📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: Midi Health
🔹 Location: Remote (U.S. Based) | Optional hybrid in the Bay Area
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping strategy, operations, and team design for growth marketing
- Optimizing search and social channels (Google and Meta)
- Testing and scaling new paid channels
- Partnering with product and engineering on attribution, martech, and HIPAA compliance
- Leading the transition from agency-led to in-house execution
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving efficient new patient acquisition and retention.
📋 Key Responsibilities
✅ Own and optimize search and social channels (Google and Meta)
✅ Test and scale new paid channels (Reddit, NextDoor, TikTok, podcasts, TV, etc.)
✅ Partner with product and engineering on attribution, martech, and HIPAA compliance
✅ Lead the transition from agency-led to in-house execution
✅ Provide strategic insight into retention, loyalty, and LTV over time
✅ Ensure every dollar spent is working harder by powering attribution and performance measurement
✅ Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to growth efforts
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in performance marketing with deep expertise in paid search and social
Required Skills:
- Proven success managing large-scale ad budgets
- Strong analytical foundation with fluency in marketing KPIs, incrementality, and ROI modeling
- Excellent storytelling and communication skills; executive presence is a must
- Curiosity, optimism, and the ability to adapt quickly
Preferred Skills:
- Prior experience at a performance marketing agency
- Led awareness campaigns across TV, podcasts, programmatic, or display
- Experience building MMM/MTA models and pushing them into production
- Familiarity with HIPAA-compliant martech tools and privacy-focused analytics platforms
ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Competitive PTO and holiday schedule
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Growth Marketing role in the United States. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on women's health and midlife care
Company Size: 51-200 employees (as of 2025)
Founded: 2021
Company Description:
- Midi Health is a virtual care platform focused on female midlife health
- Offers customized care plans, including prescription medications, lifestyle coaching, and wellness therapies
- Covered by most PPO insurance plans and offers a fully-reimbursed medical program through employers
Company Specialties:
- Perimenopause and menopause care
- Hormone replacement therapy (HRT)
- Lifestyle and wellness coaching
- Specialized care paths for cancer survivors and those at risk
Company Website: https://www.joinmidi.com
ASSUMPTION: Midi Health is a growing startup focused on improving the lives of women during midlife through personalized, accessible care.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth as the company expands
Reporting Structure: Reports directly to the VP of Growth, with cross-functional partnerships across product, engineering, analytics, and creative teams
Work Arrangement: Hybrid, with optional in-person work in the Bay Area
Growth Opportunities:
- Expanding the growth marketing team as the company grows
- Potential to take on additional responsibilities or lead new initiatives
- Opportunities to learn and develop skills in a fast-paced, growing environment
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Hybrid, with optional in-person work in the Bay Area
Office Location(s): Bay Area, California
Geographic Context:
- Remote work allows for flexibility and work-life balance
- In-person work in the Bay Area offers opportunities for collaboration and networking
- Midi Health is headquartered in Menlo Park, California
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Recruiter Screen (30 minutes)
- Hiring Manager Interview/Strategic Assessment (45 minutes)
- Final Interviews with cross-functional team (3 hours total)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate a strong understanding of marketing KPIs and ROI modeling
- Showcase your ability to think strategically and execute tactically
- Prepare questions that demonstrate your interest in the role and company
ATS Keywords: Growth Marketing, Performance Marketing, Paid Search, Social Media, Data Analysis, Attribution, Martech, HIPAA Compliance, Agency Management, Communication, Storytelling, Curiosity, Adaptability, ROI Modeling, Team Leadership, Strategic Insight
ASSUMPTION: The interview process is designed to assess both strategic thinking and tactical execution skills, with a focus on cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Attribution and analytics platforms (e.g., Google Analytics, Mixpanel)
- HIPAA-compliant martech tools (e.g., Salesforce Health Cloud, Medallia)
ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry, with a focus on HIPAA-compliant platforms for healthcare-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Expertise and innovation
- Accessibility and affordability
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with patient-centered care?
- Can you describe a time when you had to adapt quickly to a significant change in the market or within your team?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Midi Health values a data-driven, collaborative, and patient-centered approach to care, with a strong emphasis on accessibility and affordability.
⚠️ Potential Challenges
- Managing a large-scale ad budget while optimizing performance
- Navigating the complexities of HIPAA compliance in marketing efforts
- Balancing strategic planning with tactical execution
- Adapting to a fast-paced, growing environment
ASSUMPTION: This role presents unique challenges related to performance marketing in the healthcare industry, requiring a strong balance of strategic thinking and tactical execution.
📈 Similar Roles Comparison
- Unlike traditional healthcare marketing roles, this position focuses heavily on performance marketing and data-driven strategies
- This role requires a strong understanding of both marketing KPIs and healthcare-specific regulations (e.g., HIPAA compliance)
- Career progression may involve expanding the growth marketing team or taking on additional responsibilities as the company grows
ASSUMPTION: This role is unique in its focus on performance marketing within the healthcare industry, requiring a strong balance of strategic thinking and tactical execution.
📝 Sample Projects
- Developing and executing a targeted campaign to acquire new patients through paid search and social media channels
- Analyzing campaign performance data to optimize spend and improve ROI
- Collaborating with product and engineering teams to implement HIPAA-compliant attribution and martech solutions
ASSUMPTION: Sample projects for this role involve a mix of strategic planning, data analysis, and tactical execution, with a focus on driving results through performance marketing.
❓ Key Questions to Ask During Interview
- How does Midi Health approach patient acquisition and retention through marketing efforts?
- Can you describe the team structure and dynamics within the growth marketing department?
- How does Midi Health ensure the accessibility and affordability of its care services?
- What opportunities exist for professional growth and development within the company?
- How does Midi Health balance innovation and expertise in its approach to women's health and midlife care?
ASSUMPTION: Key questions to ask during the interview focus on understanding the company's approach to marketing, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements in performance marketing
- Prepare for the interview by researching Midi Health and practicing your responses to common interview questions
- Follow up with the recruiter after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
