📌 Core Information
🔹 Job Title: Director, Head of Content Marketing
🔹 Company: Capital One
🔹 Location: McLean, VA (Richmond, VA alternative)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Leading Content Marketing strategy and multi-year vision
- Running and scaling content creation and publishing pipeline
- Optimizing content hub site experience for consumer engagement
- Collaborating with cross-functional teams and external partners
- Analyzing performance and driving continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing, SEO, and analytics.
📋 Key Responsibilities
✅ Lead Content Marketing strategy and multi-year vision
✅ Oversee content production and distribution strategy
✅ Manage and lead cross-functional teams and external partners
✅ Monitor and analyze content performance and KPIs
✅ Collaborate with SEO, SEM, Social, and Web analytics teams
✅ Define roadmap for new components and landing page experiences
✅ Lead development and testing of new capabilities (e.g., AI, personalization)
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s Degree or military experience
Experience: At least 5 years in planning, executing, and analyzing marketing programs
Required Skills:
- Content Marketing strategy and production
- SEO, SEM, Social, and Web analytics
- Team leadership and management
- Agile team environment experience
- Strategic planning and performance analysis
Preferred Skills:
- Master's of Business Administration
- Financial Services marketing experience
- Experience working with SEO agencies and partners
- Proven track record of driving customer acquisitions growth
ASSUMPTION: While not explicitly stated, experience in the financial services industry and familiarity with Capital One's products and services would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $181,800 - $228,400 USD per year (McLean, VA) / $181,800 - $207,500 USD per year (Richmond, VA)
Benefits:
- Health, financial, and other benefits (detailed on Capital One Careers website)
- Performance-based incentive compensation
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. It is subject to change and may not include additional compensation such as bonuses or stock options.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Capital One is a Fortune 500 company offering a broad range of financial products and services to consumers, small businesses, and commercial clients.
Company Size: 10,001+ employees. As a large organization, Capital One offers extensive resources and opportunities for career growth.
Founded: 1986. Capital One has a rich history and a strong brand presence in the financial industry.
Company Description:
- Customer-focused and data-driven
- Innovative and collaborative work environment
- Committed to diversity, equity, and inclusion
Company Specialties:
- Credit Cards
- Banking
- Loans
Company Website: Capital One
ASSUMPTION: Capital One's large size and extensive product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of Performance Marketing & Analytics, US Card.
Reporting Structure: This role will oversee a team of content marketing specialists and external partners.
Work Arrangement: On-site, with potential for hybrid work arrangement.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to collaborate with other departments and influence company-wide strategy
- Career progression into senior leadership or other director-level roles
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): McLean, VA (Richmond, VA alternative)
Geographic Context:
- McLean, VA: Suburban area with easy access to Washington D.C.
- Richmond, VA: Historic city with a growing tech industry
Work Schedule: Standard full-time work hours with flexible scheduling options.
ASSUMPTION: Both locations offer a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and a diverse range of housing options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and situational interview with hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Content marketing and SEO expertise
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant experience and achievements in content marketing, SEO, and team leadership
- Tailor resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
ATS Keywords: Content Marketing, SEO, Strategy, Leadership, Team Management, Analytics, Financial Services, Capital One
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and content marketing expertise, as well as their cultural fit with Capital One's values and work environment.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The successful candidate will have experience with industry-standard tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Collaborative
- Curious
- Empowered
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that content marketing strategies align with customer needs and business objectives?
- Can you describe a time when you led a team through a significant change or transformation? How did you approach this?
- How do you stay current with industry trends and emerging technologies in content marketing and SEO?
ASSUMPTION: Capital One values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing a large-scale content production pipeline with tight deadlines
- Balancing strategic planning with day-to-day execution and team management
- Keeping up with industry trends and emerging technologies in content marketing and SEO
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content marketing director roles, this position offers a broader scope of responsibilities and a larger team to manage
- In the financial services industry, content marketing plays a critical role in customer acquisition and retention, making this role particularly impactful
- Career progression in this role could lead to senior leadership positions within Capital One's marketing organization
ASSUMPTION: This role offers unique opportunities for growth and impact within the financial services industry and Capital One's marketing organization.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy for a new product launch
- Optimizing content hub site experience for improved conversion and engagement
- Expanding content distribution channels to increase reach and drive customer acquisitions
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and team-oriented nature of the role, requiring a mix of analytical, creative, and leadership skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for US Card?
- What are the key priorities for the first 90 days in this role?
- How does Capital One support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the content marketing team currently, and how can this role address them?
- How does Capital One measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role's context, priorities, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on past experiences and accomplishments
- Research Capital One's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
