📌 Core Information
🔹 Job Title: Director, Marketing and Communications
🔹 Company: MineSense Technologies Ltd.
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time Employee
🔹 Category: Metal Ore Mining
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (approx. 6-8 travel events per year)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies to promote MineSense's value-add solutions for critical minerals in the mining industry.
- Leading corporate communications initiatives, including branding, social media, press releases, media relations, and investor relations.
- Managing branding efforts to enhance MineSense's market presence and reputation and to ensure future customers understand their solutions and value.
- Collaborating with cross-functional teams to create compelling content for various channels, including digital, print, and social media.
- Monitoring and analyzing market trends, competitor activities, and customer insights to inform marketing strategies.
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in a senior marketing and communications role, preferably within a high-profile technology or digital/SaaS environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies to promote MineSense's value-add solutions for critical minerals in the mining industry.
✅ Develop and execute investor relations strategies to effectively communicate MineSense's vision, performance, and growth potential to the investment community of financial sponsors and large OEMs.
✅ Lead corporate communications initiatives, including branding, social media, press releases, media relations, and investor relations.
✅ Manage branding efforts to enhance MineSense's market presence and reputation and to ensure future customers understand their solutions and value.
✅ Collaborate with cross-functional teams to create compelling content for various channels, including digital, print, and social media.
✅ Monitor and analyze market trends, competitor activities, and customer insights to inform marketing strategies.
✅ Build and maintain relationships with key stakeholders, including industry partners, media, investors, and customers.
✅ Oversee internal communications to ensure alignment and engagement across all levels of the organization.
✅ Ensure consistency and quality in all communications and marketing materials.
✅ Evaluate and contract external providers to provide a full and robust communications delivery.
ASSUMPTION: This role is currently an individual contributor position without direct reports. However, the successful candidate may have the opportunity to build and lead a team in the future.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
Experience: Proven experience in a senior marketing and communications role, preferably within a high-profile technology or digital/SaaS environment.
Required Skills:
- Strong understanding of corporate communications, branding, marketing principles, and investor communications.
- A recognized master at crafting powerful messaging and positioning.
- Excellent written and verbal communication skills, with Spanish language skills being a definite asset.
- Ability to think strategically and execute tactically.
- Proficiency in digital marketing tools and platforms.
- Demonstrated leadership and people management skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Skills:
- Experience in the mining industry or related fields.
- Familiarity with investor relations and financial communications.
ASSUMPTION: While experience in the mining industry is not required, a strong understanding of the sector and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $155,000 USD per year. The salary offered to the successful candidate will be based on their experience, knowledge, and skills they bring to MineSense, market data based on their location, as well as internal equity.
Benefits:
- Competitive bonus.
- Matching RRSP or 401K program (for Canadian and US employees).
- Comprehensive benefit program including an employee assistance program.
- Learning and career development programs and resources (live sessions and on-demand).
- Transit Subsidy (for roles based in Vancouver, BC).
- Hybrid work (for roles that do not require being on-site).
- 3 weeks' vacation or more depending on the position.
- Global and local company-organized social events and celebrations to connect with your team.
Working Hours: 40 hours per week, with the expectation of working additional hours as needed to meet project deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market data and internal equity. The final salary offer may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: MineSense operates in the Metal Ore Mining industry, focusing on mining technology, mineral sensing, mineral sorting, and mining engineering. The industry is characterized by its critical role in global metal supply chains and its increasing focus on sustainability and innovation.
Company Size: MineSense is a mid-sized company with 201-500 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: MineSense was founded in 2008, with a mission to maximize global metals and minimize global impacts. The company has since grown to become a leader in mining technology, with a strong focus on sustainability and innovation.
Company Description:
- MineSense is a trailblazing Canadian mining technology company, playing a pivotal role in transforming the mining industry by increasing profitability, reducing environmental impact, and increasing production of critical metals for the clean energy transition.
- The company's first-of-its-kind technology uses AI and proprietary hardware and software to drive the digital age in mining.
- Backed by the best in venture capital and government funds, and recognized by tech industry and sustainability programs, MineSense is doing what many said could not be done: improving mining for people and planet.
Company Specialties:
- Mining technology.
- Mineral sensing.
- Mineral sorting.
- Mining engineering.
Company Website: http://www.minesense.com
ASSUMPTION: MineSense is a dynamic and innovative company with a strong focus on sustainability and growth. The company's unique value proposition and mission make it an attractive employer for individuals seeking to make a meaningful impact in the mining industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the CEO. The successful candidate will have the opportunity to shape MineSense's overall communications strategy and build a team in the future.
Reporting Structure: The Director, Marketing and Communications will report directly to the CEO and work closely with other senior leaders across the organization.
Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The successful candidate can expect to travel approximately 6-8 times per year for industry events and trade shows.
Growth Opportunities:
- As MineSense continues to grow, there will be opportunities for the successful candidate to build and lead a team in the future.
- The company's focus on innovation and sustainability creates ample opportunities for professional development and career growth.
- The successful candidate will have the opportunity to shape MineSense's brand and communications strategy, making a significant impact on the company's future success.
ASSUMPTION: The successful candidate will have the opportunity to grow with the company, taking on additional responsibilities and leadership roles as MineSense continues to expand and innovate.
🌍 Location & Work Environment
Office Type: MineSense's headquarters is located in Vancouver, British Columbia, Canada. The office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2508 Ash St, Vancouver, British Columbia V6P 3M2, CA and Blvd. Aeropuerto Nte. 9641, Pudahuel, Región Metropolitana, Chile, Región Metropolitana 9030868, CL.
