Director, Marketing Analytics

📌 Core Information

🔹 Job Title: Director, Marketing Analytics

🔹 Company: Ameriprise Financial Services, LLC

🔹 Location: Minneapolis, Minnesota (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (with potential remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a team of analysts to drive data-driven decision-making
• Supporting client acquisition efforts and enhancing customer engagement through advanced analytics
• Collaborating cross-functionally with various stakeholders to optimize business performance
• Developing a robust analytics framework to measure campaign performance and marketing ROI
• Bringing industry best practices to increase the maturity of the Analytics program

ASSUMPTION: This role requires a strong background in data analytics, digital marketing, and team leadership. The ideal candidate will have experience managing analytics for digital marketing campaigns and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Supporting BCS's client acquisition efforts by leveraging internal and external data for engaging with clients and advisors and managing external data partner relationships.

✅ Leading Analytics for Digital Marketing - client campaigns, on-line journeys etc.

✅ Lead and mentor a team of analysts and work cross-functionally with key stakeholders in Banking & Cash Solutions, Marketing, and Product to drive data-driven decision-making.

✅ Lead the development of a robust analytics framework to measure campaign performance and marketing ROI.

✅ Contribute to defining BCS' Data Strategy and Infrastructure development.

✅ Partner closely with BCS leadership to drive growth strategies, optimize client acquisition efforts, and enhance customer engagement through advanced analytics and data-driven marketing.

✅ Work with key partners in areas such as Investments and Operations to provide reporting and insights to run the business more effectively.

✅ Bring industry best practices to increase the maturity of the Analytics program.

ASSUMPTION: The successful candidate will have a proven track record in leading analytics teams, experience with digital marketing analytics, and a strong understanding of data-driven decision-making processes.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent

Experience: 7 - 10 years of experience as a leader, either formally or informally, with resilience and energetic/positive attitude

Required Skills:

• Experience managing the analytics behind Digital Marketing - client campaigns, on-line journeys etc.
• Extensive experience with tools such as Dataiku, PowerBI, SQL, Python
• Experience with Adobe Analytics and/or Google Analytics

Preferred Skills:

• Experience with Lean methodology
• In-depth knowledge of business operations and processes with ability to articulate these processes to others
• Experienced in driving process/asset changes and initiatives

ASSUMPTION: Candidates with a strong background in data analytics, digital marketing, and team leadership are encouraged to apply. Relevant industry experience and a proven track record of driving data-driven decision-making are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $162,000 / year. Ameriprise Financial has a pay-for-performance compensation philosophy, and initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. Additionally, most roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role.

Benefits:

• Vacation Time
• Sick Time
• 401(k)
• Health Insurance
• Dental Insurance
• Life Insurance

Working Hours: Full-time, typically 40 hours per week. Ameriprise Financial offers a flexible work environment, with the potential for remote work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Ameriprise Financial is a diversified financial services leader with more than $1.5 trillion in assets under management, administration, and advisement as of 2024. They offer financial planning and advice, global asset management, and insurance services to individual, small business, and institutional clients.

Company Size: Ameriprise Financial has approximately 20,000 employees across 20 countries, making it a large enterprise with a global presence.

Founded: 1894, with a rich history and extensive experience in the financial services industry.

Company Description:

• Ameriprise Financial is committed to helping clients achieve their financial goals through personalized advice, innovative solutions, and exceptional service.
• The company offers a wide range of financial products and services, including retirement planning, investment management, estate planning, and insurance.
• Ameriprise Financial is dedicated to fostering a diverse and inclusive work environment that values collaboration, innovation, and continuous learning.

Company Specialties:

• Financial Planning and Investment Services
• Global Asset Management
• Insurance Services

Company Website: http://www.ameriprise.com/?cid=LinkedInHome

ASSUMPTION: Ameriprise Financial's extensive experience and global presence provide a stable and supportive work environment for employees. The company's commitment to diversity, inclusion, and continuous learning fosters a culture of growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in data analytics and digital marketing.

Reporting Structure: The Director, Marketing Analytics will report directly to the Head of Banking & Cash Solutions (BCS) and work closely with various stakeholders across the BCS team, Marketing, Product, Compliance, Legal, and Technology.

Work Arrangement: This role is primarily on-site, with the potential for remote work arrangements. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the Analytics team or other departments within Ameriprise Financial.
• The successful candidate will have the chance to mentor and develop junior team members, further enhancing their leadership skills.
• This role provides exposure to various aspects of the business, allowing the candidate to gain a broad understanding of the company's operations and strategies.

