📌 Core Information
🔹 Job Title: Director, Growth Marketing Strategy and Ops
🔹 Company: Salesforce
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership across multiple marketing functions
- Cross-functional team collaboration and management
- Annual and quarterly planning, including budget and staffing
- Executive-level communication and presentation skills
- Global matrixed environment with internal and external stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, communication, and project management skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Lead strategy across product led growth, product marketing, SMB, website, and SEO functions
✅ Drive strategic initiatives and lead cross-functional teams to resolve business issues
✅ Own annual and quarterly planning cycles, including V2MOM, budget, and staffing
✅ Define cadences, forums, and communications for business reviews of KPIs and major initiatives
✅ Deliver executive-level presentations and communication on strategy and business performance
✅ Oversee budget management, prioritization, and guidance around allocation of the program's budget
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and executive communication, with a focus on driving results and resolving business issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of marketing operations experience, with a proven track record of driving results in a global, matrixed environment
Required Skills:
- Hands-on ability to create succinct, data-informed executive presentations
- Experience managing multi-million dollar budgets and running a marketing planning process
- Excellent verbal and written communication skills in multiple channels
- Ability to influence and drive results with limited guidance amidst multiple shifting priorities and goals
- Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution
- Adopt a growth mindset, ability to embrace change as the role and team evolve
Preferred Skills:
- Experience in the software industry or with enterprise-level products
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in diverse, matrixed environments will be particularly well-suited to succeed.
💰 Compensation & Benefits
Salary Range: $193,800 to $281,100 per year (based on the provided range)
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The provided salary range is based on the information given in the job listing. However, individual salaries may vary based on factors such as location, performance, and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading global software company specializing in customer relationship management (CRM), enterprise cloud computing, and data analytics. They operate in a highly competitive and dynamic market, with a strong focus on innovation and customer success.
Company Size: Salesforce is a large enterprise with over 10,000 employees worldwide. This size offers opportunities for career growth, diverse teams, and extensive resources, but may also present challenges in terms of communication and decision-making.
Founded: Salesforce was founded in 1999 and has since grown to become a publicly-traded company with a strong global presence.
Company Description:
- Salesforce is the world's leading customer relationship management (CRM) platform, helping businesses of all sizes connect with their customers in a whole new way.
- Their innovative cloud-based solutions enable companies to sell, service, market, and engage with their customers more effectively.
- Salesforce is committed to creating a workplace that reflects the diverse communities it serves and fostering an inclusive culture where everyone feels valued and empowered to bring their authentic selves to work.
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management (CRM)
- Data Analytics and AI
- Marketing Automation and Customer Engagement
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and perspectives.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and project management skills.
Reporting Structure: The Director, Growth Marketing Strategy and Ops will report directly to the SVP, Growth Marketing and work closely with leadership across various marketing functions.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in one of Salesforce's global offices.
Growth Opportunities:
- Potential to advance to a VP or higher-level role within the marketing organization
- Opportunities to lead cross-functional teams and drive strategic initiatives across multiple marketing functions
- Exposure to senior leadership and the chance to influence the company's growth marketing strategy
ASSUMPTION: Given the strategic nature of this role, there are significant opportunities for career growth and development within Salesforce's marketing organization.
🌍 Location & Work Environment
Office Type: Salesforce has a global presence with offices in major cities worldwide. This role is remote-friendly, with the option to work from home or in one of Salesforce's offices.
Office Location(s): San Francisco, California, United States (with the option to work remotely)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a strong focus on innovation and technology.
- The Bay Area offers a diverse range of cultural, recreational, and culinary experiences, as well as a mild Mediterranean climate.
- Working remotely provides the flexibility to live and work from various locations, with the option to travel for in-person meetings and events.
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance their personal and professional lives, while still having the opportunity to collaborate and connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a hiring manager
- In-depth behavioral and situational interviews with multiple stakeholders, focusing on leadership, strategic thinking, and problem-solving skills
- Final interview with the SVP, Growth Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Budget management and planning expertise
- Cultural fit and alignment with Salesforce's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing operations experience, strategic thinking, and leadership skills
- Be prepared to discuss your experience managing multi-million dollar budgets and driving results in a global, matrixed environment
- Demonstrate your ability to create succinct, data-informed executive presentations by providing examples from your past experiences
- Showcase your creativity and innovative thinking by sharing marketing ideas that you've executed successfully in previous roles
ATS Keywords: Marketing Operations, Strategic Planning, Budget Management, Cross-Functional Team Leadership, Executive Communication, Global Matrixed Environment, Data-Informed Decision Making, Marketing Strategy, Growth Marketing
ASSUMPTION: The interview process for this role will focus heavily on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their ability to thrive in a global, matrixed environment.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation platforms (e.g., Pardot, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing functions and teams the candidate will be working with. However, a strong understanding of Salesforce CRM and marketing automation platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- One Ohana (Ohana means family in Hawaiian)
- Integrity
- Equality
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Customer-centric and committed to customer success
Self-Assessment Questions:
- How have you demonstrated a commitment to customer success in your previous roles?
- Can you provide an example of a time when you had to adapt to significant changes in a project or initiative, and how did you ensure the success of the project?
- How do you approach building and leading cross-functional teams, and how do you foster a collaborative work environment?
ASSUMPTION: Salesforce places a strong emphasis on cultural fit and alignment with their company values. Candidates who demonstrate a deep understanding of and commitment to these values will be particularly well-suited to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing functions and teams with varying priorities and goals
- Navigating a global, matrixed environment with internal and external stakeholders
- Balancing strategic planning and execution in a fast-paced, dynamic work environment
- Adapting to changes in the marketing landscape and pivoting strategies as needed
ASSUMPTION: The strategic and collaborative nature of this role presents both opportunities and challenges, requiring a high degree of adaptability, strong communication skills, and the ability to thrive in a dynamic, global environment.
📈 Similar Roles Comparison
- This role is unique in its focus on growth marketing strategy and operations, requiring a strong blend of strategic thinking, leadership, and project management skills
- Compared to other marketing roles, this position offers a broader scope of responsibilities and the opportunity to influence the company's growth marketing strategy
- Career progression in this role may lead to VP or higher-level positions within the marketing organization, with the potential to expand into other areas of the business
ASSUMPTION: The strategic and cross-functional nature of this role sets it apart from other marketing positions, offering a unique blend of responsibilities and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including budget allocation, cross-functional team coordination, and executive-level presentation
- Conducting a thorough analysis of the marketing funnel and identifying opportunities to optimize performance and drive growth
- Leading a cross-functional team to implement a new marketing automation platform, including data migration, process improvement, and user training
ASSUMPTION: The specific projects and initiatives for this role will vary depending on the company's strategic priorities and the marketing functions the candidate will be working with. However, a strong focus on strategic thinking, data-informed decision making, and cross-functional collaboration will be essential for success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the growth marketing organization and the strategic priorities for the next 12-24 months?
- How does this role fit into the broader marketing organization, and what opportunities are there for collaboration and influence across different marketing functions?
- What are the key challenges facing the growth marketing team, and how can this role help address them?
- How does Salesforce support the professional development and growth of its employees, particularly in senior-level roles like this one?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate your interest in and understanding of the role, as well as your ability to think critically about the company's growth marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing operations experience, strategic thinking, and leadership skills
- Prepare for behavioral and situational interview questions that focus on your ability to lead cross-functional teams, manage multi-million dollar budgets, and drive results in a global, matrixed environment
- Practice presenting succinct, data-informed executive presentations to demonstrate your communication and presentation skills
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and asking about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
