Director, Growth Marketing - B2B

📌 Core Information

🔹 Job Title: Director, Growth Marketing - B2B

🔹 Company: Spring Health

🔹 Location: New York, United States

🔹 Job Type: Hybrid (1 day per week in the office)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with occasional remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive demand generation strategy to drive measurable growth in qualified leads and revenue.
• Leading the planning and execution of integrated marketing campaigns across multiple channels to nurture leads through the buyer’s journey.
• Collaborating with cross-functional teams, including product marketing, sales, and marketing ops, to ensure alignment across the buyer’s journey and develop go-to-market strategies.
• Utilizing data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.

ASSUMPTION: This role requires a strategic and results-oriented individual with a strong background in demand generation and growth marketing to drive pipeline and revenue growth for Spring Health's B2B division.

📋 Key Responsibilities

✅ Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.

✅ Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media.

✅ Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.

✅ Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas.

✅ Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.

✅ Collaborate with marketing ops, rev ops, and sales teams to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.

✅ Track, analyze, and report on campaign performance, providing insights to leadership teams and recommending adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.

ASSUMPTION: The ideal candidate will have experience in B2B, Healthcare, SaaS, or technology industries and be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.

Required Skills:

• Proven expertise in digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
• Proficient in CRM, marketing automation platforms (e.g., HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
• Strong analytical mindset with a data-driven approach to strategic decision-making.
• Proven track record of working cross-functionally and leading high-performance teams to meet business goals.

Preferred Skills:

• Experience in B2B, Healthcare, SaaS, or technology industries.
• Fluency in SQL or other data analysis tools.

ASSUMPTION: The ideal candidate will have a strong understanding of the B2B landscape, with a focus on the healthcare industry, and be comfortable working with data to drive strategic decisions.

💰 Compensation & Benefits

Salary Range: $173,110 - $216,390 per year, based on experience and location. Individual pay may vary and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. Spring Health reviews all employee pay and compensation programs annually using Radford Global Compensation Database to ensure competitive and fair pay.

Benefits:

• Health, Dental, Vision benefits starting on your first day at Spring. You and your dependents also receive access to One Medical accounts, HSA, and FSA plans with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer-sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies, including vacation, sick leave, and company holidays.
• At 6 months of tenure with Spring, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 professional development reimbursement per year.
• $200 per year donation matching to support your favorite causes.

Working Hours: Full-time, with a hybrid work arrangement (1 day per week in the office).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual factors and company-specific considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 1,001-5,000 employees. As a mid-sized company, Spring Health offers a dynamic work environment with opportunities for growth and impact. Employees can expect a high degree of autonomy and the ability to make a significant contribution to the company's success.

Founded: 2016. Spring Health was founded with a mission to eliminate every barrier to mental health, providing accessible and personalized mental health care to employees and their families.

Company Description:

• Spring Health helps employers modernize their behavioral health benefits with the most effective, comprehensive solution for employee mental wellbeing.
• The company uses a proprietary assessment and machine-learning technology to understand all of the conditions a person may be experiencing and matches them to a care plan personalized to their needs.
• Each member has access to a Care Navigator to help guide them through their options, assist in booking appointments with therapists, and connect them to domain experts across work-life, legal, or financial services.

Company Specialties:

• Healthcare
• Artificial Intelligence
• Mental Illness
• Treatment Selection
• Benefits
• Mental Health
• Therapy
• Psychology
• Psychiatry
• Telemedicine
• Health and Wellness
• Wellbeing
• Wellness
• EAP
• and Employee Benefits

Company Website: springhealth.com

ASSUMPTION: Spring Health's focus on mental health care and employee wellbeing makes it an attractive option for candidates seeking to make a positive impact in the lives of employees and their families.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities.

Reporting Structure: The Director, Growth Marketing - B2B will report directly to the VP of Marketing and work closely with cross-functional teams, including product marketing, sales, and marketing ops.

Work Arrangement: Hybrid work arrangement (1 day per week in the office) with occasional in-person meetings in NYC. Candidates must be able to work Eastern Time Zone hours.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization as the company continues to grow and expand its offerings.
• Opportunities to lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability.
• Chance to make a significant impact on the company's bottom line by driving pipeline and revenue growth through effective demand generation strategies.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong track record of driving growth and leading high-performance teams.

🌍 Location & Work Environment

Office Type: Hybrid work arrangement with 1 day per week in the office.

Office Location(s): New York City, NY

Geographic Context:

• New York City is a major hub for the mental health care industry, providing ample opportunities for networking and collaboration with other professionals in the field.
• The city offers a diverse range of cultural, recreational, and dining options, making it an attractive location for employees and their families.
• New York City is also home to many Fortune 500 companies and startups, providing a strong talent pool for recruitment and collaboration.

Work Schedule: Full-time, with a hybrid work arrangement (1 day per week in the office).