ASSUMPTION: The Director, Marketing Analytics role offers significant growth opportunities for the right candidate, including career advancement, leadership development, and exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Ameriprise Financial's headquarters is located in Minneapolis, Minnesota, with additional offices across the United States and globally.

Office Location(s): Minneapolis, Minnesota (with potential remote flexibility)

Geographic Context:

• Minneapolis is a major city in the Midwestern United States, offering a diverse cultural scene, numerous recreational opportunities, and a high quality of life.
• The Twin Cities metropolitan area, which includes Minneapolis and Saint Paul, is home to a thriving business community and a strong job market.
• Minneapolis is known for its vibrant arts and culture, including world-class museums, theaters, and music venues.

Work Schedule: The work schedule for this role is typically Monday through Friday, with the potential for flexible hours or remote work arrangements, as discussed during the interview process.

ASSUMPTION: The Minneapolis location offers a dynamic and vibrant work environment, with numerous cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth interviews with key stakeholders, including the hiring manager and other team members
• Final interview with the Head of Banking & Cash Solutions (BCS)

Key Assessment Areas:

• Data analytics and digital marketing expertise
• Leadership and team management skills
• Problem-solving and strategic thinking abilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of data analytics, digital marketing, and team leadership in your application materials.
• Showcase your problem-solving and strategic thinking abilities through specific examples from your past experiences.

ATS Keywords: Data Analytics, Digital Marketing, SQL, Python, Adobe Analytics, Google Analytics, Team Leadership, Stakeholder Management, Campaign Performance, Marketing ROI, Data Strategy, Process Improvement, Lean Methodology

ASSUMPTION: Ameriprise Financial's interview process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Dataiku
• PowerBI
• SQL
• Python
• Adobe Analytics
• Google Analytics

ASSUMPTION: The successful candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Put Clients First
• Act with Integrity
• Collaborate and Win Together
• Embrace Change
• Pursue Excellence

Work Style:

• Data-driven decision-making
• Collaborative and inclusive team environment
• Focus on continuous learning and improvement
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• How do you align with Ameriprise Financial's core values, particularly 'Put Clients First' and 'Act with Integrity'?
• How comfortable are you working in a collaborative, data-driven environment, and how do you ensure that your team members feel valued and included?
• How do you approach continuous learning and improvement, both for yourself and your team members?

ASSUMPTION: Ameriprise Financial values candidates who demonstrate a strong commitment to client focus, integrity, collaboration, and continuous learning. The ideal candidate will be able to thrive in a dynamic, data-driven work environment and contribute to the company's culture of excellence.

⚠️ Potential Challenges

• Managing a team of analysts with varying levels of experience and expertise
• Balancing the demands of multiple stakeholders with competing priorities and timelines
• Adapting to a dynamic, fast-paced work environment with changing business needs and market conditions
• Ensuring the accuracy and reliability of data-driven insights and recommendations

ASSUMPTION: The Director, Marketing Analytics role presents unique challenges that require strong leadership, communication, and problem-solving skills. The successful candidate will be able to navigate these challenges and drive data-driven decision-making in a dynamic business environment.

📈 Similar Roles Comparison

• This role is unique in its focus on digital marketing analytics and its cross-functional collaboration with various stakeholders across the BCS team and the broader organization.
• Compared to similar roles in the industry, this position offers a broader scope of responsibilities and the opportunity to drive significant business impact through data-driven decision-making.
• Career progression in this role may lead to opportunities in senior leadership or other specialized areas within the Analytics team or the broader organization.

ASSUMPTION: The Director, Marketing Analytics role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive analytics framework to measure campaign performance and marketing ROI for a major digital marketing campaign
• Conducting a thorough analysis of client acquisition channels and optimizing marketing spend to maximize return on investment
• Leading a team project to implement a new data visualization tool to enhance data-driven decision-making across the BCS team

ASSUMPTION: The Director, Marketing Analytics role offers a wide range of project opportunities, allowing the successful candidate to apply their skills and expertise to drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Analytics team and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly within the Analytics team?
• Can you provide examples of how the company has adapted to changing market conditions and leveraged data-driven insights to inform business strategy?
• How does the company approach collaboration and communication across different departments and teams, particularly in a remote or hybrid work environment?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and business priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on data analytics, digital marketing, and team leadership.
• Prepare for the interview by researching Ameriprise Financial's business, industry trends, and the specific challenges and opportunities facing the company.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.