Director, Growth Marketing, DTC JPN

📌 Core Information

🔹 Job Title: Director, Growth Marketing, DTC JPN

🔹 Company: The Walt Disney Company

🔹 Location: Minato-ku, Japan

🔹 Job Type: Full-time

🔹 Category: Direct-to-Consumer Marketing, Growth Acquisition & Retention

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of Performance Marketing and Lifecycle & Loyalty Marketing teams
• Driving subscriber acquisition, retention, and churn reduction for Disney’s streaming services in Japan
• Collaboration with US partners and global teams to align efforts and maximize long-term customer value
• Fostering a culture of experimentation and innovation to optimize growth strategies

ASSUMPTION: This role requires a strategic mindset, data-driven decision-making, and creativity to captivate audiences, inspire optimism, and innovate with courage while maintaining the highest standards of integrity and inclusion.

📋 Key Responsibilities

✅ Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing teams in Japan

✅ Own the delivery of paid retail subscription targets, collaborating with US partners

✅ Own the delivery of retail subscription and revenue targets, working closely with the Integrated Marketing team

✅ Partner with Finance on revenue generation and subscriber churn analysis, ensuring alignment with broader financial goals

✅ Foster a culture of experimentation, encouraging the team to test innovative ideas that drive growth and efficiency

✅ Develop and implement cross-channel strategies to maximize ROI, scale customer acquisition, and drive reconnect campaigns

✅ Oversee subscriber retention and engagement initiatives, achieving measurable results in churn reduction, monetization, and win-back campaigns

✅ Enhance customer loyalty and maximize lifetime value through loyalty initiatives and subscriber perks

ASSUMPTION: This role involves a high degree of strategic planning, team management, and cross-functional collaboration to achieve growth marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10-15 years of proven experience in a relevant growth marketing or digital marketing leadership role

Required Skills:

• Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning
• Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies
• Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions
• Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action
• Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals
• Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency
• Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments

Preferred Skills:

• Experience working within a global matrix organization, effectively navigating and aligning local and global priorities
• Fluency in Japanese and English

ASSUMPTION: Candidates should have a strong background in growth marketing, leadership, and stakeholder management, with a proven track record in driving subscriber acquisition, retention, and churn reduction.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in Japan, the estimated salary range is ¥25,000,000 - ¥35,000,000 per year. This range may vary depending on experience and qualifications.

Benefits:

• Comprehensive health and wellness benefits
• Retirement savings plans
• Employee discounts on Disney products and services
• Opportunities for professional development and growth

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. The Walt Disney Company is a global leader in entertainment, with a diverse portfolio of brands, including Disney+, Hulu, ESPN+, and Disney+ Hotstar.

Company Size: 10,001+ employees. As a large organization, Disney offers extensive resources, opportunities for growth, and a well-established brand.

Founded: 1992. Disneyland Paris was founded in 1992 and has since grown to become a major tourist destination, employing over 15,000 cast members.

Company Description:

• Imagine a career at Disneyland Paris, where you’ll be immersed in a dynamic and multicultural team that welcomes guests every day to create magical memories they’ll cherish forever.
• The success of Disneyland Paris is thanks to its team of 15,000 cast members who live Walt Disney’s vision, bringing imagination and wonder to guests while seeing their own careers flourish.
• With 500 different job profiles across corporate and operations departments, there are many career opportunities available at Disneyland Paris.

Company Specialties:

• Marketing
• Communication
• Engineering
• Human Resources
• Sales
• Finance
• Legal
• Real Estate Development
• Information Technology
• Events
• Supply Chain
• Logistics
• Purchasing
• Revenue Management
• Research
• Strategy
• Audit
• Construction
• Pricing
• Hospitality
• Tourism

Company Website: careers.disneylandparis.com

ASSUMPTION: Disneyland Paris is a well-established company with a strong brand and a diverse range of career opportunities. The company values creativity, innovation, and a customer-focused approach.

📊 Role Analysis

Career Level: Director. This role is a senior leadership position, reporting directly to the VP of Growth Marketing, APAC.

