Director, Lead Generation
Collage Group📌 Core Information
🔹 Job Title: Director, Lead Generation
🔹 Company: Collage Group
🔹 Location: Remote (Select US States Only)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As the Director, Lead Generation at Collage Group, you'll spearhead the company's customer acquisition strategy to drive growth. Reporting directly to the CMO, you'll develop and execute multi-channel demand generation strategies that attract qualified leads and directly impact revenue. This role combines strategic leadership with hands-on campaign management to optimize the sales pipeline and fuel the company's expansion.
ASSUMPTION: The job title may vary between Director or Senior Director level based on candidate qualifications and experience, as both titles are mentioned in the description.📋 Key Responsibilities
- ✅ Develop and execute multi-channel lead generation strategies across content marketing, SEO, CRM/email marketing, LinkedIn social selling, paid advertising, landing pages, and industry events
- ✅ Optimize the marketing funnel with a focus on lead quality, conversion rates, and revenue impact
- ✅ Collaborate cross-functionally with sales, product, and customer success teams to align marketing strategies with business goals
- ✅ Lead Account-Based Marketing (ABM) initiatives in partnership with sales leadership
- ✅ Track performance metrics, conduct A/B testing, and continuously refine tactics to maximize ROI
- ✅ Refine inbound lead follow-up strategies to improve conversion rates
- ✅ Adapt quickly and innovate in a fast-paced environment with a startup mindset
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience driving revenue growth in B2B environments (SaaS, martech, adtech, or consumer)
Skills:
- Deep expertise in digital marketing (SEO, PPC, email marketing, ABM, social media, conversion rate optimization)
- Hands-on experience with marketing automation tools and CRM systems
- Strong analytical skills for tracking and optimizing performance metrics
- Sales-oriented mindset focused on lead quality and conversion
- Entrepreneurial approach with adaptability and willingness to experiment
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 base + bonus opportunity
Benefits: Not specifically detailed
Industry Comparison: This compensation range aligns with market rates for director-level marketing positions in the B2B SaaS/marketing technology space.
ASSUMPTION: The industry comparison is based on typical compensation ranges for similar roles in the marketing technology sector, though specific benefits details are not provided in the original listing.📌 Applicant Insights
🔍 Company Context
Industry Position: Collage Group is positioned as the only AI-enabled cultural intelligence engine providing brands with curated, actionable cultural insights to accelerate revenue growth. The company maintains a proprietary platform that fuses consumer, brand, and industry insights from 26 billion primary data points.
Company Size: Not specified, but described as a "fast-growing team"
Company Stage: Growth-stage company focused on scaling operations and customer acquisition
Company Background: Founded in 2009, culture-focused organization that is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business
ASSUMPTION: The growth stage is inferred from the emphasis on "next stage of growth" and the focus on scaling lead generation efforts. Company size is not explicitly stated but appears to be a growing organization based on context.📊 Role Analysis
Career Level: Senior leadership (Director/Senior Director)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Team Size/Composition: Not specified
Growth Opportunities: High-visibility position with direct influence on company growth and revenue generation
ASSUMPTION: The role appears to have significant strategic importance as it reports directly to the CMO and is responsible for a critical revenue-driving function, suggesting opportunities for advancement as the company grows.🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Remote position, but limited to candidates in specific US states: CA, CO, CT, FL, GA, IL, IN, KS, MD, MA, MN, MO, NJ, NY, NC, OH, PA, RI, TN, TX, VA and DC
Work Schedule: Not specified, presumed to be standard full-time hours
Regional Considerations: Candidates must be authorized to work in the United States and reside in one of the approved states listed above
ASSUMPTION: The work schedule is assumed to be standard business hours based on typical expectations for this level of role, though specific hours or flexibility are not mentioned in the listing.💼 Interview & Application Insights
Typical Process: For director-level positions, candidates typically undergo multiple rounds of interviews, including initial screening, meetings with the CMO and other marketing leaders, possibly a presentation or strategic framework exercise, and executive team interviews
Key Assessment Areas: Proven track record in B2B demand generation, strategic thinking, analytical capabilities, cross-functional collaboration skills, and revenue impact of past marketing initiatives
Application Tips: Highlight specific metrics from previous lead generation campaigns, emphasize revenue impact of your marketing efforts, and demonstrate strategic thinking along with hands-on execution capabilities
ATS Keywords: Demand generation, lead generation, B2B marketing, ABM, marketing automation, CRM, SEO, PPC, email marketing, conversion optimization, pipeline growth, revenue marketing, SaaS marketing
ASSUMPTION: These insights are based on standard interview practices for director-level marketing positions in B2B tech companies and may vary based on Collage Group's specific hiring processes.🛠️ Tools & Technologies
While not explicitly listed, this role likely requires proficiency with:
- CRM platforms (likely Salesforce or similar)
- Marketing automation tools (HubSpot, Marketo, Pardot, etc.)
