Director, Marketing (Lifestyle Brands)

📌 Core Information

🔹 Job Title: Director, Marketing (Lifestyle Brands)

🔹 Company: Centric Brands

🔹 Location: New York, New York

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-7+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading brand marketing efforts for the Dockers brand in North America
• Developing and executing seasonal content narratives and marketing plans
• Overseeing content creation, influencer marketing, and experiential efforts
• Partnering with cross-functional teams to support commercial launches and consumer demand generation
• Driving Amazon brand-authored strategy and best-in-class content creation

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on storytelling and consumer engagement. The ideal candidate will have experience in omni-channel marketing, with a deep understanding of digital and wholesale channels.

📋 Key Responsibilities

✅ Lead the development and execution of seasonal content narratives that reinforce the Dockers brand positioning and business objectives

✅ Translate brand strategy into annual marketing plans and seasonal campaigns across owned, earned, and paid channels

✅ Oversee content creation, influencer marketing, and experiential efforts

✅ Partner with product, sales, and eCommerce teams to support commercial launches and consumer demand generation

✅ Work cross-functionally with internal creative resources to ensure consistent brand voice and excellence

✅ Oversee wholesale marketing efforts with partners

✅ Drive Amazon brand-authored strategy, A+ content, and best-in-class content creation and execution

✅ Oversee seasonal PDP/Ecommerce shoots and the distribution of final assets

✅ Work closely with brand owner/Licensor; updating them on seasonal plans, graphic and content approval

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong leadership, communication, and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7+ years of experience in marketing roles, with a strong background in lifestyle, apparel, or consumer brands

Required Skills:

• Proven track record of building brands through content-driven storytelling and innovation
• Strong leadership, communication, and project management skills
• Passion for style and culture
• Deep understanding of omni-channel marketing, with a focus on digital and wholesale

Preferred Skills:

• Experience working with heritage or legacy brands undergoing transformation
• Experience with Licensor and OPCO structure/relationship

ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field may be beneficial but not required. Additionally, experience with specific marketing tools and platforms may be necessary for success in this role.

💰 Compensation & Benefits

Salary Range: $138,400 - $173,000 per year

Benefits:

• Medical, dental, and vision insurance
• 401(k) matching
• Generous PTO and Summer Fridays
• Merchandise discounts
• Excellent career development opportunities
• Work-life balance initiatives (Be Green, Be Giving, Be Celebrated)

Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Centric Brands is a global leading lifestyle brand collective that designs, sources, markets, and sells high-quality products in multiple segments
• The company has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building
• Centric Brands' portfolio includes licenses for over 100 iconic brands and owned brands such as Avirex, Fiorelli, Hudson, Robert Graham, and Taste Beauty

Company Specialties:

• Accessories, Apparel, Jewelry, Beauty, Licensing, Brand Management, Kid’s, Sleepwear, Character Licensing, Handbags, Small Leather Goods, Socks, Denim, Underwear, Active, and Dresses

Company Website: http://www.centricbrands.com

ASSUMPTION: Centric Brands is a well-established company in the retail apparel and fashion industry, with a diverse portfolio of brands and expertise in various aspects of the business.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the SVP of Marketing and works cross-functionally with various teams

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on multiple brands and categories within the company's portfolio
• Chance to gain experience in a dynamic and growing organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's brands and business.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office)

Office Location(s): 350 5th Avenue, New York, New York 10118

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The office is located in Midtown Manhattan, providing easy access to public transportation and amenities
• The city has a cost of living that is higher than the national average

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager or a member of the marketing team
• Second-round interview with additional stakeholders, potentially including a presentation or case study
• Final interview with the SVP of Marketing or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Brand management and storytelling
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to brand building, content creation, and consumer engagement
• Research the Dockers brand and Centric Brands to demonstrate your understanding of the company and its portfolio

ATS Keywords: Marketing, Brand Management, Content Creation, Consumer Engagement, Digital Marketing, Wholesale Marketing, Licensing, OPCO, Heritage Brands

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. The specific tools used by Centric Brands may be mentioned during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Strategic and creative mindset
• Strong leadership and project management skills
• Ability to work independently and in a team environment
• Adaptability and flexibility in a fast-paced, dynamic organization

Self-Assessment Questions:

• Do you have a proven track record of building brands through content-driven storytelling and innovation?
• Are you comfortable working in a hybrid environment, with a balance of remote and in-office work?
• Do you thrive in a dynamic and collaborative work environment, with a focus on customer-centric marketing strategies?

ASSUMPTION: Centric Brands values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centric marketing strategies.

⚠️ Potential Challenges

• Managing multiple stakeholders, including the brand owner/Licensor and internal teams
• Balancing the needs of DTC and wholesale channels
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with industry trends and best practices in marketing and branding

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a deep understanding of the brand and its target audience.

📈 Similar Roles Comparison

• This role is unique in its focus on the Dockers brand within the Lifestyle Brands platform at Centric Brands
• Compared to similar marketing roles in the industry, this position offers a unique opportunity to work on a heritage brand undergoing transformation
• Career progression may involve moving into a broader marketing leadership role or exploring other areas of the business

ASSUMPTION: While this role shares similarities with other marketing positions in the industry, its focus on a specific brand and the unique context of Centric Brands' portfolio make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign for the Dockers brand, including content creation, influencer partnerships, and experiential events
• Collaborating with the product team to launch a new collection, driving consumer demand and supporting commercial success
• Working with the Amazon team to optimize brand-authored content and drive sales through best-in-class A+ content creation

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the collaborative nature of this role, requiring strong leadership, communication, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the brand strategy for the Dockers brand and how this role fits into its execution?
• How does the marketing team collaborate with other departments, such as product, sales, and eCommerce?
• What are the key priorities for this role in the first 90 days?
• How does Centric Brands support the growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the Dockers brand, Centric Brands, and the marketing industry
• Be ready to discuss your approach to brand building, content creation, and consumer engagement
• Follow up with the hiring manager or HR department within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.