📌 Core Information
🔹 Job Title: Director, International Marketing
🔹 Company: Halcyon
🔹 Location: Remote (Global)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies to support international pipeline growth and brand visibility.
- Tailoring demand generation strategies for the European market across various channels.
- Overseeing integrated marketing campaigns across digital, events, PR, and traditional channels.
- Collaborating with cross-functional teams to align programs and messaging.
- Optimizing marketing funnel and ROI for the region.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have experience in B2B enterprise software, preferably in the cybersecurity industry, and a proven track record of delivering measurable results.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies to support international pipeline growth and brand visibility.
✅ Tailor demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
✅ Partner with sales leadership in the region to align on strategic priorities, key metrics, and awareness of demand gen programs and follow-up resources.
✅ Maintain brand consistency while adapting messaging for local markets.
✅ Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels.
✅ Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly.
✅ Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
✅ Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
✅ Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for the region.
✅ Manage and optimize regional budgets for maximum ROI.
ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively in a remote, distributed team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market.
Required Skills:
- Proven track record of owning pipeline targets and delivering measurable results.
- Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
- Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
- Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
- Excellent communication, collaboration, and leadership skills.
Preferred Skills:
- Experience in B2B enterprise software (cybersecurity is a plus).
- Startup or high-growth company background.
- Comfortable building programs and strategies from the ground up in a fast-paced environment.
ASSUMPTION: The preferred skills are not strict requirements but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: Halcyon's reasonable estimate for this role is $150,000 - $180,000 USD per year. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.
Benefits:
- Discretionary bonuses/incentives.
- Equity in the Company.
- Competitive benefits package (details not specified).
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. The benefits package is competitive but not explicitly detailed in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Halcyon is a cybersecurity company focused on building products that stop ransomware from impacting enterprise customers.
Company Size: Halcyon is a mid-sized company with 51-200 employees, providing a dynamic and agile work environment.
Founded: Halcyon was founded in 2021, making it a relatively new but well-funded and rapidly growing company.
Company Description:
- Halcyon is the industry's first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.
- The company was formed by a team of cyber industry veterans who have battled the scourge of ransomware and advanced threats for years at some of the largest global security vendors.
- Halcyon is focused on building products and solutions for mid-market and enterprise customers, with a remote-native, completely distributed global team.
Company Specialties:
- Cybersecurity software and anti-ransomware solutions.
- Adaptive security platforms with advanced prevention engines and AI models.
- Products and solutions for mid-market and enterprise customers.
Company Website: http://www.halcyon.ai
ASSUMPTION: Halcyon is a well-funded, rapidly growing company with a strong focus on innovation and customer success in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in international marketing and demand generation.
Reporting Structure: The Director, International Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with regional sales leadership and cross-functional teams.
Work Arrangement: This is a remote-only position, with the flexibility to work from anywhere in the world.
Growth Opportunities:
- As Halcyon continues to grow and expand its global presence, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company.
- The role offers the chance to work closely with senior leadership and have a significant impact on the company's international growth strategy.
- The dynamic and fast-paced environment provides ample opportunities for professional development and growth.
ASSUMPTION: The growth opportunities in this role are closely tied to the company's continued success and expansion in the global market.
🌍 Location & Work Environment
Office Type: Remote (no physical office).
Office Location(s): Global (employees can work from anywhere in the world).
Geographic Context:
- The role requires a strong understanding of the European market and the ability to tailor marketing strategies to local needs and preferences.
- The global nature of the role provides the opportunity to work with diverse teams and customers from around the world.
- The remote work environment offers flexibility and the ability to balance work and personal life more effectively.
Work Schedule: Full-time (40 hours per week), with the flexibility to work from anywhere in the world.
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- Behavioral and technical interviews with cross-functional stakeholders.
- Final interview with the hiring manager or senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Analytical mindset and data-driven decision-making.
- Communication and collaboration skills, both written and verbal.
- Cultural fit and alignment with Halcyon's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with international marketing and demand generation strategies.
- Demonstrate your understanding of the European market and how you would tailor marketing strategies to local needs.
- Showcase your ability to work effectively in a remote, distributed team environment.
ATS Keywords: International Marketing, Demand Generation, B2B Marketing, European Market, Global Marketing Strategy, Pipeline Growth, Brand Visibility, Marketing Campaigns, Cross-functional Collaboration, Marketing Technology, Marketing Funnel, ROI Optimization.
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring team, but the typical process outlined above is a common structure for many companies.
🛠️ Tools & Technologies
- Salesforce (CRM).
- Marketo or HubSpot (marketing automation).
- Google Ads (PPC advertising).
- LinkedIn Campaign Manager (social media advertising).
- 6sense or Demandbase (account-based marketing).
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Halcyon values creativity, continuous learning, and pushing the boundaries of what's possible in cybersecurity.
- Customer Success: The company is committed to understanding and addressing the unique needs of its customers to ensure their success.
- Collaboration: Halcyon fosters a culture of teamwork and cross-functional collaboration to drive results.
Work Style:
- Remote-friendly: Halcyon offers a flexible, remote-friendly work environment that prioritizes results over face time.
- Dynamic and fast-paced: The company operates in a rapidly changing market and requires employees who can adapt quickly and thrive in a fast-paced environment.
- Data-driven: Halcyon values data-driven decision-making and continuous improvement based on performance metrics and analytics.
Self-Assessment Questions:
- Do you have a proven track record of success in international marketing and demand generation strategies?
- Are you comfortable working in a remote, distributed team environment and managing your time effectively?
- Do you thrive in a fast-paced, dynamic environment and enjoy the challenge of driving results in a rapidly changing market?
ASSUMPTION: Halcyon values candidates who are self-motivated, results-driven, and able to work effectively in a remote, dynamic environment.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work effectively in a remote, distributed team environment.
- The European market may have unique cultural and regulatory considerations that require adaptation and customization of marketing strategies.
- The role may involve working with multiple time zones and coordinating with teams and stakeholders across the globe.
- The dynamic and fast-paced nature of the role may require flexibility and the ability to adapt quickly to changing priorities and market conditions.
ASSUMPTION: The potential challenges listed above are not insurmountable, but they do require a specific set of skills and experiences to succeed in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on international marketing and demand generation strategies for the European market, with a strong emphasis on global brand visibility and pipeline growth.
- While similar roles may exist in other companies, the specific focus on the European market and the global nature of the role make it a unique opportunity in the cybersecurity industry.
- Career progression in this role may involve taking on additional responsibilities and advancing to a senior leadership position within the company or moving into a more specialized marketing role within the organization.
ASSUMPTION: The unique nature of this role requires a specific set of skills and experiences that may not be found in other, similar roles in the industry.
📝 Sample Projects
- Developing and executing a global marketing strategy to support international pipeline growth and brand visibility in the European market.
- Tailoring demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
- Overseeing integrated marketing campaigns across digital, events, PR, and traditional channels to drive brand awareness and customer engagement.
ASSUMPTION: The sample projects listed above are not exhaustive but provide a sense of the types of initiatives and responsibilities the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy for the European market and how this role fits into that plan?
- How does the company support remote employees and foster a collaborative work environment?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach continuous learning and professional development for its employees?
- What are the biggest challenges facing the company in the European market, and how can this role help address them?
ASSUMPTION: The key questions listed above are designed to provide insight into the company's growth strategy, work environment, performance expectations, and professional development opportunities for the successful candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interviews by researching the company, understanding the role's requirements, and practicing common interview questions.
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final round, be prepared to discuss your approach to international marketing and demand generation strategies for the European market.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
