Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Absolute Software

🔹 Location: Seattle, Washington, United States (Remote OK)

🔹 Job Type: Regular Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation strategy and programs for Absolute
• Managing and developing a team of creative marketers
• Collaborating with cross-functional stakeholders to drive growth
• Leveraging AI marketing tactics and new technologies
• Protecting the security and privacy of Absolute and its customers

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B demand generation and marketing automation.

📋 Key Responsibilities

✅ Develop and execute global demand generation strategies across earned, owned, and paid channels

✅ Align marketing and sales efforts to ensure demand generation activities support overall revenue targets

✅ Analyze performance data to optimize demand generation programs and improve results

✅ Build and lead a team of creative marketers, fostering a culture of experimentation and innovation

✅ Develop integrated, multi-channel programs that fuel growth and align with key business objectives and target accounts

✅ Manage budgets and forecasts, ensuring resources are allocated appropriately

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 15+ years of experience in B2B demand generation, with a proven track record of managing successful global teams and developing leaders

Required Skills:

• Proven experience in demand generation, content marketing, and integrated marketing strategy
• Strong understanding of marketing automation, ABM tech stack, and CRM platforms
• Excellent communication, cross-functional collaboration, and leadership skills
• Superior writing and editing skills, with the ability to provide editorial and creative direction
• Proven ability to adapt to changing market conditions and leverage new technologies

Preferred Skills:

• Experience in a high-growth or dynamic environment
• Familiarity with the latest innovations and AI marketing tactics

ASSUMPTION: Candidates should have a strong background in B2B demand generation and a proven track record of managing successful teams.

💰 Compensation & Benefits

Salary Range: $165,000 - $175,000 annually (USD)

Benefits:

• Annual Bonus Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in B2B demand generation. Benefits may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Absolute Software operates in the Computer and Network Security industry, focusing on endpoint security, data risk management, and enterprise resiliency.

Company Size: Absolute Software has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Absolute Software was founded in 1993 and is headquartered in Seattle, Washington, with international offices in Vancouver, Austin, Boulder, Ankeny, Reading, and Ho Chi Minh City.

Company Description:

• Absolute Software is a leader in enterprise cyber resilience, providing a self-healing Zero Trust platform that ensures maximum security and uncompromised productivity for distributed workforces.
• The company is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control, and self-healing capabilities to endpoints, applications, and network access.
• Absolute Software serves approximately 16,000 customers with more than 13 million activated endpoints globally.

Company Specialties:

• Endpoint Security
• Endpoint Visibility
• Self-healing Endpoint
• Data Risk Management
• IT Asset Management
• Enterprise Resiliency
• Persistence
• Cybersecurity
• Cyber Resilience

Company Website: www.absolute.com

ASSUMPTION: Absolute Software is a well-established company with a strong focus on innovation and customer satisfaction, reflected in its G2 recognition as a Leader in Endpoint Management and Zero Trust Networking.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Chief Marketing Officer or another senior marketing executive.

Reporting Structure: The Director of Growth Marketing will manage a team of creative marketers and collaborate with various stakeholders, including channel, product, and international marketing, creative and web services, marketing and sales operations, sales, customer success, and finance.

Work Arrangement: This role is remote-friendly, with the option to work from any of Absolute Software's international offices or remotely from home.

Growth Opportunities:

• Potential to advance to a Vice President or Chief Marketing Officer role as the company grows
• Opportunities to lead and develop a team of creative marketers
• Chance to gain experience in a high-growth or dynamic environment and adapt to changing market conditions

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable leadership experience.

🌍 Location & Work Environment

Office Type: Absolute Software has multiple offices worldwide, with the option to work remotely from home.

