Director, Marketing Analytics Program Management

📌 Core Information

🔹 Job Title: Director, Marketing Analytics Program Management

🔹 Company: Pfizer

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, Hybrid (2-3 days onsite/week)

🔹 Category: Marketing and Market Research

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Flexible; 2-3 days onsite/week)

🚀 Job Overview

Key aspects of this role include:

• Leading a portfolio of complex marketing analytics projects
• Managing Agile processes for delivery and prioritization
• Collaborating with cross-functional teams to create program roadmaps
• Managing stakeholder communication
• Driving innovation and taking risks to challenge the status quo

ASSUMPTION: This role requires a strong blend of marketing analytics and project management skills, with a focus on driving strategic initiatives and managing complex projects.

📋 Key Responsibilities

✅ Develop plans for large scale analytics initiatives, working collaboratively with large matrixed teams

✅ Leverage strong relationships with key leaders across various teams to support current and future initiatives

✅ Leverage a variety of communication skills to effectively communicate the strategic narrative of your analytics project portfolio, influencing senior management

✅ Drive the development and implementation of OKRs (Objectives and Key Results) for marketing analytics programs and products, ensuring alignment with overall CMO OKRs

✅ Serve as the advisor to other teams and APM Lead to develop group strategy

✅ Promote innovation and takes risk to challenge status quo, Identifying new business opportunities and developing solutions that balance impact, cost, resourcing, timeline, success likelihood, and risk

✅ Identify data-driven areas of waste and propose optimization strategies

✅ Anticipate issues that impact project plans and proactively suggest mitigations

✅ Demonstrate foresight and judgement in complex decisions and troubleshoots ambiguous situations to provide clarity for cross functional teams

✅ Managing business-critical metrics on workload and performance, across complex portfolio of projects, of the Analytics team for the APM Team Leader and creating analytic products to track these metrics

✅ Execute day-to-day project management activities across portfolio of projects that include, coordinating activities between internal teams and partners, tracking progress towards achievements, continuously anticipating changes to plans, and keeping teams and leadership updated on status

✅ Leading regular communication with teammates, partners, and leadership and conducting periodic reviews with executive sponsors

✅ Create an execute change management plans as pertinent to program success

✅ Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics, program and product management, and make recommendations for process improvements

ASSUMPTION: This role requires a strong understanding of marketing analytics and project management, with the ability to manage complex projects and drive strategic initiatives.

🎯 Required Qualifications

Education: BA/BS in Computer Science, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.

Experience: 8+ years of relevant experience, demonstrating career progression through levels of responsibility leading projects within marketing, media, or digital analytics, or other related settings.

Required Skills:

• Expertise in marketing analytics and project management
• Strong communication and presentation skills
• Ability to manage complex projects and drive strategic initiatives
• Proven ability to influence without authority
• Solid sense of ownership, customer service, collaboration, and integrity
• Proactive approach, focus on innovation, and ability to learn new technologies
• Ability to manage conflicting ideas and create an environment to ensure all voices are heard

Preferred Skills:

• Agile, PMP, PRINCE2, PMI-ACP, CSM, SAFe certified or equivalent
• Experience in implementation of prioritization programs, roadmaps using KPI/OKR methodology, and program management
• Portfolio management experience
• Healthcare Industry experience, with understanding of commercial processes
• Data science or machine learning experience, Management consulting, or other relevant product management experience

ASSUMPTION: This role requires a strong blend of marketing analytics and project management skills, with a focus on driving strategic initiatives and managing complex projects.

💰 Compensation & Benefits

Salary Range: $156,600.00 to $261,000.00 per year

Benefits:

• 401(k) Plan
• Paid Vacation
• Paid Holiday
• Paid Personal Days
• Paid Caregiver Leave
• Paid Parental Leave
• Paid Medical Leave
• Health Benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a Director-level role in marketing analytics program management within the pharmaceutical industry.

📌 Applicant Insights

🔍 Company Context

Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and delivers innovative medicines and vaccines for people and animals.

Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.

Company Description:

• Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
• The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them
• Pfizer's portfolio includes medicines and vaccines that prevent and treat many forms of cancer, cardiovascular disease, diabetes, infectious diseases, inflammatory disorders, and rare diseases

Company Specialties:

• Pharmaceutical Manufacturing
• Biotechnology
• Clinical Research
• Healthcare Services

Company Website: https://www.pfizer.com/?source=Linkedin

ASSUMPTION: Pfizer's size and global presence provide opportunities for career growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is at the Director level, requiring significant experience and expertise in marketing analytics and program management.

Reporting Structure: The Director, Marketing Analytics Program Management reports to the Marketing APM Team Lead and works collaboratively with cross-functional teams across the organization.

