Director/Sr. Director, Lead Generation
Collage Group📌 Core Information
🔹 Job Title: Director/Sr. Director, Lead Generation
🔹 Company: Collage Group
🔹 Location: Remote (US-based - specific states only)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
Collage Group is seeking a Director/Senior Director of Lead Generation to develop and execute customer acquisition strategies that drive growth. Reporting directly to the CMO, this role will be responsible for building multi-channel demand generation campaigns that attract, convert, and nurture high-quality leads, ultimately creating tangible business impact. This position is ideal for a data-driven, results-oriented marketer with expertise in B2B marketing who can optimize the sales pipeline in a high-growth environment.
ASSUMPTION: Based on the reporting structure (to CMO) and the focus on revenue impact, this appears to be a strategic leadership role rather than a purely tactical execution position.
📋 Key Responsibilities
- ✅ Develop and execute comprehensive lead generation strategies across multiple channels (content marketing, SEO, email marketing, LinkedIn social selling, paid advertising, landing pages, events)
- ✅ Optimize the sales funnel with focus on lead quality, conversion rates, and revenue impact
- ✅ Collaborate cross-functionally with sales, product, and customer success teams to align marketing strategies with business goals
- ✅ Lead Account-Based Marketing (ABM) initiatives in partnership with sales leadership
- ✅ Refine inbound lead follow-up strategies to maximize conversion
- ✅ Track performance metrics and conduct A/B testing to continuously improve campaign effectiveness
- ✅ Demonstrate agility and innovation in a fast-moving startup environment
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of experience driving revenue growth in high-growth B2B environments (SaaS, martech, adtech, or consumer)
Skills:
- Deep expertise in digital marketing (SEO, PPC, email marketing, ABM, social media, conversion rate optimization)
- Hands-on experience with CRM systems and marketing automation tools
- Strong analytical skills to track and optimize key performance metrics
- Sales-oriented mindset focused on quality lead generation
- Entrepreneurial, proactive, and adaptable approach to marketing
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Given the senior director level in marketing technology and the US location, compensation is likely competitive with other leadership marketing roles in the tech industry. Director-level demand generation positions typically command salaries in the $130,000-$180,000 range, with Senior Director roles potentially reaching $160,000-$220,000, though this varies significantly by specific location, company size, and funding stage.
📌 Applicant Insights
🔍 Company Context
Industry Position: Collage Group is an AI-enabled cultural intelligence platform that helps brands understand and connect with diverse consumer segments. The company provides data-driven cultural insights to help marketing professionals make better decisions.
Company Size: Not specified, but described as "fast-growing"
Company Stage: Growth-stage company founded in 2009, focused on scaling its AI-enabled platform
ASSUMPTION: Based on the company's founding date (2009) and current growth momentum, Collage Group appears to be in a mature growth stage rather than early startup phase. The focus on cultural intelligence and diversity suggests the company has an established market position in the consumer insights and market research space.
📊 Role Analysis
Career Level: Senior leadership (Director/Senior Director)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Team Size/Composition: Not specified
Growth Opportunities: High-visibility revenue-driving function with direct influence on company growth
ASSUMPTION: Given the seniority and ownership of lead generation strategy, this role likely involves managing a team or will have the opportunity to build one. The direct reporting line to the CMO suggests this is a key leadership position with potential paths to VP or higher marketing leadership roles as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Must be authorized to work in the US and reside in one of the following states: CA, CO, CT, FL, GA, IL, IN, KS, MD, MA, MN, MO, NJ, NY, NC, OH, PA, RI, TN, TX, VA and DC
Work Schedule: Not specified
Regional Considerations: While the role is remote, state-specific employment laws may apply based on the candidate's location
ASSUMPTION: The fully remote structure suggests flexibility in work hours, but given the cross-functional nature of the role and the need to collaborate with sales teams, standard business hours are likely expected. The specific state limitations may relate to the company's tax and employment law compliance infrastructure.
💼 Interview & Application Insights
Typical Process: For senior marketing roles like this, expect multiple rounds including initial screening, discussions with the CMO and revenue leaders, possibly a strategic presentation, and team fit evaluations
Key Assessment Areas: Proven revenue impact from previous marketing campaigns, strategic thinking, analytical capabilities, collaboration with sales teams, hands-on technical marketing knowledge
Application Tips: Highlight specific metrics from previous demand generation programs (conversion rates, pipeline contribution, ROI), showcase experience with relevant marketing technologies, and demonstrate understanding of B2B sales processes
ATS Keywords: demand generation, lead generation, B2B marketing, ABM, marketing automation, pipeline optimization, CRM, conversion optimization, marketing analytics, sales enablement, multi-channel marketing, SEO, PPC
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in B2B technology companies. Actual processes may vary.
