Director – Growth Products Marketing

📌 Core Information

🔹 Job Title: Director – Growth Products Marketing

🔹 Company: Visa

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the go-to-market strategy for Visa's growth products in the Asia Pacific region
• Collaborating with cross-functional teams to localize and position Visa's growth products narrative
• Developing marketing toolkits and assets for clients and partners
• Establishing thought leadership for Visa's Growth Products portfolio
• Working in a dynamic, innovative environment at the forefront of payment technology

ASSUMPTION: This role requires a strong understanding of emerging payment technologies and a passion for crafting compelling stories that resonate with various stakeholders.

📋 Key Responsibilities

✅ Define and lead the regional marketing strategy for Visa's new payment products

✅ Partner with product and strategy teams to localize and position Visa's growth products narrative

✅ Develop toolkits and assets for clients and partners for sales enablement and marketing

✅ Translate complex, technical product capabilities into clear, compelling value propositions

✅ Establish thought leadership for Visa's Growth Products portfolio by representing the company at industry forums and developer communities

ASSUMPTION: This role requires a balance of technical understanding and strong communication skills to effectively bridge the gap between complex products and their target audiences.

🎯 Required Qualifications

Education: MBA or advanced degree in marketing, business, or a related field (preferred)

Experience: 12+ years of experience in marketing leadership roles, ideally in payments, fintech, crypto, Web3, or financial technology industries

Required Skills:

• Strong understanding of emerging payment technologies
• Proven experience developing go-to-market strategies for both B2B and B2C products
• Ability to bridge technical understanding with business impact and simplify complex ideas into accessible narratives
• Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations
• Excellent communication and storytelling abilities, with a data-driven mindset and execution excellence

Preferred Skills:

• Experience working in or with Asian markets and an understanding of regional payment trends, regulatory environments, and consumer behaviors
• Familiarity with the developer ecosystem and technical product marketing

ASSUMPTION: Candidates with a strong background in marketing leadership and a solid understanding of emerging payment technologies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director-level role in the Asia Pacific region, with a focus on payments and fintech industries. The range is estimated to be between SGD 250,000 and SGD 350,000 annually, based on market research and comparable roles.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and leave policies
• Employee discounts and perks
• Opportunities for professional development and growth

Working Hours: Full-time, with standard business hours in Singapore (Monday to Friday, 9:00 AM to 6:00 PM). Occasional flexibility may be required to accommodate meetings with global teams or attend industry events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Visa is an EEO employer and offers a comprehensive benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 10,000 employees, providing a structured and well-resourced work environment.

Founded: Visa was founded in 1958 and has since grown into a global leader in digital payments.

Company Description:

• Visa is a world leader in payments and technology, enabling individuals, businesses, and economies to thrive through innovative, convenient, reliable, and secure payment networks.
• The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa fosters a culture of innovation, collaboration, and inclusion, with a commitment to diversity, equity, and inclusion.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border transactions
• Financial inclusion

Company Website: Visa Careers

ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams, contribute to cutting-edge projects, and grow both personally and professionally in a global environment.

📊 Role Analysis

Career Level: This role is at the Director level, reporting to the VP, Consumer Solutions Marketing. It is a senior leadership position with significant influence over Visa's growth products marketing strategy in the Asia Pacific region.

Reporting Structure: The Director will lead a team of marketing professionals responsible for executing the regional marketing strategy for Visa's growth products. They will also collaborate with cross-functional teams, including product, strategy, and communications teams.

Work Arrangement: This role is based in Singapore and requires on-site presence. However, there may be opportunities for occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential to expand the role's scope and influence as Visa's growth products portfolio evolves
• Opportunities to work on high-impact projects and initiatives that drive the company's growth and innovation
• Chance to develop leadership and management skills by mentoring team members and collaborating with cross-functional teams

ASSUMPTION: This role offers a unique opportunity to shape Visa's growth products marketing strategy in the Asia Pacific region and contribute to the company's continued success in the global payments landscape.

🌍 Location & Work Environment

Office Type: Visa's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (global headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US (Singapore office)

Geographic Context:

• Singapore is a global financial hub with a thriving payments ecosystem, making it an ideal location for this role
• The city-state offers a multicultural environment, excellent infrastructure, and a high quality of life
• Singapore's strategic location in the Asia Pacific region enables easy access to key markets and partners

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require flexibility to accommodate meetings with global teams or attend industry events.

ASSUMPTION: Working in Singapore offers a dynamic and multicultural environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the VP, Consumer Solutions Marketing
• Background check and offer extension

Key Assessment Areas:

• Understanding of emerging payment technologies and trends
• Marketing strategy development and execution
• Leadership and collaboration skills
• Communication and storytelling abilities
• Cultural fit and alignment with Visa's values

Application Tips:

• Highlight relevant marketing leadership experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Visa's growth products and the Asia Pacific market
• Prepare examples of how you've successfully developed and executed go-to-market strategies for both B2B and B2C products
• Be ready to discuss your thoughts on the future of payments and how you can contribute to Visa's growth products portfolio

ATS Keywords: Marketing leadership, payments, fintech, crypto, Web3, financial technology, emerging payment technologies, go-to-market strategies, technical understanding, business impact, communication, storytelling, data-driven mindset, collaboration, negotiation, stakeholder management

ASSUMPTION: Visa's application process is designed to assess candidates' technical skills, leadership potential, and cultural fit. Successful applicants will demonstrate a strong understanding of emerging payment technologies and a passion for driving innovation in the payments industry.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Trustworthy
• One Visa

Work Style:

• Collaborative
• Data-driven
• Agile
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies for emerging technologies?
• Are you comfortable working in a dynamic, fast-paced environment with cross-functional teams?
• Do you thrive in a culture that values innovation, collaboration, and inclusion?

ASSUMPTION: Candidates who align with Visa's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing a team remotely or across different time zones
• Balancing the need for innovation with the requirement to maintain Visa's brand consistency and compliance
• Keeping up with the rapidly evolving payments landscape and emerging technologies
• Navigating regional market differences and regulatory environments

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of emerging payment technologies and their applications
• This role focuses on driving growth and innovation in the Asia Pacific region, rather than maintaining existing market share or brand awareness
• Career progression may involve moving into a global role or taking on additional responsibilities within the Asia Pacific region

ASSUMPTION: This role offers a unique blend of marketing leadership, technical expertise, and regional focus, making it distinct from other marketing positions in the industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new stablecoin product launch in the Asia Pacific region
• Creating a thought leadership campaign to position Visa as a pioneer in next-generation payment innovation
• Partnering with fintech accelerators and developer communities to drive adoption of Visa's growth products

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Director – Growth Products Marketing may undertake to drive Visa's growth products portfolio in the Asia Pacific region.

❓ Key Questions to Ask During Interview

• Can you describe the current growth products portfolio and the company's roadmap for expansion in the Asia Pacific region?
• How does this role collaborate with other marketing teams and functions within Visa?
• What are the key priorities for this role in the first 90 days?
• How does Visa support the professional development and growth of its employees?
• What are the most significant challenges facing the growth products marketing team, and how can this role address them?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to driving Visa's growth products marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Visa careers portal
• Tailor your resume and cover letter to highlight your relevant marketing leadership experience and understanding of emerging payment technologies
• Prepare examples of your go-to-market strategies and thought leadership campaigns for your interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.