📌 Core Information
🔹 Job Title: Director, GTM and Product Marketing
🔹 Company: Nanit
🔹 Location: New York, NY (Hybrid)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site in NYC)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product marketing strategies for hardware, software, and subscription services
- Collaborating with cross-functional teams to influence product roadmaps and drive market adoption
- Leveraging market research and customer feedback to inform product positioning and messaging
- Building and leading a high-performing product marketing team
ASSUMPTION: This role requires a strategic mindset and strong execution skills to balance market insights with product development and go-to-market strategies.
📋 Key Responsibilities
✅ Lead product marketing strategy and collaborate with product leaders to influence roadmap decisions
✅ Drive successful product launches and ensure market adoption for both hardware and subscription services
✅ Monitor market trends, customer behavior, and competitive landscape to ensure differentiated, future-ready positioning
✅ Collaborate with brand and lifecycle teams to create impactful marketing assets and campaigns that drive adoption and engagement
✅ Measure impact across funnel metrics, optimize messaging and packaging, and help define pricing and growth strategies
ASSUMPTION: This role requires a strong understanding of consumer behavior, market trends, and competitive dynamics to make informed decisions about product positioning and marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in product marketing, with significant experience in consumer hardware and software
Required Skills:
- Proven track record of leading successful GTM launches for both physical and digital products
- Strong cross-functional instincts and ability to influence and align stakeholders
- Exceptional communication skills, with the ability to articulate complex ideas clearly and effectively
- Strong operational thinking and ability to scale operations, prioritize effectively, and guide teams
- Experience working with retail and channel partners on product launches
Preferred Skills:
- Experience in the baby tech or consumer electronics industry
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in consumer hardware and software, as well as a strong understanding of retail partnerships, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $180,000 USD per year, plus equity and benefits
Benefits:
- Healthcare benefits
- 401(k) plan
- Short-term and long-term disability coverage
- Basic life insurance
- Equity
Working Hours: Full-time, with a flexible hybrid work arrangement (3 days on-site in NYC)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area and considers the candidate's experience and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, specifically baby tech
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Nanit is a high-growth baby tech company that specializes in connected parenting products, including the world's most advanced baby monitor
- The company uses computer vision and machine learning to help parents understand their baby's sleep patterns and achieve better sleep quality
- Nanit has an engaged customer base and is committed to being a trusted, daily partner to parents
Company Specialties:
- Baby monitors
- Connected parenting products
- Sleep tracking and analysis
Company Website: http://www.nanit.com
ASSUMPTION: Nanit's focus on innovative technology and data-driven insights sets it apart in the baby tech industry, offering applicants a unique opportunity to work on cutting-edge products.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: Reports directly to the Chief Customer Officer
Work Arrangement: Hybrid, with 3 days required on-site in NYC
Growth Opportunities:
- Potential to build and lead a high-performing product marketing team
- Opportunity to influence product roadmaps and drive market adoption for both hardware and subscription services
- Chance to work closely with cross-functional teams and help shape the company's go-to-market strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days required on-site in NYC
Office Location(s): Manhattan, New York City, New York, US; Tel Aviv, IL
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city is known for its fast-paced and competitive business environment
- Tel Aviv, Israel, is a global tech hub with a strong startup ecosystem and a Mediterranean climate
Work Schedule: Full-time, with a flexible hybrid work arrangement (3 days on-site in NYC)
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the NYC office 3 days per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to ensure a strong fit and alignment with company values
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, consumer hardware, and software
- Be prepared to discuss your experience with retail partnerships and go-to-market strategies
- Demonstrate your understanding of the baby tech industry and Nanit's unique value proposition
ATS Keywords: Product Marketing, Go-to-Market Strategy, Consumer Hardware, Software, Cross-Functional Leadership, Market Intelligence, Campaign Development, Performance Optimization, Team Building, Customer Insight, Messaging, Storytelling, Retail Partnerships, Communication, Operational Thinking, Strategic Leadership
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, as well as their understanding of Nanit's products and market position.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
- Are you open to learning and adapting in a rapidly changing industry?
ASSUMPTION: Applicants should assess their fit with Nanit's company values and work style to ensure a successful and fulfilling experience.
⚠️ Potential Challenges
- Balancing market insights with product development and go-to-market strategies
- Managing cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the fast-paced and rapidly evolving baby tech industry
- Adapting to a hybrid work environment and commuting to the NYC office 3 days per week
ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of both hardware and software products, as well as the unique challenges and opportunities of the baby tech industry
- This role offers the opportunity to work closely with cross-functional teams and help shape the company's go-to-market strategy, providing a high level of influence and impact
- Applicants should consider their long-term career goals and whether this role aligns with their desired path in product marketing or management
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how it compares to other product marketing positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new baby monitor product, including market research, positioning, messaging, and launch planning
- Conducting a competitive analysis of the baby tech industry and identifying opportunities for Nanit to differentiate its products and services
- Creating and implementing a customer segmentation strategy to improve targeting and engagement for Nanit's marketing campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a dynamic and fast-paced environment.
❓ Key Questions to Ask During Interview
- How does this role fit into Nanit's overall go-to-market strategy, and how can I contribute to its success?
- What are the biggest challenges facing the baby tech industry, and how can this role help address them?
- How does Nanit support the professional development and growth of its employees, particularly in the product marketing function?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nanit measure the success of its product marketing efforts, and what metrics will I be responsible for tracking and optimizing?
ASSUMPTION: Applicants should ask thoughtful and strategic questions that demonstrate their understanding of the role and their commitment to driving success for Nanit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, consumer hardware, and software
- Prepare a case study or project presentation that demonstrates your problem-solving skills and strategic thinking
- Follow up with Nanit's HR team within 7 days of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
