Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Paytronix

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team of demand generation specialists and digital marketers
• Developing, managing, and reporting on full-funnel, integrated marketing campaigns
• Driving awareness, leads, and sales pipeline across all channels
• Strengthening the digital footprint of Paytronix globally
• Partnering closely with sales operations, product, and other key functions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and technologies.

📋 Key Responsibilities

✅ Oversee the demand generation engine responsible for 67% of the sales qualified pipeline

✅ Develop and implement strategies across email, webinars, content marketing, paid media, and other channels

✅ Work with sales development reps (SDRs) and the sales team to deliver marketing qualified leads that convert to sales qualified opportunities

✅ Plan, measure, and report on the impact of demand generation campaigns and digital initiatives, optimizing ROI continuously

✅ Utilize, evaluate, and recommend improvements to the marketing tech stack to boost engagement strategies and performance

✅ Lead a high-performing demand generation team of 6 marketers, involving yourself in details when necessary and driving strategy when needed

✅ Manage the company website, including content, chat, UX, and SEO strategies to drive traffic and optimize conversion rates

✅ Ensure consistent brand identity and messaging in content and campaigns, leveraging competitive differentiators

✅ Create and maintain a campaign calendar and metrics dashboards for visibility, adjusting strategies based on performance

✅ Handle high-volume requests and strict deadlines, making decisions based on overall business objectives

✅ Thrive on owning and beating ambitious goals, leveraging your team's expertise to bring campaigns to life and showcase craftsmanship in the finished product and results

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business, or equivalent work experience

Experience: Minimum of 10 years leading B2B demand generation for a technology company, with a proven track record of successful results. Experience in hospitality technology is preferred but not required.

Required Skills:

• Proven leadership and team management skills
• Deep understanding of digital analytics and buyer's journey
• Proficient in marketing technologies such as HubSpot, Salesforce, Google Analytics, Google Tag Manager, SEMrush, and others
• Excellent communication, collaboration, project management, and organizational skills
• Ability to thrive in a fast-paced environment and adapt to changing directions as needed

Preferred Skills:

• Experience in hospitality technology
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B demand generation and a strong understanding of digital marketing channels will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $170,000 - $190,000 per year, with a 10% bonus

Benefits:

• Retirement: Paytronix allows employees to contribute to their 401k through Fidelity with an additional annual flat rate company contribution.
• Medical: Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed. Paytronix pays 75% of the premium for each of these benefits.
• Paytronix offers plans to contribute to Health Savings Accounts (HSA), Health Reimbursement Arrangements (HRA), Healthcare and Dependent Care FSAs.
• Personal: Employees that are expecting receive a generous Parental Leave offering. Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances. Accrued FTO (Flexible Time Off), off during public holidays, and “floating” holidays.
• Employee Betterment: Paytronix offers an Employee Assistance Program, Tuition Reimbursement, and free LinkedIn Learning membership.
• Voluntary benefits include Pet insurance through Wishbone for your furry loved ones, Protection from identity theft, and Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care.

Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Growth Marketing role with 10+ years of experience. The benefits listed are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Paytronix operates in the Software Development industry, focusing on digital guest engagement for the hospitality sector.

Company Size: Paytronix is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.

Founded: Paytronix was founded in 2001 and has since grown to become a leader in its field, with a strong focus on innovation and customer success.

Company Description:

• Paytronix is a cloud-based digital guest engagement platform for the hospitality industry
• Offers loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to leading restaurant and convenience store brands
• Provides seamless, personalized, and brand-authentic experiences that foster lasting relationships with customers

Company Specialties:

• Loyalty Programs
• Gift Card Programs
• Employee Dining Programs
• Mobile Apps
• CRM
• Data Insights
• CXM
• Online ordering

Company Website: www.paytronix.com

ASSUMPTION: Paytronix's focus on the hospitality industry and digital guest engagement makes it an attractive option for candidates interested in working for a company at the forefront of its field.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Director of Growth Marketing will lead a team of 6 demand generation specialists and digital marketers.

Work Arrangement: This role is fully remote, with the option to work from one of Paytronix's offices in Newton, MA, or Centennial, CO, if preferred.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand
• Chance to make a significant impact on the company's growth and success
• Opportunities to learn and develop new skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Paytronix has offices in Newton, MA, and Centennial, CO, but this role is fully remote.

Office Location(s): Newton, MA, and Centennial, CO

Geographic Context:

• Paytronix's headquarters are in Newton, MA, a suburb of Boston, with a vibrant tech industry and a high cost of living
• Centennial, CO, is a suburb of Denver, with a growing tech scene and a more affordable cost of living compared to the Boston area
• Both locations offer a mix of urban and outdoor activities, with easy access to major cities and natural beauty

Work Schedule: Full-time, with flexibility for the right candidate

ASSUMPTION: The fully remote nature of this role allows for a high degree of flexibility in work hours and location, making it an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Subsequent interviews with the hiring manager and other team members
• Final interview with the Chief Marketing Officer
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and leadership skills
• Deep understanding of digital marketing channels and technologies
• Ability to manage multiple projects and deadlines simultaneously
• Excellent communication, collaboration, project management, and organizational skills
• Cultural fit with Paytronix's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with B2B demand generation and digital marketing channels
• Showcase your leadership and team management skills, as well as your ability to work independently and manage multiple projects
• Demonstrate your understanding of Paytronix's business and the hospitality industry
• Prepare thoughtful questions to ask the interviewer about the role, team, and company

ATS Keywords: Demand Generation, Digital Marketing, Email Marketing, Webinars, Content Marketing, Paid Media, SEO, Analytics, Marketing Automation, Project Management, Collaboration, Communication, Organizational Skills, Team Leadership, Sales Alignment, Performance Optimization

ASSUMPTION: Paytronix uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Google Tag Manager
• SEMrush
• Marketo
• WordPress
• Asana

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Paytronix provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Flexible and adaptable
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a deep understanding of digital marketing channels and technologies?
• Are you a strong communicator and collaborator, with excellent project management and organizational skills?
• Do you share Paytronix's values and work style?

ASSUMPTION: Candidates who are a strong cultural fit with Paytronix's values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment
• Balancing multiple projects and deadlines simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Working remotely and maintaining a strong work-life balance
• Managing a high-volume workload and strict deadlines

ASSUMPTION: These challenges can be overcome with strong leadership skills, excellent time management, and a deep understanding of digital marketing channels and technologies.

📈 Similar Roles Comparison

• This role is similar to a VP of Marketing or Chief Marketing Officer role, but with a focus on demand generation and digital marketing
• Unlike other marketing roles, this position requires a strong understanding of digital analytics and buyer's journey
• Career path comparison: This role can lead to a VP or C-level position as the company continues to grow and expand

ASSUMPTION: This role offers a unique opportunity to lead a high-performing team and drive the company's growth and success through digital marketing channels.

📝 Sample Projects

• Developing and executing a global campaign to drive awareness and leads for Paytronix's loyalty program
• Managing a team to create and optimize content for Paytronix's website, blog, and other digital channels
• Collaborating with the sales team to create targeted email campaigns and other marketing materials

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Director of Growth Marketing may face in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Paytronix?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paytronix support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and helps you better understand the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Paytronix's business and the hospitality industry, as well as the specific requirements of this role
• Prepare thoughtful questions to ask the interviewer about the role, team, and company
• Follow up with the hiring manager after each interview to reiterate your interest in the role and thank them for their time

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.