📌 Core Information
🔹 Job Title: Director, Internal Communications
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Boston, MA) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing team responsible for informing, inspiring, and aligning Klaviyo's global employee base.
- Driving internal storytelling, executive communications, and global messaging strategies.
- Overseeing the intranet, company-wide meetings, and internal campaigns that support culture, change management, and business alignment.
- Partnering with the VP of Communications, senior leaders, and HR partners to ensure effective communication across the organization.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute a company-wide internal communications strategy aligned with business goals, values, and leadership vision.
✅ Lead a small team of internal comms individuals, managing and mentoring them to run a world-class internal communications effort.
✅ Act as a thought partner to the VP of Communications, senior leaders, and HR partners, providing strategic counsel and support.
✅ Ensure communications are effective and inclusive across geographies, time zones, and functions, continually up the bar on what good looks like.
✅ Partner with the CEO, leadership team, and key stakeholders to craft authentic, clear, and consistent messaging, advise on company and functional rituals, and define a POV on how to leverage leadership voices.
✅ Collaborate with the external communications/PR team on leadership communication within key external and internal moments, such as quarterly earnings.
✅ Lead and prepare engaging content in partnership with leadership and the team for key internal moments, including weekly meetings and global updates.
✅ Develop communication strategies that support culture, inclusion, organizational change, and business transformations, working hand-in-hand with People Ops, Learning & Development, and Culture teams to amplify their work and efforts across the organization.
✅ Establish a channel strategy for internal platforms, leveraging data and insights to constantly inform and improve engagement through content and channel strategy.
ASSUMPTION: This role requires strong leadership, strategic thinking, and excellent communication skills to manage a team and drive effective communication across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field. Master's degree preferred.
Experience: 15+ years of experience in internal communications for a consumer, B2B, or tech business, with a proven track record of success in a similar role.
Required Skills:
- Proven experience leading a team and driving internal communications strategy.
- Excellent communication, writing, and editing skills with an ear for tone and nuance.
- Strategic thinker with operational chops—comfortable zooming in on details and out to the big picture.
- Deep understanding of culture as a business asset and communication as a culture lever.
- Ability to thrive working in fast-paced, fluid, and challenging environments.
- Exceptional leadership, coaching, and mentoring skills.
- Proficient in using various communication channels and tools.
Preferred Skills:
- Experience working in a global, multi-office environment.
- Fluency in additional languages.
- Background in crisis and change management communications.
ASSUMPTION: A successful candidate will have a strong background in internal communications, excellent leadership skills, and the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: Klaviyo's salary range for this role in the US is $168,000 - $252,000 USD per year. This range reflects the cost of labor across various US geographic markets and is not adjusted for location. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate.
ASSUMPTION: Klaviyo's compensation and benefits package is competitive and designed to attract top talent in the marketing and communications field.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. Klaviyo is a B2C CRM platform that empowers creators to own their own destiny by making first-party data accessible and actionable like never before. They see limitless potential for the technology they’re developing to nurture personalized experiences in ecommerce and beyond.
Company Size: 1,001-5,000 employees. As a mid-sized company, Klaviyo offers a dynamic work environment with ample opportunities for growth and collaboration.
Founded: 2012. Klaviyo was founded with a mission to empower creators to own their own destiny by making first-party data accessible and actionable like never before.
Company Description:
- Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
- With your data all in one place, you can know, engage, and grow your audience like never before. Klaviyo helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest, and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Company Specialties:
- Marketing Automation
- Customer Data Platform
- AI-Powered Analytics
- Customer Service
- Ecommerce
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on empowering creators and its unique CRM platform make it an attractive place to work for marketing and communications professionals.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of Communications and overseeing a team of internal communications professionals.
Reporting Structure: The Director of Internal Communications will report directly to the VP of Communications and oversee a team of internal communications professionals.
Work Arrangement: This role is based in Klaviyo's Boston, MA headquarters with remote flexibility. The work arrangement is full-time, typically 40 hours per week, with flexibility for the right candidate.
Growth Opportunities:
- As Klaviyo continues to grow, there will be opportunities for the Director of Internal Communications to expand their team and take on additional responsibilities.
- With a strong performance, the Director may have the opportunity to advance to a VP or similar role in the future.
ASSUMPTION: This role offers significant growth potential as Klaviyo continues to expand its team and customer base.