🛠️ Tools & Technologies
Marketing automation platforms, CRM systems, SEO tools, PPC management platforms, email marketing software, social media management tools, analytics and reporting software, landing page builders, A/B testing tools
ASSUMPTION: While specific platforms aren't mentioned, proficiency with industry-standard marketing technology is implied. This likely includes platforms like HubSpot, Marketo, Salesforce, Google Analytics, SEMrush, LinkedIn Campaign Manager, and similar tools used in B2B demand generation.
👔 Cultural Fit Considerations
Company Values: Cultural intelligence, diversity appreciation, data-driven decision making, innovation, collaboration, results-orientation
Work Style: Entrepreneurial, adaptable, data-driven, collaborative across departments, fast-moving
Self-Assessment: Are you comfortable balancing strategic planning with hands-on execution? Do you thrive in environments requiring cross-functional collaboration? Are you energized by data-driven optimization and testing? Can you adapt quickly to changing market conditions?
ASSUMPTION: Values are inferred from the company description highlighting cultural intelligence, data-driven insights, and collaborative work with other departments. The emphasis on startup mentality and adaptability suggests a culture that values flexibility and initiative.
⚠️ Potential Challenges
The role requires balancing strategic leadership with hands-on execution in a fast-paced environment. The expectation to "think like a startup" suggests resource constraints may require creative solutions and agility. Building and optimizing lead generation across multiple channels simultaneously could present bandwidth challenges. As a remote position, establishing effective cross-functional relationships may require extra effort.
ASSUMPTION: These challenges are inferred from the role description and common challenges in similar positions. The actual intensity of these factors will vary based on the company's specific situation and resources.
📈 Similar Roles Comparison
This role is broader than a typical channel-specific marketing position (such as SEO Director or Email Marketing Director), requiring expertise across multiple acquisition channels. Unlike a pure growth marketing role that might focus on top-of-funnel metrics, this position emphasizes quality lead generation and sales pipeline impact. Compared to a VP of Marketing, this role has more direct hands-on responsibility for execution while still maintaining strategic focus. The ABM component suggests more direct sales collaboration than many marketing leadership roles.
ASSUMPTION: This comparison is based on standard industry position structures and the comprehensive nature of responsibilities described in the listing.
📝 Sample Projects
- Designing and implementing an integrated ABM campaign targeting 100 high-value prospect accounts, coordinating personalized outreach across digital channels
- Developing a lead scoring system that improves sales qualification efficiency by prioritizing prospects based on behavioral and demographic signals
- Optimizing the lead nurture journey through A/B testing of email sequences, resulting in improved conversion rates from MQL to SQL
- Creating an attribution model to accurately measure marketing channel effectiveness and inform budget allocation decisions
- Collaborating with product marketing to develop webinar and content strategies that generate qualified leads while educating the market
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives for a senior demand generation leader.
❓ Key Questions to Ask During Interview
- What are the most significant lead generation challenges Collage Group is currently facing, and how does this role fit into solving them?
- How is marketing performance currently measured, and what specific revenue targets would I be accountable for?
- Could you describe the relationship between marketing and sales teams, particularly regarding lead handoff processes and feedback loops?
- What marketing technology infrastructure is currently in place, and are there planned investments or migrations I should be aware of?
- How does Collage Group's cultural intelligence platform differentiate in the market, and what types of messaging have resonated most with your target audience?
- What resources (team, budget, tools) would be available to support the lead generation strategies I would develop?
ASSUMPTION: These questions are suggested based on typical considerations for a senior marketing role and may need adaptation based on specific interview contexts and the candidate's priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Collage Group: Review their website, social media profiles, and any recent news to understand their platform, clients, and market position in the cultural intelligence space
- Update Resume and LinkedIn: Emphasize measurable results from previous demand generation initiatives, highlighting pipeline contribution, conversion rates, and revenue impact
- Prepare Portfolio: Gather examples of successful multi-channel campaigns you've led and be ready to discuss specific strategies, challenges, and outcomes
- Optimize Application Materials: Incorporate key terms from the job description (ABM, lead generation, multi-channel marketing) to pass ATS screening
- Network: Connect with current or former Collage Group employees on LinkedIn to gain additional insights about the company culture and marketing approach
- Prepare for Technical Questions: Be ready to discuss specific marketing technologies you've used and how you've leveraged them to improve lead generation performance
- Verify Eligibility: Confirm you're located in one of the states where Collage Group is authorized to hire remote workers