AppsFlyer, Adjust)
- Looker
- Asana or similar project management tools
ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve as the company grows and changes.
π Cultural Fit Considerations
Company Values:
- Ambitious: We strive to be the best in our field and continuously improve.
- Innovative: We embrace change and find new ways to solve problems.
- Collaborative: We work together to achieve our goals and support each otherβs success.
- Customer-focused: We prioritize the needs of our customers and ensure they have an exceptional experience.
Work Style:
- Remote-first: We value flexibility and trust our team members to manage their time effectively.
- Data-driven: We make decisions based on data and continuously monitor our performance to optimize our strategies.
- Cross-functional: We work closely with other teams to ensure our efforts align with the companyβs overall goals and objectives.
Self-Assessment Questions:
- Do I have a proven track record of driving growth in a B2B SaaS environment?
- Am I comfortable working remotely and managing my time effectively?
- Do I thrive in a fast-paced, collaborative environment and enjoy working cross-functionally with other teams?
- Do I have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Puzzle.io values candidates who are ambitious, innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving growth in a fast-paced environment.
β οΈ Potential Challenges
- The role requires a high degree of autonomy and accountability, which may be challenging for candidates who prefer a more structured work environment.
- The role involves working with various teams and stakeholders, which may require strong communication and collaboration skills to navigate differing priorities and perspectives.
- The role may require occasional travel for team meetings or industry events, which could be challenging for candidates who prefer a fully remote work arrangement.
- The role is based in San Francisco but is remote, which may present challenges in coordinating with team members in different time zones.
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the individual candidateβs preferences, skills, and experiences.
π Similar Roles Comparison
- This role is unique in that it focuses on driving growth for an AI-powered accounting software company, with a specific emphasis on early-stage and startup customers.
- While there may be similarities with other growth marketing roles in the B2B SaaS industry, the focus on accounting software and early-stage customers sets this role apart.
- Career progression in this role may involve building and leading a team as the company scales, offering unique growth opportunities not typically found in more established organizations.
ASSUMPTION: This role offers a unique opportunity to drive growth in a niche but high-potential market, with the potential for significant career growth as the company expands.
π Sample Projects
- Developing and executing a go-to-market strategy for a new product feature targeting early-stage startups
- Optimizing the self-serve funnel to improve trial signups and conversions
- Conducting market research to identify new growth channels and opportunities
- Collaborating with the product team to define and implement a product-led growth strategy
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the companyβs priorities, goals, and market conditions.
β Key Questions to Ask During Interview
- How does Puzzle differentiate itself from other accounting software providers, and how can this role help drive that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Puzzle support the growth and development of its employees, and what opportunities exist for professional growth in this role?
- How does Puzzle approach cross-functional collaboration, and what expectations are there for working with other teams in this role?
- What are the key metrics and KPIs for success in this role, and how will progress be measured and evaluated?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience driving growth in B2B SaaS, with a focus on acquisition, SEO, referral marketing, ABM, and partnerships.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work cross-functionally in a fast-paced environment.
- If requested, complete a take-home assignment or case study that assesses your growth marketing strategy and execution skills.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.