Director, Lead Generation Marketing
Collage Group📌 Core Information
🔹 Job Title: Director, Lead Generation Marketing
🔹 Company: Collage Group
🔹 Location: Remote (Selected US States Only)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
This Director/Senior Director of Lead Generation role is a pivotal leadership position responsible for driving Collage Group's customer acquisition strategy to fuel its next growth phase. Reporting directly to the CMO, you'll develop and execute comprehensive demand generation strategies that attract, convert, and nurture high-quality leads, directly impacting revenue growth. This position is ideal for a data-driven, results-oriented marketing leader who excels in B2B environments and has a passion for optimizing sales pipelines.
ASSUMPTION: Based on the reporting structure to the CMO and the extensive responsibilities outlined, this appears to be a senior leadership position with significant influence on overall marketing strategy, though the exact team structure was not specified.
📋 Key Responsibilities
- ✅ Develop and execute multi-channel lead generation strategies across content marketing, SEO, CRM/email marketing, LinkedIn social selling, paid advertising, landing pages, and industry events
- ✅ Optimize the marketing funnel focusing on lead quality, conversion rates, and revenue impact
- ✅ Collaborate cross-functionally with sales, product, and customer success teams to align marketing strategies with business goals
- ✅ Drive Account-Based Marketing (ABM) initiatives and partner with sales leadership to target high-value accounts
- ✅ Refine inbound lead follow-up strategies to maximize conversion opportunities
- ✅ Track and analyze performance metrics, implement A/B testing, and continuously refine tactics to maximize ROI
- ✅ Demonstrate agility and innovation in a fast-moving environment with a startup mentality
ASSUMPTION: While not explicitly stated, this role likely involves management of marketing team members or agencies given the senior title and scope of responsibilities.
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience driving revenue growth in high-growth B2B environments (SaaS, martech, adtech, or consumer)
Skills:
- Deep expertise in digital marketing (SEO, PPC, email marketing, ABM, social media, conversion rate optimization)
- Hands-on experience with marketing automation tools and CRM systems
- Strong analytical skills for tracking and optimizing key performance metrics
- Sales-first mentality focused on lead quality and conversion
- Entrepreneurial mindset with adaptability and willingness to experiment with new tactics
ASSUMPTION: While a specific degree is not mentioned, a bachelor's degree in Marketing, Business, or a related field is likely expected given the seniority level, though equivalent experience may be acceptable.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 base + bonus opportunity
Benefits: Not specified
Industry Comparison: This compensation range aligns with market rates for Director-level marketing positions in the technology/SaaS sector, particularly for remote roles. The addition of a bonus opportunity enhances the overall package competitiveness.
ASSUMPTION: While specific benefits aren't listed, companies of Collage Group's profile typically offer health insurance, retirement plans, and paid time off. The compensation appears competitive but may vary based on experience level and whether the candidate comes in at the Director or Senior Director level.
📌 Applicant Insights
🔍 Company Context
Industry Position: Collage Group is positioned as the only AI-enabled cultural intelligence engine helping brands with data-driven cultural insights to accelerate growth. The company fuses consumer, brand, and industry insights from 26 billion primary data points to decode consumer behavior.
Company Size: Not specified
Company Stage: Growth-stage company seeking to scale customer acquisition
Additional Context: Founded in 2009, Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business focused on cultural intelligence.
ASSUMPTION: Based on the company's founding date (2009) and current growth initiatives, Collage Group appears to be in a scaling phase. The emphasis on "next stage of growth" suggests the company has established product-market fit and is now focused on expansion.
📊 Role Analysis
Career Level: Senior leadership (Director/Senior Director)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement to VP of Marketing or CMO roles given the strategic nature of the position and visibility to executive leadership
ASSUMPTION: This position likely offers significant growth potential given its direct reporting line to the CMO and ownership of a critical revenue-driving function. The role may involve managing a team of marketing specialists or working with external agencies, though team size is not specified.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: While remote, employment is limited to specific US states: CA, CO, CT, FL, GA, IL, IN, KS, MD, MA, MN, MO, NJ, NY, NC, OH, PA, RI, TN, TX, VA and DC
Work Schedule: Not specified, presumed standard full-time schedule
Regional Considerations: Candidates must be authorized to work in the United States and reside in one of the approved states listed above
ASSUMPTION: The remote nature of this role suggests flexibility in work schedule, though availability during standard business hours is likely expected for cross-functional collaboration. The state restrictions are likely related to tax and employment law considerations for the company.
💼 Interview & Application Insights
Typical Process: For director-level marketing positions, candidates can typically expect:
- Initial screening with HR or a recruiter
- Interview with the CMO (direct manager)
- Panel interviews with cross-functional stakeholders (likely Sales, Product)
- Possible presentation of marketing strategy or case study
- Final executive round
Key Assessment Areas:
- Track record of measurable lead generation and revenue impact
- Strategic thinking and tactical execution capabilities
- Analytical approach to marketing optimization
- Experience with B2B demand generation and ABM
- Collaboration skills with sales and other departments
Application Tips:
- Quantify past lead generation and revenue impact achievements
- Highlight experience with relevant marketing technologies
- Demonstrate understanding of B2B sales cycles and pipeline optimization
- Showcase analytical capabilities and data-driven decision making
- Emphasize cross-functional collaboration experience, especially with sales teams
ATS Keywords: lead generation, demand generation, B2B marketing, ABM, account-based marketing, marketing automation, CRM, SEO, PPC, email marketing, conversion optimization, pipeline marketing, revenue marketing, marketing analytics, digital marketing, lead nurturing, LinkedIn social selling
ASSUMPTION: The interview process and assessments described are based on standard practices for senior marketing roles in growth-stage B2B companies and may vary in specifics at Collage Group.