- SEO and PPC management platforms
- Email marketing tools
- Analytics platforms (Google Analytics, marketing attribution tools)
- Social media management platforms (especially LinkedIn)
- Content management systems
- ABM platforms (Demandbase, 6sense, etc.)
👔 Cultural Fit Considerations
Company Values: Cultural intelligence, innovation, diversity, and inclusion appear to be core values based on the company's focus area
Work Style: Fast-paced, entrepreneurial environment that values agility, collaboration across departments, and results-driven approaches
Self-Assessment: Prospective candidates should consider:
- Are you comfortable working in a fast-moving environment that requires quick pivoting?
- Do you thrive when balancing strategic planning with hands-on execution?
- Are you excited about working at the intersection of data, culture, and marketing?
- Do you have a strong revenue-focused mindset when approaching marketing?
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Balancing strategic oversight with hands-on execution in a growing company
- Managing cross-functional stakeholders with potentially competing priorities
- Scaling lead generation efforts while maintaining quality and conversion rates
- Navigating the complexities of marketing AI-enabled services in a competitive landscape
- Demonstrating clear ROI and attribution for multi-channel marketing efforts
📈 Similar Roles Comparison
This Director of Lead Generation role differs from similar positions in the following ways:
- vs. VP of Marketing: More focused on demand generation specifically, rather than overseeing all marketing functions
- vs. Growth Marketing Director: Specifically centered on lead generation rather than broader user acquisition, retention, and expansion
- vs. Digital Marketing Director: More oriented toward pipeline and revenue impact rather than brand and digital presence alone
- vs. Marketing Operations Director: More strategic and campaign-focused rather than centered on systems and processes
📝 Sample Projects
In this role, you might lead projects such as:
- Developing an integrated ABM strategy targeting high-value enterprise accounts in specific industries
- Creating and optimizing a multi-touch lead nurturing program to improve conversion rates from MQL to SQL
- Implementing and measuring a content-driven SEO strategy to increase organic lead generation
- Designing a digital advertising campaign specifically targeting decision-makers at Fortune 500 brands
- Building a sales and marketing alignment framework to optimize lead handoff and follow-up processes
❓ Key Questions to Ask During Interview
- How does Collage Group currently measure marketing attribution and what technologies are in place to track the customer journey?
- What is the current relationship between marketing and sales teams, and how are lead handoff processes structured?
- How would you describe the ideal balance between acquiring new logos and expanding existing accounts in your growth strategy?
- What are the primary industries and buyer personas that Collage Group currently targets most successfully?
- How does the company's cultural intelligence positioning differentiate your go-to-market approach from competitors?
- What marketing initiatives have shown the strongest ROI for Collage Group in the past year?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Review your resume to ensure it highlights relevant B2B demand generation experience, measurable results, and platform expertise
- Tailor your application to include key terms like "demand generation," "ABM," "lead qualification," "pipeline growth," and "B2B marketing" to optimize for ATS screening
- Prepare concrete examples from your experience that demonstrate:
- Revenue impact of your marketing initiatives
- Success in building or optimizing lead generation strategies
- Experience with marketing automation and CRM systems
- Cross-functional collaboration with sales teams
- Research Collage Group's offerings to understand how their cultural intelligence platform serves brands and marketers
- Confirm your eligibility to work in one of the listed US states where Collage Group employs remote workers