Office Location(s): Seattle, Washington; Vancouver, British Columbia; Austin, Texas; Boulder, Colorado; Ankeny, Iowa; Reading, United Kingdom; Ho Chi Minh City, Vietnam

Geographic Context:

• Seattle, Washington: A major tech hub with a thriving job market and a high cost of living
• Vancouver, British Columbia: A multicultural city with a lower cost of living compared to Seattle and a strong tech industry
• Austin, Texas: A fast-growing tech hub with a lower cost of living compared to Seattle and a strong job market
• Boulder, Colorado: A scenic city with a high quality of life and a growing tech industry
• Ankeny, Iowa: A smaller city with a lower cost of living and a stable job market
• Reading, United Kingdom: A historic town with a strong tech industry and a lower cost of living compared to major UK cities
• Ho Chi Minh City, Vietnam: A bustling city with a lower cost of living and a growing tech industry

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.

ASSUMPTION: The work environment at Absolute Software is dynamic and fast-paced, with opportunities for remote work and collaboration with international teams.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and collaboration skills
• Technical proficiency in marketing automation, ABM tech stack, and CRM platforms
• Cultural fit with Absolute Software's values and work environment

Application Tips:

• Highlight your experience in B2B demand generation and leadership roles
• Demonstrate your understanding of marketing automation, ABM tech stack, and CRM platforms
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that assess your leadership and problem-solving skills
• Research Absolute Software's company culture and values to ensure a strong cultural fit

ATS Keywords: Demand Generation, B2B Marketing, Marketing Automation, ABM, CRM, Leadership, Strategy, Team Management, Cross-Functional Collaboration, AI Marketing Tactics

ASSUMPTION: The application process at Absolute Software is competitive, with a focus on finding candidates with strong leadership skills and a proven track record in B2B demand generation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• ABM tech stack (e.g., Engagio, Demandbase, 6sense)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard in the B2B demand generation industry and can be learned through relevant coursework or on-the-job training.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Absolute Software prioritizes the needs and satisfaction of its customers
• Innovation: The company encourages creativity, experimentation, and continuous learning
• Collaboration: Absolute Software fosters a culture of teamwork and cross-functional collaboration
• Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations
• Accountability: Absolute Software holds its employees responsible for their actions and decisions

Work Style:

• Fast-paced and dynamic work environment
• Opportunities for remote work and flexible hours
• Collaboration with international teams and stakeholders
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of managing successful global teams in a B2B demand generation role?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing market conditions?
• Do you have strong communication and collaboration skills, with the ability to lead cross-functional teams?
• Are you familiar with the latest innovations and AI marketing tactics, and eager to leverage new technologies?

ASSUMPTION: Candidates who align with Absolute Software's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team of creative marketers with varying skill levels and experience
• Balancing multiple priorities and deadlines in a fast-paced work environment
• Adapting to changing market conditions and evolving customer needs
• Collaborating effectively with international teams and stakeholders
• Protecting the security and privacy of Absolute and its customers in a remote work environment

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a VP of Growth Marketing or Chief Marketing Officer position, with a focus on demand generation and leadership
• In the B2B demand generation industry, this role is comparable to other Director-level positions, with a focus on strategy, leadership, and execution
• Career paths for this role may include advancement to VP or C-level positions within marketing or other departments

ASSUMPTION: This role offers significant growth potential and is comparable to other Director-level positions in the B2B demand generation industry.

📝 Sample Projects

• Developing and executing a global demand generation strategy that leverages earned, owned, and paid channels
• Managing a team of creative marketers to create and execute integrated marketing campaigns that drive growth
• Analyzing performance data to optimize demand generation programs and improve results
• Collaborating with cross-functional stakeholders to align marketing and sales efforts and ensure demand generation activities support overall revenue targets
• Leveraging AI marketing tactics and new technologies to stay ahead of industry trends and competitors

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical aspects of the Director of Growth Marketing role at Absolute Software.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the marketing department collaborate with other departments, such as sales and product, to drive growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company measure the success of its demand generation programs, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's long-term success, as well as your commitment to driving growth and making a meaningful impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B demand generation and leadership
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Absolute Software's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.