📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: Cengage Group
🔹 Location: Virtual US MA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Virtual US MA)
🚀 Job Overview
Key aspects of this role include:
- Leading demand generation efforts across paid media, ABM, and events
- Optimizing marketing performance using data analytics
- Building and managing a high-performing team
- Collaborating cross-functionally to optimize the buyer journey
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive growth and optimize marketing performance.
📋 Key Responsibilities
✅ Lead the strategy and execution of demand generation efforts including paid media, ABM, and events
✅ Own the marketing performance dashboard using data analytics to optimize marketing and drive measurable growth
✅ Champion marketing performance measurement through advanced analytics, attribution modeling, and reporting
✅ Build and manage a high-performing team passionate about lead generation and performance optimization
✅ Develop coordinated acquisition and retention programs across channels to grow pipeline and increase CLTV
✅ Collaborate cross-functionally with sales, customer success, product development, and product marketing to optimize the buyer journey
✅ Experiment, test, iterate—continuously improving programs with data at the core
✅ Lead marketing operations teams to optimize lead quality, improve conversion rates, and accelerate pipeline through the funnel
✅ Drive marketing-sourced and marketing-influenced pipeline through a combination of acquisition and acceleration programs
✅ Partner with the digital experience team on execution of global paid media and digital experience delivery to generate and convert demand at scale
✅ Continuously test, iterate, and improve lead generation and conversion strategies based on data and insights
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B marketing experience, with 3-5 years in a senior growth/demand leadership role
Required Skills:
- Expertise in paid acquisition, ABM strategy, and event marketing
- Deep knowledge of performance analytics, attribution, and funnel optimization
- Proven success scaling marketing programs that directly drive revenue
- Strong leadership and collaboration skills
- Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads
- Strong analytical approach with hands-on experience using attribution, performance dashboards, and return on investment analysis to guide strategy
- Excellent communication and collaboration skills; able to influence at all levels of the organization
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving growth and optimizing marketing performance.
💰 Compensation & Benefits
Salary Range: $138,200.00 - $180,000.00 USD per year
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Generous time off and flexible work arrangements
- Tuition reimbursement and professional development opportunities
- Employee discounts on Cengage products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The salary range provided is inclusive of base pay and may not include additional incentive compensation for sales roles.
📌 Applicant Insights
🔍 Company Context
Industry: Cengage Group is a global education technology company serving millions of learners, providing affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
Company Size: Cengage Group has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Cengage Group was founded in 1925 and has since grown to serve learners worldwide.
Company Description:
- Cengage Group offers a comprehensive suite of education solutions, including learning platforms, content, and services for higher education, workforce skills, secondary education, English language teaching, and research markets.
- The company is committed to providing affordable, quality digital products and services that support all learners, from middle school through graduate school and skills education.
- Cengage Group is dedicated to creating an inclusive workplace that values diversity and empowers employees to bring their authentic selves to work.
Company Specialties:
- Higher education learning solutions
- Higher Education
- edtech
- online skills
- reskilling
- workforce skills
- research
- digital learning
- secondary education
- English language teaching
- hybrid learning
- and education technology
Company Website: cengagegroup.com
ASSUMPTION: Cengage Group's extensive experience and global presence provide a strong foundation for growth and innovation in the education technology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills to drive growth and optimize marketing performance.
Reporting Structure: The Director, Growth Marketing will report directly to the Chief Marketing Officer and will oversee a team of marketing professionals responsible for demand generation, performance optimization, and cross-functional collaboration.
Work Arrangement: This role is on-site, with the option for remote work. Employees can expect a flexible work arrangement that balances the need for collaboration and the benefits of remote work.
Growth Opportunities:
- As a senior-level position, this role offers opportunities for career advancement within the marketing department or other areas of the organization.
- The company's commitment to employee development and professional growth provides ample opportunities for learning and skill-building.
- The diverse and global nature of Cengage Group's business offers opportunities for international assignments and exposure to new markets.
ASSUMPTION: This role provides a unique opportunity for experienced marketing professionals to drive growth and make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: Cengage Group's headquarters are located in Boston, MA, with additional offices in Farmington Hills, MI, and San Francisco, CA. This role is on-site, with the option for remote work.
Office Location(s): Boston, MA (headquarters), Farmington Hills, MI, and San Francisco, CA
Geographic Context:
- The Boston area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and sporting events.
- The region is home to a thriving tech industry, providing ample opportunities for networking and professional growth.
- The cost of living in the Boston area is higher than the national average, but the city offers a high quality of life and numerous amenities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work
ASSUMPTION: The on-site nature of this role, with the option for remote work, provides a balance between collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and accomplishments
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision making and analytical skills
- Cross-functional collaboration and communication skills
- Alignment with Cengage Group's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Cengage Group's business and the role's responsibilities in your application materials
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Cengage Group's company culture and values to ensure a strong fit
ATS Keywords: B2B marketing, demand generation, paid acquisition, ABM strategy, event marketing, performance analytics, attribution, funnel optimization, leadership, collaboration, sales alignment, data-driven decision making
ASSUMPTION: Cengage Group's application process is designed to assess candidates' qualifications, cultural fit, and strategic thinking, with a focus on data-driven decision making and continuous improvement.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Data querying languages (e.g., SQL)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for B2B marketing professionals and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the center of everything we do
- Inclusive: We foster an environment where everyone feels valued and respected
- Curious: We embrace a growth mindset and continuously seek to learn and improve
- Collaborative: We work together to achieve our goals and support each other's success
- Accountable: We take ownership of our responsibilities and deliver on our commitments
Work Style:
- Data-driven: We make decisions based on data and insights
- Strategic: We think critically and plan for the future
- Adaptable: We embrace change and pivot as needed
- Collaborative: We work well with others and value diverse perspectives
- Results-oriented: We focus on achieving outcomes and driving impact
Self-Assessment Questions:
- Do I have a proven track record of driving growth and optimizing marketing performance in a B2B environment?
- Am I comfortable working with data and using analytics to inform decision-making?
- Do I thrive in a collaborative and inclusive work environment?
- Am I able to influence and lead cross-functional teams to achieve shared goals?
- Do I embrace a growth mindset and continuously seek to learn and improve?
ASSUMPTION: Cengage Group's values and work style emphasize data-driven decision making, collaboration, and continuous improvement, providing a strong foundation for growth and success.
⚠️ Potential Challenges
- Managing a remote team and balancing the need for collaboration and flexibility
- Navigating a large and diverse organization with numerous stakeholders
- Keeping up with the rapidly evolving education technology landscape
- Balancing the need for strategic thinking and tactical execution
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on data-driven decision making and continuous improvement.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on demand generation, performance optimization, and cross-functional collaboration to drive growth
- Cengage Group's global presence and diverse business units provide unique opportunities for growth and exposure to new markets
- Career paths within Cengage Group offer opportunities for advancement within the marketing department or other areas of the organization
ASSUMPTION: This role provides a unique opportunity for experienced marketing professionals to drive growth and make a significant impact on the organization's success.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy to drive growth and optimize marketing performance
- Building and managing a high-performing team responsible for lead generation and performance optimization
- Collaborating cross-functionally with sales, customer success, product development, and product marketing to optimize the buyer journey
- Experimenting, testing, and iterating on lead generation and conversion strategies based on data and insights
ASSUMPTION: These projects require a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive growth and optimize marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the organization?
- How does Cengage Group support the growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cengage Group measure the success of its marketing efforts, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strategic mindset, a focus on data-driven decision making, and a commitment to continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked provided
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Cengage Group's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