🌍 Location & Work Environment
Office Type: Klaviyo's Boston, MA headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US
Geographic Context:
- Boston, MA is a vibrant, historic city known for its rich culture, diverse neighborhoods, and strong sense of community.
- The city offers a high quality of life with excellent dining, arts, and recreational opportunities.
- Boston is also a major hub for technology and innovation, making it an ideal location for a marketing and communications professional.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for the right candidate.
ASSUMPTION: Klaviyo's Boston, MA headquarters offers a dynamic, collaborative work environment with ample opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (VP of Communications) and a member of the internal communications team
- Final interview with the Chief Marketing Officer
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Klaviyo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your communication strategy for a hypothetical internal communications challenge during the interview.
- Showcase your understanding of Klaviyo's business and industry by asking insightful questions during the interview process.
ATS Keywords: Internal Communications, Executive Communications, Change Management, Team Leadership, Strategic Thinking, Storytelling, Coaching, Relationship Building, Cultural Awareness, Content Development, Event Planning, Data Analysis, Social Media Strategy, Ethical Standards, Problem Solving
ASSUMPTION: Klaviyo's interview process is designed to assess the candidate's communication skills, leadership abilities, and cultural fit for the role.
🛠️ Tools & Technologies
- Slack
- Microsoft Office Suite
- Google Workspace
- Asana
- SurveyMonkey
- Smartsheet
- Canva
ASSUMPTION: Klaviyo uses a variety of tools and technologies to streamline communication and collaboration across the organization.
👔 Cultural Fit Considerations
Company Values:
- Empower Creators
- Know Your Audience
- Delight Every Time
- Act Like an Owner
- Be Data-Driven
- Collaborate & Win Together
- Embrace Change
Work Style:
- Klaviyo's work style is dynamic, collaborative, and fast-paced, with a strong focus on data-driven decision-making and continuous improvement.
- The company values a growth mindset, innovation, and a commitment to delivering exceptional customer experiences.
- Klaviyo's culture is inclusive, diverse, and supportive, with a strong emphasis on work-life balance.
Self-Assessment Questions:
- How do you align with Klaviyo's core values, particularly 'Empower Creators' and 'Act Like an Owner'?
- How do you approach building and maintaining strong relationships with senior leadership and key stakeholders?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Klaviyo's culture is centered around empowering creators, fostering collaboration, and driving continuous improvement.
⚠️ Potential Challenges
- The role requires managing a team and driving internal communications strategy in a fast-paced, dynamic environment.
- Candidates may face challenges balancing multiple priorities and meeting tight deadlines.
- The role may require occasional travel to Klaviyo offices in other locations or to attend industry events.
- Candidates may need to adapt to changes in the business or communication strategies as the company grows and evolves.
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and excellent communication skills to succeed.
📈 Similar Roles Comparison
- Compared to other Director of Internal Communications roles, this position offers a unique opportunity to lead a high-performing team and drive internal communications strategy for a fast-growing tech company.
- Klaviyo's focus on empowering creators and its unique CRM platform make this role distinct from similar positions in other industries.
- Career path comparison: This role offers significant growth potential as Klaviyo continues to expand its team and customer base. With strong performance, the Director may have the opportunity to advance to a VP or similar role in the future.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive internal communications strategy for Klaviyo's global employee base, including key messaging frameworks, channel strategy, and content calendar.
- Leading a team to plan and execute a successful company-wide event, such as an annual meeting or town hall, with engaging content and day-of execution.
- Partnering with the external communications/PR team to coordinate internal communications around a major product launch or change in the business, ensuring that internal teams always hear the news first.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Director of Internal Communications role at Klaviyo.
❓ Key Questions to Ask During Interview
- How does Klaviyo support the professional development and growth of its internal communications team members?
- Can you describe a time when you had to adapt your communication strategy due to a change in the business or external factors? How did you approach this challenge, and what was the outcome?
- How does Klaviyo measure the success of its internal communications efforts, and how do you use data to inform and improve your strategies?
- What is Klaviyo's approach to fostering a positive, inclusive work environment, and how does the internal communications team support this initiative?
- How does Klaviyo balance the need for consistent, company-wide messaging with the need to tailor communications to specific regions, teams, or employee groups?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and Klaviyo's internal communications strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, communication, and strategic thinking abilities.
- Prepare for your interview by researching Klaviyo's business, industry, and competitors, and by practicing your communication strategy for a hypothetical internal communications challenge.
- If selected for a final interview, be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