Geographic Context:
- Vancouver is a vibrant, multicultural city located on the west coast of Canada, offering a high quality of life, with easy access to nature, arts, and culture.
- The city is home to a thriving tech industry, with a strong focus on sustainability and innovation.
- Vancouver's mild climate and natural beauty make it an attractive place to live and work.
Work Schedule: The work schedule for this role is flexible, with a focus on delivering results and meeting project deadlines. The successful candidate can expect to work additional hours as needed to meet these objectives.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide the successful candidate with a healthy work-life balance, while still allowing for the collaboration and innovation that comes from working in an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- In-depth interview with the hiring manager and/or other senior leaders.
- Final interview with the CEO.
- Background check and reference check.
Key Assessment Areas:
- Strategic thinking and planning.
- Communication and presentation skills.
li>Industry knowledge and understanding of the mining sector.
- Leadership and teamwork skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing strategy, branding, and investor relations, as well as your understanding of the mining industry.
- Demonstrate your ability to think strategically and execute tactically, with a strong focus on delivering results.
ATS Keywords: Marketing strategy, corporate communications, investor relations, branding, media relations, content creation, market analysis, stakeholder engagement, internal communications, digital marketing, written communication, verbal communication, leadership, strategic thinking, tactical execution, Spanish language skills.
ASSUMPTION: The interview process for this role will be comprehensive and thorough, with a strong focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo).
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM).
- Social media management tools (e.g., Hootsuite, Buffer).
- Design and content creation tools (e.g., Adobe Creative Suite, Canva).
ASSUMPTION: The successful candidate will have experience with a range of marketing and communications tools and platforms, with a strong focus on digital marketing and automation.
👔 Cultural Fit Considerations
Company Values:
- Innovation: MineSense values innovation and encourages its employees to think creatively and challenge the status quo.
- Belonging: MineSense fosters a culture of inclusivity and belonging, where all employees feel valued and respected.
- Resilience: MineSense values resilience and the ability to adapt and overcome challenges in a dynamic and ever-changing industry.
- Adding Value: MineSense is committed to adding value for its customers, investors, and other stakeholders, with a focus on sustainability and long-term growth.
Work Style:
- Collaborative: MineSense values a collaborative work environment, where employees work together to achieve common goals and drive success.
- Agile: MineSense operates in a fast-paced and dynamic industry, requiring employees to be adaptable and responsive to change.
- Results-driven: MineSense is focused on delivering results and making a meaningful impact in the mining industry.
Self-Assessment Questions:
- How do you align with MineSense's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid work environment, and how do you balance work-life integration in this setting?
- How do you approach strategic planning and execution, and how have you demonstrated your ability to deliver results in previous roles?
ASSUMPTION: The successful candidate will be a strong cultural fit for MineSense, with a shared commitment to innovation, sustainability, and delivering results in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The mining industry can be complex and challenging, requiring the successful candidate to quickly develop a deep understanding of its unique dynamics and stakeholders.
- The role may require travel to attend industry events and trade shows, which can be demanding and time-consuming.
- The successful candidate may face resistance to change from internal stakeholders, requiring strong communication and influencing skills to drive adoption of new initiatives.
- The role may require the successful candidate to manage multiple priorities and deadlines, requiring strong time management and organizational skills.
ASSUMPTION: The successful candidate will be proactive and resourceful in addressing these challenges, with a strong focus on delivering results and driving change in a dynamic and ever-evolving industry.
📈 Similar Roles Comparison
- This role is unique in its focus on the mining technology sector and MineSense's innovative approach to sustainability and innovation.
- While there may be similar roles in other industries, the successful candidate will have a strong understanding of the mining sector and its unique challenges and opportunities.
- Career progression in this role may involve taking on additional leadership responsibilities and building a team, with the opportunity to shape MineSense's brand and communications strategy.
ASSUMPTION: The successful candidate will have a strong understanding of the mining industry and its unique dynamics, with a strategic mindset and a focus on delivering results in a dynamic and ever-evolving sector.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to launch a new mining technology product, including market research, competitive analysis, and targeted campaigns.
- Leading a rebranding initiative for MineSense, including market research, brand positioning, and the development of a new visual identity and messaging framework.
- Managing investor relations for MineSense, including the development of financial communications materials, the coordination of roadshows and investor conferences, and the management of analyst and media relations.
ASSUMPTION: The successful candidate will have experience with a range of marketing and communications projects, with a strong focus on strategic planning, execution, and delivering results in a dynamic and ever-evolving industry.
❓ Key Questions to Ask During Interview
- How does this role fit into MineSense's overall communications strategy, and what are the key priorities for the first 90 days?
- What are the key challenges facing the mining industry, and how does MineSense's technology and approach address these challenges?
- How does MineSense support the professional development and growth of its employees, and what opportunities exist for growth and advancement in this role?
- What is the company's approach to work-life integration, and how does this role fit into that framework?
- How does MineSense measure the success of its marketing and communications initiatives, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: The successful candidate will be proactive and inquisitive in the interview process, with a strong focus on understanding MineSense's unique value proposition and the key challenges and opportunities facing the mining industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategy, branding, and investor relations.
- Prepare a portfolio or examples of your previous work, demonstrating your ability to think strategically and execute tactically in a marketing and communications context.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
