Director, Marketing, Kitchen & Bath International

📌 Core Information

🔹 Job Title: Director, Marketing, Kitchen & Bath International

🔹 Company: Kohler Co.

🔹 Location: Hybrid – Kohler, WI (preferred). Open to candidates located in major cities near Kohler, WI, depending on qualifications.

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 15+ years

🔹 Remote Status: Hybrid (approx. 35-50% travel)

🚀 Job Overview

Key aspects of this role include:

• Spearheading global marketing strategies for key product and category campaigns across advertising, showrooms, and digital platforms.
• Driving business growth in key international regions, including China, India & APAC, and EMEA.
• Ensuring maximum impact and alignment of marketing strategies across regions.
• Leading and collaborating with cross-functional teams to deliver integrated marketing campaigns.
• Providing strategic guidance and best practices to regional marketing teams.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-cultural collaboration to drive global marketing efforts and achieve business growth in international markets.

📋 Key Responsibilities

✅ Lead all international marketing campaign development and training initiatives, collaborating with key functional teams to ensure an omni-channel approach.

✅ Engage and collaborate with regions to drive alignment on annual global marketing campaigns and product-focus stories.

✅ Drive best-in-class physical experiences across the Kohler showroom ecosystem, including visual merchandising and showroom sales tools.

✅ Be the champion and point of contact for a revitalized content strategy across consumer touchpoints, including style and brand guidelines for the Kohler brand.

✅ Be the conduit for democratizing key marketing and digital capabilities and best practices globally.

✅ Provide critical sales tools and messaging to the marketing and sales team in each region to influence B2B customers (Architects, Designers, & Developers) to specify Kohler in their projects.

✅ Lead the execution of the Kohler Brand Strategy, Brand Architecture, and Brand Guidelines to ensure consistent brand structure and execution globally with particular focus on executing acceleration in strategic growth markets.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic decision-making to drive global marketing efforts and achieve business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 15+ years of prior experience in marketing, with experience working in both global and regional marketing roles.

Required Skills:

• Proven track record of success in leading integrated marketing campaigns with a digital-first mindset.
• Experience working in complex global organizations and cross-functional teams.
• Entrepreneurial and innovative spirit to act quickly and think differently.
• Keen creative mind, strong on planning, detail, and accuracy.
• Excellent written and verbal communication skills with all levels of management and outside contacts.
• Ability to multi-task and deliver results.
• Ability to travel as needed, approximately 35-50%.

Preferred Skills:

• Experience in leading campaigns for tech products, focusing on product benefits rather than features.
• Fluency in multiple languages, particularly Mandarin or other languages relevant to key international regions.

ASSUMPTION: Candidates with extensive global marketing experience, strong leadership skills, and a proven track record of driving business growth in international markets will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $158,650 - $206,750 per year. The specific salary offered to a candidate may be influenced by factors such as experience, education, and work location. Industry standard for this role, experience level, and location is approximately $160,000 - $210,000 per year.

Benefits:

• Medical, dental, vision, and 401k.
• Performance bonus/variable incentive compensation.
• Day 1 benefits, including access to applicable benefit programs from the first day of employment.

Working Hours: Full-time, with approximately 35-50% travel required.

ASSUMPTION: The provided salary range is based on industry standards for similar roles, experience levels, and locations. The final offer may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically focused on kitchen and bath products, hospitality, and resort destinations.

Company Size: 10,001+ employees. As a large organization, Kohler offers extensive resources and opportunities for professional growth.

Founded: 1873. Kohler has a rich history and a strong reputation for quality and innovation in its products and services.

Company Description:

• Kohler is a global leader in the manufacture of kitchen and bath products and hospitality experiences.
• The company is committed to helping people live gracious, healthy, and sustainable lives through its products and services.
• Kohler is known for its commitment to innovation, sustainability, and corporate social responsibility.

Company Specialties:

• Kitchen & Bath
• Hospitality
• Resort Destinations
• Golf Courses
• Interiors
• Manufacturing
• Customer Experience
• Sustainability
• Corporate Social Responsibility
• Innovation
• Golf
• Design
• Smart Home
• and Wellness

Company Website: https://www.kohlercompany.com/careers/

ASSUMPTION: Kohler's extensive experience and resources in the industry make it an attractive employer for candidates seeking a challenging and rewarding career in marketing.

📊 Role Analysis

Career Level: Executive/Management. This role is a senior leadership position within the Kohler organization.

Reporting Structure: This role reports directly to the Senior Vice President of Global Marketing and is responsible for leading a global marketing team.

Work Arrangement: Hybrid, with approximately 35-50% travel required. This arrangement allows for flexibility in work location while maintaining a strong connection to the global team.

Growth Opportunities:

• Potential advancement to a more senior role within the marketing organization or other departments within Kohler.
• Opportunities to gain experience working in international markets and collaborating with diverse teams.
• Access to professional development and training opportunities through Kohler's commitment to associate growth and development.

ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid. This role allows for a combination of on-site and remote work, with a preference for working from the Kohler, WI office.

Office Location(s): Kohler, WI (preferred). Open to candidates located in major cities near Kohler, WI, depending on qualifications.

Geographic Context:

• The Kohler, WI office is located in a suburban area with a mix of residential and commercial development.
• The area offers a range of housing options, from urban apartments to rural homes, and is known for its high-quality schools and safe neighborhoods.
• The region is home to a diverse range of cultural, recreational, and entertainment options, including museums, parks, and sports facilities.

Work Schedule: Full-time, with approximately 35-50% travel required. This schedule allows for a balance between on-site collaboration and remote work.

ASSUMPTION: The hybrid work arrangement and flexible travel requirements offer candidates the opportunity to balance their professional and personal lives while still maintaining a strong connection to the global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screening with the hiring manager or a member of the HR team.
• In-depth behavioral and situational interview with the hiring manager and other key stakeholders.
• Final interview with the Senior Vice President of Global Marketing.
• Background check and offer extension.

Key Assessment Areas:

• Global marketing strategy and campaign development.
• Cross-functional team leadership and collaboration.
• Stakeholder management and communication.
• Adaptability and cultural sensitivity in international markets.
• Problem-solving and decision-making skills.

Application Tips:

• Tailor your resume and cover letter to highlight your global marketing experience, leadership skills, and ability to drive business growth in international markets.
• Be prepared to discuss your experience working in complex global organizations and cross-functional teams.
• Demonstrate your ability to think strategically and act quickly in a dynamic and evolving business environment.
• Showcase your strong communication skills and ability to influence and persuade stakeholders at all levels.
• Prepare examples of your past marketing campaigns and their impact on business growth in international markets.

ATS Keywords: Global Marketing, International Business, Campaign Development, Cross-functional Teams, Stakeholder Management, Strategic Thinking, Business Growth, Marketing Strategy, Marketing Campaigns, Marketing Leadership, Marketing Management, Marketing Communications, Marketing Planning, Marketing Execution, Marketing Operations, Marketing Analytics, Marketing Technology, Marketing Automation, Marketing Data, Marketing Insights, Marketing Research, Marketing Segmentation, Marketing Targeting, Marketing Positioning, Marketing Messaging, Marketing Content, Marketing Creative, Marketing Design, Marketing Production, Marketing Events, Marketing Trade Shows, Marketing Conferences, Marketing Public Relations, Marketing Public Affairs, Marketing Crisis Communications, Marketing Brand Management, Marketing Brand Strategy, Marketing Brand Architecture, Marketing Brand Guidelines, Marketing Brand Identity, Marketing Brand Equity, Marketing Brand Awareness, Marketing Brand Preference, 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