Reporting Structure: The Growth Marketing Director will oversee the Performance Marketing and Lifecycle & Loyalty Marketing teams in Japan, with a total of approximately 20 direct reports.

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular collaboration with global teams, and some travel may be required.

Growth Opportunities:

• Progression to a VP or SVP role within the Growth Marketing organization
• Expansion into other regional markets or functional roles within Disney’s streaming services
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth potential within Disney’s streaming services organization, as well as opportunities to develop leadership and management skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): Minato-ku, Tokyo, Japan. The office is located in the Toranomon Hills business district, with easy access to public transportation.

Geographic Context:

• Minato-ku is a central ward in Tokyo, known for its vibrant business scene, upscale dining, and shopping options.
• Tokyo offers a rich cultural experience, with numerous museums, historical sites, and entertainment venues.
• Japan is a highly developed country with a strong economy, offering a high standard of living and excellent public infrastructure.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at Disneyland Paris is dynamic, multicultural, and focused on creating magical experiences for guests. The company values diversity, inclusion, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Virtual or in-person interview with the hiring manager and team members
• Final interview with the VP of Growth Marketing, APAC
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Disney’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Disney’s streaming services and the Japanese market
• Prepare examples of your past achievements in growth marketing, focusing on subscriber acquisition, retention, and churn reduction
• Showcase your ability to lead and manage high-performing teams, with a focus on driving measurable results

ATS Keywords: Growth Marketing, Director, Japan, Streaming Services, Subscriber Acquisition, Retention, Churn Reduction, Performance Marketing, Lifecycle Marketing, Loyalty Marketing, Strategic Leadership, Stakeholder Management, Team Management, Cross-functional Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant experience in growth marketing.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Adobe Campaign)
• Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard for growth marketing professionals, with a focus on marketing automation, data analysis, and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Creativity
• Quality
• Excellence
• Inclusion
• Integrity
• Optimism

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Disney’s values, particularly in the context of this role?
• How do you approach building and managing high-performing teams in a dynamic, multicultural environment?
• How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?

ASSUMPTION: Disney values a diverse and inclusive work environment, with a strong focus on creativity, innovation, and customer-centricity. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a dynamic, multicultural team.

⚠️ Potential Challenges

• Managing a large team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing global priorities with local market needs and cultural nuances
• Adapting to a dynamic and evolving streaming landscape, with new competitors and market trends emerging regularly
• Maintaining a high standard of work-life balance in a fast-paced, results-driven environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving subscriber acquisition, retention, and churn reduction for Disney’s streaming services in Japan, with a broader scope and strategic leadership responsibilities.
• In the broader context of the streaming industry, this role is comparable to similar growth marketing leadership positions at other major streaming services, such as Netflix, Amazon Prime Video, and HBO Max.
• Career progression in this role may lead to opportunities in regional or global growth marketing leadership, as well as functional roles within Disney’s streaming services organization.

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation in the Japanese streaming market, with potential for career progression within Disney’s global streaming services organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new subscribers in the Japanese market, with measurable KPIs and a focus on maximizing ROI
• Implementing a customer retention strategy that leverages data insights and automated workflows to engage subscribers and reduce churn
• Collaborating with the Integrated Marketing team to create a seamless consumer journey across retail and wholesale channels, optimizing partner marketing efforts and integrating them into a cohesive growth strategy

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Growth Marketing Director role, with a focus on driving measurable results and optimizing growth strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader growth marketing strategy for Disney’s streaming services in the APAC region?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does the team collaborate with global partners and stakeholders to align efforts and maximize long-term customer value?
• What opportunities exist for professional development and growth within the Growth Marketing organization and Disney’s streaming services more broadly?
• How does the company support work-life balance and employee well-being in this role?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth marketing, leadership, and stakeholder management
• Prepare examples of your past achievements in growth marketing, focusing on subscriber acquisition, retention, and churn reduction
• Showcase your ability to lead and manage high-performing teams, with a focus on driving measurable results
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.