🛠️ Tools & Technologies
While specific tools aren't listed, this role likely requires proficiency with:
- Marketing Automation Platforms (Marketo, HubSpot, Pardot, etc.)
- CRM Systems (Salesforce, Microsoft Dynamics, etc.)
- SEO Tools (SEMrush, Ahrefs, Moz, etc.)
- Analytics Platforms (Google Analytics, Mixpanel, Amplitude, etc.)
- Email Marketing Systems
- Social Media Management Platforms
- PPC Advertising Platforms (Google Ads, LinkedIn Ads, etc.)
- ABM Platforms (Demandbase, Terminus, 6sense, etc.)
- Content Management Systems
- Marketing Attribution Solutions
ASSUMPTION: The specific marketing technologies in use at Collage Group are not mentioned, so this list represents common platforms used in B2B demand generation. Candidates should highlight experience with similar systems even if not identical to those used by the company.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Collage Group values innovation, collaboration, results-orientation, and cultural intelligence. As a minority-owned business focused on helping brands authentically connect with diverse consumer segments, cultural awareness and inclusivity appear central to their mission.
Work Style: The role description suggests an entrepreneurial, fast-paced environment that values:
- Data-driven decision making
- Proactive problem-solving
- Cross-functional collaboration
- Agility and adaptability ("think like a startup")
- Results-orientation with focus on revenue impact
Self-Assessment: Prospective candidates should consider:
- Are you comfortable in a high-growth environment that may require frequent pivoting and adaptation?
- Do you thrive when balancing strategic thinking with hands-on execution?
- Are you energized by directly impacting revenue and business growth?
- Do you excel at cross-functional collaboration, particularly with sales teams?
- Is cultural intelligence a topic that resonates with your professional interests?
ASSUMPTION: The cultural elements described are inferred from the job description, company mission, and typical characteristics of growth-stage companies in the marketing technology space.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- Broad scope of responsibilities spanning multiple marketing channels and strategies
- High expectations for measurable revenue impact and pipeline contribution
- Potential need to "think like a startup" which may imply resource constraints or need to frequently pivot
- Balance between strategic leadership and tactical execution
- Remote work coordination with cross-functional teams
- Pressure to deliver growth results in a competitive market space
ASSUMPTION: These potential challenges are inferred from the role description and common complexities in similar director-level marketing positions at growth-stage companies.
📈 Similar Roles Comparison
This Director of Lead Generation role differs from related positions in several ways:
- vs. VP of Marketing: More specialized focus on lead generation rather than overall marketing strategy
- vs. Digital Marketing Director: Greater emphasis on revenue impact and pipeline contribution rather than just digital channel optimization
- vs. Content Marketing Director: Broader channel responsibility beyond content, with direct lead generation and conversion metrics
- vs. Marketing Operations Director: More focus on strategy and execution of campaigns rather than operational infrastructure
- vs. Growth Marketing Director: Similar in many ways, but potentially more B2B pipeline focused than overall growth metrics
ASSUMPTION: This comparison is based on standard industry role definitions and may vary from how Collage Group specifically structures their marketing organization.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing an integrated ABM campaign targeting high-value enterprise accounts in specific industries
- Creating and optimizing a lead scoring system that better aligns marketing qualified leads with sales-ready opportunities
- Implementing a new email nurture program to improve conversion rates of mid-funnel prospects
- Designing a content strategy that leverages the company's cultural intelligence data for lead generation
- Building a digital advertising strategy to increase qualified leads while reducing cost per acquisition
- Developing a comprehensive industry event strategy that maximizes lead generation ROI
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and common initiatives for B2B lead generation directors.
❓ Key Questions to Ask During Interview
- What are the key performance indicators and targets you expect this role to achieve in the first 6-12 months?
- How would you describe the current state of the lead generation engine, and what are the biggest opportunities for improvement?
- How does marketing collaborate with sales in defining lead quality criteria and handoff processes?
- What marketing technologies and tools are currently in place to support lead generation efforts?
- How does Collage Group's cultural intelligence platform directly inform or integrate with your marketing strategies?
- What resources (team, budget, agencies) would be available to support the execution of the lead generation strategy?
ASSUMPTION: These questions are suggested based on typical considerations for a director-level marketing role and may need to be adapted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight quantifiable achievements in lead generation, pipeline development, and revenue contribution. Include relevant keywords identified in the ATS section.
- Prepare your portfolio: Gather examples of successful demand generation campaigns, including metrics that demonstrate impact (lead quality improvement, conversion rate increases, pipeline contribution).
- Research Collage Group: Explore their website, cultural intelligence offerings, and recent company news to understand their market positioning and growth trajectory.
- Connect on LinkedIn: Follow Collage Group and research team members in the marketing department to understand the company culture and recent initiatives.
- Prepare for behavioral interviews: Develop stories that demonstrate your experience optimizing marketing funnels, collaborating with sales teams, and driving measurable business results.
- Verify eligibility: Confirm you are located in one of the approved states for remote work (CA, CO, CT, FL, GA, IL, IN, KS, MD, MA, MN, MO, NJ, NY, NC, OH, PA, RI, TN, TX, VA and DC).