Director - Marketing & Growth

📌 Core Information 🔹 Job Title: Director - Marketing & Growth 🔹 Company: Mudrex Inc. 🔹 Location: Bengaluru, India 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: June 6, 2025 🔹 Experience Level: 6-10 years 🚀 Job Overview Key aspects of this role include: 1. Strategic Leadership: Drive user acquisition, brand uplift, and community growth efforts to scale Mudrex's retail user base across India and beyond. 2. Cross-functional Collaboration: Work closely with product, analytics, and other teams to optimize user funnels and maximize ROI. 3. Brand Evolution: Evolve Mudrex's brand voice and narrative to reflect trust, compliance, and investor-first thinking. 4. Campaign Management: Plan and execute campaigns (digital, OOH, PR) that build top-of-mind awareness, especially in Tier 1–3 cities. 5. Community Engagement: Expand and energize Mudrex’s retail investor community through events, content, and support. 📋 Key Responsibilities 🚀 User Acquisition & Growth - Own and execute the multi-channel acquisition strategy (performance marketing, SEO, affiliates, influencers, product-led growth). - Identify and scale new distribution opportunities including partnerships, referral programs, and ecosystem collaborations. - Optimize user funnels for signups, KYC completion, and first trade — working closely with product and analytics teams. 📢 Brand & Positioning - Evolve Mudrex’s brand voice and narrative to reflect trust, compliance, and investor-first thinking. - Drive campaigns (digital, OOH, PR) that build top-of-mind awareness, especially in Tier 1–3 cities. - Manage brand collaborations, sponsorships, and moment-marketing campaigns (e.g., Bitcoin Pizza Day, Budget Day). 👥 Community & Advocacy - Expand and energize Mudrex’s retail investor community (Telegram, Discord, Twitter) through events, content, and support. - Build programs for creator/influencer engagement, local ambassadors, and regional language activation. - Turn superfans into advocates by rewarding loyalty and amplifying their voices. 📊 Marketing Operations & Analytics - Own marketing budget and ROI metrics across channels. - Lead a high-performing team across growth, content, creative, and community. - Continuously experiment, analyze, and iterate — using data to drive decisions and scale what works. 📌 ASSUMPTION: This role requires a strong analytical mindset and exceptional communication skills to lead a high-performing team and drive growth through data-informed decisions. 📌 What We're Looking For - 6-12 years of experience in growth, marketing, or digital leadership roles. - Prior experience in fintech, crypto, D2C, or a consumer internet company is a strong plus. - Deep understanding of India’s retail investor psyche, internet user behavior, and growth levers. - Proven track record of building channels from 0→1 and scaling them profitably. - Strong analytical mindset with comfort across CAC, LTV, ROI, funnel metrics. 💰 Compensation & Benefits 💰 Compensation - Salary range: INR 25-35 lakhs per annum (industry standard based on role, experience level, and location) 💰 Benefits - Competitive health, dental, and vision insurance - Generous leave policy (25 days/year) - Employee stock options (ESOP) and performance bonuses - Professional development opportunities and training - A dynamic, collaborative work environment with a strong company culture 💼 Working Hours - 40 hours/week, with flexibility for remote work and work-from-home options 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Financial Services 🔹 Company Size: 11-50 employees 🔹 Founded: 2018 🔹 Headquarters: San Francisco, CA, USA; Bengaluru, India 🔹 Company Description - Mudrex is a cryptocurrency investment platform empowering individuals and institutions to invest with confidence. - The company offers state-of-the-art technology, expert insights, and a secure environment to manage crypto investments. - Mudrex aims to simplify the process of investing in crypto assets, catering specifically to those who seek to invest rather than trade. 🔹 Company Specialties - Cryptocurrency investing and trading - Blockchain technology - Fintech solutions 🔹 Company Website: 🔍 ASSUMPTION: Mudrex's mission is to make crypto investing accessible and hassle-free for everyone, focusing on those who seek to invest rather than trade. 📊 Role Analysis 🔹 Career Level: Mid-career to senior-level role, offering significant growth opportunities for the right candidate. 🔹 Reporting Structure: This role reports directly to the CEO and leads a team of marketing professionals. 🔹 Work Arrangement: On-site, full-time role with flexibility for remote work and work-from-home options. 🔹 Growth Opportunities: - Lead a high-performing marketing team and drive growth for Mudrex's retail user base. - Gain exposure to various aspects of the business, including product, analytics, and community engagement. - Potential career progression into senior leadership roles within the company. 🌍 Location & Work Environment 🔹 Office Type: Modern, collaborative office space in Bengaluru, India. 🔹 Office Location: Mudrex's Bengaluru office is located in the heart of the city's tech hub, offering easy access to amenities and public transportation. 🔹 Geographic Context: - Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry and vibrant culture. - The city offers a mix of traditional Indian culture and modern urban living, providing a unique blend of experiences for residents and visitors alike. 🔹 Work Schedule: Standard office hours with flexibility for remote work and work-from-home options. 🔍 ASSUMPTION: Mudrex's office environment fosters collaboration, innovation, and a strong company culture, with a focus on employee well-being and work-life balance. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interviews with the hiring manager and relevant team members 4. Final round interviews with senior leadership 🔹 Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Analytical skills and data-driven decision-making - Cultural fit and alignment with Mudrex's mission and values 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and cultural fit. - Research Mudrex's mission, values, and recent projects to demonstrate your understanding of the company and its goals. 🛠️ Tools & Technologies - Google Analytics - Facebook Ads Manager - LinkedIn Ads - SEO tools (e.g., SEMrush, Ahrefs) - CRM software (e.g., HubSpot, Salesforce) - Project management tools (e.g., Asana, Trello) - Design tools (e.g., Canva, Adobe Creative Suite) 🔍 ASSUMPTION: Proficiency in these tools and technologies is preferred but not required. Mudrex offers training and resources to help employees develop the skills needed to succeed in their roles. 👔 Cultural Fit Considerations 🔹 Company Values: - Empowerment: Mudrex believes in empowering users to take control of their financial future through crypto investing. - Simplicity: The company strives to make crypto investing accessible and user-friendly for everyone. - Integrity: Mudrex is committed to operating with transparency, honesty, and ethical practices in all aspects of its business. 🔹 Work Style: - Collaborative: Mudrex fosters a culture of collaboration and teamwork, with employees working closely together to achieve common goals. - Innovative: The company encourages employees to think creatively and challenge the status quo to drive growth and success. - Data-driven: Mudrex uses data to inform decision-making and continuously improves its products and services based on user feedback and market trends. 🔹 Self-Assessment Questions: 1. How do your personal values align with Mudrex's company values, particularly in the context of this role? 2. How do you approach building and maintaining strong relationships with team members and stakeholders? 3. Can you provide an example of a time when you used data to drive a strategic decision or improve a process? 🔍 ASSUMPTION: Mudrex's company culture values collaboration, innovation, and data-driven decision-making, with a strong emphasis on empowering users and fostering a user-friendly environment. ⚠️ Potential Challenges - Role-specific Challenges: - Balancing multiple responsibilities and priorities in a fast-paced, dynamic work environment. - Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills. - Adapting to changing market conditions and regulatory requirements in the cryptocurrency industry. - Company-specific Challenges: - Working in a startup environment with limited resources and a lean team structure. - Navigating the competitive landscape of the cryptocurrency industry, with established players and new entrants constantly emerging. - Addressing the unique challenges and opportunities presented by the Indian market for cryptocurrency investing. 📈 Similar Roles Comparison - Role Differences: - This role focuses on user acquisition, brand uplift, and community growth, while related roles may emphasize product development, customer support, or regulatory compliance. - This role requires a strong background in marketing, growth, and analytics, while related roles may prioritize technical, legal, or financial expertise. - Industry-specific Context: - The cryptocurrency industry is characterized by rapid innovation, intense competition, and evolving regulatory landscapes, presenting unique challenges and opportunities for marketing professionals. - Career Path Comparison: - This role offers a clear path to senior leadership within the marketing function, with the potential to expand into other areas of the business as the company grows and evolves. 📝 Sample Projects 1. User Acquisition Campaign: Develop and execute a multi-channel user acquisition campaign, targeting specific demographics and leveraging various marketing channels to drive user signups and KYC completion. 2. Brand Repositioning Initiative: Lead a comprehensive brand repositioning effort, evolving Mudrex's brand voice and narrative to better resonate with target audiences and differentiate the company from competitors. 3. Community Engagement Strategy: Design and implement a strategy to expand and energize Mudrex’s retail investor community, fostering engagement, loyalty, and advocacy among users. 💡 Key Questions to Ask During Interview 1. How does this role fit into Mudrex's overall growth strategy, and how can my work contribute to the company's success? 2. What are the most significant challenges facing the marketing team, and how can this role help address them? 3. How does Mudrex support the professional development and growth of its marketing team members? 4. What are the key performance indicators (KPIs) for this role, and how will my success be measured? 5. How does Mudrex approach balancing short-term growth goals with long-term sustainability and user retention? 🔍 ASSUMPTION: Mudrex's marketing team faces unique challenges and opportunities in the competitive cryptocurrency landscape, requiring a strategic, data-driven approach to drive user acquisition, brand engagement, and community growth. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through [this link](https://mudrex.freshteam.com/jobs/YuvbyBPE3S-1/director-marketing-growth). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and cultural fit. 4. Research Mudrex's mission, values, and recent projects to demonstrate your understanding of the company and its goals. 5. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.