Work Arrangement: This role is hybrid, with a flexible arrangement of 2-3 days onsite per week.

Growth Opportunities:

• Pfizer's size and global presence provide opportunities for career growth and development within the marketing analytics and program management functions
• The role's focus on driving strategic initiatives and managing complex projects offers opportunities to gain experience in leadership and strategic decision-making
• The company's commitment to innovation and scientific discovery provides opportunities to work on cutting-edge projects and technologies

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within Pfizer's marketing analytics and program management functions.

🌍 Location & Work Environment

Office Type: Pfizer's headquarters in New York, New York, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): 235 East 42nd Street, New York, New York 10017

Geographic Context:

• New York City is a major global hub for the pharmaceutical industry, providing opportunities for networking and collaboration with other professionals in the field
• The city offers a diverse and vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
• New York's robust public transportation system makes it easy to commute to and from work

Work Schedule: The work schedule for this role is full-time, with a hybrid arrangement of 2-3 days onsite per week.

ASSUMPTION: Pfizer's headquarters in New York City provides a dynamic and stimulating work environment, with easy access to the city's many cultural and recreational offerings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Marketing APM Team Lead or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing analytics expertise
• Project management skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Leadership and team management capabilities

Application Tips:

• Highlight relevant marketing analytics and project management experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for Pfizer's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
• Research Pfizer's company culture and values to demonstrate your cultural fit and alignment with the organization's goals

ATS Keywords: Marketing Analytics, Program Management, Agile, Stakeholder Management, Risk Management, Communication Skills, Leadership, Problem Solving, Innovation, Healthcare Industry, KPI/OKR Methodology, Collaboration

ASSUMPTION: Pfizer's hiring process is designed to assess candidates' skills and cultural fit, with a focus on marketing analytics and program management expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project Management Software (e.g., Asana, Jira, Trello)
• Data Analysis Tools (e.g., Excel, SQL, R, Python)
• Marketing Analytics Platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Agile Project Management Methodologies (e.g., Scrum, Kanban)

ASSUMPTION: This role requires proficiency in project management software, data analysis tools, marketing analytics platforms, and Agile project management methodologies.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Inclusive
• Accountable
• Connected
• Performance-driven

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Results-oriented and goal-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach challenging situations and manage conflicting ideas to ensure all voices are heard?
• How do you balance innovation and risk-taking with a focus on delivering results and meeting objectives?
• How do you communicate effectively with stakeholders at all levels, from individual contributors to senior leaders?

ASSUMPTION: Pfizer values candidates who are bold, inclusive, accountable, connected, and performance-driven, with a collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing complex projects with tight deadlines and competing priorities
• Navigating a large and matrixed organization with multiple stakeholders
• Keeping up with the latest trends and technologies in marketing analytics and program management
• Balancing the need for innovation and risk-taking with the requirement to deliver results and meet objectives

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and leadership skills, as well as the ability to manage ambiguity and adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analytics Manager or a Senior Program Manager, but with a greater focus on strategic initiative leadership and cross-functional collaboration
• Pfizer's size and global presence provide opportunities for career growth and development not available at smaller organizations
• This role's focus on driving strategic initiatives and managing complex projects offers opportunities to gain experience in leadership and strategic decision-making

ASSUMPTION: This role offers unique opportunities for career growth and development within Pfizer's marketing analytics and program management functions, with a focus on driving strategic initiatives and managing complex projects.

📝 Sample Projects

• Developing a comprehensive marketing analytics roadmap for a major brand launch
• Managing a cross-functional team to implement a new data-driven attribution model for media mix optimization
• Leading a project to integrate marketing analytics data with customer data to improve segmentation and targeting

ASSUMPTION: These sample projects illustrate the types of complex, high-visibility initiatives that the Director, Marketing Analytics Program Management might lead within Pfizer's marketing analytics and program management functions.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the marketing analytics team, and how can this role help address them?
• How does this role collaborate with other teams and functions within Pfizer, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and career growth within this role and Pfizer's marketing analytics and program management functions?
• How does Pfizer support work-life balance for employees in this role, and what resources are available to help manage the demands of a hybrid work arrangement?
• What are the key performance indicators (KPIs) and objectives and key results (OKRs) for this role, and how will success be measured?

ASSUMPTION: These key questions help assess the role's priorities, expectations, and opportunities for professional development and career growth within Pfizer's marketing analytics and program management functions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing analytics and project management experience and achievements
• Write a cover letter that demonstrates your fit for the role and enthusiasm for Pfizer's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
• Research Pfizer's company culture and values to demonstrate your cultural fit and alignment with the organization's goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.