Director, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Director, Lifecycle Marketing

🔹 Company: Carnival Corporation

🔹 Location: Seattle, WA, USA

🔹 Job Type: Full time, Hybrid (3 days/week in office)

🔹 Category: Travel Arrangements

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading cross-channel lifecycle marketing strategies to drive bookings, retention, and loyalty
• Overseeing the lifecycle marketing roadmap, campaign calendar, segmentation, and performance optimization
• Collaborating with various teams, including integrated marketing, e-commerce, MarTech, and commercial teams
• Managing a team of lifecycle marketers and providing coaching and mentoring

ASSUMPTION: This role requires a strategic thinker with a strong background in lifecycle marketing and a proven track record of driving results through cross-channel campaigns.

📋 Key Responsibilities

✅ Lead the development and execution of cross-channel lifecycle strategies that drive conversion, retention, and long-term loyalty

✅ Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and lead team to build associated journey flows

✅ Partner with analytics team to monitor performance, surface trends, and identify opportunities to increase bookings and enhance customer journey

✅ Communicate regularly with stakeholders regarding email and direct mail performance, key test results, and the status of major initiatives

✅ Collaborate with integrated marketing team and creative services to ensure messaging aligns with brand strategy and campaign priorities

✅ Recommend future technology decisions with respect to the guest journey and maintain all privacy standards

✅ Foster collaborative internal communications and relationships with colleagues and internal departments

✅ Provide coaching and mentoring to direct reports and team members

✅ Manage email/CRM budget to maximize ROI across channels

ASSUMPTION: This role involves both strategic planning and hands-on execution, requiring a candidate who can balance high-level thinking with attention to detail.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or related field

Experience: Minimum of 8 years in lifecycle, CRM, or email marketing experience with increasing levels of responsibility, including at least 3 years in a leadership or people management role

Required Skills:

• Deep expertise in Iterable or comparable marketing automation platform
• Experience developing and analyzing reporting in business visualization packages such as Power BI and Looker
• Deep experience with A/B testing and channel incrementality analysis
• Excellent project management skills
• Proven experience designing and implementing complex automated journeys based on behavioral and transactional data
• Executive communication skills
• Ability to work successfully across functions and teams in a matrixed environment

Preferred Skills:

• Experience working with data science and database teams to evaluate and test advanced analytics models
• HTML/CSS coding experience
• SQL experience

ASSUMPTION: Candidates should have a strong background in lifecycle marketing, with a proven track record of driving results through cross-channel campaigns and managing teams.

💰 Compensation & Benefits

Salary Range: $132,300.00 - $178,600.00 per year

Benefits:

• Cruise and Travel Privileges
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

📌 Applicant Insights

🔍 Company Context

Industry: Carnival Corporation is the largest global cruise company, operating a portfolio of world-class cruise lines and a fleet of over 90 ships. It visits more than 800 ports around the world and accounts for nearly 40% of the overall cruise market globally.

Company Size: 10,001+ employees

Founded: Carnival Corporation was founded in 1972 and is headquartered in Miami, FL, USA.

Company Description:

• Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships.
• Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly 40% of the overall cruise market globally.
• In 2024, the company’s talented workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to approximately 13.5 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched.

Company Specialties:

• Cruise vacations
• Travel arrangements
• Cruise line operations
• Cruise ship management

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation offers a wide range of cruise experiences through its various cruise lines, catering to diverse customer preferences and needs.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the VP of Integrated Marketing

Reporting Structure: This role will lead a team of lifecycle marketers and collaborate with various teams, including integrated marketing, e-commerce, MarTech, and commercial teams

Work Arrangement: Hybrid, with 3 days per week in the Seattle office

Growth Opportunities:

• Potential to grow within the marketing department or across other functions within the company
• Opportunities to work on high-impact projects and initiatives that drive business results
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and customer experience.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days per week in the Seattle office

Office Location(s): Seattle, WA, USA

Geographic Context:

• Seattle is a vibrant, coastal city known for its tech industry, coffee culture, and outdoor recreation opportunities
• The city offers a high quality of life, with a mix of urban and natural environments
• Seattle has a moderate climate, with mild winters and warm, dry summers

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work on certain days

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the VP of Integrated Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-channel marketing expertise
• Leadership and team management skills
• Communication and presentation skills
• Technical proficiency in marketing automation platforms and data analysis tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in driving cross-channel marketing campaigns and managing teams
• Research Carnival Corporation and its cruise lines to demonstrate your understanding of the business and industry

ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Data Analysis, Project Management, Team Leadership, Marketing Automation, A/B Testing, SQL, HTML/CSS, Communication, Collaboration, Performance Optimization, Audience Targeting, Customer Journey Mapping, Stakeholder Management

ASSUMPTION: Carnival Corporation uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Iterable or comparable marketing automation platform
• Business visualization packages such as Power BI and Looker
• HTML/CSS coding
• SQL

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used to develop, execute, and optimize cross-channel marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Safety: Our highest responsibility and top priority is compliance, environmental protection, and the health, safety, and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.
• Excellence: We strive to exceed our guests' expectations by delivering extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched.
• Innovation: We foster a culture of continuous improvement, encouraging our team members to think creatively and challenge the status quo to enhance the guest experience and drive business results.

Work Style:

• Collaborative and cross-functional, with a focus on driving results through teamwork
• Data-driven and analytical, with a strong emphasis on performance optimization
• Agile and adaptable, with the ability to pivot quickly as needed

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment, and are you comfortable working with various teams to drive results?
• Are you proficient in data analysis and performance optimization, and do you have a strong track record of driving business results through cross-channel marketing campaigns?
• Are you an effective communicator and leader, with the ability to coach and mentor team members and manage projects successfully?

ASSUMPTION: Carnival Corporation values a strong cultural fit, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a team remotely, with only 3 days per week in the office
• Balancing strategic thinking with hands-on execution, particularly when managing a team
• Working in a matrixed environment, with multiple stakeholders and competing priorities
• Navigating a large, global organization with a complex structure and multiple cruise lines

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and pivot quickly in a dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on lifecycle marketing and cross-channel customer journey optimization within the cruise industry
• Compared to similar roles in other industries, this position offers a unique opportunity to work on high-impact projects that drive business results and enhance the customer experience
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or across other functions within the company

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with a strong focus on driving business results and enhancing the customer experience through cross-channel marketing campaigns.

📝 Sample Projects

• Developing and executing a comprehensive email automation strategy to drive bookings and enhance the customer journey
• Collaborating with the integrated marketing team to create targeted, personalized campaigns that align with broader brand and business priorities
• Analyzing customer data to identify trends and opportunities, and using this information to optimize segmentation and targeting strategies

ASSUMPION: These sample projects illustrate the strategic and tactical nature of this role, requiring a strong background in lifecycle marketing and a proven track record of driving results through cross-channel campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the lifecycle marketing roadmap, and what are the key priorities for the first 90 days in this role?
• How does this role collaborate with other teams, such as integrated marketing, e-commerce, and MarTech, and what are the key stakeholders for this position?
• What are the most pressing challenges facing the lifecycle marketing team, and how can this role address them to drive business results and enhance the customer experience?
• What opportunities exist for growth and development within this role and the broader marketing department?
• How does Carnival Corporation support work-life balance for its employees, particularly for hybrid and remote work arrangements?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its responsibilities, as well as your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/11050
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in driving cross-channel marketing campaigns and managing teams
• Research Carnival Corporation and its cruise lines to demonstrate your understanding of the business and industry
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.