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the flexibility of remote work while also benefiting from the collaboration and camaraderie of an in-person office environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative.
• In-depth behavioral and skills-based interview with the hiring manager and a member of the marketing team.
• Final interview with the VP of Marketing and potentially other senior leaders within the organization.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Expertise in digital marketing channels and demand generation tactics.
• Analytical mindset and data-driven decision-making abilities.
• Leadership and team management skills.
• Cultural fit and alignment with Spring Health's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Be prepared to discuss your experience with demand generation, growth marketing, and digital marketing channels in detail.
• Showcase your ability to think strategically and drive results through data-driven insights.
• Demonstrate your leadership and team management skills, as well as your ability to work collaboratively with cross-functional teams.
• Prepare questions to ask the interviewer about the role, the team, and the company to showcase your interest and engagement.

ATS Keywords: Demand Generation, Growth Marketing, Digital Marketing, Email Marketing, Content Marketing, Paid Media, SEM, SEO, ABM, Analytics, CRM, Marketing Automation, Leadership, Strategy, Data Analysis, B2B Marketing, SaaS

ASSUMPTION: The ideal candidate will have a strong understanding of the B2B landscape, with a focus on the healthcare industry, and be comfortable working with data to drive strategic decisions.

🛠️ Tools & Technologies

• CRM (e.g., Salesforce, HubSpot)
• Marketing Automation Platforms (e.g., HubSpot, Marketo)
• Analytics Tools (e.g., Google Analytics, Tableau)
• SEO and SEM Tools (e.g., SEMrush, Ahrefs, Google Ads)
• ABM Platforms (e.g., Demandbase, Engagio)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
• Content Marketing Platforms (e.g., WordPress, Contentful)
• Paid Media Platforms (e.g., Google Ads, LinkedIn Ads)

ASSUMPTION: The ideal candidate will have experience working with a variety of marketing tools and technologies, with a focus on CRM, marketing automation platforms, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Be seen. Be you. Be well. At Spring Health™, we support teams and families with personalized mental health care.
• We prioritize accessibility, inclusivity, and empathy in all that we do.
• We foster a culture of continuous learning, growth, and improvement.
• We are committed to diversity, equity, and inclusion in our hiring practices and workplace culture.

Work Style:

• Spring Health™ values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the company's success.
• The company fosters a culture of open communication, transparency, and accountability.
• Spring Health™ values a work-life balance and provides employees with the resources and support they need to thrive both personally and professionally.

Self-Assessment Questions:

• Do you align with Spring Health™'s commitment to accessibility, inclusivity, and empathy in mental health care?
• Are you comfortable working in a fast-paced, dynamic environment and driving growth through data-driven insights?
• Do you thrive in a collaborative and inclusive work environment, where your ideas and contributions are valued?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong track record of driving growth and leading high-performance teams.

⚠️ Potential Challenges

• The role requires a strong understanding of the B2B landscape, with a focus on the healthcare industry, and may involve working with complex data sets and analytics tools.
• The hybrid work arrangement may present challenges in maintaining productivity and collaboration when working remotely.
• The role may require occasional travel for in-person meetings and events.
• The fast-paced, dynamic environment may present challenges in balancing multiple priorities and meeting tight deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong track record of driving growth and leading high-performance teams.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on demand generation and growth marketing within the B2B healthcare industry.
• Unlike other marketing roles, this position requires a strong understanding of digital marketing channels, analytics tools, and data-driven decision-making.
• This role offers the opportunity to make a significant impact on the company's bottom line by driving pipeline and revenue growth through effective demand generation strategies.

ASSUMPTION: The ideal candidate will have a strong understanding of the B2B landscape, with a focus on the healthcare industry, and be comfortable working with data to drive strategic decisions.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive measurable growth in qualified leads and revenue for a B2B healthcare company.
• Leading the planning and execution of integrated marketing campaigns across multiple channels to nurture leads through the buyer’s journey and convert them into loyal clients.
• Optimizing lead scoring and routing, improving lead-to-opportunity conversion rates, and enhancing the handoff process through collaboration with marketing ops, rev ops, and sales teams.

ASSUMPTION: The ideal candidate will have experience in demand generation, growth marketing, and digital marketing channels, with a strong track record of driving growth and leading high-performance teams.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategy and how my role would contribute to its evolution?
• How does the marketing team collaborate with the sales team to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs?
• What are the biggest challenges facing the demand generation team, and how can this role help address them?
• How does Spring Health support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong track record of driving growth and leading high-performance teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for your interviews by researching Spring Health, the role, and the team, and be ready to discuss your experience with demand generation, growth marketing, and digital marketing channels in detail.
• Prepare questions to ask the interviewer about the role, the team, and the company to showcase your interest and engagement.
• Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and thank them for the opportunity.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.