📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, MN (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing email programs and projects
- Thinking broadly about digital communications as an extension of email
- Identifying challenges and opportunities for growth and efficiencies
- Collaborating with internal clients and external vendors
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple projects and stakeholders.
📋 Key Responsibilities
✅ Utilize platform technology to create targeted, efficient, and effective email programs
✅ Execute and enhance an email program strategy that exceeds business expectations
✅ Share email best practices as a Subject Matter Expert in the email channel
✅ Lead email program work: email database management and growth, process improvements, etc.
✅ Continuously look for new opportunities to automate programs and recognize the impact to overall goals
✅ Ensure emails follow industry policies and best practices
✅ Evaluate campaign performance and suggest areas/techniques for improvements
✅ Build strong working relationships with internal clients and external vendors
ASSUMPTION: This role requires a strong understanding of email marketing best practices and a data-driven approach to optimize campaigns.
🎯 Required Qualifications
Education: Bachelor's degree, or equivalent work experience
Experience: Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Required Skills:
- Strong project and channel management experience
- Thorough knowledge of interactive marketing and email channel
- Experience setting up automated, triggered emails campaigns
- Hands-on knowledge of highly dynamic, data-driven email templates
- Experience utilizing online collaboration tools
Preferred Skills:
- Seven or more years of related experience in digital marketing
- Knowledge of HTML, AMPscript, JavaScript
- Salesforce Marketing Cloud proficiency and comfort
- Strong Microsoft proficiency
- Attention to detail, strong organizational, verbal, and written communication skills
- Financial or related industry understanding
ASSUMPTION: While not explicitly stated, proficiency in email marketing software and strong communication skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $92,820.00 - $109,200.00 (based on the primary location of Minneapolis, MN)
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the primary location and may vary based on the location of the role. Benefits are subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the banking industry, offering a wide range of financial services to consumers, businesses, and institutions.
Company Size: U.S. Bank is a large corporation with over 79,000 employees, providing ample opportunities for career growth and collaboration.
Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States.
Company Description:
- U.S. Bank is committed to helping its clients achieve their financial goals through a balance of best-in-class technology and human expertise.
- The bank offers a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
- U.S. Bank is known for its strength, stability, and ethical practices, having been recognized as one of the World’s Most Ethical Companies® and the most admired superregional bank by Fortune.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's size and diverse offerings provide opportunities for career growth and exposure to various aspects of the financial industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, requiring strategic thinking and project management skills.
Reporting Structure: The Email Marketing Manager will likely report to the Head of Marketing or a similar role within the organization.
Work Arrangement: This role is on-site with remote flexibility, allowing for a blend of in-office and remote work.
Growth Opportunities:
- Potential to advance to a senior-level marketing role within the organization
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to develop expertise in digital marketing and email automation
ASSUMPTION: As a mid-sized company, U.S. Bank offers ample opportunities for career growth and development within the marketing department and across other divisions.
🌍 Location & Work Environment
Office Type: U.S. Bank's headquarters is located in Minneapolis, MN, with additional offices across the United States.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US
Geographic Context:
- Minneapolis, MN, is known for its vibrant arts scene, parks, and cultural attractions
- The city offers a mix of urban and suburban living options
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The typical work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for remote work.
ASSUMPTION: The Minneapolis office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the department head or a panel of stakeholders
Key Assessment Areas:
- Email marketing expertise and strategy
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Provide specific examples of successful email marketing campaigns you've managed
- Demonstrate your understanding of U.S. Bank's brand and values in your application materials
ATS Keywords: Email Marketing, Project Management, Channel Management, Interactive Marketing, Targeting, Messaging, Creative, Subject Lines, Testing, Deliverability, Email Performance Metrics, Automation, HTML, JavaScript, Salesforce Marketing Cloud, Microsoft Proficiency
ASSUMPTION: U.S. Bank's application process is designed to assess candidates' technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- HTML, AMPscript, JavaScript
- Microsoft Office Suite
- Online collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage email marketing campaigns and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Collaborating effectively
- Fostering a diverse and inclusive environment
- Driving results through continuous improvement
Work Style:
- Results-driven and focused on delivering exceptional customer experiences
- Collaborative and team-oriented, with a strong emphasis on internal communication
- Adaptable and open to change, with a willingness to learn and grow
Self-Assessment Questions:
- How do you align with U.S. Bank's commitment to putting customers first in your email marketing strategies?
- How do you ensure effective collaboration with internal clients and external vendors to deliver successful email campaigns?
- How do you approach continuous improvement and staying up-to-date with industry best practices in email marketing?
ASSUMPTION: U.S. Bank values candidates who demonstrate a strong cultural fit with the organization's values and work style, as well as a commitment to driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and best practices in email marketing
- Balancing the need for personalization and automation in email campaigns
- Ensuring compliance with industry regulations and U.S. Bank's brand guidelines
ASSUMPTION: These challenges require strong project management skills, a deep understanding of email marketing best practices, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on email marketing and requires a high level of expertise in the email channel
- U.S. Bank's size and diverse offerings provide opportunities for career growth and exposure to various aspects of the financial industry
- This role may have more limited scope than broader marketing management positions but offers deep expertise in a specific channel
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing management positions.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new banking product
- Automating the onboarding process for new customers through triggered email sequences
- Analyzing email campaign performance data to optimize future campaigns and improve open rates and click-through rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for U.S. Bank?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does U.S. Bank support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does U.S. Bank measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important to track?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and opportunities for growth, as well as their commitment to driving results and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the U.S. Bank careers portal
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare examples of successful email marketing campaigns you've managed and be ready to discuss them during the interview
- Research U.S. Bank's brand and values, and be prepared to demonstrate your alignment with them in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
